Dr Harry Singh’s story is a reflection of how many dentists are looking to introduce facial aesthetics into their dental business. He started offering facial aesthetics 20 years ago in his very successful dental business. However, he became disappointed and lost his passion for aesthetics as he didn't know how to market and sell these aesthetics services to his patients. He tried every marketing strategy and it wasn’t working. He struggled for many years and he eventually gave up. He didn’t ...
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This podcast is for ocean entrepreneurs and innovators who want to grow and succeed in the blue economy. Through interviews with industry leaders, founders, and subject matter experts, I will share their stories, unpack their most important lessons, and extract actionable insights and best practices.
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Yeah? Best at what—posing with filler boxes and humble-bragging about “keynote speaker energy”? Let’s talk facts. HERE’S THE NONSENSE KOLs KEEP PUSHING… If you’ve been in aesthetics longer than 10 minutes, you’ve been fed this story: “Follow the Key Opinion Leaders. Learn their techniques. Do what they do. They’re the gold standard.” Spoiler: they’…
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FEAST OR FAMINE SYNDROME: WHY MOST AESTHETIC CLINICS ARE SECRETLY STARVING
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4:06Alright, let’s rip the plaster off quick: If your diary feels like it’s either rammed or completely dead, you're not unlucky. You're just not running your business properly. Most aesthetic clinics right now? They’re living on HOPE MARKETING: Post a random "Look at this lip filler!" photo with zero context 🤳 Spam a 10% off offer every time the diary…
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HERE’S THE NONSENSE THE INDUSTRY LOVES TO PUSH… You’ve heard it. You’ve probably said it. That beauty = symmetry. That your job as an injector is to “restore balance.” That faces should be corrected to match. That asymmetry is a flaw. You know where this idea comes from? The same place as the thigh gap and the duck face: pop-culture pseudo-science …
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“The Hay Fever Hustle: How Clinics are Monetising Your Mucus”
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3:11“Daily meds for hay fever are your only option.” Rubbish. That’s what Big Pharma wants you to believe while they flog £10 antihistamines every spring. Meanwhile, the real disruptor is sitting in your toxin fridge. REALITY CHECK: Here’s the pitch: slap some BoNT-A up the patient’s nose and boom—no more tissues, no more sneezing, no more OTC cocktail…
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How can we use the metaphor ‘Gilding the Lily’ in our aesthetics clinic.
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3:02Patient Consult: Calm Down, Karen. You Don’t Need More Filler. Use This Line When Clients Want 'Just a Bit More': “We’re not here to gild the lily, we’re here to respect it. Your cheekbones don’t need one more ml—they need me to tell you when to stop.” What It Does: - Smacks them (gently) with honesty. - Makes you sound like the expert they should …
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“As long as I aspirate and go slow, I’ll avoid a vascular occlusion.”
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5:33Let me just light this dumpster fire of a belief real quick. If you’re still doing that dramatic plunger pullback ritual like it’s going to part the Red Sea and save your patient's arterial flow—you’re not practicing safely. You’re performing aesthetic theatre. And the audience? Probably a Complications WhatsApp thread, where injectors go to emotio…
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You Don’t Age Gradually—You Get Mugged at 44 and 60. Now What?
