Free workshops to help SaaS marketers be more effective
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Ready to build your audience and generate a constant flow of leads so that your course sells itself?
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The Power of Personal Branding & Manifestation is your go-to guide to driven content & entrepreneurs girlies ready to grow their income, community, clientele & start manifesting all the things. Breaking down everything you need to become the magnet in business to attract your dream clients & reality. If you're ready to take your mind, content & business to the next level, this is for you ! Don't forget to support the podcast: subscribe, rate & review !
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In our world of branding and marketing in the health space, there should never be acceptance of the status quo, the old-school, the normal. We should always be pushing forward, celebrating the different, breaking new ground, highlighting the innovative. So welcome to The No Normal Show, our forum for tossing around thoughts, opinions, and ideas on what’s new, cool, different, innovative, questionable, or otherwise related to how consumers navigate health. Plus some other fun stuff thrown in.
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Join us in demystifying modern product roles and dynamics. On PM vs. PMM, we share our experiences in the roles - exploring their differences, teamwork, and conflicts. Discover how your product team can create great products, and never forget to be user first! We also look into current events in the tech world and share our opinions! Keeping it real, light and fun.
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Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies. Fueled by ...
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Introducing Alex Shevelenko, CEO and founder of RELAYTO and the host of the Experienced-Focused Leaders Podcast. With a mission to empower seasoned business owners who recognize the critical role of customer experience in achieving success, Alex brings together a community of discerning listeners eager to explore new perspectives and strategies for enhancing their experience-centric approach. In our thought-provoking podcast episodes, we dive deep into the stories and insights of accomplishe ...
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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F*ck Doing More, Time to Embody More: High CEO Frequency & Handle More with Ease
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24:25Tuning into your Highest CEO Frequency Isn’t about doing more of what’s in your to-do list. It’s not about doing more it’s about being more. Your frequency is your currency. The more you raise your energy, the more you expand your capacity to hold success, money, and bigger opportunities with ease. Tune into your highest frequency, embody your CEO …
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Treating YouTube Like a Lead Gen Machine is a TRAP | Ep. 50
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11:42I know that many businesses view YouTube as a powerful lead generation machine. But the truth is, if you treat YouTube solely as a lead gen tool, you'll actually stifle your channel's growth. In this video, I'll break down the real key to using YouTube for business growth - it's about building a thriving community, not just collecting leads. 🪄 Mere…
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Video Experiences That Create Loyalty, Engagement, and Conversions
46:39
46:39
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46:39Struggling to turn viewers into loyal fans or paying customers? Wondering what type of video content actually builds trust and drives conversions in 2025? To discover how to craft intentional, connection-driven video experiences that go beyond views to earn you lasting engagement, brand loyalty, and measurable business results, I interview Luria Pe…
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Chaos Is a Ladder: What’s Next for Healthcare Marketing Leaders
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47:57
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47:57BPD’s latest report outlines the threats facing CMOs—and reveals the bold opportunities to lead, influence, and transform from the inside out. In this episode, Stephanie, Desirée, and Chris take a deep dive into The Future of the CMO, BPDs latest report, unpacking how marketing leaders can expand their influence, claim greater value, and lead trans…
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From Draining & Burned Out Content to Creative Overflow & Undeniable Authority
27:43
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27:43You’re NOT meant to feel that creating content is a chore or be in constant overthinking mode… You are here to be part of the 1%, and that comes with turning "vanilla content" into undeniable authority, tuning into YOUR magnetic magic, preventing burnouts- inspired from happening in the first place… and knowing the tea on how to create content that…
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3 Marketing Metrics That Actually Matter (Forget Vanity Stats!)
