Sound Bite: Building Deeper Relationships Through Personalisation The Measure Pod podcast

50:12

Full show notes, transcript and AI chatbot - https://bit.ly/4dtzBFh Watch on YouTube - https://youtu.be/4yo-N2KM8rw 00:00:00 - Introduction 00:01:00 - Veronica's Career Journey 00:02:30 - Transition from Academia to Data Analysis 00:04:00 - Regrets About Leaving Academia 00:05:30 - Current Role as a Product Data Analyst 00:07:00 - Skills Required in Data Analysis 00:09:00 - Bridging Technical and Business Communication 00:10:30 - Experience with Data Tools 00:11:30 - Tech Stack and Tools Used 00:13:30 - Data Culture in the Workplace 00:14:30 - Project Collaboration with Measurelab 00:15:30 - Overview of the Dataform Project 00:16:30 - Choosing Between DBT and Data Form 00:18:00 - Benefits of Dataform's Structure 00:20:00 - Maintaining and Scaling Data Solutions 00:23:00 - When to Use Dataform or DBT 00:25:00 - AI's Role in Data Management 00:29:00 - Learning and Adapting to AI 00:32:00 - Conclusion and Final Thoughts 00:49:00 - Closing Remarks and Encouragement ----- Episode Summary: In this episode of The Measure Pod, Dara and Matt are joined by Verónica Delgado-Benito to chat through her journey from molecular biology PhD to data analyst at Springer Nature. They cover everything from her time in venture capital at Project A, to the quirks of working in scientific publishing—and what it’s like to swap lab coats for dashboards. They also dig into a recent project we worked on together using Dataform to streamline reporting across Springer’s complex analytics setup. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #121 Using Dataform and DBT in modern analytics (with Verónica Delgado-Benito at Springer Nature) appeared first on Measurelab .…

The Measure Pod

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#120 Marketing analytics updates and a BigQuery health check 1:01:59

5 weeks ago1:01:59

1:01:59

Full show notes, transcript and AI chatbot - https://bit.ly/42SW2yG Watch on YouTube - https://youtu.be/08gLvHthNuw 00:00:00 – Introduction 00:05:37 – ChatGPT shopping and e-commerce 00:08:50 – AI impact on data tracking 00:12:28 – Natural language data analysis tool 00:16:18 – Discovery Catalog for Cloud Storage 00:19:11 – Data accessibility in BigQuery 00:25:23 – AI-generated insights in GA4 00:27:56 – Cloud Code features in IDE 00:30:36 – Data robustness in BigQuery 00:35:45 – Data layer responsibilities in marketing 00:39:47 – Importance of monitoring data integrity 00:42:51 – Documentation and data governance 00:46:56 – Derelict data warehouse issues 00:49:12 – Data governance and documentation 00:54:26 – Principles of least privilege 00:58:03 – Infrastructure as code with Terraform 01:00:04 – Audience participation ideas ----- Episode Summary: In this episode of The Measure Pod, Dara and Matt dive into a whole mix of marketing analytics news and musings. From new BigQuery features and GA4 updates to ChatGPT integrations and data quality best practices, they cover what’s actually worth knowing. It’s a loose but lively chat full of useful insights, personal takes, and a healthy dose of “pinch of salt” news. Expect talk of snooker, rogue GA4 permissions, and why naming conventions are the hill we’ll die on. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #120 Marketing analytics updates and a BigQuery health check appeared first on Measurelab .…

The Measure Pod

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#119 Google Cloud Next 25 roundup 1:00:23

7 weeks ago1:00:23

1:00:23

Full show notes, transcript and AI chatbot - https://bit.ly/3Gg5HHZ Watch on YouTube - https://youtu.be/dcZhmVY_Bl0 00:00:00 - New co-host introduction. 00:04:01 - Google Next 25 conference highlights. 00:08:10 - CapEx spend on cloud and AI. 00:12:37 - Cross-cloud collaboration and flexibility. 00:15:40 - Gemini's integration in Firebase. 00:21:01 - Autonomous data AI platform. 00:25:10 - Data tools and data quality. 00:27:01 - Data quality challenges and solutions. 00:30:15 - Building with good foundations. 00:36:08 - Unstructured data in AI platforms. 00:40:10 - BigQuery as enterprise advantage. 00:42:56 - BigQuery vector search capabilities. 00:48:11 - Multi-agent systems and autonomy. 00:51:20 - Importance of robust data. 00:54:06 - BigQuery and unstructured data. 00:58:05 - Reducing repetitive work through automation. ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew take the reins and dive into the biggest takeaways from Google Cloud Next 2025. From shiny new features to subtle shifts in direction, they cover the bits that matter—what’s exciting, what’s useful, and what might actually change the way we work. Plenty of ground covered. Plenty of thoughts shared. And just the beginning of what’s to come. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #119 Google Cloud Next 25 roundup appeared first on Measurelab .…

The Measure Pod

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#118 Dan & Bhav’s farewell, best moments & a game of guess who 1:02:46

12 weeks ago1:02:46

1:02:46

Full show notes, transcript and AI chatbot - https://bit.ly/4kOQnll Watch on YouTube - https://youtu.be/VI6Qe0rZL1w 00:00:00 - Introduction and Special Announcement 00:00:36 - Dara returns 00:00:57 - Farewell to Dan and Bhav 00:03:29 - Dara's Quiz Introduction 00:04:13 - Quiz Rules and Format 00:06:09 - First Quote: Analytics Belts 00:10:34 - Second Quote: Eggs in One Basket 00:14:06 - Third Quote: Enduring Pain 00:14:06 - Fourth Quote: Curiosity 00:17:44 - Fifth Quote: All Models Are Terrible 00:20:11 - Sixth Quote: Data is Directional 00:23:20 - Seventh Quote: Automating Bad Decisions 00:24:25 - Eighth Quote: Lamborghini 00:27:17 - Ninth Quote: Last Click and McDonald's 00:30:40 - Tenth Quote: Hoarding numbers 00:38:29 - Reflecting on Favourite Episodes 00:49:11 - Learning from Podcasting. 00:54:26 - Sharing your Voice and Knowledge. 00:57:12 - Contributing Within Your Workplace. ----- Episode Summary: In this special episode of The Measure Pod, Dan and Bhav bid farewell as they step back from the show, making way for Dara to take the helm as a familiar voice returning to the podcast. Dara puts Dan and Bhav through their paces with a memory-based quiz, and they reflect on their favourite moments and learnings from hosting the podcast. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer at Measurelab and Bhav Patel then Director of Experimentation and Analytics at LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #118 Dan & Bhav’s farewell, best moments & a game of guess who appeared first on Measurelab .…