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4:48Right. So here’s the myth: Ageing is this slow, linear process—little by little, wrinkle by wrinkle, bit of sag, bit of stiffness… nothing a serum or tweakment can’t fix, right? WRONG. Here’s the truth, courtesy of a brutal little study out of Stanford that didn’t ask patients how “young they feel,” but looked at actual blood, spit, snot, skin, sto…
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Which is best?By Dr Harry Singh
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Now or Not NowBy Dr Harry Singh
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Correlation or CauseBy Dr Harry Singh
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Change your environment for successBy Dr Harry Singh
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CNE'sBy Dr Harry Singh
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Why its essentialBy Dr Harry Singh
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Why you're not standing outBy Dr Harry Singh
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The 3 Core Questions of Marketing—Your Key to More Patients
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5:03Marketing isn't about fancy ads, complex funnels, or chasing trends—it's about clarity. If you can answer these three questions, your marketing will always be effective: 1. Who is my avatar? (Who am I trying to attract?) 2. What is their problem? (What pain point do they have?) 3. What is my promise? (How do I solve their problem better than anyone…
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The Heart Chooses, The Mind Justifies—The Psychology of Why Patients Buy
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5:47Buying decisions are not as logical as we think. In reality, the heart chooses, and the mind justifies. This simple truth explains why your patients book treatments, why they hesitate, and how you can position your services more effectively. Master this concept, and you'll never struggle with patient conversions again.…
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Your success isn't just about what you know—it's about who you surround yourself with. The people in your network shape your mindset, your opportunities, and ultimately, your results in business and life. We've all heard the phrase: "You are the average of the five people you spend the most time with." But beyond clichés, research shows that your n…
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It's Never Been Easier to Start—And Never Been Harder to Stand Out
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4:25Starting a business today is a paradox. On one hand, it's never been easier to get started. On the other, it's never been harder to stand out. This applies to facial aesthetics, business in general, and almost every industry right now. Let's break down why—and, more importantly, what you can do about it.…
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The Only Two Things You Need to Start a Business—Vision & The Next Step
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4:11Starting a new business can feel overwhelming. Endless to-do lists, branding decisions, website setup, and social media strategies can paralyze even the most ambitious entrepreneurs. But in reality, **you only need two things to start:** 1. A clear vision 2. The next stepBy Dr Harry Singh
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The New Social Media Ratio—Why You Should Post 8 Value-Driven Posts for Every 1 Promo
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5:13Social media marketing is evolving, and so should your strategy. The old rule of posting 3 educational posts for every 1 promotional post is outdated. With increased competition, shorter attention spans, and more skeptical consumers, the new standard is **8 value-driven posts before 1 promotional post.…
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Will AI Impact Your Patients' Income—And Your Aesthetics Business?
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5:30The rise of AI is transforming industries, automating jobs, and reshaping the economy. But what does this mean for your aesthetics clinic? If AI reduces your patients' disposable income, will it affect their spending on facial aesthetics? More importantly, how can you prepare to ensure your business not only survives but thrives?…
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#30: OceanMade with Emily Power – From Microsoft to Kelp Pots, developing a biodegradable seed starter pot, designing a successful pre-sale campaign, navigating imposter syndrome and making decisions with ...
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1:18:46Send us a text Emily Power is the founder of OceanMade, who is bridging the gap between terrestrial agriculture and ocean innovation with her groundbreaking Kelp Pots. Sparked by Bren Smith's seaweed farming feature on '60 Minutes', Emily transitioned from her corporate role at Microsoft to ocean entrepreneurship. After pivoting from an initial sus…
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What the U.S. Election Teaches Us About Media Strategy for Your Aesthetics Clinic
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4:27The U.S. presidential election might seem like an unlikely source of marketing wisdom for your aesthetics clinic, but history tells a different story. Regardless of politics, the winning candidate is often the one who masters the dominant media of their time. The same principle applies to your marketing strategy—whoever adapts first and does it wel…
