Best Google Tag Manager Podcasts (2025)

1
#125 Proactive pipelines – the power of shifting left (with Chad Sanderson at Gable) 1:14:05

12d ago1:14:05

1:14:05

Full show notes, transcript and AI chatbot - http://bit.ly/452Y00x Watch on YouTube - https://youtu.be/mVwb4KJpUoM 00:00:00 Introduction 00:07:46 Google Analytics MCP server 00:08:39 AI in Google Analytics management 00:12:27 Google Analytics and Reddit ads 00:17:14 Shift left manifesto explained 00:21:06 Data ownership and governance 00:24:06 Shif…

1
#124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape) 1:05:53

26d ago1:05:53

1:05:53

Full show notes, transcript and AI chatbot - http://bit.ly/44K1vsE Watch on YouTube - https://youtu.be/9emUszHU41U Webinar sign-up link: http://bit.ly/4nCbIjz 00:00:00 - Introduction 00:00:47 - News Segment Introduction 00:01:10 - Anthropic's AI Experiment 00:04:00 - AI's Business Acumen and Failures 00:06:18 - Meta Poaching OpenAI Engineers 00:08:…

1
How To Win In Search In A Post-Click World - Part 1 38:54

1M ago38:54

38:54

The Search Shift: AI, SGE, and the Collapse of Old Search Optimization Rules: From Rankings to Rich ResultsBy AdLeaks

1
#123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu) 1:00:53

2M ago1:00:53

1:00:53

Full show notes, transcript and AI chatbot - http://bit.ly/3FX0G7s Watch on YouTube - https://youtu.be/l6F_9ZfHxJc Webinar sign-up link: http://bit.ly/4ehrs7m 00:00:00 Google Cloud outage consequences 00:05:09 Google Search AI integration 00:09:50 Shopping journey optimisation 00:10:56 Martech madness webinar promo 00:11:36 Martech stack challenges…

1
#122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise) 1:12:02

2M ago1:12:02

1:12:02

Full show notes, transcript and AI chatbot - https://bit.ly/45GkOF6 Watch on YouTube - https://youtu.be/EOCkEORVToo 00:00:00 - Introduction 00:00:47 - News Overview 00:02:25 - Speculations on AI and Hardware Integration 00:03:25 - AI Devices and Market Speculations 00:04:03 - Subscription Models and Data Privacy Concerns 00:05:21 - AI and Consumer …

1
AI & Media Buying In 2025 With Maxwell Finn - Part 2 57:15

2M ago57:15

57:15

By AdLeaks

1
AI & Media Buying In 2025 With Maxwell Finn 1:12:33

2M ago1:12:33

1:12:33

By AdLeaks

1
#121 Using Dataform and DBT in modern analytics (with Verónica Delgado-Benito at Springer Nature) 50:12

2M ago50:12

50:12

Full show notes, transcript and AI chatbot - https://bit.ly/4dtzBFh Watch on YouTube - https://youtu.be/4yo-N2KM8rw 00:00:00 - Introduction 00:01:00 - Veronica's Career Journey 00:02:30 - Transition from Academia to Data Analysis 00:04:00 - Regrets About Leaving Academia 00:05:30 - Current Role as a Product Data Analyst 00:07:00 - Skills Required i…

1
#120 Marketing analytics updates and a BigQuery health check 1:01:59

3M ago1:01:59

1:01:59

Full show notes, transcript and AI chatbot - https://bit.ly/42SW2yG Watch on YouTube - https://youtu.be/08gLvHthNuw 00:00:00 – Introduction 00:05:37 – ChatGPT shopping and e-commerce 00:08:50 – AI impact on data tracking 00:12:28 – Natural language data analysis tool 00:16:18 – Discovery Catalog for Cloud Storage 00:19:11 – Data accessibility in Bi…

1
#119 Google Cloud Next 25 roundup 1:00:23

4M ago1:00:23

1:00:23

Full show notes, transcript and AI chatbot - https://bit.ly/3Gg5HHZ Watch on YouTube - https://youtu.be/dcZhmVY_Bl0 00:00:00 - New co-host introduction. 00:04:01 - Google Next 25 conference highlights. 00:08:10 - CapEx spend on cloud and AI. 00:12:37 - Cross-cloud collaboration and flexibility. 00:15:40 - Gemini's integration in Firebase. 00:21:01 …