The Measure Pod

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#117 Marketing incrementality, attribution & ROI optimisation (with Jorge Roberto Ahumada Garcia @ Coppel) 54:57

14 weeks ago54:57

54:57

Full show notes, transcript and AI chatbot - https://bit.ly/3CX6tsf Watch on YouTube - https://youtu.be/Qgg42DI_Z08 00:01:22 Technology's Role in Analytics. 00:06:48 E-commerce transaction percentage in Coppel. 00:09:19 Attribution challenges in marketing. 00:12:41 Human understanding in technology. 00:19:23 E-commerce impact on business growth. 00:22:32 Omni-channel marketing evolution. 00:30:39 Impact of User-Generated Content. 00:34:10 Human understanding in data analysis. 00:39:05 Attribution models evolution. 00:41:44 GA4's impact on measurement. 00:49:08 Analytical credibility in marketing. 00:51:31 Marketing measurement methodologies. 00:54:45 Outro ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by Jorge Ahumada Garcia from Coppel, one of Mexico’s largest retailers and banks. They dive into marketing mix modelling (MMM) and multi-touch attribution, exploring the balance between new technologies and traditional methods. Jorge shares his experience navigating the evolving analytics landscape, while Bhav highlights the importance of understanding the tech we rely on—rather than blindly trusting automation. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #117 Marketing incrementality, attribution & ROI optimisation (with Jorge Roberto Ahumada Garcia @ Coppel) appeared first on Measurelab .…

The Measure Pod

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#116 Highlights from Superweek 2025! 16:12

16 weeks ago16:12

16:12

Full show notes, transcript and AI chatbot - https://bit.ly/40Wf46m 00:00:40 Who are you? And what brings you to Superweek? 00:05:50 What’s been your favourite part of Superweek? 00:10:43 How would you explain Superweek to someone who’s never been before? ----- Episode Summary: In this week's episode of The Measure Pod, Dan catches up with attendees at Superweek 2025 in Hungary, a conference dedicated to data analytics. They share their favourite moments from the event and discuss the value of connecting with like-minded professionals, each bringing their own unique backgrounds and reasons for attending. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer at Measurelab and Bhavik Patel then Director of Experimentation and Analytics at LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #116 Highlights from Superweek 2025! appeared first on Measurelab .…

The Measure Pod

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#115 Lessons from a data science content creator (with Egor Howell @ Deliveroo) 53:51

18 weeks ago53:51

53:51

Full show notes, transcript and AI chatbot - https://bit.ly/40XHblN Watch on YouTube - https://youtu.be/Bc79OgBxR9w 00:02:03 Content creation as a process. 00:04:06 Transition from physics to AI. 00:08:02 YouTube content creation journey. 00:09:15 Beginners in data science content. 00:12:41 Personal wisdom and mental health. 00:16:20 Getting started in data science. 00:19:10 Data scientist vs. data analyst. 00:21:49 Data science role evolution. 00:25:24 Bridging skills gap in analytics. 00:28:25 Art of modeling in practice. 00:31:36 Model profitability and testing. 00:34:50 Predictive model implementation challenges. 00:38:39 A-B testing: Science or Art? 00:41:08 Statistics vs. common sense in decisions. 00:43:05 Business intuition and data science. 00:46:27 Preferred programming language for coding. 00:49:32 Content creation in data science. 00:52:46 Outro ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by Igor Howell, a rising voice in data science and content creation. They dive into the differences between analytics, data science, and machine learning, offering valuable insights for anyone in the field. Igor also shares his take on content creation, data-driven decision-making, and the key skills needed to grow your career in analytics. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #115 Lessons from a data science content creator (with Egor Howell @ Deliveroo) appeared first on Measurelab .…

The Measure Pod

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#114 Sanity over vanity – focusing on metrics that matter (with Ole Bossdorf @ Project A) 54:59

20 weeks ago54:59

54:59

Full show notes, transcript and AI chatbot - https://bit.ly/4gMftip Watch on YouTube - https://youtu.be/E202iZDFAOY Chapters: 00:00:00 - Introduction 00:04:13 - Welcoming Ole to the Show 00:04:51 - Ole's Background and Project A Overview 00:05:55 - Role of Data in Early-Stage Companies 00:07:25 - Early Interest in Data 00:09:12 - Timing for Investing in Data 00:10:04 - Early Data Strategy and Investment 00:18:39 - Handling Limited Data 00:21:11 - Challenges in Data Representation 00:23:13 - Asking Stakeholders About Data Usage 00:26:23 - Preventing Vanity Metrics 00:31:06 - Product Managers and Vanity Metrics 00:33:25 - Avoiding Assumptions in Metrics 00:36:33 - Facilitating Solution Creation 00:38:39 - Clustering Metrics for Better Analysis 00:39:37 - On-the-Fly Metrics Exercise: Virtual Conferencing Platform 00:46:11 - On-the-Fly Metrics Exercise: Nutrition and Supplement Company ----- Episode Summary: In this episode of The Measure Pod, Dan and Bhav are joined by Ole Bossdorf, an analytics expert at venture capital firm Project A, which boasts a portfolio of over 120 companies. They discuss the contrast between Ole’s work with early-stage startups and more established businesses, highlighting the critical role of metrics in driving success. The conversation also delves into the challenges and creative solutions for data analysis when dealing with limited information. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #114 Sanity over vanity – focusing on metrics that matter (with Ole Bossdorf @ Project A) appeared first on Measurelab .…

The Measure Pod

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#113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel) 58:05

