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Everyday AI Podcast – An AI and ChatGPT Podcast


1 Ep 563: ChatGPT's New Custom GPT's: Advanced techniques to win back time 46:43
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Think you know ChatGPT's custom GPTs? 🤔 Probably not. Last week, we tackled the basics and what's new with OpenAI's refreshed GPTs. For this AI Working Wednesdays episode, we're getting into some advanced techniques to hep you win back time. ↳ using the crazy powerful o3 model to your GPT's advantage ↳ context stacking ↳ custom actions to connect to third party sites Yeah.... don't sleep on this one shorties. Ep 563: ChatGPT's New Custom GPT's: Advanced techniques to win back time Newsletter: Sign up for our free daily newsletter More on this Episode: Episode Page Join the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn. Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineup Website: YourEverydayAI.com Email The Show: info@youreverydayai.com Connect with Jordan on LinkedIn Topics Covered in This Episode: Custom GPTs: Advanced Techniques Overview OpenAI's Context Stacking Strategy O3 Model's Thinking Capabilities Building Efficient Custom GPTs Custom Actions and API Integration Zapier Integration for Dynamic Data ChatGPT's Context Window Management Creating Evergreen Podcast Content Timestamps: 00:00 Custom GPTs: Evolution and Insights 03:23 "Mastering GPT Context Stacking" 09:31 "Context Stacking in Chat GPT" 11:20 GPT Context Switching Advantage 15:33 Customizable GPT Usage Explained 19:51 Evergreen Episode Update Strategy 21:44 Optimizing AI for Continued Learning 23:48 "O-Series Models: Advanced AI Capabilities" 28:41 Building GPTs for Episode Research 30:03 GPT Model Customization and Sharing 33:18 Securing API Keys in GPTs 36:55 Zapier Enhances GPT Email Capabilities 42:12 "Use Chrome Extensions for Tokens" 43:48 "AI at Work Wednesdays Survey" Keywords: OpenAI's custom GPTs, advanced techniques, save time, context stacking, o three model, ChatGPT updates, logic and reasoning, plan ahead capabilities, agentic tools, custom actions, third party data, API, building GPTs, leveraging AI, context window, transformer model, generative AI, organization usage, fine tuning performance, productivity enhancement, AI agents, AI tools integration, custom configuration, everyday applications, tech strategies, new rendition, midweek break, AI experts, smarter AI usage, AI-powered planning, AI transformations. Ep 563: ChatGPT's New Custom GPT's: Advanced techniques to win back time Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner…
How Rowan grew from piercing ears at Target to operating its own shops
Manage episode 477354632 series 2823109
Content provided by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
CMO Robin Page talks about how Rowan has disrupted the in-person piercing experience
331 episodes
Manage episode 477354632 series 2823109
Content provided by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
CMO Robin Page talks about how Rowan has disrupted the in-person piercing experience
331 episodes
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Ad Age Marketer's Brief

1 Why Savage X Fenty is focused on ‘bold inclusivity’ when others are pulling back 18:07
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CMO Vanessa Wallace talks about her ‘fun, fast, furious first year’ at the lingerie brand
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1 Mars Global CMO on global flavors and faster meals 25:57
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Matt Graham talks AI and food and flavor trends on the latest episode of the Marketer’s Brief Podcast
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1 Why the transaction moment is the new frontline for performance marketing 14:59
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Rokt’s Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and performance in 2025
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Nissan's U.S. CMO Allyson Witherspoon on the brand's comeback attempt and how she deals with burnout.
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1 Why Instacart’s new 90s nostalgia campaign is resonating and what’s ahead 22:19
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CMO Laura Jones talks about 90s-era prices, Super Bowl advertising and in-house agencies
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1 Snap’s new CMO on building a better ad platform 20:43
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Snap CMO Grace Kao talks sponsored snaps, AI and Cannes on the Marketer's Brief.
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We take the temperature on the marketing job market with Michael Wright, founder of executive search firm Taligence. What industries are hiring? What is the future of the CMO role? Why are companies not hiring agency execs as CMOs? We cover that and more.
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1 How Maesa Beauty builds beauty and wellness brands 23:41
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The company just debuted its first intimate care line
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Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink brand.
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1 How phone company Nothing relies on viral moments and earned media to build its brand 24:39
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Nothing's Hollie Bishop joins the Marketer's Brief podcast to discuss the importance of earned media when marketing its new phones.
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1 How Xochitl tortilla chips plan to grow brand awareness 24:24
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CEO Jolie Weber joins the Marketer’s Brief podcast to discuss the brand’s partnerships and new look
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1 Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once 22:56
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Jerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.
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1 How Roundel is leading retail media 3.0 with data, scale and shopper trust 17:20
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Roundel’s Monique Perlmutter on scaling retail media through omnichannel strategy and trust.
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1 From Method to Dropps, Dorward looks to repeat success 23:11
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CEO of Dropps was also CEO of Method during its early rise and looks to repeat success in green household products as the brand moves into retail stores.
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1 How Rowan grew from piercing ears at Target to operating its own shops 22:02
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CMO Robin Page talks about how Rowan has disrupted the in-person piercing experience
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Ad Age Marketer's Brief