1
#118 Dan & Bhav’s farewell, best moments & a game of guess who 1:02:46

5M ago1:02:46

1:02:46

Full show notes, transcript and AI chatbot - https://bit.ly/4kOQnll Watch on YouTube - https://youtu.be/VI6Qe0rZL1w 00:00:00 - Introduction and Special Announcement 00:00:36 - Dara returns 00:00:57 - Farewell to Dan and Bhav 00:03:29 - Dara's Quiz Introduction 00:04:13 - Quiz Rules and Format 00:06:09 - First Quote: Analytics Belts 00:10:34 - Secon…

1
#117 Marketing incrementality, attribution & ROI optimisation (with Jorge Roberto Ahumada Garcia @ Coppel) 54:57

5M ago54:57

54:57

Full show notes, transcript and AI chatbot - https://bit.ly/3CX6tsf Watch on YouTube - https://youtu.be/Qgg42DI_Z08 00:01:22 Technology's Role in Analytics. 00:06:48 E-commerce transaction percentage in Coppel. 00:09:19 Attribution challenges in marketing. 00:12:41 Human understanding in technology. 00:19:23 E-commerce impact on business growth. 00…

1
Bill Hartzer & Brian Harnish Talk SEO, AI, Link Building & Domain Names 59:04

6M ago59:04

59:04

Join Bill Hartzer & Brian Harnish as they discuss SEO trends, AI in content creation, entity analysis, and the evolution of link building. Learn strategies for optimizing content, leveraging AI, and protecting your brand in the ever-changing digital landscape. In our discussion, we cover a wide-ranging discussion on the evolution of search engine o…

1
#116 Highlights from Superweek 2025! 16:12

6M ago16:12

16:12

Full show notes, transcript and AI chatbot - https://bit.ly/40Wf46m 00:00:40 Who are you? And what brings you to Superweek? 00:05:50 What’s been your favourite part of Superweek? 00:10:43 How would you explain Superweek to someone who’s never been before? ----- Episode Summary: In this week's episode of The Measure Pod, Dan catches up with attendee…

1
#115 Lessons from a data science content creator (with Egor Howell @ Deliveroo) 53:51

6M ago53:51

53:51

Full show notes, transcript and AI chatbot - https://bit.ly/40XHblN Watch on YouTube - https://youtu.be/Bc79OgBxR9w 00:02:03 Content creation as a process. 00:04:06 Transition from physics to AI. 00:08:02 YouTube content creation journey. 00:09:15 Beginners in data science content. 00:12:41 Personal wisdom and mental health. 00:16:20 Getting starte…

1
#114 Sanity over vanity – focusing on metrics that matter (with Ole Bossdorf @ Project A) 54:59

7M ago54:59

54:59

Full show notes, transcript and AI chatbot - https://bit.ly/4gMftip Watch on YouTube - https://youtu.be/E202iZDFAOY Chapters: 00:00:00 - Introduction 00:04:13 - Welcoming Ole to the Show 00:04:51 - Ole's Background and Project A Overview 00:05:55 - Role of Data in Early-Stage Companies 00:07:25 - Early Interest in Data 00:09:12 - Timing for Investi…

1
#113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel) 58:05

8M ago58:05

58:05

Full show notes, transcript and AI chatbot - https://bit.ly/4gs0BoK Watch on YouTube - https://youtu.be/PbrJeY0fCtU 00:00:00 - Introduction 00:01:55 - Christmas Message and Podcast Plug 00:03:03 - Janos' Background and Career Journey 00:07:01 - Founding Atriba and Early Challenges 00:09:19 - Impact of GDPR on Attribution Modeling 00:10:58 - Factors…

1
#112 Product analytics tool assessment 52:06

8M ago52:06

52:06

Full show notes, transcript and AI chatbot - https://bit.ly/4194ef8 Watch on YouTube - https://youtu.be/Jgdk7Ou93Bg 00:00:00 - Marketing and product analytics crossover. 00:04:24 - Brighton meetup for analytics. 00:08:32 - Product analytics platforms vs GA4. 00:11:05 - Product analytics platform considerations. 00:14:46 - Lifetime value and retenti…

1
#111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude) 52:13

9M ago52:13

52:13

Full show notes, transcript and AI chatbot - https://bit.ly/3O88XGc Watch on YouTube - https://youtu.be/bIYsp57Rmuo 00:00:00 - Introduction 00:05:15 - Crap Talks Brighton 00:07:11 - Analytics as an investment 00:10:57 - Analytics as a profit enabler 00:14:47 - Analytics team success without proof 00:18:19 - Thermostat vs. Thermometer analogy 00:23:…