25 weeks ago58:05

58:05

Full show notes, transcript and AI chatbot - https://bit.ly/4gs0BoK Watch on YouTube - https://youtu.be/PbrJeY0fCtU 00:00:00 - Introduction 00:01:55 - Christmas Message and Podcast Plug 00:03:03 - Janos' Background and Career Journey 00:07:01 - Founding Atriba and Early Challenges 00:09:19 - Impact of GDPR on Attribution Modeling 00:10:58 - Factors Beyond Clicks in Marketing Measurement 00:15:25 - Defining Attribution Modeling and MMM 00:20:03 - Data-Driven Multi-Touch Attribution 00:22:17 - Pros and Cons of MMM vs. MTA 00:27:10 - Limitations and Realities of Attribution Models 00:30:43 - Measurelab Advertisement 00:33:42 - Applicability of Different Measurement Approaches 00:35:03 - Combining Different Measurement Methodologies 00:42:45 - Practical Impact on PPC Managers 00:45:21 - Convincing Decision-Makers to Adopt New Approaches 00:55:31 - Outro Questions ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by János Moldvay from Funnel to dive into the intricacies of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and the future of marketing measurement. János shares his expertise on analytical methodologies and highlights the critical role of measurement in shaping effective marketing strategies. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel) appeared first on Measurelab .…

The Measure Pod

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#112 Product analytics tool assessment 52:06

27 weeks ago52:06

52:06

Full show notes, transcript and AI chatbot - https://bit.ly/4194ef8 Watch on YouTube - https://youtu.be/Jgdk7Ou93Bg 00:00:00 - Marketing and product analytics crossover. 00:04:24 - Brighton meetup for analytics. 00:08:32 - Product analytics platforms vs GA4. 00:11:05 - Product analytics platform considerations. 00:14:46 - Lifetime value and retention analysis. 00:18:28 - Product analytics and event data. 00:22:07 - Google Analytics limitations discussed. 00:24:58 - Measurelab advertisement 00:25:39 - Data discrepancies between analytics tools. 00:27:24 - Data collection and platform discrepancies. 00:30:09 - Product analytics integration challenges. 00:32:40 - GA4 platform limitations. 00:36:30 - Cookie banners and consent management. 00:39:10 - User experience and data collection. 00:44:45 - Integration buy-in for analytics platforms. 00:45:39 - Warehouse native analytics approach. ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav dive into the intricate world of product analytics. Dan shares his recent challenges relating to product analytics assessments, requirements, and navigating the vendor landscape. And Bhav offers up some insights into the evolving dynamics between marketing and product teams as they increasingly overlap in their interests. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #112 Product analytics tool assessment appeared first on Measurelab .…

The Measure Pod

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#111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude) 52:13

29 weeks ago52:13

52:13

Full show notes, transcript and AI chatbot - https://bit.ly/3O88XGc Watch on YouTube - https://youtu.be/bIYsp57Rmuo 00:00:00 - Introduction 00:05:15 - Crap Talks Brighton 00:07:11 - Analytics as an investment 00:10:57 - Analytics as a profit enabler 00:14:47 - Analytics team success without proof 00:18:19 - Thermostat vs. Thermometer analogy 00:23:54 - Optimising sales call strategies 00:24:04 - Measurelab Ad 00:25:22 - Simplicity in analytics adoption 00:29:41 - Empowering analysts through problem-solving 00:32:12 - Product-led growth experiment outcomes. 00:36:01 - End of Google Analytics era 00:40:03 - Modular data stack considerations 00:41:37 - Google Analytics and advertising impact 00:46:20 - Google Analytics and competition 00:49:57 - Personal hobbies of an analyst ----- Episode Summary: In this episode of The Measure Pod, Dan and Bhav welcome back Adam Greco from Amplitude. They discuss his recent MeasureCamp presentation on the ROI of analytics, as well as his impactful 'thermostat versus thermometer' analogy, which illustrates the role of analytics in decision-making — and much more! ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude) appeared first on Measurelab .…

The Measure Pod

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#110 Live from MeasureCamp London 2024: analytics in 2034 39:50

32 weeks ago39:50

39:50

Full show notes, transcript and AI chatbot - https://bit.ly/4fe0FrC Watch on YouTube - https://youtu.be/hSmKcauB_5E 00:00:00 - Introduction to The Measure Pod 00:00:22 - The Future of Data Collection 00:01:00 - The Reality of Data Accuracy 00:02:45 - The Need for 100% Data Collection 00:03:23 - The Trap of Data-First Thinking 00:04:26 - Data Silos and Business Expectations 00:06:07 - Politics and Bureaucracy in Organisations 00:07:28 - The Evolution of Analytics Roles 00:09:05 - Specialisation vs. Generalisation in Analytics 00:10:13 - The Changing Landscape of Data Science 00:12:34 - The Role of Analysts in Decision Making 00:14:07 - The Future of Machine Learning in Analytics 00:17:21 - Advertisement 00:21:09 - Ethics in Data Collection 00:25:31 - Public Perception of Privacy 00:28:13 - The Future of Analyst Roles 00:36:33 - Conclusion and Audience Engagement ----- Episode Summary: This week's episode of The Measure Pod was recorded live at MeasureCamp London, where Dan and Bhav discussed the future of analytics, specifically what it could look like in the next decade. The episode covered topics such as data accuracy, ethics, AI, and much more. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #110 Live from MeasureCamp London 2024: analytics in 2034 appeared first on Measurelab .…

The Measure Pod

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#109 The analytics of PlayStation (with Gabor Mester @ Sony) 59:45

34 weeks ago59:45

59:45

Full show notes, transcript and AI chatbot - https://bit.ly/47XYg1I Watch on YouTube - https://youtu.be/ZF8VwfJHz5Q 00:00:00 - Introduction and Episode Overview 00:00:52 - Guest Introduction: Gabor Mester from Sony PlayStation 00:02:03 - Hosts' Backgrounds and Initial Thoughts 00:04:12 - Gabor's Career Journey at PlayStation 00:07:08 - Platform Analytics vs. Game Analytics 00:10:01 - Technology Behind Tracking In-Game Analytics 00:12:27 - Defining Engagement in Platform Analytics 00:15:21 - Visualising Data in Gaming Analytics 00:18:42 - Influence of Platform Analytics on Game Design 00:22:11 - Evolution of Analytics at PlayStation Over the Years 00:27:08 - Transition to Corporate Role at Sony 00:29:07 - Solving Cross-Company Analytics Challenges 00:32:14 - Skills for Career Progression in Analytics 00:37:24 - Maintaining Industry Knowledge and Networks 00:42:09 - Final Thoughts and Acknowledgements ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav had the pleasure of speaking with Gabor Mester, a seasoned analytics professional who has spent over 13 years at Sony, specifically with PlayStation. We delve into the intersection of gaming and analytics, and explore Gabor’s insights on career progression, leadership, and the unique challenges facing the gaming industry. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #109 The analytics of PlayStation (with Gabor Mester @ Sony) appeared first on Measurelab .…