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10:32
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10:32Most fruits and veggies can’t beat coffee’s antioxidant punch—and most vanity metrics can’t beat the power of tracking real conversions. In this Coffee & Conversion episode, Clay and Luke reveal the 3 key numbers that show if your marketing is truly profitable: your click-through rate, your conversion rate, and your lead-to-close ratio. Skip the fl…
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Struggling to get consistent engagement from your Instagram Stories? Unsure how Stories fit into your broader content strategy as we head into 2025? To discover how to plan and execute an Instagram Stories strategy designed to grow your audience, deepen connections, and drive meaningful business results throughout the year, I interview Michelle Gif…
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Tariffs, Cuts, and Chaos: Healthcare’s Not-So-Perfect Storm
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42:31There’s A LOT out there that’s swirling into the pressure cooker that is today’s healthcare economy. On this episode of TheNo Normal Show, Stephanie, Desirée, and Chris break down the cascading impact of policy shifts and economic trends—from DEI backlash and NIH cuts to tariff-induced inflation and Medicaid shakeups. What does this all means for C…
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LinkedIn for B2B: More Than Just a Digital Résumé
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12:36Did you know coffee packs more antioxidants than most fruits and veggies? Just like that surprising fact, LinkedIn has way more to offer your B2B strategy than a simple résumé dump. In this episode of Coffee & Conversion, Clay and Luke break down how LinkedIn has become the go-to place for building authentic business relationships—and why it’s easi…
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Build Your THRIVING Channel (without spending HOURS Creating Videos) | Ep. 49
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14:26👉 3x4 Method Secret Video: https://videobrand.link/7NmJLSs If your YouTube channel has between 0 and 1,000 YouTube subscribers, and you're not seeing new subscribers come into your channel every day, despite your best effort to create good content and upload regularly, I'd like to show you how to build a thriving YouTube channel without spending ho…
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Short-Form Video Visual Effects: The Key to More Views and Sales
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44:42Tired of your short-form videos getting lost in the feed? Are you ready to learn the secrets to using visual effects to maximize your impact on social media? To discover actionable tips and expert advice on using visual effects to create high-impact short-form videos that generate more views and improve conversions, I interview Tyler Tometich. Gues…
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And the Award Goes To… The Unhinged, the Unexpected, and the Unapologetically Bold
35:48
35:48
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35:48The creative bar is high—and healthcare marketing is rising to meet it. Award season is about more than applause; it’s proof that bold ideas with real impact matter. This episode is your backstage pass to the sharpest thinking and fearless creativity in healthcare today. Stephanie, Desirée, and BPD’s Chief Creative Officer Mindy Adams unpack what i…
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“ Small Online” isn’t why You’re Not Reaching Big Leader Money & Soulmates Clients
19:51
19:51
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19:51Let’s cut the BS: your follower count isn’t the reason your Stripe or Bank account is dry. The way you’re thinking about your follower count? That’s what’s keeping you in a loop. You’re stuck in “I’m not big enough yet” and that energy? It’s repelling the exact clients you’re trying to call in. Let’s dive into why “small audience” is the worst excu…
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When to Hire Your First Sales Rep (And Why Timing Is Everything)
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12:14Ever debate when your kids should start drinking coffee? (Spoiler: maybe never!) It’s all about right timing—just like hiring your first salesperson. In this Coffee & Conversion episode, Clay and Luke talk about how waiting too long or jumping in too soon can set you up for a costly miss. Learn the telltale signs you’re ready for a dedicated sales …
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My YouTube Podcast: How it's Going After 12 Months | Ep 48
22:19
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22:19Is a YouTube podcast worth it? After 12 months of running my video podcast, I'm sharing my honest review! I'm diving deep into whether podcasting on YouTube grew my business or was a time suck. I'll reveal my surprising results, discussing audio vs. video performance, ROI, and what I learned. Find out if a YouTube podcast is right for YOU! Plus, I'…
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Are you looking for a breakthrough content strategy? Wondering if a short-form video series could transform your marketing results? To learn how to develop a consistent short-form video series to rapidly grow your audience and create multiple revenue streams, I interview Pat Flynn. Guest: Pat Flynn | Show Notes: socialmediaexaminer.com/660 Review o…
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Bee Bee Boop: Humans are canceled, Barbie’s shout-outs, and ChatGPT’s latest glow-up.