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The Future of Aesthetics: Trends & Innovations to Watch
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2:36- **Introduction** - How aesthetics is evolving rapidly. - **Top Emerging Trends** - Exosome therapy, skin boosters, regenerative aesthetics. - **AI & Technology in Aesthetics** - Virtual consultations, AI-powered treatment planning. - **Patient Preferences Are Changing** - Less invasive treatments, natural-looking results. - **Future Business Mode…
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Send us a text This is a brief update episode where I share my plans for the direction of the podcast going forward and the thinking behind it. New episode coming later this month! In the meantime, I'd love to hear your thoughts; feel free to reach out on social media with your feedback or suggestions for topics you'd like me to cover. Many thanks,…
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How to Handle Difficult Aesthetic Patients & Set Boundaries
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3:10- **Introduction** - Why boundaries are crucial in aesthetics. - **Recognizing Red Flags in Patients** - Unrealistic expectations, price haggling, obsessive behaviours. - **How to Say No with Confidence** - Phrasing & psychology behind declining treatment. - **Setting Professional Boundaries** - Avoiding unnecessary emotional investment. - **When t…
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Leveraging Google & SEO: How to Get More Aesthetic Patients Online*
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4:44- **Introduction** - Why most people search for Botox & fillers online first. - **SEO Basics for Aesthetic Clinics** - Optimizing your website for Google. - **How to Rank Higher in Local Searches** - Google My Business, patient reviews, and backlinks. - **Blogging & Content Marketing** - Creating educational content that drives traffic. - **Ads vs.…
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Managing Complications: How to Protect Your Reputation and Business
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3:51- **Introduction** - Why managing complications is crucial for credibility. - **Common Aesthetic Complications** - Bruising, asymmetry, allergic reactions. - **How to Handle an Unhappy Patient** - Steps to de-escalate and find solutions. - **When to Offer a Refund or Corrective Treatment** - Legal and ethical considerations. - **Damage Control: Pro…
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Patient Retention Strategies: Turning First-Time Clients into Loyal Fans
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3:37- **Introduction** - Why retaining clients is more profitable than finding new ones. - **The Power of Follow-Ups** - How and when to check in after treatments. - **VIP Loyalty Programs** - Creating an incentive structure for repeat bookings. - **Enhancing the Patient Experience** - Personal touches that make a difference. - **Handling Common Retent…
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The Power of Social Media for Aesthetic Clinics
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3:47- **Introduction** - Why social media is non-negotiable. - **Best Platforms for Aesthetic Clinics** - Instagram, TikTok, Facebook – which one works best? - **Content Strategy That Converts** - Before & afters, educational posts, patient testimonials. - **How to Build Trust Online** - Showing authenticity and expertise. - Handling negative comments …
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Pricing Your Aesthetic Treatments for Maximum Profitability
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4:58- **Introduction** - Why pricing is crucial for business success. - **Understanding Treatment Costs** - Product costs, time investment, expertise level. - **Psychology of Pricing** - Perceived value & premium pricing strategies. - Discounts & loyalty programs – should you use them? - **Competitive Pricing vs. Value-Based Pricing** - Why underpricin…
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Finding Your Ideal Patients: Niche Marketing in Aesthetics
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4:11- **Introduction** - Why not every patient is your ideal patient. - **Defining Your Niche** - Anti-aging, lip enhancements, post-surgery corrections? - Understanding demographics & patient psychology. - **Branding to Attract the Right Clients** - Messaging that speaks to your niche. - Creating a personal brand around your expertise. - **Effective M…
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Setting Up Your Aesthetic Clinic: From Idea to Reality
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4:09
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4:09- **Key Steps in Setting Up a Clinic** - Business registration & legal requirements. - Choosing a location vs. renting a space in an existing clinic. - Essential equipment and treatment stock. - **Investment & Funding** - Startup costs and financial planning. - Funding options and return on investment timeline. - **Creating a Patient-Friendly Exper…
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The Business of Facial Aesthetics: Is It Right for You?