The Measure Pod

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#108 The death of accuracy: an obituary 43:13

36 weeks ago43:13

43:13

Full show notes, transcript and AI chatbot - https://bit.ly/3BtcCei Watch on YouTube - https://youtu.be/vVUIpqhk1tw 00:00:00 - Introduction and Episode Overview 00:01:07 - Initial Thoughts on Data Accuracy 00:02:07 - Reassuring Stakeholders About Data Usability 00:02:45 - Whoop and Personal Data Tracking 00:04:26 - Gaming Nostalgia: Broken Sword Reforged 00:04:47 - Impact of Cookie Banners on Data Accuracy 00:05:30 - Challenges in Validating Data Accuracy 00:08:09 - Using Transactional Data as a Proxy 00:10:06 - Stakeholder Management and Change Communication 00:12:29 - Hierarchy of Documentation in Data Analysis 00:17:02 - Reevaluating Target CPA in Light of Consent Changes 00:25:15 - Experimentation and Testing with Partial Data 00:31:58 - GA Immersion Training Ad 00:38:13 - Modelled data vs. Actual Data 00:41:21 - Directionally Accurate Data Analysis. ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav reflect on insights gained from MeasureCamp London, and dive into the thought-provoking topic of "the death of accuracy." They talk about the future of accuracy in data, and the complexities surrounding the concept of data accuracy, questioning whether tracking 100% of data is truly accurate or even beneficial. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #108 The death of accuracy: an obituary appeared first on Measurelab .…

The Measure Pod

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#107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic) 58:30

38 weeks ago58:30

58:30

Full show notes, transcript and AI chatbot - https://bit.ly/3AZqihd Watch on YouTube - https://www.youtube.com/watch?v=Zt6s__jGEWE 00:00:00 - Introduction and Episode Overview 00:02:14 - Measure Camp London Announcement 00:03:28 - Welcoming Back Steen Rasmussen 00:04:01 - Steen's Background and Focus on Commercial Analytics 00:06:34 - Turning Analytics from Cost Center to Profit Center 00:09:19 - Defining Better Questions in Analytics 00:13:34 - Profit Enablement Center Concept 00:17:06 - Measuring the Value of Analytics Teams 00:24:01 - Impact of GA4 on Marketing Analytics 00:29:46 - GA4 Cohort Advertisement 00:36:01 - Generative AI and the Future of Analytics 00:48:47 - Rapid Fire Questions ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav welcome back Steen Rasmussen from IIH Nordic, a previous guest known for his insightful perspectives. The episode highlights the importance of critical thinking and personal insight in analytics and experimentation, and how you can shift analytics from a cost to a profit centre. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic) appeared first on Measurelab .…

The Measure Pod

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#106 What an ideal expert analyst looks like 48:40

40 weeks ago48:40

48:40

Dan's analytics survey - https://docs.google.com/forms/d/e/1FAIpQLSe5FOecqPttUyuJKmLeXJT3TyYCoCq1oXoy0SjYWdMUP9SjIA/viewform ----- Full show notes, transcript and AI chatbot - https://bit.ly/4dHPwiu Watch on YouTube - https://youtu.be/LqY2p6By688 00:00:00 - Introduction and Episode Overview 00:02:03 - Dedication to Ida and Episode Start 00:03:01 - Analytics Survey and Its Purpose 00:04:27 - Ida's Question on Measure Slack 00:05:29 - Lack of Content for Experienced Analysts 00:07:51 - The Difference Between Junior and Senior Analysts 00:11:12 - The Role of Soft Skills 00:14:13 - The Role of Communication Skills 00:20:28 - The Role of Critical Thinking 00:23:02 - Individual Contributor vs. People Manager 00:30:34 - The Role of Mentorship 00:32:12 - The Importance of Critical Thinking 00:36:11 - The Role of Meetups and Communities 00:39:54 - Examples of Effective Mentorship ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav explore the concept of what a senior analyst looks like and how to reach that level in your career. They discuss the blend of technical expertise, life skills and building trust with stakeholders that are key to advancing in this role. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #106 What an ideal expert analyst looks like appeared first on Measurelab .…

The Measure Pod

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#105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks) 53:43

42 weeks ago53:43

53:43

Full show notes, transcript and AI chatbot - https://t.ly/6eOxg Watch on YouTube - https://www.youtube.com/watch?v=bCHDdXoK0Jc 00:00:00 - Introduction and Episode Recap 00:03:30 - Juliana's Background and Current Role 00:05:44 - Juliana's Work at MediaMonks 00:07:14 - Juliana's Podcast Journey 00:11:31 - Transition to App Analytics 00:19:09 - Learning from Developers 00:20:59 - Bhav's Reflection on Juliana's Journey 00:22:47 - GA4 Training Course Ad 00:23:32 - Juliana's Perspective on Business Context in Analytics 00:27:08 - Discussion on A/B Testing and Product Management 00:31:02 - Importance of Understanding Business Models 00:37:54 - Broader Industry Issues and Analyst Involvement 00:39:36 - Role of Apps in the Ecosystem ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by Juliana Jackson, who has a diverse background in sales, product, training, and analytics. The episode delved into various topics beyond technical implementation, exploring the business value and practical implications of app analytics. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks) appeared first on Measurelab .…

The Measure Pod

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#103 Modern marketing (with Ken Williams @ DiveTeam) 57:14

