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252. The Psychology Behind Pricing That Sells (It's Not What You Think)

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Manage episode 469913986 series 3366821
Content provided by Salome Schillack. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Salome Schillack or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Ready to discover why your course buyers aren't really objecting to your price? (Hint: it's something much deeper!) ๐Ÿš€

Most course creators believe pricing psychology is about ending with 7s or 9s, but that's completely missing the point. When potential clients say "I can't afford it," they're actually telling you something else entirely.

In this episode, I reveal the three psychological levels that determine whether someone buys - and how to address the real objection hiding behind "it's too expensive." This simple mindset shift will transform your sales conversations and help you confidently price your offers.

๐Ÿ”ฅ In This Episode:

  • Uncover why lowering your prices actually hurts your sales

  • Master the "certainty principle" that makes price objections disappear

  • Implement identity-based selling that makes your offers irresistible

  • Learn how to create "certainty moments" throughout your launch

  • Transform how you talk about your offers to sell transformation, not features

๐Ÿ‘‰ Ready to position your course for maximum impact? Download my free โ€œYour First $10K Course Launchโ€ guide at thelaunchlounge.com/10k.๐Ÿ’ซ

๐Ÿ’š ๐Ÿ’š ๐Ÿ’š

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

  continue reading

104 episodes

Artwork
iconShare
 
Manage episode 469913986 series 3366821
Content provided by Salome Schillack. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Salome Schillack or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Ready to discover why your course buyers aren't really objecting to your price? (Hint: it's something much deeper!) ๐Ÿš€

Most course creators believe pricing psychology is about ending with 7s or 9s, but that's completely missing the point. When potential clients say "I can't afford it," they're actually telling you something else entirely.

In this episode, I reveal the three psychological levels that determine whether someone buys - and how to address the real objection hiding behind "it's too expensive." This simple mindset shift will transform your sales conversations and help you confidently price your offers.

๐Ÿ”ฅ In This Episode:

  • Uncover why lowering your prices actually hurts your sales

  • Master the "certainty principle" that makes price objections disappear

  • Implement identity-based selling that makes your offers irresistible

  • Learn how to create "certainty moments" throughout your launch

  • Transform how you talk about your offers to sell transformation, not features

๐Ÿ‘‰ Ready to position your course for maximum impact? Download my free โ€œYour First $10K Course Launchโ€ guide at thelaunchlounge.com/10k.๐Ÿ’ซ

๐Ÿ’š ๐Ÿ’š ๐Ÿ’š

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

  continue reading

104 episodes

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