1
#110 Live from MeasureCamp London 2024: analytics in 2034 39:50

9M ago39:50

39:50

Full show notes, transcript and AI chatbot - https://bit.ly/4fe0FrC Watch on YouTube - https://youtu.be/hSmKcauB_5E 00:00:00 - Introduction to The Measure Pod 00:00:22 - The Future of Data Collection 00:01:00 - The Reality of Data Accuracy 00:02:45 - The Need for 100% Data Collection 00:03:23 - The Trap of Data-First Thinking 00:04:26 - Data Silos …

1
#109 The analytics of PlayStation (with Gabor Mester @ Sony) 59:45

10M ago59:45

59:45

Full show notes, transcript and AI chatbot - https://bit.ly/47XYg1I Watch on YouTube - https://youtu.be/ZF8VwfJHz5Q 00:00:00 - Introduction and Episode Overview 00:00:52 - Guest Introduction: Gabor Mester from Sony PlayStation 00:02:03 - Hosts' Backgrounds and Initial Thoughts 00:04:12 - Gabor's Career Journey at PlayStation 00:07:08 - Platform Ana…

1
Marketing for the Modern World: Strategies with Evan O'Brien 45:46

10M ago45:46

45:46

In this episode, we're joined by Evan O'Brien, founder of Slake Marketing. With over a decade of experience helping startups and small businesses, Evan shares his digital marketing and business development expertise. He discusses creating authentic brand connections, breaking through stagnation, and aligning marketing efforts with business goals. G…

1
Mastering Client Relationships & Team Motivation in a Competitive Market - Devin Concannon 47:23

10M ago47:23

47:23

In this episode, we are joined by Devin Concannon, Partner at Golden Digital, a digital marketing master who expertly merges creativity with technology to elevate eCommerce businesses. With over a decade of experience and a background in teaching digital marketing at the General Assembly, he brings invaluable insights to the table. In this conversa…

1
#108 The death of accuracy: an obituary 43:13

10M ago43:13

43:13

Full show notes, transcript and AI chatbot - https://bit.ly/3BtcCei Watch on YouTube - https://youtu.be/vVUIpqhk1tw 00:00:00 - Introduction and Episode Overview 00:01:07 - Initial Thoughts on Data Accuracy 00:02:07 - Reassuring Stakeholders About Data Usability 00:02:45 - Whoop and Personal Data Tracking 00:04:26 - Gaming Nostalgia: Broken Sword Re…

1
#107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic) 58:30

11M ago58:30

58:30

Full show notes, transcript and AI chatbot - https://bit.ly/3AZqihd Watch on YouTube - https://www.youtube.com/watch?v=Zt6s__jGEWE 00:00:00 - Introduction and Episode Overview 00:02:14 - Measure Camp London Announcement 00:03:28 - Welcoming Back Steen Rasmussen 00:04:01 - Steen's Background and Focus on Commercial Analytics 00:06:34 - Turning Analy…

1
#106 What an ideal expert analyst looks like 48:40

11M ago48:40

48:40

Dan's analytics survey - https://docs.google.com/forms/d/e/1FAIpQLSe5FOecqPttUyuJKmLeXJT3TyYCoCq1oXoy0SjYWdMUP9SjIA/viewform ----- Full show notes, transcript and AI chatbot - https://bit.ly/4dHPwiu Watch on YouTube - https://youtu.be/LqY2p6By688 00:00:00 - Introduction and Episode Overview 00:02:03 - Dedication to Ida and Episode Start 00:03:01 - …

1
#105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks) 53:43

12M ago53:43

53:43

Full show notes, transcript and AI chatbot - https://t.ly/6eOxg Watch on YouTube - https://www.youtube.com/watch?v=bCHDdXoK0Jc 00:00:00 - Introduction and Episode Recap 00:03:30 - Juliana's Background and Current Role 00:05:44 - Juliana's Work at MediaMonks 00:07:14 - Juliana's Podcast Journey 00:11:31 - Transition to App Analytics 00:19:09 - Learn…

1
Justin Brenner Sits Down With Matt Wright 58:17

1y ago58:17

58:17

AdLeaks' COO, Justin Brenner talks with Matt Wright, CEO of Matt Wright Consulting.By AdLeaks