46 weeks ago57:14

57:14

Full show notes, transcript and AI chatbot - https://rb.gy/4ldywl Watch on YouTube - https://youtu.be/wU7WheJSQh4 00:00:00 - Introduction and Episode Overview 00:00:48 - Bhav's Initial Thoughts on Modern Marketing 00:01:42 - Importance of Labelling Modern Marketing 00:02:23 - Links and Resources Mentioned 00:03:56 - Introduction of Guest Ken Williams 00:04:46 - Ken's Background and Career Journey 00:07:42 - Starting DiveTeam and Entrepreneurship 00:09:07 - Defining Modern Marketing 00:15:29 - Shifts in Marketing Priorities 00:23:40 - Challenges with Attribution Models 00:28:18 - Training Advertisement 00:37:01 - Advice for Marketing Directors 00:51:07 - Outro ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by Ken Williams from DiveTeam to discuss modern marketing and measurement strategy. They explore the evolution of marketing from 2000 to 2024, highlighting the importance of adapting advice to current trends. The conversation delves into the concept of modern marketing and its significance in today's landscape. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #103 Modern marketing (with Ken Williams @ DiveTeam) appeared first on Measurelab .…

The Measure Pod

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#102 Data is a road trip, not a destination 52:09

48 weeks ago52:09

52:09

Full show notes, transcript and AI chatbot - https://rb.gy/brjbry You can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=_OcLDhx9YFs 00:00:00 - Introduction and Podcast Update 00:00:57 - Discussion on Blog Post: Data is a Journey, Not a Destination 00:01:18 - Metaphor of Data as a Road Trip 00:02:22 - Content Warning for Data Engineers 00:02:45 - Upcoming Events and Surveys 00:04:34 - Connecting with Hosts and Companies 00:04:55 - Catch-Up with Bhavik 00:05:15 - Personal Updates and Writing Journey 00:09:03 - Aphantasia Discovery 00:15:00 - Exploring Aphantasia Further 00:19:00 - Deep Dive into Data as a Road Trip Metaphor 00:27:43 - Identifying Destination vs. Journey Mindset ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav discuss the concept of treating data as a journey, not just a destination. They explore the reasons why people may view data as a destination and the pitfalls of having this mindset. ----- Quotes of the Episode: "...I can't imagine learning and doing like a professional or personal development to a point where you are good at something and then this machine comes along and basically is trained on the stuff that you've learned and does a similar thing." - Dan "...Most likely, nine times out of 10, a new piece of technology will not solve your problems. It is not a solution to something. Technology won't solve them. You will." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #102 Data is a road trip, not a destination appeared first on Measurelab .…

The Measure Pod

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Sound Bite: The future of attribution modelling in Google Analytics 3:07

1 year ago3:07

3:07

Episode Summary: In this weeks sound bite (from the archive) Dan discussed the end of rules-based attribution in Google Analytics 4. He reflects on the shift from Universal Analytics to GA4, highlighting the focus on data-driven attribution and the removal of other attribution models. He also explores Google's perspective on encouraging the use of data-driven attribution and the implications for digital marketing channels. Full episode here: https://shorturl.at/cqyEN ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: The future of attribution modelling in Google Analytics appeared first on Measurelab .…

The Measure Pod

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Sound Bite: How to approach building a dashboard 4:36

1 year ago4:36

4:36

Episode Summary: In this weeks sound bite (from the archive) Dara discusses the process of building out automated dashboards. This includes everything from the initial wire-framing, the creation, and potential iterations you might need to make a long the way. Check out the full episode on how to build out dashboards like a pro. Full episode here: https://shorturl.at/ioOUW ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: How to approach building a dashboard appeared first on Measurelab .…

The Measure Pod

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#101 Daralytics (with Dara Fitzgerald @ Measurelab) 47:09

1 year ago47:09

47:09

Full show notes, transcript and AI chatbot - https://shorturl.at/kzOY9 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-LVxueobRTg [00:00:00] Intro. [00:05:28] Podcast milestones and statistics. [00:09:36] Changing Views on Google Analytics. [00:14:19] Nostalgia in analytics evolution. [00:15:54] Data refinement analogy. [00:20:30] Outsourcing analytics services. [00:22:10] Analytics in company resource management. [00:25:32] Industry-changing technology trends. [00:30:11] The magic sauce or ingredient. [00:34:20] Importance of having a business partner. [00:37:22] Rapid fire questions. ----- Episode Summary: In this week's episode of The Measure Pod it's the end of an era as we bid farewell to our fellow co-host, Dara Fitzgerald. But fear not, he's not vanishing into thin air; he'll still be around to gate-crash future episodes now and again. We had the pleasure of speaking to Dara to about his journey into analytics, and some of the changes he's seen in the industry over his career. We also spoke about the process of setting up Measurelab over 10 years ago, and his advice for anyone wanting to follow in his footsteps. ----- Quotes of the Episode: "...I think a lot of it comes down to timing and the requirement that you're trying to fill or the need that you're trying to plug in the market." - Dara "...I think that's such an important factor to anyone within any analytics or data field is the ability to zoom out and understand what the hell you're doing and why and who you're doing it." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #101 Daralytics (with Dara Fitzgerald @ Measurelab) appeared first on Measurelab .…

The Measure Pod

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Sound Bite: Building deeper relationships through personalisation 3:32

1 year ago3:32

3:32

Episode Summary: In this weeks sound bite (from the archive) we revisit a conversation with David Mannheim from August 2023, diving into the topic of personalisation. David discusses how personalisation goes beyond just a recommendation engine, emphasising its role in building deeper connections with customers. The conversation explores the idea that all brands, even those like Screwfix, can benefit from personalisation as a communication principle. Full episode here: https://shorturl.at/efoyH ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Building deeper relationships through personalisation appeared first on Measurelab .…

The Measure Pod

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#100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37) 53:21

1 year ago53:21

53:21

Full show notes, transcript and AI chatbot - https://shorturl.at/adrZ9 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/J82o-sTTxW0 [00:00:00] Human37 and inspiration [00:08:13] ROI positive CDP implementations [00:11:28] Customer Data Platforms and ROI [00:15:19] CRM vs CDP functionalities [00:23:05] Composable CDPs landscape complexity [00:26:42] CDP components and pricing [00:31:06] The landscape of packaged CDPs [00:33:32] Customer journey and data management [00:37:04] Marketing team dynamics [00:40:52] The ROI of the tech stack [00:43:11] Data team challenges and use cases [00:47:50] Rapid fire questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Glenn Vanderlinden, co-founder of Human37. We spoke about CDP implementations, and whether or not they are ROI positive. We also discuss the composable CDP landscape as a whole and the challenges and use cases for data teams. ----- Quotes of the Episode: "...The customer journey is transversal regardless of which department they're encountering or interacting with. They literally don't give a damn." - Glenn "...It's like buying a Lamborghini to drop your children to school. It's a very expensive solution to a very trivial problem." - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37) appeared first on Measurelab .…

