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Hello, my name is Evangel Oputa. Welcome to my podcast. I specialize in the design & delivery of digital, business, marketing, brand and growth marketing strategies. I talk about marketing, branding, tech, business, and more! My mission is for you to learn new things, be inspired and impact the world around you.
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In a recent live session, Evangel from Begin Fusion provided an insightful walkthrough of how businesses can leverage Mind Studio to create custom AI workers without coding expertise Mind Studio emerges as a powerful platform that enables businesses to: Build customized AI workers without coding knowledge Mix and match different AI models (OpenAI, …
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In this episode, I am joined by my first A.I guest, Marla the Marketing Sidekick, to explore the impact of AI on marketing. Together, we dive into various aspects of AI in marketing, including: An introduction to how AI is revolutionizing marketing strategies. The benefits and potential challenges of incorporating AI into marketing efforts. How AI …
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Welcome to the first episode of "Let's Address It." This is a limited series where I'll be discussing the misconceptions that I often come across. In this first episode, "The Misconception of Accents," I'll discuss how everyone has an accent, regardless of where they come from. I'll explore why some people believe that only certain individuals have…
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In this episode, I was honoured to be joined by Ziv, Digital Marketing Manager at St John Ambulance. Ziv, with his extensive background in digital marketing, graphic design, and creative communications, brought a wealth of knowledge to our discussion. We delved into the intricate process of building and nurturing brand communities, focusing on the …
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This is the second track from my focus productivity playlist called “Bliss” I'm sharing my personal productivity playlist – a collection of relaxing focus ambient music that I use to increase my focus and productivity while working. Whether you're working on a project, studying for an exam, need to unwind after a long day, or just looking for ways …
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The payments ecosystem in Africa is vast and complex, with various stakeholders ranging from mobile network operators to financial institutions. Olusegun Otaru, a FINTECH Business Development Manager, joins me on this episode. We explore the Payments Ecosystem in Africa -Unpacking the Impact, Challenges and Opportunities that Are Changing the Finan…
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Content forms often compete against each other - think long-form vs short-form content. Which one is better for social media marketing? In this episode, I am joined by Margarette (Maggie) Leandre, a social media strategist and e-mail marketer and Deanna Jade Duxbury, a Brand content and global social media manager. We explore the benefits and disad…
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Are you looking for ways to automate your marketing? In this episode, I'll introduce you to marketing automation and show you how it can help small businesses streamline their marketing efforts. You'll learn what marketing automation is, what benefits it offers, and how to get started using it. Almost any small business can benefit from marketing a…
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In this episode, I briefly talk about Go-To-Market Strategy. The Go-to-Market Strategy (GTM) is a marketing strategy that helps you understand what your customers want and how to reach them. GTM requires an understanding of the customer's needs, market conditions, competitive environment, company objectives and resources. Three basic steps in devel…
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This is the third installment of the mini-series of SaaS Marketing Metrics every SaaS Company needs to master. Here I briefly talk about MRR (Monthly Recurring Revenue & ARR (Annual Recurring Revenue), It's an essential metric for every SaaS business. Connect with me on LinkedIn Subscribe to the Youtube Channel Subscribe to my Podcast…
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This is the second part of a two-part series and In this episode, I have a guest with me and his name is Edgar Baum. We got together to discuss how the Brand Evaluation Standard and Framework, can help Startups, Brands, Businesses and the Importance of Brand Measurement. We go over the 5 stages of the Brand Evaluation Framework Brand Development Br…
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This is the first part of a two-part series and In this episode, I have a guest with me and his name is Edgar Baum. We got together to discuss how the Brand Evaluation Standard and Framework, can help Startups, Brands, Businesses and the Importance of Brand Measurement. About the Brand Evaluation Framework Developed by Avasta on top of the ISO 2067…
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In this episode, I have a guest with me and her name is Rosie Chong (Content Creator | Digital Marketing & Strategy Expert | Personal Branding Specialist and Podcaster). We got together to discuss Personal Branding and Linkedin, she shared her experience with Content Creation Burnout and tips on how she handled it, how Brands are leveraging TikTok …
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