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272. The $2Mil Problem They Didn't See Coming

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Manage episode 482871121 series 3366821
Content provided by Salome Schillack. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Salome Schillack or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Are you unknowingly setting your online course business up for the $2 million plateau? 🚀

If you're scaling with ads hoping they'll magically replace your organic efforts, you might be heading for the expensive mistake that's derailing seven-figure businesses. After working with 14 multi-million dollar course businesses, I've discovered a pattern: successful entrepreneurs hit $2M, burn out on content creation, throw money at ads, and then... plateau hard.

The truth? Ads aren't a miracle solution—they're just a firehose bringing more people to your funnels.

🔥 In This Episode:

  • Discover why successful course businesses hit a wall at $2 million

  • Learn why conversion rates drop when shifting from warm to cold traffic

  • Understand the S-curve of business growth (and how to prepare for it)

  • Build a sustainable growth strategy that doesn't rely on ads as a magic bullet

Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots at thelaunchlounge.com/agency and let us help you scale without the stress!

💚 💚 💚

Salome

Get full show notes here

Follow The Launch Lounge on Instagram

  continue reading

104 episodes

Artwork
iconShare
 
Manage episode 482871121 series 3366821
Content provided by Salome Schillack. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Salome Schillack or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Are you unknowingly setting your online course business up for the $2 million plateau? 🚀

If you're scaling with ads hoping they'll magically replace your organic efforts, you might be heading for the expensive mistake that's derailing seven-figure businesses. After working with 14 multi-million dollar course businesses, I've discovered a pattern: successful entrepreneurs hit $2M, burn out on content creation, throw money at ads, and then... plateau hard.

The truth? Ads aren't a miracle solution—they're just a firehose bringing more people to your funnels.

🔥 In This Episode:

  • Discover why successful course businesses hit a wall at $2 million

  • Learn why conversion rates drop when shifting from warm to cold traffic

  • Understand the S-curve of business growth (and how to prepare for it)

  • Build a sustainable growth strategy that doesn't rely on ads as a magic bullet

Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots at thelaunchlounge.com/agency and let us help you scale without the stress!

💚 💚 💚

Salome

Get full show notes here

Follow The Launch Lounge on Instagram

  continue reading

104 episodes

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