The Measure Pod

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#99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify) 52:09

1 year ago52:09

52:09

Full show notes, transcript and AI chatbot - https://shorturl.at/jzDMR You can now watch this episode as a vodcast over on YouTube - https://youtu.be/_YTgTnZZqZQ 00:00:00 - Intro 00:03:27 - Welcoming Gaurav Tiwari 00:03:59 - Gaurav's Background in Data Analytics 00:08:01 - Empowerment through Self-Serve Analytics 00:09:21 - The Challenge of Data Literacy 00:13:10 - The Role of Generative AI in Analytics 00:14:02 - The Future of Self-Serve and Semantic Layers 00:20:00 - The Necessity of a Semantic Layer 00:23:45 - Starting with Generative AI and Semantic Layers 00:29:03 - The Risks and Benefits of AI in Decision-Making 00:32:48 - Where to Begin with AI and Analytics Tools 00:39:47 - The Social and Environmental Impact of Data Analytics 00:43:29 - The Desire for Data Control and Excel Exports 00:46:03 - Rapid Fire Questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Gaurav Tiwari, ex-Meta, currently working as an Engineering Manager at Spotify. We spoke about AI not just in data analysis but also its use when it comes to data preparation, semantic layering and analytics engineering. We also have a big announcement to make regarding one of our co-hosts, so stay tuned! ----- Quotes of the Episode: "...The part that never dies is the human curiosity to know more about something." - Gaurav "...I would love to have a little bit more visibility around the social impact that people are making by saying that, yeah, we are contributing to making the world a better place." - Gaurav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify) appeared first on Measurelab .…

The Measure Pod

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Sound Bite: How can personalisation drive lasting value? 4:11

1 year ago4:11

4:11

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rasmus Houlind from Agillic. They chat about what personalisation entails, the distinctions between implicit and explicit personalisation, the ownership of the customer journey by the customer, and the adaptation of a CRO mindset for personalisation. Full episode here: https://shorturl.at/CFHIX ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: How can personalisation drive lasting value? appeared first on Measurelab .…

The Measure Pod

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#98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi) 49:21

1 year ago49:21

49:21

Full show notes, transcript and AI chatbot - https://shorturl.at/fqIO2 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/VDZ5P8_Ianc [00:00:00] Introduction. [00:06:32] What is a semantic layer? [00:08:13] Semantic layers in data analysis. [00:15:50] Semantic layers in AI. [00:25:40] Building modern data stacks. [00:30:04] The future of semantic layers. [00:33:27] Building data infrastructure challenges. [00:38:41] The challenge of self-serve. [00:40:52] Google's strategic approach. [00:44:41] Rapid fire questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with David Jayatillake, co-founder of Delphi and organiser of the London Analytics Meetup. David spoke to us about the concept of semantic layers, offering a deep understanding of its applications and implications in various technologies. Despite some questionable jokes, the episode is packed with nuggets of wisdom. ----- Quotes of the Episode: "...I think whilst we're still maybe in the very early stages of semantic layers and things like that, I think it's definitely something to watch out for in the future." - David "...You need something that's going to give it context, but you also need something that's going to give it constraint, and that's kind of like what's really good about a semantic layer." - David ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi) appeared first on Measurelab .…

The Measure Pod

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#97 The future of event data (with Timo Dechau @ deepskydata) 50:38

1 year ago50:38

50:38

Full show notes, transcript and AI chatbot - https://shorturl.at/hlrX7 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/f0oL6Fvao78 00:00:00 - Intro 00:02:27 - Welcoming Timo Dechau to the show 00:03:09 - Timo introduces himself and his journey 00:06:07 - The evolution of product management 00:07:00 - Transition to event data in marketing analytics 00:10:02 - The future of event data and analysis 00:13:38 - The challenge of adopting product analytics 00:17:00 - The profitability of data and analytics functions 00:18:08 - The future of event data and event schemas 00:23:02 - The potential of event data in various use cases 00:26:03 - Sequence analysis and its power in event data 00:30:10 - The impact of privacy changes on event data 00:34:00 - Who owns the event data process? 00:43:33 - Timo's solution for event data design and documentation 00:45:53 - Rapid fire questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Timo Dechau, a product manager and analyst with a unique perspective on event tracking. He discusses the challenges faced by product managers, his journey into product management, and the technical skills he deploys. We spoke about event data and marketing data, as well as the people, processes, and design involved in event tracking. ----- Quotes of the Episode: "...And product is more complicated because like there's often not like a clear funnel in there, it's not a linear path that you have." - Timo "..."It's the irony, isn't it? Is that people think that it used to be okay and now it's broken. And actually it was always broken." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #97 The future of event data (with Timo Dechau @ deepskydata) appeared first on Measurelab .…

The Measure Pod

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#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit) 48:18

1 year ago48:18

48:18

Full show notes, transcript and AI chatbot - https://shorturl.at/hpHRW You can now watch this episode as a vodcast over on YouTube - https://youtu.be/vDvvtv4WqNM 00:02:02 - Introducing special guest Tim Ceuppens 00:04:02 - Tim's backstory and career journey 00:08:00 - The problem with data meetings 00:09:08 - Applying psychology of data in practice 00:10:13 - The challenge with agency reporting 00:12:09 - The role of curiosity in data and marketing 00:13:19 - The use of anchoring in data presentation 00:15:06 - The framework for measuring campaigns 00:19:24 - The use of anchoring before presenting data 00:21:17 - The myth of data as the sole success factor 00:24:15 - Rapid Fire Questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Tim Ceuppens, a creative thinker in the field of data and marketing. Tim shared his journey from film school to becoming the Chief Marketing Officer for Belgium and Netherlands' largest health foods company, highlighting the importance of curiosity and storytelling in data analytics. ----- Quotes of the Episode: "...I'm done with not being informed, not understanding what you're trying to tell me, or being shown like cherry picked data where you did a good job, even though we're not seeing any returns, but there was a lot of engagement or vice versa. And I just started to think, okay, so what can I do?" - Tim "...So Ted Lasso, you know that scene where he's playing darts and he's talking about how he got to where he got to and people always underestimated him. And it was that quote he saw by Walt Whitman on the wall that said, be curious, not judgmental." - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit) appeared first on Measurelab .…