1 How Nordstrom’s retail media network has evolved and what’s next 20:46
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VP Aaron Dunford talks about moving from transactional to experiential
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CMO Andrew Katz on expanding availability and withstanding new competition
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Ad Age Marketer's Brief

1 How footwear brand HeyDude is using parent Crocs marketing playbook 21:37
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CMO Paul Nugent talks about new initiatives including a campaign with Sydney Sweeney
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Rachael Zaluzec, VW of America's senior vice president of customer experience and brand marketing, discusses VW’s SNL partnership, integration marketing and customer service and how the brand is approaching EV marketing.
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1 How Samsung is using creators to develop AI smartphone features 24:53
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CMO Olga Suvorova joins the Marketer’s Brief podcast to talk about creators and use cases for Galaxy AI
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1 Inside the marketing playbook of Major League Soccer 25:11
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CMO Radhika Duggal on how data and testing guide quick decisions—and what the 2026 World Cup could mean for the league
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CMO Nick Chavez joins the Marketer’s Brief podcast to discuss the chain’s customizable drinks and local media strategy
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Ad Age Marketer's Brief

1 How the Anaheim Ducks’ rebrand is winning on the ice 21:01
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CMO Merit Tully discusses the ‘Orange Country’ reinvention, recalling the mighty Disney era—with a bite
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1 How Verizon approaches Super Bowl marketing 21:31
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VP of partnerships Nick Kelly on how the brand thinks about Big Game advertising and its strategy for Super Bowl LIX
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1 How Eli Lilly is approaching GLP-1 marketing and what’s next 19:17
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Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma market
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1 Why Anthropologie is starting its ad campaigns earlier than ever 19:40
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Whimsical brand began a Valentine’s Day push in late December
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1 Kimberly-Clark’s John Starkey on Kleenex’s 100th anniversary 19:58
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President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn’t rooting for a bad cold and flu season.
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1 How DTC brand Rothy’s uses its community as a focus group 21:26
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CMO Jamie Gersch talks about product innovations from listening to customers
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1 How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition 25:10
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Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast
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1 How marketers responded to 2024's biggest social trends 26:55
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Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing
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1 What marketers need to know about branding AI tools effectively 22:28
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Branding expert David Placek came on the Marketer’s Brief podcast to discuss the dos and don’ts of naming AI products and services
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1 How the NAACP is renewing support for racial justice 17:58
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Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization’s largest advertising effort to date
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1 Poshmark’s CMO on recent seller backlash and live shopping 23:37
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Steven Tristan Young discusses growth of resale and role of Secondhand Sunday
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1 How Alloy Women’s Health is removing stigmas around menopause 21:24
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Four-year-old brand strives to bridge the communication gap around female-focused health care
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1 How focusing on the movable middles fuels short-term growth and long-term sustainability 14:44
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TransUnion’s Marc Vermut shares how you’ll maximize ad spend by speaking to the right people
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1 How Puma’s new senior VP of marketing is building the brand 21:01
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Tara McRae talks about Puma’s recent Olympics push and how the brand collaborates with partners such as Rihanna
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Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.…
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Ad Age Marketer's Brief

1 Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management 25:55
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Jason Miller, head of partnerships for Excel, on forging ties between brands, teams, and fans
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1 How Trustpilot’s TrustScore builds consumer confidence and drives brand growth 15:34
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VP Allyse Slocum explores the power of reviews, trust signals and insights in enhancing business performance
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1 Gen Alpha’s ‘Coolest Brands’ and how marketers can join the list 22:16
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Beano Brain’s Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z
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1 Behind the creation of Hi-Chew's first mascot 21:01
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Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.
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1 How Bose is marketing its new clip-on headphones 25:49
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Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open headphones
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1 How Albertsons uses customer insights to deliver fresh marketing 20:08
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VP of Marketing Carol Best discusses brand purpose and changing consumer behavior
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1 How Klarna is using AI to cut marketing and agency costs 25:45
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CMO David Sandstrom explains the fintech company’s generative AI strategy and recent moves into traditional banking
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1 How Hendrick’s, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction 23:21
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Paul Basford of William Grant & Sons discusses marketing strategies and industry trends
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