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You need to follow the KOLs—they know best.
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Yeah? Best at what—posing with filler boxes and humble-bragging about “keynote speaker energy”? Let’s talk facts.
HERE’S THE NONSENSE KOLs KEEP PUSHING…
If you’ve been in aesthetics longer than 10 minutes, you’ve been fed this story:
“Follow the Key Opinion Leaders. Learn their techniques. Do what they do. They’re the gold standard.”
Spoiler: they’re the sales standard.
Most KOLs aren’t chosen because they’re the most clinically sound or safety-obsessed. They’re chosen because they’re marketable. Camera-friendly. Loyal to the brand. Good at parroting PowerPoints.
The reality? Some of the worst complications I’ve seen—dodgy tear troughs, overfilled cheeks, lips that looked like inflated beef curtains—came from clinics trained by “celebrity” KOLs. But hey, they had a certificate signed in gold ink and a selfie to match. Must be legit.
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