Best Dtc Tips Podcasts (2025)

1
#355 - The Truth About Scaling on Facebook: Lessons from $150M in Ad Spend 40:00

4d ago40:00

40:00

Marin Ištvanić is a partner at Inspire Brands, a boutique agency focused on paid social ads, primarily on Facebook and Instagram. He has personally spent over $150 million on Facebook ads for clients and internal brands, successfully scaling Inspire's own brand to $30 million in revenue by their third year. In this episode of DTC Pod, Marin shares …

1
S12 E4: Landing Pages: Tips, Tricks, and Ingredients 45:09

6d ago45:09

45:09

Nik’s continuing his discussion of the most underutilized aspect in DTC marketing: landing pages. Did you know all it takes is two hours and some creativity? Nik mentions thinking about landing pages in module sections to mix and match what you want to convey. First, you want your landing page to show what problem your product is trying to solve. T…

1
How TikTok & Sidekick Helped Sell Out a Skincare Brand 40:40

7d ago40:40

40:40

Also available on YouTube: youtu.be/Pi20dFaHoVg Ben Attwood left agency life to create a men’s skincare brand he actually wanted to use. With no investors, no marketing budget, and no prior product experience, he built Clubhouse Skin using TikTok, Shopify, and a lot of trial and error. In this episode, Ben shares how he: Sold out his first product …

1
#354 - Tariffs, Duty Drawbacks, and Building a Bulletproof Supply Chain Strategy feat. Justin Sherlock 55:48

11d ago55:48

55:48

Justin Sherlock is the co-founder and CEO of Caspian, an AI-native duty drawback platform designed to help brands navigate complex global trade and tariff environments. Prior to Caspian, Justin gained deep experience in finance and logistics at Flexport, where he led Flexport Capital, and previously had several years experience in private equity. I…

1
S12 E3: The REAL Growth Lever Most Brands Overlook 32:40

12d ago32:40

32:40

What do most brands overlook? Nik lays out why landing pages are one of the most overlooked—and most powerful—levers in growth marketing. If you're pouring cash into media buying but not seeing conversions, it might not be your ads: it’s about what happens after the click. And, Nik breaks down the essential types of landing pages that move the need…

1
How Smart Brands Win Top-of-Funnel in 2025 49:08

14d ago49:08

49:08

Also available on YouTube: https://youtu.be/XXSr4Po30oY Paid ads are busted. SEO is back but weirder. Gen Z isn’t using Google. What now? VC Smriti Jayaraman pulls back the curtain on the Shopify brands building futuristic funnels today. We’re talking AI quizzes, voice search, digital oracles, and tech that reads your face to guess your shirt size.…

1
S12 E2: Getting Creative In a Hard Field (with Andrew Deitsch of BRĒZ) 34:04

20d ago34:04

34:04

Make no mistake, beverage is one of the hardest fields in DTC. Can you cut through the noise? Nik’s got Andrew Deitsch, the Creative Director of drink company BRĒZ, on this week’s episode to talk the creative process in such a large and difficult field. Andrew’s a huge proponent of making 3D models to bring his ideas to life. With a team of designe…

1
700K YouTube Subs to Shopify Sales 47:05

21d ago47:05

47:05

Her fans call her "The Queen of Air Fryers." She gave away recipes. Her fans demanded a cookbook. One $15 PDF later, Cathy Yoder had a 5-figure launch weekend—and she hasn't looked back. With over 700K subscribers, Cathy built a content-powered Shopify business that turns viewers into superfans (and customers). In this episode, Cathy breaks down: H…

1
S12 E1: Entrepreneurship, Creative, Crowdfunding, and More (with Kevin O’Leary of Shark Tank) 32:05

27d ago32:05

32:05

New season, new guests. This episode’s guest has worked with Mr. Beast, Selena Gomez, and more—and you’ve definitely seen him on your own TV. Nik’s got Kevin O’Leary of Shark Tank to give us the run down of entrepreneurship, creativity, and crowdfunding. He’s done everything from low-budget ads to working with multimillion dollar commercials. Why d…