26:29
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26:29Barbie’s showing love to future doctors. People are crowdfunding their hospital bills. And ChatGPT just dropped an image update so powerful, it might make your designer sweat. On this episode of The No Normal Show, Desirée, Stephanie, and Chris unpack the game-changing upgrade from OpenAI that makes photorealistic image generation feel real. From B…
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Content Funnel That Turns Viewers into Obsessed Buyers & Soulmate Clients
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16:17
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16:17You’re not building a business just to “hope” people buy. You want a brand that gives you freedom, positions you as the authority in your niche, and makes sales feel effortless. The secret? It’s not about posting more—it’s about having a content funnel that does the selling for you. The kind that turns casual viewers into obsessed buyers who are re…
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StoryBrand & AI: Building a Clear Message (Without Losing Your Voice)
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11:46Did you know coffee was banned multiple times in the 17th century? Luckily, we’re free to sip away—and now we’re also free to let AI tools help us refine our brand messaging. In this Coffee & Conversion episode, Clay and Luke tackle StoryBrand AI: what it is, how it can jumpstart your messaging if you’re on a tighter budget, and why true clarity st…
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Record Polished Videos without Memorizing Anything or Using a Teleprompter | Ep. 47
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26:06Want to record polished videos without a teleprompter? I'll show you how to record polished videos without memorizing anything! Learn how to riff like a pro, develop on-camera confidence, and use simple outlines. Plus, I share my best video editing tips for pro-quality results and how to be natural on camera! ▶︎ Crush Your Edits Masterclass: https:…
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How to Use Disruptive Storytelling to Thrive as a Marketer
41:18
41:18
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41:18Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? To discover why disruptive storytelling is the key to thriving in today’s marketing environment and learn practical strategies for building deeper customer relationships and making content stand out, I interview Mark Schaefer. Gue…
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Revenge of the Attention Economy: Why Moments Matter More Than Ever
43:42
43:42
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43:42From highlight reels to headlines, culture is shifting—and healthcare marketing needs to keep up. In this episode we get into why the moment is overtaking the message. We unpack the Meta tell-all Careless People, dissect the rapid-fire chaos of tech and policy updates (hello, Policy ICU), and explore how fan fiction, fantasy leagues, and even SNL a…
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Perfectionism is Keeping You Stuck & Stealing Your Success —Here’s How to Take It Back
20:27
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20:27Still waiting for everything to be ‘perfect’ before you launch, post, or sell? Or just simply that girl that overthinks & needs it to be PERFECT ? NEWS FLASH perfectionism is keeping you stuck and stealing YOUR success in business. It’s time you stop hiding behind perfection, that fear controlling you. STEP INTO your imperfect & ICONIC era: where y…
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Why Newsletters Are Dead…Unless You Do This
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11:43
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11:43Cappuccino sizes. Email newsletters. What do they have in common? They’re often done wrong! In this Coffee & Conversion episode, Clay and Luke serve up a fiery take on why the old-school “one-size-fits-all” newsletter rarely converts—and what to do instead. From evergreen nurture campaigns to sharing relevant insights (not corporate fluff), learn h…
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Real Talk: My Biggest YouTube Mistakes (And What I Learned) | Ep. 46
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17:01I'm pulling back the curtain on my biggest mistakes that held me back for years. From chasing multiple revenue streams to losing sight of my own vision, I've learned tough lessons that transformed my YouTube business. In this brutally honest episode, I'll share exactly what NOT to do so you can skip the struggles and fast-track your success. Crush …
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Telling Stories That Convert: How to Increase Your Leads and Sales
42:56
42:56
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42:56Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson. Guest: Dr. JJ Peterson | Show Notes: socialmediaexaminer.com/658 Review our show on Apple …
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Don’t Forget Gen X—Healthcare’s Hidden Influencers
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42:46
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42:46Gen X—the so-called “forgotten generation”—has officially entered the chat. In this episode of the No Normal Show, Desirée and Chris goes deep into why Gen X deserves more attention in healthcare marketing. Sandwiched between two larger, louder generations, they’ve been overlooked for years—but as they take on the role of both patient and caregiver…
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Energy Shifts for *FAST* biz growth, manifestations & attracting them to you
21:50
21:50
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21:50Your business is talking to you. What you're manifesting VS what you want to manifest? Not a coincidence. It’s all reflecting YOUR energy...your clients, your money, your success, everything . You’re the mirror. It’s time for a FULL ENERGY AUDIT. Let’s get real about what’s blocking you, shift that energy FAST, and tap into the powerful manifestati…
