Join us as we explore the latest trends, share industry insights, and provide valuable tips to help you navigate the ever-evolving landscape of employment strategies. Whether you’re a seasoned professional or just starting out, there’s something for everyone.
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Gaining Market Share, Referrals, Market Trends & Recap of the Utah Sales Conference
59:55
59:55
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59:55We're thrilled to welcome David Folwell, Founder & CEO of Staffing Referrals, to The Staffing Playbook Podcast for one of our most powerful episodes yet! 💡 In this episode, we dive into: Gaining real market share in a crowded industry Building a referral engine that scales Current market trends every staffing leader needs to know A behind-the-scene…
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Summer Staffing Series: Flat Growth, Fast-Moving AI & Smarter Marketing
1:10:55
1:10:55
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1:10:55Topic: Flat Growth, Fast-Moving AI & Smarter Marketing — plus an exclusive preview of the Summer School Staffing Series Guest Speakers: Kim Henderson – Managing Director, Cobalt Compass Richard “Staffing Shark” Rosner – Founder, Staffing Shark Hosts: Steven Farrell & Geneviève BourgeoisBy Steve Farrell & Geneviève Bourgeois
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Thriving in a Down Market: Building a Scalable Sales Playbook
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59:51
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59:51In this episode, David and I discuss: How to adapt your sales strategy when hiring freezes and margin pressures hitWays to double down on consultative selling and deepen existing client relationshipsStep-by-step approaches to build a repeatable, scalable sales engine even in a soft market. If you missed my original guest appearance—or if you’d like…
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Know Your Worth: Unlocking the True Value of Your Staffing Firm
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1:01:25
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1:01:25Is your markup a true reflection of the impact you deliver—or just a number on an invoice? We sit down with Benjamin Mena, founder of Select Source Solutions and host of The Elite Recruiter Podcast, to break down exactly how staffing firms can quantify—and communicate—their real economic value. Why you should tune in See your firm through an econom…
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Behind the Curtain: What HR Really Thinks About Staffing Agencies pt 3
59:56
59:56
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59:56"Behind the Curtain” Series, Part 3 Episode 37: What HR Really Thinks About Staffing Agencies The final curtain is about to fall. In Parts 1 & 2 we heard unfiltered truths from MSP/VMS leaders and HR pros Megan Gill & Shane Fisher. Now we’re closing the trilogy with two more seasoned HR voices ready to say the quiet parts out loud: Angie Johnsen an…
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“Behind the Curtain” Series, Part 2 Episode 36: What HR Really Thinks About Staffing Agencies
55:48
55:48
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55:48Our Behind the Curtain opener pulled back the veil on MSP/VMS frustrations. Now we’re handing the mic to the people who sign the SOWs: Human Resources leaders. LIVE: May 16, 2025 | 1:00 PM MDT Co-hosts Steven Farrell, CSP & Genevieve Bourgeois welcome HR veterans Megan Gill and Shane Fisher for a 45-minute tell-all that covers: The good, th…
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Behind the Curtain: What MSPs Really Think About Staffing Agencies — The Good, The Bad, and The Ugly
57:52
57:52
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57:52We'll be pulling back the curtain with two outstanding guests: Josh Moskoviz, Vice President of Client Services at AHSA, a Trio Workforce Solutions company Beth Fenske, CTS/CPC, BS Director, Supplier Solutions, RightSourcing by Magnit. What we'll cover: ✅ How MSPs view their staffing partners today ✅ The good behaviors that strengthen partnerships …
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Negotiating Client Contracts & How to Avoid Landmines
1:03:49
1:03:49
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1:03:49🎧 Hosted by:Steven Farrell & Geneviève Bourgeois 🎤 Guest: Kim Henderson, Founder of Cobalt Compass Solutions 💬 What we'll cover: ✅ Why understanding your client contracts is critical — and how to spot business terms that could trip you up ✅ What legal language to watch out for (and when to call in the legal experts) ✅ Pricing structures, direct con…
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Helping Clients Attract the Right Candidates
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55:13
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55:13🎙️ Episode 33: Helping Clients Attract the Right Candidates 🗓️ April 25 • 1 PM MDT 👥 Guest: Tina Hazlett, CEO, CVO | Hosts: Steven Farrell & Genevieve Bourgeois Join us as we unpack: Defining “the right talent” for your culture Employer branding wins on a budget Data‑driven tweaks to your hiring personas Crafting a standout candidate experience…
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From Peaks to Paychecks: Understanding Wage Trends in 2022–2025