1
Pit Viper: These Shades Print Money 43:58

28d ago43:58

43:58

Pit Viper isn’t for everyone. And that might be the secret to its success. It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect. Fast forward a few years, and those surplus shades—once traded for beers…

1
It’s a Great Month to Look Good 59:30

1M ago59:30

59:30

It’s almost time for all of the great April events, like Easter…and even Arbor Day! For this episode, we want things to look great for you. So, we start with a fun conversation with Roger and Kayla Hindman of Roger Hindman Body Shop in Woodbury and learn how to get your vehicle looking its best. After that, we focus on helping your body look and fe…

1
The SEO Agency Rollercoaster with Taras Vasylyshyn of Panem 13:13

1M ago13:13

13:13

Join Taras Vasylyshyn, CEO and Co-Founder of Panem, as he shares his journey from freelancing to leading a thriving digital agency. Discover how Taras and Panem navigate the challenges of scaling an agency, manage client relationships, and integrate AI-driven strategies into their workflow. Learn about their services, team structure, and Taras’s vi…

1
Shopify Dev AMA: Store Spying, AI Tools, and Trends 39:58

1M ago39:58

39:58

Two Shopify Partners get real in an AMA packed with listener questions. Store spying tricks, AI fails, bold 2025 predictions, a garage full of jacked-up cars, and a sneak peek at their next app. What you’ll learn: How to spy on Shopify stores using public endpoints and browser tools What’s broken (and what’s promising) in Shopify’s new AI tools How…

1
The KETL Treasure Hunt, New Goodies from SRAM, Buying a Bike in 2025 & More... Ep. 152 1:08:57

1M ago1:08:57

1:08:57

Today on the podcast, the guys discuss some epic recent rides as well as some fresh new products from SRAM and the KETL Treasure hunt before jumping into some classic listener questions ranging from upgrades to your drivetrain, which carbon handlebar to choose, buying a bike in 2025 and everything in between. Tune in!Our YouTube channel: www.youtub…

1
#353 - Meta Ad Secrets: How Top DTC Brands Spend $300K/Month Profitably 46:17

1M ago46:17

46:17

Peter Czepiga is the founder of Flighted, an agency that helps DTC brands profitably scale their advertising on platforms like Meta, TikTok, and Google. He also runs his own brand, Ando. Flighted has worked with some of the most popular DTC brands spending between $50-300k per month on ads. In this episode of DTC Pod, Peter shares his strategies fo…

1
S11 E12: Unlocking Revenue and Scaling a Startup (with Liam Millward, CEO + Co-founder at Instant) 41:26

1M ago41:26

41:26

What do Toys R Us and The Oodie have in common? They work with Instant, one of Australia’s fastest growing startups. Nik’s got their CEO + Co-founder, Liam, to tell us everything about unlocking revenue, scaling, and developing a product that’s growing so fast. How is Instant redefining email marketing and using AI to do it? What does e-com look li…

1
Lady Gaga’s on Shopify: Go Behind the Build 31:00

1M ago31:00

31:00

Lady Gaga has a new Shopify site. But this isn’t just a merch store. It’s a stage, a story, a digital home—built to evolve as fast as she does. Her team needed something different. A site that could change overnight and feel as immersive as her albums. So they went headless, partnering with Commerce-UI, a Shopify agency known for pushing boundaries…

1
S11 E11: Listener Mailbag: AOV, Product Concepts, Marketing Talent, and More 41:00

2M ago41:00

41:00

You asked, Nik’s answering. First, what’s up with increasing AOV? It really all starts with messaging that turns into leads. Encouraging people to subscribe or encouraging them to buy products that are commonly purchased together are two ways to amp it up. How should bundling work? Should you A/B test? Plus, how should you test new product concepts…

1
The Store That Won March Madness 46:35

2M ago46:35

46:35

Megan Smalley didn’t plan to build a powerhouse ecommerce brand. Scarlet & Gold started as a creative side project—until she got laid off. Fast forward 12 years, and Scarlet & Gold is one of the only women-owned businesses licensed for NIL (Name, Image, and Likeness) merch on Shopify. This March, their Shopify sales are up 74.2% year-over-year—with…