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Will AI Kill SEO? Not So Fast—Here’s How to Adapt
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10:33You’ve heard the rumors: “AI is coming for search—SEO is doomed!” In this Coffee & Conversion episode, Clay and Luke debunk the hype, explaining how AI won’t kill SEO but will absolutely reshape it. Learn why AI still needs quality content, how to pivot away from keyword stuffing, and why you should use tools like ChatGPT not just to generate posts…
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Unraveling the Funnel Wars: Walgreens' Pivot and What It Means for Primary Care
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41:15The Funnel Wars just took another unexpected turn. Walgreens is going private, VillageMD may be on the chopping block, and the retail health revolution isn’t playing out as planned. So, what does this mean for primary care, health systems, and the future of patient access? In this episode, Stephanie, Desirée, and Chris break down the uncertain stat…
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How to Succeed in Influencer Marketing in 2025
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45:12
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45:12Are you considering working with influencers but unsure how to get started? Wondering how to maximize your return on investment when collaborating with creators? To discover proven strategies for influencer partnerships that deliver measurable results for your business, I interview Justin Moore. Guest: Justin Moore | Show Notes: socialmediaexaminer…
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How you'll be UNFORGETTABLE Online & Sell On REPEAT : growing your personal brand, biz & mistakes
22:47
22:47
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22:47Your personal brand isn’t growing and it’s not the algorithm’s fault. You’re showing up, posting content, but where’s the growth? Where’s the authority? You want a F*CK YES presence that gets you sales on repeat and sells for you. So why isn’t it happening? You're making these mistakes *without even realizing* when building your personal brand on s…
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Paid vs. Organic: Which One Actually Grows Your Business Faster?
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16:08Turns out organic coffee can last 100 years—and saves the planet a little while it’s at it. But does organic marketing (like SEO) or paid advertising have the same staying power for your brand? In this episode of Coffee & Conversion, Clay and Luke compare these two approaches, showing why simply “renting” traffic with paid ads can’t beat the long-t…
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How to Talk More Comfortably to the Camera | Ep. 45
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21:37Are you struggling with how to talk more comfortably to the camera? In this video, I share essential tips to help you overcome camera shyness and build your confidence! Talking to the camera can feel awkward, but with practice and the right mindset, you can transform your onscreen presence. We’ll explore practical techniques, including the importan…
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Conversing With the Future: My Mind-Blowing Experiment
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13:40What happens when you have a conversation with a genuinely advanced AI? Michael Stelzner finds out in this special episode! He dives into an experiment with Sesame Research's AI voice assistant, "Maya," and the results are incredible. Hear their conversation, exploring everything from social media marketing to persuasive techniques. Experience the …
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Who’s Really Leading Healthcare—Doctors, AI, or the Algorithm?
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39:23From Eli Lilly’s provocative Oscars ad to AI-powered therapy backlash, this episode of The No Normal Show goes deep into the forces reshaping trust in healthcare. The latest data from The Wall Street Journal shows confidence in doctors is plummeting, AI is disrupting care delivery, and alternative health movements are gaining ground. What does this…
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Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth
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45:45Are you tired of giving away free content that doesn’t convert? Do you want to attract buyers instead of freebie seekers? To discover how to create high-converting tiny offers—low-ticket digital products designed to build an audience of engaged buyers and generate consistent revenue. Then, learn how to leverage AI-powered marketing strategies to op…
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Working Harder Isn’t the way to your Massive Success : working smarter & abundance
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16:21If hustling harder was the key to your success , you’d be drowning in it by now. But instead, you’re stuck in survival mode: stressed, overworked, and trading time for money. Real success isn’t about doing more; it’s about shifting how you think & go about running your business. Aligning with abundance and letting your business work for you. Not be…
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Why “Advertising Alone” Can Kill Your Growth
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17:19Did you know drinking coffee the second you wake up can wreck your productivity? In the same way, pouring all your resources into one single channel—like ads—can sabotage your ROI. This week on Coffee & Conversion, Clay and Luke dive into why “advertising alone” (Instagram, Google, LinkedIn—doesn’t matter) never solves your marketing woes if your m…