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4:10- Who should listen? (Doctors, dentists, nurses considering aesthetics.) - Why Facial Aesthetics is Booming - Rising demand for non-surgical treatments. - Increased patient awareness and affordability.By Dr Harry Singh
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Today we’re talking about upselling and cross-selling—powerful strategies to maximise patient value while enhancing their experience.By Dr Harry Singh
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Leveraging Technology in Your Aesthetics Practice
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2:42Today we’re exploring how technology can streamline your aesthetics practice and elevate the patient experience.By Dr Harry Singh
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The Power of Social Proof in Aesthetics Marketing
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3:23We’re discussing the power of social proof. Testimonials, reviews, and case studies can transform your marketing efforts and build trust with potential patients.By Dr Harry Singh
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We’re discussing how to build a personal brand in the competitive field of facial aesthetics. A strong personal brand can differentiate you from others and establish trust with your patients before they even walk into your clinic.By Dr Harry Singh
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Today, we’re diving into the critical topic of patient retention. It’s not just about attracting new patients—it’s about keeping the ones you have and turning them into loyal advocates for your clinic.By Dr Harry Singh
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Today we’re diving into the Grow30 Challenge—a practical framework to build personal and professional momentum in just 30 days.By Dr Harry Singh
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The 5 Stages of Awareness in Aesthetics Marketing
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3:44In today’s episode, we’re breaking down the 5 stages of awareness—a framework that will help you tailor your marketing to meet potential patients where they are in their journey.By Dr Harry Singh
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Today we’re diving into the power of OKRs—Objectives and Key Results. Used by companies like Google and Amazon, this simple framework can help you set clear goals and track your progress toward achieving them.By Dr Harry Singh
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Today, we’re tackling one of the biggest challenges for clinic owners and entrepreneurs: staying focused in a world full of distractions. By the end of this episode, you’ll have practical strategies to reclaim your focus and make every moment count.By Dr Harry Singh
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In today’s episode, we’re diving into a cornerstone of success for any entrepreneur or professional in facial aesthetics—productivity. Specifically, we’re going to talk about why systems outperform resolutions and how you can implement habits that create unstoppable momentum in your clinic and personal life.…
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#29: Sea6 Energy with Sowmya Balendiran – The Evolution Of Mechanised Ocean Farming, Enhancing Productivity, Navigating Logistic Challenges And Regulatory Hurdles, Market Expansion and Local Impact.
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1:02:57Send us a text Sowmya Balendiran is Co-Founder & Chief Business Officer at Sea6 Energy, a pioneer of innovative technologies for sustainable, large-scale and mechanised ocean farming. Sea6 Energy was founded at the Indian Institute of Technology, Madras with a vision to develop disruptive solutions to global problems. Sowmya has more than 10 years …
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#28: Branding Expert Danny Matthews – How to build a seaweed startup brand, avoid common pitfalls, understand the neuroscience of buying decisions, find Problem-Solution fit and craft the right story.
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40:38Send us a text Danny Matthews is a branding expert with a big vision to solve the world’s biggest problems with creative design and brand strategy. Among his accolades he has been featured in the Huffington Post, BBC Radio, the FSB’s First Voice and has shared a stage with Facebook and Google. In 2019, Danny founded Short Story Ventures, a Venture …
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#27: Doctor Seaweed with Dr Craig Rose – Seaweed nutraceuticals, how to develop a dietary supplement product, from understanding market trends to manufacturing, sales and compliance with regulatory requirements ...
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50:45Send us a text Dr Craig Rose PhD is a marine biologist and the Founder and CEO of Seaweed & Co., the company behind his Doctor Seaweed range of award-winning nutritional supplements. Dr Craig has a degree in Marine Biology, a master’s in Marine Technology and a PhD in Marine Science. Dr Craig started the company in 2015 after working for many years…
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#26: Bright Tide with Harry Wright - The investment ecosystem for regenerative farming on land and water, successful business models in the blue economy and the Regenerative Farming Accelerator Programme ...
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58:29Send us a text Harry Wright is the Founder and Director of Bright Tide. Harry studied law and practised in the private sector for ten years. It was there he saw the potential to harness the ingenuity and resources of the private sector to help solve global conservation issues, inspiring him to launch Bright Tide. Harry has extensive knowledge of co…
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#25: Rootless with Sachi Singh - The health benefits and composition of seaweed, thyroid health and sex hormones, creating a habit-forming product.
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1:13:38Send us a text Sachi Singh is the Founder and CEO of Rootless. With a decade of experience in international climate change solutions and a Masters in Environmental Management from Yale University, Sachi is well aware of what we’re collectively up against. In seaweed, she found hope! Seaweed is one of the most nutritious foods on the planet, and act…
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#24: Andrew Wilkinson (Chef) - The role of chefs in the future of seaweed, bringing sustainable and healthy meals to America's schools.
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58:20
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58:20Send us a text Andrew Wilkinson is Seafood Specialist and Chef Director of Research and Development at North Coast Seafoods. He is a chef with a deep love for fresh ingredients and a passion for creating exciting, delicious food for people to enjoy every day. He developed this passion from a young age, working on the lobster docks in Maine and watc…
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