1
S11 E10: Breaking Down the Marpipe Report: Catalog Ads + DPA 25:29

2M ago25:29

25:29

Nik did a DPA report with everyone’s favorite ad software, Marpipe. And it’s time to share what he found. First, let’s start off with catalog ads: they’re actually carpool lanes, and you’re only running in the carpool lane if you’re paying for it or have others on board. How does this relate to catalog ad options? How do they run on their own? Plus…

1
10 Shopify Mistakes Killing Your Sales 53:14

2M ago53:14

53:14

Are you making one of these Shopify mistakes? If so, you’re losing sales. In this episode, The Unofficial Shopify Podcast host Kurt Elster teams up with Bold Commerce co-founder Jay Myers to reveal the top 10 mistakes that Shopify merchants make—some of which even big brands get wrong. From neglected checkouts to bloated main menus, they share simp…

1
Rescuing a Dumpster Bike, Insanely Epic Rides, Pros & Cons of DTC Brands & More... Ep. 151 1:06:35

2M ago1:06:35

1:06:35

Today on the podcast, the guys are back in action in our brand new podcast studio and ready to talk about all things MTB. First we catch up on some epic rides we've been going on plus some sweet new bike builds as well as a story about a bike that was rescued from a dumpster before we jump into some classic listener questions ranging from the ideal…

1
Lending a Helping Hand 56:34

2M ago56:34

56:34

Spring time is just around the corner, which means it’s time to start thinking about those home improvement projects. We welcome Chris Ferrari with Hamilton Hardware of Watertown to talk about their convenient and helpful hardware store. Then we change gears to hear from Martha Hinton at the Pregnancy Resource Center of Smith County about their mis…

1
S11 E9: The Truth About Offshore Hiring 30:00

2M ago30:00

30:00

Nik’s putting his hiring manager hat on. Don’t believe everything you hear about offshore hiring—in his experience, it’s been pretty positive, and it can help YOU scale in ways you would have never thought possible. Finding offshore help requires a ton of flexibility and skill. In Nik’s experience, not only do his hires need to know Figma, Meta Ads…

1
The SEO Agency Rollercoaster with Olivia Tapper and Thomas Phillips of DTC SEO Agency 32:05

2M ago32:05

32:05

Join Olivia Tapper and Thomas Phillips, co-founders of DTC SEO Agency and PetPortraits.com, as they share their paths into digital marketing and the spark that drove them to build two thriving businesses. Discover how they tailor SEO strategies for direct-to-consumer brands, balance two ventures, and keep pace with emerging technologies like AI. Un…

1
Fart-Proof Underwear? This Shopify Brand Says Yes 37:14

2M ago37:14

37:14

Imagine a world where your worst gas-related fears simply… disappear. No awkward moments, no subtle side-eye glances. Just peace, dignity, and activated carbon filters. That’s the world Collin White and his father set out to create when they launched Tootles, a Shopify store selling flatulence-filtering underwear. At first, people laughed. But then…

1
S11 E8: Why You NEED to Work with Influencers 31:28

2M ago31:28

31:28

Nik’s advocating for YOU to work with influencers. It’s no secret that influencer marketing has so many pros, especially in this digital age. There are people who create great content—content that could include your brand and your products. There are influencers with an already existing loyal fanbase, where there’s a good chance they’ll be interest…

1
Obvi’s Ron Shah on Fails, Exits & Lessons Learned 49:41

2M ago49:41

49:41

"You start with ‘there’s no way this is me.’ Then you question everything. Then, eventually, you realize—this really could be me." Ron Shah built Obvi into a $100M+ powerhouse, with $40M in top-line revenue in 2024. But not every business he touched turned to gold. Today, Ron gets brutally honest about two brands he started—Coffee Over Cardio and P…

1
Behind the Scenes: Jeff Interviewed By Our Best Listener... Ep. 150 52:30

2M ago52:30

52:30

Today on the podcast, Jeff is joined by our friend and legendary listener Matt from Portland, OR who sent us such an incredible email a while back we just had to have him on the show for an awesome conversation. Nothing is off the table as Jeff dives into his first bike, how he started Worldwide Cyclery and so much more. Tune in!Tasmania Trip: allm…