The Measure Pod

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Sound Bite: How has the role of data changed over time? 4:21

1 year ago4:21

4:21

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Jim Sterne from Target Marketing. He specifically discusses the changes in online marketing and data since the 1990s. Full episode here: https://shorturl.at/euwI1 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: How has the role of data changed over time? appeared first on Measurelab .…

The Measure Pod

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#95 Analytics on form (with Alun Lucas @ Zuko Analytics) 43:46

1 year ago43:46

43:46

Full show notes, transcript and AI chatbot - https://shorturl.at/hqFZ0 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-7WYFOk3dvc 00:00:00 - Introduction to Alan Lucas and form analytics 00:03:11 - Alan Lucas's background and Zuko Analytics 00:06:28 - Comparing Zuko with GA4 capabilities 00:10:03 - The problem of form analytics longevity 00:13:09 - The continuous need for form optimisation 00:18:49 - The value of a friction score metric 00:26:08 - The impact of tracking limitations on form analytics 00:28:09 - Generative AI and it's potential impact 00:32:05 - The future of form analytics and automation 00:36:01 - The use of forms for qualitative data collection 00:37:47 - Rapid fire questions with Alan Lucas ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Alun Lucas, the Managing Director at Zuko Analytics. We spoke specifically about webforms, and the optimisation tool Zuko has built to help businesses get a better understanding of when, where and why visitors abandon forms. We also discuss the potential impact of AI on forms, and the benefits of using a dedicated tool as opposed to GA4. ----- Quotes of the Episode: "...What we tend to look at is more a difference in behaviour between cohorts and the you know, the base cohort we look at is the cohort of people who are successfully completing a form and the cohort of people who abandon the form. And if you see a significant difference in behaviour between those two, and I mean statistically significant, then you've got an indicator there's a problem." - Alun "...I think for me, it would be quite important to be able to view the sub metrics that are being used to make up that quasi-metric, because if you just get that frustration score and you don't know what's contributing to it, you could then make the wrong conclusion." - Dara ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #95 Analytics on form (with Alun Lucas @ Zuko Analytics) appeared first on Measurelab .…

The Measure Pod

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Sound Bite: How can we improve accessibility on the web? 3:50

1 year ago3:50

3:50

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Ellen Cole from Little Seed Group. Ellen shared insights on working with invisible differences and offers tips for businesses to enhance inclusivity in their social media and marketing efforts. Full episode here: https://shorturl.at/tBGU6 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: How can we improve accessibility on the web? appeared first on Measurelab .…

The Measure Pod

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#94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends) 55:56

1 year ago55:56

55:56

Full show notes, transcript and AI chatbot - https://shorturl.at/bgn48 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/dwGiFdW-DGg 00:00:00 - Introduction 00:02:38 - Matt Jones' background and Freelancing Friends podcast 00:03:16 - Matt's entry into data marketing 00:06:02 - The intersection of Tech SEO and analytics 00:09:25 - The challenge of proving SEO value 00:15:06 - Justifying the spend on Tech SEO 00:21:23 - Explaining Tech SEO to non-experts 00:24:15 - Keeping up with SEO and algorithm changes 00:31:31 - The challenges of experimentation in Tech SEO 00:38:04 - The future of SEO with Generative AI 00:45:13 - The future of search beyond Google ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Matt Jones, a Technical SEO freelancer, and creator of the Freelancing Friends community and podcast. We spoke about his personal journey to getting where he is today, the crossovers between Tech SEO and analytics, and the potential impact of generative AI on the industry. ----- Quotes of the Episode: "...If you work in anything other than in-house, then you're going to end up coming across some clients where you feel like you've won the lottery. They understand the impact of SEO, they are very forgiving of the time that it does take to action things or for things to start picking up." - Matt "...I really think that it's not a case of ah, everything's on fire. You know, the world is going to end for us SEOs. You know, it's going to be, hey, let's adapt. And how do we adapt? And it's only those people who are capable of adapting that are going to make it through." - Matt ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends) appeared first on Measurelab .…

The Measure Pod

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Sound Bite: Costs and considerations when migrating to server-side GTM 3:36

1 year ago3:36

3:36

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with our very own Matt Hooson, the Data Engineering Lead here at Measurelab. In this clip taken from episode 74 we discuss the update framework he's developed, and the costs and considerations when migrating to server-side GTM. Full episode here: https://shorturl.at/wxBR7 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Costs and considerations when migrating to server-side GTM appeared first on Measurelab .…

The Measure Pod

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#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value) 48:08

1 year ago48:08

48:08

Full show notes, transcript and AI chatbot - https://shorturl.at/gkrMU You can now watch this episode as a vodcast over on YouTube - https://youtu.be/YdobyGA4DWg 00:00:00 - Introduction 00:06:00 - Unifying data with CDPs 00:07:35 - The Composable CDP concept 00:09:09 - GA4's position in the CDP ecosystem 00:11:35 - Google Optimize Sunset and GA4's future 00:20:08 - The future of GA4 and its integration capabilities 00:28:03 - The challenges of making CDPs actionable 00:35:22 - The importance of data activation 00:37:26 - The Reality of Implementing CDPs in organisations 00:40:15 - Major use cases for CDPs 00:44:11 - Rapid fire questions ----- Episode Summary: In this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4. We specifically digged into the evolution of GA4, what it means for marketing, and the current trend around the composable CDP. ----- Quotes of the Episode: "...So I understand why did the new GA set up you know, from a building perspective, they've perfected it to handle more data in a more cost effective way" - Rick "...This is a marketing technology and for example, one of the more recent updates they've done is that you can now create audiences. You can create GA4 audiences from within the Google Ads interface." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value) appeared first on Measurelab .…