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38:54
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38:54Wage trends have shaped — and reshaped — the hiring landscape over the past 3 years. From the chaotic highs of 2022 to the recalibration in 2025, understanding what’s driving pay expectations today is not optional — it’s essential for every staffing firm, recruiter, and sales rep trying to stay competitive. 🔍 Join us as we break down: Why 2022 was …
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Leadership Corner – How to Be a More Confident Leader
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47:42
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47:42Confidence is one of the most underrated but essential traits in leadership. It’s not about being the loudest in the room — it’s about being clear, consistent, and calm under pressure. In this episode, we sit down with leadership coach Ian Macleod to discuss: The difference between confidence and arrogance How to lead with confidence (even when you…
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Are you getting your full share of business from existing clients? Or are you being treated like just another staffing vendor? Join us for this episode of The Staffing Playbook Podcast featuring Kim Henderson, Founder of Colbalt Compass Solutions and a leading expert in sales strategy for the staffing industry. Kim will present her Client Share & V…
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Topic: How Staffing Firms Can Turn Cold Outreach into Warm Conversations Join us for a LIVE episode of The Staffing Playbook Podcast with guest Mike Bradbury, Co-Founder & Chief Strategist at Type Marketing. Mike has helped staffing firms ditch the high-volume, low-return cold outreach playbook and replace it with a proven 3-step system for social …
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Beyond Price – Shifting Staffing Sales Conversations from Cost to Value
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49:47Is your staffing firm stuck in conversations centered solely on price? It's time to shift the narrative from cost to value. 2024 marked the staffing industry's worst slump since 2008, with ongoing challenges into 2025. Staffing sales teams are under intense pressure to reduce markups—but is price really the battle we should be fighting? Join us for…
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How to Create Irresistible Content Without Having to Figure Out What to Write About
56:20
56:20
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56:20Join Us for Episode 27 of The Staffing Playbook Podcast! 🎙️ Creating compelling content is one of the biggest challenges businesses face today. How do you consistently generate engaging material without running out of ideas? 🤯 We’ve got the answer! On March 14, 2025, at 1:00 PM MDT, Steven Farrell and Geneviève Bourgeois will sit down with Diane Pr…
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How to Use Social Media to Market Your Staffing Agency B2B
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34:06
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34:06🔹 Is your staffing firm still relying on outdated sales tactics? 🔹 Struggling to generate leads from social media? 🔹 Wondering how to turn LinkedIn engagement into real clients? Then this LIVE podcast event is for YOU! Join us for Episode 26 of The Staffing Playbook as we break down: ✅ Why the staffing industry is already behind in social selling ✅…
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Join us for Episode 25 of The Staffing Playbook Podcast as we welcome back our regular and highly esteemed guest, Ian Macleod! Ian, a trusted voice in leadership and organizational growth, is returning to share his valuable insights on how to create high-performing teams in the new year. If you’ve enjoyed Ian's previous appearances, you won’t want …
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W2 vs. 1099: The Legal Pitfalls Your Staffing Agency Won’t Tell You
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32:04
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32:04Are you unknowingly exposing your business to legal risks by using 1099 associates instead of W2 employees? In this must-hear episode, host Steven Farrell and special guest Nick Gruninger dive deep into the hidden dangers and compliance issues that could impact your company’s bottom line. Learn how to safeguard your business, navigate complex emplo…
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Scaling Sales in 2025 - The Staffing Sales Summit
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56:47
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56:47We’ll be diving deep into what you can expect from the 2025 Staffing Sales Summit brought to you by Staffing Mastery! If you’re in the staffing space, this is the must-attend event of the year. Here’s what we’ll cover: ✅ A sneak peek at the speakers you’ll hear from ✅ Key topics and sessions designed to help you scale your sales efforts ✅ Why this …
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Omnichannel Marketing: A 360º Impact
1:02:23
1:02:23
