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252. The Psychology Behind Pricing That Sells (It's Not What You Think)
Manage episode 469913986 series 3366821
Ready to discover why your course buyers aren't really objecting to your price? (Hint: it's something much deeper!) ๐
Most course creators believe pricing psychology is about ending with 7s or 9s, but that's completely missing the point. When potential clients say "I can't afford it," they're actually telling you something else entirely.
In this episode, I reveal the three psychological levels that determine whether someone buys - and how to address the real objection hiding behind "it's too expensive." This simple mindset shift will transform your sales conversations and help you confidently price your offers.
๐ฅ In This Episode:
Uncover why lowering your prices actually hurts your sales
Master the "certainty principle" that makes price objections disappear
Implement identity-based selling that makes your offers irresistible
Learn how to create "certainty moments" throughout your launch
Transform how you talk about your offers to sell transformation, not features
๐ Ready to position your course for maximum impact? Download my free โYour First $10K Course Launchโ guide at thelaunchlounge.com/10k.๐ซ
๐ ๐ ๐
Salome
Follow The Launch Lounge on Instagram.
104 episodes
Manage episode 469913986 series 3366821
Ready to discover why your course buyers aren't really objecting to your price? (Hint: it's something much deeper!) ๐
Most course creators believe pricing psychology is about ending with 7s or 9s, but that's completely missing the point. When potential clients say "I can't afford it," they're actually telling you something else entirely.
In this episode, I reveal the three psychological levels that determine whether someone buys - and how to address the real objection hiding behind "it's too expensive." This simple mindset shift will transform your sales conversations and help you confidently price your offers.
๐ฅ In This Episode:
Uncover why lowering your prices actually hurts your sales
Master the "certainty principle" that makes price objections disappear
Implement identity-based selling that makes your offers irresistible
Learn how to create "certainty moments" throughout your launch
Transform how you talk about your offers to sell transformation, not features
๐ Ready to position your course for maximum impact? Download my free โYour First $10K Course Launchโ guide at thelaunchlounge.com/10k.๐ซ
๐ ๐ ๐
Salome
Follow The Launch Lounge on Instagram.
104 episodes
All episodes
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