The Measure Pod

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Sound Bite: GA4 vs BigQuery data, what are the use cases? 4:21

1 year ago4:21

4:21

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Johan van de Werken from GA4BigQuery.com. In this clip taken from episode 72 we discuss the use cases for using the GA4 interface over BigQuery data, and some thoughts around where that's going in the future. Full episode here: https://shorturl.at/fANO9 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: GA4 vs BigQuery data, what are the use cases? appeared first on Measurelab .…

The Measure Pod

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#92 Christmas Special: Year in review and predictions for 2024 53:57

1 year ago53:57

53:57

Full show notes, transcript and AI chatbot - https://shorturl.at/qwRZ6 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/BaK-EnMe91g 00:00:00 - Introduction 00:00:15 - Festive greetings and episode overview 00:00:47 - Personal reflections on 2023 00:01:00 - Video games and platform updates 00:02:28 - Career changes and joining MeasurePod 00:03:33 - Launching new tools and projects 00:04:53 - Dan's focus on education and training 00:07:45 - Looking ahead to 2024 00:16:52 - The impact of ChatGPT and GA4 in 2023 00:25:06 - Predictions for tech and tools in 2024 00:36:22 - Industry changes and redundancies in 2023 ----- Episode Summary: In this week's episode of The Measure Pod, it's our Christmas special! Dan and Bhav discuss the highs and lows of the past year, they make predictions for 2024, and shared what they'll be up to over the Christmas period. ----- Quotes of the Episode: "ChatGPT has allowed them to speed up the way they work you know, if you've never written SQL before, or if you've written SQL to a, you know, intermediate or basic level, you can now get really advanced code coming straight out of ChatGPT" - Bhav "I've noticed how many hours of my life in the last five years have been talking about things like GDPR and cookies when I never thought of that, when I started this over 10 years ago" - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #92 Christmas Special: Year in review and predictions for 2024 appeared first on Measurelab .…

The Measure Pod

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Sound Bite: Neurodiversity in data, technology and IT 3:53

1 year ago3:53

3:53

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Marc Crawley from Diversita, a recruitment company that specialises in advising and empowering neurodivergent data, technology and IT professionals. Full episode here: https://shorturl.at/fsyHQ ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Neurodiversity in data, technology and IT appeared first on Measurelab .…

The Measure Pod

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#91 Warehouse native analytics (with Adam Greco @ Amplitude) 59:01

1 year ago59:01

59:01

Full show notes, transcript and AI chatbot - https://shorturl.at/bioqR. You can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=5OrlSP8Tpk4. 00:00 Intro 03:52 Topic 53:21 Quick fire/outro ----- Episode Summary: In this week's episode of The Measure Pod we spoke to Adam Greco from Amplitude. We talked specifically around warehouse native analytics, and whether it's a passing trend or an integral part of the future. We also go his thoughts around marketing and product analytics, as well as analytics vendor consolidation. ----- Quotes of the Episode: "I call it the last mile problem where you can have the best data quality, best implementation but then if you can't get people in the last mile to use the data then everything you did is for nothing." - Adam "I think the problem with you know, being a complete one vendor marketing specialist or analyst, whatever it's going to be, it means that you kind of alienate yourself from everything else that's out there and you never become fully adaptable." - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #91 Warehouse native analytics (with Adam Greco @ Amplitude) appeared first on Measurelab .…

The Measure Pod

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Sound Bite: What are the differences between ePrivacy and GDPR? 4:45

1 year ago4:45

4:45

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rowenna Fielding, a data privacy expert. She discusses the difference between ePrivacy and GDPR, as well as debunking cookie consent. Full episode here: https://shorturl.at/mxTW5 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: What are the differences between ePrivacy and GDPR? appeared first on Measurelab .…

The Measure Pod

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Sound Bite: Building effective learning experiences in analytics 4:53

1 year ago4:53

4:53

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Phil Gomm and Tony Reeves from Ding, a learning design consultancy. They discussed with us what learning design is, and how it can be applied to the analytics industry to create positive experiences. Full episode here: https://shorturl.at/fjmDG ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Building effective learning experiences in analytics appeared first on Measurelab .…

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Sound Bite: Unraveling the meaning of personalisation with David Mannheim 6:27

2 years ago6:27

6:27

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with David Mannheim about personalisation, and the meaning behind it. Full episode here: https://shorturl.at/yAU37 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Unraveling the meaning of personalisation with David Mannheim appeared first on Measurelab .…

The Measure Pod

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Sound Bite: Rick Dronkers discusses data privacy and GDPR 5:47

2 years ago5:47

5:47

Episode Summary: This is the first of our weekly sound bites (from the archive). In this clip from September 2022, Dan & Dara spoke with Rick Dronkers about GDPR and data privacy. Full episode here: https://shorturl.at/cIKSU ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Rick Dronkers discusses data privacy and GDPR appeared first on Measurelab .…

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Gathering insights at MeasureCamp London 2023 (BONUS) 8:18

2 years ago8:18

8:18

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3tEDQL8. 00:00 Start 00:15 Intro 00:40 Main topic 00:40 What’s the biggest challenge today which will be gone in five years time? 03:42 What will be the biggest challenge in the next five years? 07:53 Outro ----- Episode Summary: In this bonus episode of The Measure Pod, Dan asked attendees at MeasureCamp London two thought provoking questions. What is the biggest challenge today that will be gone in five years time? And what will be the biggest challenge in the next five years? ----- Quotes of the Episode: "...I think our industry is just shifting towards first party data and our industry is just thinking about consent as a matter of cookies and I think that's a mistake" - Celina Belotti "...The biggest challenge in the next five years will be finding people with the right skills, trained on the right platforms, with the right degrees, the right way of thinking, that are technical, that understand data and that understand business.." - Julian Erbsloeh "...I think the biggest challenge will be as we adopt AI and virtualise users, virtualise sessions, virtualise data connectivity, doing that in a privacy conscious way" - Matt Bentley ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Gathering insights at MeasureCamp London 2023 (BONUS) appeared first on Measurelab .…

The Measure Pod

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#90 Self-serve analytics: yay or nay 49:41

2 years ago49:41