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1:02:23We’re excited to welcome the YES marketing team—Marc Webb, Geneviève Bourgeois, and Christina Williams—to discuss how a fully rounded (omnichannel) marketing strategy can transform your staffing business. Here’s what you can look forward to: Christina Williams will break down the differences between social media platforms for B2B vs. B2C marketing …
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Mastering Discovery Meetings: Leveraging Improv Techniques for Effective Prospecting in Staffing
48:19
48:19
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48:19I’m beyond excited to welcome Robert Reid to The Staffing Playbook for an episode that’s sure to be both insightful and entertaining! Our topic? "Mastering Discovery Meetings: Leveraging Improv Techniques for Effective Prospecting in Staffing" With 13 years of staffing experience spanning business development, recruiting, and key account management…
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1099 Contracts v. W2 - Understanding the Classifications
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36:51Ep. 16 | 1099 Contractor vs. W2 - Understanding the Classifications with Nick Gruninger Are you clear on the differences between 1099 contractors and W2 employees? In this episode of The Staffing Playbook, we dive deep with Nick Gruniger to unravel the risks and implications of workforce classification. Misclassifying employees can have serious con…
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I'm excited to announce our next episode of The Staffing Playbook where we'll be diving into Conflict Resolution with a special guest, Ian Macleod from Gro Up Leadership! Whether you're leading a team or part of one, conflicts are inevitable. But how you handle them can make all the difference. Ian will share his insights and proven strategies to h…
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How to Drive More Orders in the Staffing Industry
51:43
51:43
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51:43Exciting News! Join us for Episode 12 of The Staffing Playbook Podcast I'm thrilled to welcome Brad Bialy as our guest for an upcoming conversation on How to Drive More Orders in the staffing industry. About Brad: Brad is not only the host of Take the Stage and InSights, two of the staffing industry's most downloaded podcasts, but he's also a dynam…
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Sales & Client Management in Challenging Times
59:17
59:17
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59:17Thrilled to announce that I'll be interviewed by Ian Macleod of Group Leadership for Episode 9 of "The Staffing Playbook" podcast this week! 🎙️ We'll be diving deep into Sales & Client Management in the staffing industry. In today's challenging economic climate, securing new business can be tough. I'll be sharing my insights and strategies on how t…
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This week, I’m joined by Ian Macleod from Gro Up Leadership to dive into the topic of Leadership Strengths and Weaknesses. We explore: ✅ How leaders can leverage their natural strengths to inspire teams. ✅ Why understanding weaknesses is crucial for growth. ✅ Actionable insights on building stronger, more resilient teams. Tune in to learn how ident…
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Join us for Episode 6 of The Staffing Playbook Podcast, where we dive deep into the essential topic of accountability in the workplace. This episode's theme is "Let's Talk About Accountability" and we're thrilled to welcome a special guest, Ian MacLeod, founder and CEO of Gro Up Leadership, known for his expertise in leadership development and orga…
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Join us for an insightful LinkedIn Live event featuring Reed Laws, CEO of Your Employment Solutions, as we dive into one of the most pressing challenges businesses face today: the labor shortage. As industries grapple with unprecedented workforce gaps, we'll explore actionable strategies that can help companies not just survive but thrive in this c…
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Join us for an insightful podcast event where we dive deep into the heart of staffing success with "People, Passion, Purpose, Placement: The 4 P’s of Staffing." In today's competitive market, it's not just about filling positions—it's about connecting the right people with the right roles, driven by a shared passion and clear purpose. Our discussio…
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Bridging the Generational Gap: Gen Z's Impact on Today's Workforce
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47:24Welcome to the second episode of "The Staffing Playbook Podcast"! In this episode, we dive into the dynamic shifts in the workforce as we explore the unique perspectives and contributions of Gen Z compared to other generations. We are thrilled to be joined by Pon Vorasane, the Director of IT for Your Employment Solutions and one of Utah's Top 20 in…
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Are companies really posting jobs that don't exist? We'll analyze the data, uncover trends, and share insights from our nearly 20 years of experience in hiring. Special guest Ian Macleod, a renowned leadership coach, will join us to discuss the implications of this practice on job seekers and employers alike. Don't miss this opportunity to learn, e…
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