Ep 12 With Guest Edgar Baum Part 1 | How the Brand Evaluation Standard and Framework, can help Startups, Brands, Businesses and the Importance of Brand Measurement

One thing about life

This is the first part of a two-part series and In this episode, I have a guest with me and his name is Edgar Baum. We got together to discuss how the Brand Evaluation Standard and Framework, can help Startups, Brands, Businesses and the Importance of Brand Measurement.

About the Brand Evaluation Framework

• Developed by Avasta on top of the ISO 20671: Brand Evaluation Standard, the Framework is a new 5-stage process in financially measuring and evaluating the relationship between your brand and customers in a digital age.

The Brand Evaluation Framework allows you to see:

• Who your most valuable customers are and how they actually consume your brand
• What quantitative measures to place in order to value the intangible experiences of your brand
• Where does the money in the customer base lie amongst different cohorts
• What is the behavioural difference between people who are presently buying your brand and those who could buy your brand

About: Edgar Baum

• Founder and CEO - Avasta Inc
• Member of Advisory Board, AI and Risk Modelling at DealEngine
• Member of the Advisory Board at iVirtual Technologies
• Course Developer and Graduate Lecturer, Finance of Brand Management - University of Toronto
• Advisor - Marketing Accountability standards board

He works with founders, the C-suite, and boards to develop math-based measurement approaches and solutions on how to acquire customers. This enables them to grow sustainably in an increasingly complex world.

• Linkedin: Edgar Baum https://www.linkedin.com/in/edgarbaum/
• Avasta Website: https://www.avasta.co/
• Avasta Brand Evaluation community: https://www.avasta.co/brand-evaluation-community/

Host: Evangel

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