1
Justin Brenner Sits Down With Noah Tucker 44:04

1y ago44:04

44:04

AdLeaks' COO, Justin Brenner talks with Noah Tucker, CEO of Social Snowball. Social Snowball is an affiliate & referral marketing platform for eCommerce. Their modern and automated affiliate programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Javy Coffee.By AdLeaks

1
#103 Modern marketing (with Ken Williams @ DiveTeam) 57:14

1y ago57:14

57:14

Full show notes, transcript and AI chatbot - https://rb.gy/4ldywl Watch on YouTube - https://youtu.be/wU7WheJSQh4 00:00:00 - Introduction and Episode Overview 00:00:48 - Bhav's Initial Thoughts on Modern Marketing 00:01:42 - Importance of Labelling Modern Marketing 00:02:23 - Links and Resources Mentioned 00:03:56 - Introduction of Guest Ken Willia…

1
Justin Brenner Sits Down With Frederik Bonneau 42:50

1y ago42:50

42:50

AdLeaks' COO, Justin Brenner talks with Frederik Bonneau, Digital Marketing Consultant at Frederik Bonneau Inc., Founder, Director and CEO at 5for5 Soundtracks, CMO at Smartsound Cloud and Music Producer at Beatclub.By AdLeaks

1
#102 Data is a road trip, not a destination 52:09

1y ago52:09

52:09

Full show notes, transcript and AI chatbot - https://rb.gy/brjbry You can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=_OcLDhx9YFs 00:00:00 - Introduction and Podcast Update 00:00:57 - Discussion on Blog Post: Data is a Journey, Not a Destination 00:01:18 - Metaphor of Data as a Road Trip 00:02:22 - Content …

1
FTC: Deceptive Advertising and Unfair Practices 1:00:31

1y ago1:00:31

1:00:31

Definition of deceptive advertising and unfair practices according to the FTC Case studies and examples of deceptive advertising and unfair practices Consequences of engaging in deceptive or unfair marketing practicesBy AdLeaks

1
FTC Regulations and Guidelines 1:10:32

1+ y ago1:10:32

1:10:32

Overview of key FTC regulations and guidelines relevant to marketing and advertising Detailed examination of the FTC Act and its implications for businesses Understanding the FTC's Endorsement Guides and Dot Com DisclosuresBy AdLeaks

1
Introduction to the Federal Trade Commission (FTC) 1:38:45

1+ y ago1:38:45

1:38:45

Overview of the FTC: history, mission, and authority Understanding the role of the FTC in regulating marketing and advertising practices Importance of FTC compliance for businesses and marketersBy Marty Marion

1
Sound Bite: The future of attribution modelling in Google Analytics 3:07

1+ y ago3:07

3:07

Episode Summary: In this weeks sound bite (from the archive) Dan discussed the end of rules-based attribution in Google Analytics 4. He reflects on the shift from Universal Analytics to GA4, highlighting the focus on data-driven attribution and the removal of other attribution models. He also explores Google's perspective on encouraging the use of …

1
Sound Bite: How to approach building a dashboard 4:36

1+ y ago4:36

4:36

Episode Summary: In this weeks sound bite (from the archive) Dara discusses the process of building out automated dashboards. This includes everything from the initial wire-framing, the creation, and potential iterations you might need to make a long the way. Check out the full episode on how to build out dashboards like a pro. Full episode here: h…

1
#101 Daralytics (with Dara Fitzgerald @ Measurelab) 47:09

1+ y ago47:09

47:09

Full show notes, transcript and AI chatbot - https://shorturl.at/kzOY9 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-LVxueobRTg [00:00:00] Intro. [00:05:28] Podcast milestones and statistics. [00:09:36] Changing Views on Google Analytics. [00:14:19] Nostalgia in analytics evolution. [00:15:54] Data refinement analo…

1
Sound Bite: Building deeper relationships through personalisation 3:32

1+ y ago3:32

3:32

Episode Summary: In this weeks sound bite (from the archive) we revisit a conversation with David Mannheim from August 2023, diving into the topic of personalisation. David discusses how personalisation goes beyond just a recommendation engine, emphasising its role in building deeper connections with customers. The conversation explores the idea th…