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If your video podcast isn't growing, try this | Ep. 44
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21:33Are you wondering why your video podcast isn't growing? If your video podcast isn't gaining traction, it might be time to reassess your strategy! In this video, I share three essential tips to help you boost your audience engagement and visibility. Discover how to create content that resonates with your ideal viewers, optimize your titles and thumb…
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Social Care: The Path to Happier Customers and Increased Sales
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43:56
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43:56Wondering how to make your social media efforts more profitable? Looking for ways to improve customer retention and acquisition through social platforms? To discover how to implement a social care strategy that enhances customer experience and drives business growth, I interview Brooke Sellas. Guest: Brooke Sellas | Show Notes: socialmediaexaminer.…
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Behind Closed Doors: Truths, Lies, and the State of Healthcare Politics
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38:07What do a fictional death, a DOJ investigation, and Kendrick Lamar have in common? In this episode of the No Normal Show, Desirée, Stephanie, and Chris connect the dots between pop culture, marketing, and the ever-evolving world of healthcare. They revisit Kendrick Lamar's Super Bowl performance—and what it all says about the game of strategy. Plus…
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RevOps 101: How to Streamline Your Pipeline & Boost Revenue
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14:06
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14:06Did you know it can take up to four years for a coffee plant to produce its first bean—yet those plants can live for a century? Likewise, good revenue operations (RevOps) may take some time to set up, but the payoff can last for years. In this episode of Coffee & Conversion, Clay and Luke dive into the fundamentals of RevOps—why it’s more than just…
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Major Mindset Shifts that changed my Entrepreneurial Success
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24:48
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24:48The way you think is the reason you’re either stuck… or thriving within your business & entrepreneurship. The truth is, success isn’t just about strategy, your mindset plays a MAJOR part. These are the mindset shifts that changed *everything* for me as a creative entrepreneur !! If you wanna kiss goodbye to your doubts & fears, stop feeling stuck a…
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The Easiest Way to Record Yourself for YouTube | Ep. 43
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23:48Wondering how to make recording yourself for YouTube feel effortless? The easiest way to record yourself for YouTube is to create a setup that works for you! In this episode, I dive into the essentials of a successful YouTube recording space, from lighting to audio equipment. I’ll also share mental tips to help you feel more at ease in front of the…
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Healthcare Battlefield: Budget Cuts, Skepticism, and What Comes Next
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43:26As healthcare costs rise and institutions face increased scrutiny, a new battle is emerging. Will governmental policy and public skepticism reshape the industry? How will funding cuts impact hospitals and research? In this episode, we unpack the shifting landscape and what it means for the future of healthcare. Click to subscribe to our newsletter.…
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Using Neuro-Linguistic Programming for More Influence and Sales
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47:13Wondering why some marketing messages work better than others? Want to know the secret to creating content that compels people to take action? To discover how to apply neuro-linguistic programming principles to create more persuasive and effective marketing content, I interview Nikki Rausch. Guest: Nikki Rausch | Show Notes: socialmediaexaminer.com…
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How to Fix the #1 Marketing Mistake Confusing Your Customers
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13:06
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13:06Coffee is the world’s most traded commodity (next to oil and gas)—but does your brand message carry the same “weight”? In this very first Coffee & Conversion episode, Clay and Luke serve up a quick coffee fact before diving into the biggest reason so many businesses lose deals: inconsistent messaging. From Clay’s awkward Chamber of Commerce pitch t…
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STOP GIVING A F*CK & POST: show up confident & bold
31:43
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31:43Struggling to hit 'post' or show up as that 100% authentic badass leader ? Your fear of being seen & bold are keeping you stuck, invisible, and playing small. But the people who actually succeed online? They show up with confidence, unapologetically, and without waiting for approval. Let’s break down how you’ll finally be confident in front of the …
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The New YouTube: Everything you need to know for 2025 | Ep. 42
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18:25Is there really a "new YouTube" ?? If you've noticed some buzz about new YouTube features and changes on the platform, you're in the right place! In this video, I’ll break down everything you need to know as a business owner looking to leverage YouTube for growth and success. 🪄 Meredith's YouTube Roadmap Planner: https://videobrand.link/videobrandp…
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