Snap CMO Grace Kao talks sponsored snaps, AI and Cannes on the Marketer's Brief.By Ad Age

We take the temperature on the marketing job market with Michael Wright, founder of executive search firm Taligence. What industries are hiring? What is the future of the CMO role? Why are companies not hiring agency execs as CMOs? We cover that and more.By Ad Age

2025 Orvis Endorsed Wingshooting Guide of the Year Tyson Tabler chats with Reid about wingshooting in Saskatchewan, building an outfitting business in western Canada, and what keeps him coming back to guiding year after year. Tyson, a Colorado native, built his business Feathered Fowl Outfitters to deliver exceptional waterfowl and upland hunts on …

Reid has a chat with Connor Carson, Orvis in-house Gunsmith. Orvis has employed a full-time gunsmith (or 3) for nearly half a century, and Connor continues that tradition of repairing, maintaining, evaluating, and customizing fine guns for Orvis customers. Calling in from his bench at Orvis Sandanona, Connor discusses some favorite guns, some inter…

The company just debuted its first intimate care lineBy Ad Age

Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink brand.By Ad Age

Nothing's Hollie Bishop joins the Marketer's Brief podcast to discuss the importance of earned media when marketing its new phones.By Ad Age

Vermont Game Warden Kyle Isherwood joins the podcast to revisit the topic of the Vermont Warden Service. For any interested in learning more about what goes into becoming a Game Warden, and what our Warden Service does day-to-day, this is a great conversation with a great guy. Kyle discusses his personal path into the service, and also explores som…

CEO Jolie Weber joins the Marketer’s Brief podcast to discuss the brand’s partnerships and new lookBy Ad Age

In another solo installment, Reid shares a story first published in Shooting Sportsman Magazine. He explores old friendships, memory, and the threats to both while telling a story of a long-ago waterfowl hunt in Northern Vermont.

Jerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.By Ad Age

Roundel’s Monique Perlmutter on scaling retail media through omnichannel strategy and trust.By Ad Age

CEO of Dropps was also CEO of Method during its early rise and looks to repeat success in green household products as the brand moves into retail stores.By Ad Age

Del Whitman of DC Whitman Custom Gunsmithing returns to the podcast to explore the challenge of finding the right gunsmith for your needs. Del and Reid dig into the question, and provide some thoughts on how to best assess the issues that need attention, the level of execution desired, the time and money a customer is willing to dedicate to a gunsm…

CMO Robin Page talks about how Rowan has disrupted the in-person piercing experienceBy Ad Age

VP Aaron Dunford talks about moving from transactional to experientialBy Ad Age

Reid is joined by @birddogvet Seth Bynum to discuss the common field injuries that impact gundogs, and how t deal with them. Seth goes on to detail what he takes in the field with him for a first-aid kit, what protective gear he recommends, and how to complete a through tailgate check of your dog post-hunt. He also describes his journey as a hunter…

This show was originally posted on Januaryt 21, 2022. Wade Truong of Elevated Wild joins Reid for an hour discussing food. Wade and his partner Rachel Owen built Elevated Wild as a platform to discuss hunting, fishing, foraging, mentorship, and game cooking. Wade, a Virginia native, describes his career in commercial kitchens and his journey into t…

CMO Andrew Katz on expanding availability and withstanding new competitionBy Ad Age

CMO Paul Nugent talks about new initiatives including a campaign with Sydney SweeneyBy Ad Age

Mark McConnell, Asst. Professor of Upland Birds at MS State, joins Reid to discuss Gentleman Bob, his distribution, habitat needs, and history in North America. Mark is a biologist and hunter who has been drawn to bobwhite quail research for his entire career, and he speaks to the different habitat types that sustain bobwhites, and the ways in whic…

Rachael Zaluzec, VW of America's senior vice president of customer experience and brand marketing, discusses VW’s SNL partnership, integration marketing and customer service and how the brand is approaching EV marketing.By Ad Age

Orvis product developer Jesse Haller returns to the podcast to chat about hunting, bird dogs, and gear. He and Reid swap questions in back and forth that explores favorite pieces of gear, most dreamt-about places to visit, and grail guns,

CMO Olga Suvorova joins the Marketer’s Brief podcast to talk about creators and use cases for Galaxy AIBy Ad Age

CMO Radhika Duggal on how data and testing guide quick decisions—and what the 2026 World Cup could mean for the leagueBy Ad Age