1
S11 E7: Telemedicine and Subscriptions 30:19

3M ago30:19

30:19

Nik’s answering YOUR questions and DMs—from going to live launch events to becoming a source of knowledge, there’s so much to discuss. First, Meta Ads’ new policies are affecting telemedicine and health advertising on their platforms, including hair loss solutions, SSRIs, and even certain male medications. How is this going to affect the older gene…

1
How a Twitter Account Became a Thriving Shopify Brand 47:26

3M ago47:26

47:26

“Rainier Watch started as me shouting into the void about whether the mountain was out. Now, it’s a brand in REI. Didn’t see that coming.” David Lindahl started Rainier Watch as a simple Twitter account—just a guy posting updates on whether Mount Rainier was visible that day. No business plan, no grand vision. Just a love for the mountain. But then…

1
#352 - Building a Profitable Timeless Brand: 20 Years, 8 Figures, 100% Bootstrapped with Parker Thatch 49:59

3M ago49:59

49:59

Irene Chen and Matthew Grenby are the co-founders of Parker Thatch, a luxury handbag and accessories brand they bootstrapped to 8-figures over the course of 20 years. Matt’s expertise spans tech, design, and marketing, while Irene brings deep fashion industry knowledge from working with powerhouse brands like Donna Karan and Calvin Klein. In this e…

1
S11 E6: Content Modules, UX Tricks, and More: Website Walkthrough with Nik 46:14

3M ago46:14

46:14

Pull out your laptops and get your listening ears on, Nik’s walking us through his favorite (and most interesting) websites. From examining copy to looking at ad coloring, and everything in between, Nik points out what you should—and maybe shouldn’t do—with your DTC brand’s website. Plus, how much does your Shopify checkout screen REALLY matter? It…

1
Reinventing Oral Care: The Slate Flosser Story 42:38

3M ago42:38

42:38

In this episode of The Unofficial Shopify Podcast, Brynn Snyder, co-founder of Slate Flosser, shares how she and her dentist husband tackled one of the most overlooked aspects of health—flossing. Together, they reimagined oral care with a product that could prevent gum disease, heart issues, and more. But flossing is just the beginning. This episod…

1
#351 - The Content Strategy That Took Nectar Hard Seltzer to $5M+ in Revenue 54:29

3M ago54:29

54:29

Caleb Alvarez is the founder of Shadow Light Studios, an agency specializing in high-converting paid and organic content. He has worked with major consumer brands like Monster Energy, Snapchat, and Samsung, as well as influencers like Tony Hawk, Logan Paul, Ice Cube, and many more. In this episode of DTC Pod, Caleb breaks down how founders can crea…

1
Tumbling Into Great Fashion 59:42

3M ago59:42

59:42

Super Bowl time is here, and AI keeps shaking things up in the tech sector. After having fun talking about the upcoming Super Bowl LIX, we speak with Holly Rose of #holly’s about her exciting boutique in Carthage, TN. Then, Jennifer Sykes from Infinity Athletics in Smithville, TN stops by to chat about tumbling, cheer, and more. Pick and choose tho…

1
S11 E5: Scaling at the Bottom of the Funnel: Deep Dive Part II 27:01

3M ago27:01

27:01

Nik’s eight page newsletter adventure continues—and this time, we’re talking about bottom of the funnel strategies for not only decisionmaking, but purchasing. There’s a ton that goes into it, from ads to loyalty and everything in between. First, you need proper digital ad execution. What does this mean? Basically, you gotta cross your Ts and dot y…

1
Building Frizz + Co: Haircare, Shopify, and Community 46:52

3M ago46:52

46:52

Building Frizz + Co: Haircare, Shopify, and Community Daphné Eastmond ditched the CPA grind to create Frizz + Co, a brand that says screw the stigma and celebrates textured hair. From her raw startup struggles to her bold in-person events, Daphne shares how she’s making haircare personal—and real. What You’ll Learn in This Episode: Why Daphne left …

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