1
#100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37) 53:21

1+ y ago53:21

53:21

Full show notes, transcript and AI chatbot - https://shorturl.at/adrZ9 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/J82o-sTTxW0 [00:00:00] Human37 and inspiration [00:08:13] ROI positive CDP implementations [00:11:28] Customer Data Platforms and ROI [00:15:19] CRM vs CDP functionalities [00:23:05] Composable CDPs l…

1
#99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify) 52:09

1+ y ago52:09

52:09

Full show notes, transcript and AI chatbot - https://shorturl.at/jzDMR You can now watch this episode as a vodcast over on YouTube - https://youtu.be/_YTgTnZZqZQ 00:00:00 - Intro 00:03:27 - Welcoming Gaurav Tiwari 00:03:59 - Gaurav's Background in Data Analytics 00:08:01 - Empowerment through Self-Serve Analytics 00:09:21 - The Challenge of Data Li…

1
Sound Bite: How can personalisation drive lasting value? 4:11

1+ y ago4:11

4:11

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rasmus Houlind from Agillic. They chat about what personalisation entails, the distinctions between implicit and explicit personalisation, the ownership of the customer journey by the customer, and the adaptation of a CRO mindset for personalisation. Full episode her…

1
#98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi) 49:21

1+ y ago49:21

49:21

Full show notes, transcript and AI chatbot - https://shorturl.at/fqIO2 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/VDZ5P8_Ianc [00:00:00] Introduction. [00:06:32] What is a semantic layer? [00:08:13] Semantic layers in data analysis. [00:15:50] Semantic layers in AI. [00:25:40] Building modern data stacks. [00:30:…

1
#97 The future of event data (with Timo Dechau @ deepskydata) 50:38

1+ y ago50:38

50:38

Full show notes, transcript and AI chatbot - https://shorturl.at/hlrX7 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/f0oL6Fvao78 00:00:00 - Intro 00:02:27 - Welcoming Timo Dechau to the show 00:03:09 - Timo introduces himself and his journey 00:06:07 - The evolution of product management 00:07:00 - Transition to eve…

1
#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit) 48:18

1+ y ago48:18

48:18

Full show notes, transcript and AI chatbot - https://shorturl.at/hpHRW You can now watch this episode as a vodcast over on YouTube - https://youtu.be/vDvvtv4WqNM 00:02:02 - Introducing special guest Tim Ceuppens 00:04:02 - Tim's backstory and career journey 00:08:00 - The problem with data meetings 00:09:08 - Applying psychology of data in practice…

1
Sound Bite: How has the role of data changed over time? 4:21

1+ y ago4:21

4:21

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Jim Sterne from Target Marketing. He specifically discusses the changes in online marketing and data since the 1990s. Full episode here: https://shorturl.at/euwI1 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the …

1
#95 Analytics on form (with Alun Lucas @ Zuko Analytics) 43:46

1+ y ago43:46

43:46

Full show notes, transcript and AI chatbot - https://shorturl.at/hqFZ0 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-7WYFOk3dvc 00:00:00 - Introduction to Alan Lucas and form analytics 00:03:11 - Alan Lucas's background and Zuko Analytics 00:06:28 - Comparing Zuko with GA4 capabilities 00:10:03 - The problem of for…

1
Sound Bite: How can we improve accessibility on the web? 3:50

1+ y ago3:50

3:50

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Ellen Cole from Little Seed Group. Ellen shared insights on working with invisible differences and offers tips for businesses to enhance inclusivity in their social media and marketing efforts. Full episode here: https://shorturl.at/tBGU6 ----- About The Measure Pod:…

1
#94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends) 55:56

1+ y ago55:56

55:56

Full show notes, transcript and AI chatbot - https://shorturl.at/bgn48 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/dwGiFdW-DGg 00:00:00 - Introduction 00:02:38 - Matt Jones' background and Freelancing Friends podcast 00:03:16 - Matt's entry into data marketing 00:06:02 - The intersection of Tech SEO and analytics …

1
Sound Bite: Costs and considerations when migrating to server-side GTM 3:36

1+ y ago3:36

3:36

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with our very own Matt Hooson, the Data Engineering Lead here at Measurelab. In this clip taken from episode 74 we discuss the update framework he's developed, and the costs and considerations when migrating to server-side GTM. Full episode here: https://shorturl.at/wxBR7…

Podcasts Worth a Listen

Google Tag Manager Podcasts

Podcasts Worth a Listen

Quick Reference Guide