Reid chats with Grant Ritchie of Minam, Oregon, about hunting the Hells Canyon area by raft. Grant has a long family history in the region and has been guiding cast-and-blast trips on the Snake and Salmon Rivers out of his Oregon-based Minam Store. Grant discusses his family history, his personal return to the area to become an outfitter and guide,…

CMO Nick Chavez joins the Marketer’s Brief podcast to discuss the chain’s customizable drinks and local media strategyBy Ad Age

CMO Merit Tully discusses the ‘Orange Country’ reinvention, recalling the mighty Disney era—with a biteBy Ad Age

Reid welcomes Friis Arne Petersen and Andreas Peter Wilhelmsen of Denmark to the podcast to discuss their innovative new shooting device, the TrapMaster. In short, the TrapMaster is an electronic device that presents clays that are spun much like ZZ Birds, but that can be launched from a handheld device. The podcast explores the evolution of his un…

VP of partnerships Nick Kelly on how the brand thinks about Big Game advertising and its strategy for Super Bowl LIXBy Ad Age

Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma marketBy Ad Age

Dave Perkins joins Reid to talk a bit about the Orvis Endorsed partnership of Wingshooting Lodges, Hunting Grounds, Guides, and Outfitters. As an Owner, Board Member, and former Executive of the Company, Dave has long been committed to the idea of providing customers opportunities to have their own experiences in the field. He talks about how facil…

Whimsical brand began a Valentine’s Day push in late DecemberBy Ad Age

Terry Wieland, longtime Gun Editor at Gray's Sporting Journal, joins Reid to discuss 40 years as a freelance gun writer, the roots of his love for journalism, and the Golden Age of Spanish gunmaking. Terry is the author of numerous books, Spanish Best among them, and this study of the Spanish trade remains the definitive work on the topic.…

President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn’t rooting for a bad cold and flu season.By Ad Age

CMO Jamie Gersch talks about product innovations from listening to customersBy Ad Age

Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcastBy Ad Age

Reid welcomes Trent Leichleiter, Managing Partner of Nebraska's Pheasant Bonanza Hunt Club back to the podcast. On this visit, Trent discusses some tactics for late-season midwest roosters while also giving an update on KAMO Inc., the organization he started some years ago to mentor new outdoors people and also find forever homes for gundogs in nee…

In another chat with the great Del Whitman of D.C. Whitman Custom Gunsmithing, Reid and Del explore the proper methods for preparing guns for long-term storage. Guns left for any length of time can fall victim to moisture, oil seepage, corrosion, and a host of other ills. Del explains how to prep guns for storage in a manner that ensures their safe…

Reid welcomes Mike Neiduski of Ugly Dog Hunting back to the podcast, this time to chat about his journey toward ownership of this online retail company. Mike talks about his path, his dogs, and his commitment to a lifestyle that revolves around upland pursuits.

Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketingBy Ad Age

Branding expert David Placek came on the Marketer’s Brief podcast to discuss the dos and don’ts of naming AI products and servicesBy Ad Age

Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization’s largest advertising effort to dateBy Ad Age

Steven Tristan Young discusses growth of resale and role of Secondhand SundayBy Ad Age

Bob St. Pierre and Andrew Vavra of Pheasants Forever/Quail Forever join Reid to recap the 2024 Rooster Road Trip. This adventure took Bob, Andrew, and several other friends and partners of PF/QF on a journey across North Dakota hunting public lands for wild birds, with the goal of sharing thoughts on access, habitat, and the great conservation work…

Reid is joined by Tom Roster for an in-depth look at shotshell performance and lethality based on shot type, load, shot size, and overall ballistics. In a career that has spanned 50 years, Roster has become THE definitive resource on reloading and shotshell ballistics. His studies of non-toxic shot lethality in waterfowl have become the definitive …

Four-year-old brand strives to bridge the communication gap around female-focused health care

TransUnion’s Marc Vermut shares how you’ll maximize ad spend by speaking to the right peopleBy Ad Age

Tara McRae talks about Puma’s recent Olympics push and how the brand collaborates with partners such as RihannaBy Ad Age

Greg Carpiniello joins the podcast again to dive into the contents of the Orvis gun racks, identifying 5 interesting guns currently for sale. Unsurprisingly, 5 guns became 7. Reid and Greg look at a few great Spanish offerings, contemporary and classic British guns, and a workhorse German O/U.