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Sound Bite: Building effective learning experiences in analytics
Manage episode 387895401 series 2955223
Content provided by Measurelab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Measurelab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Episode Summary:
In this weeks sound bite (from the archive) Dan & Dara spoke with Phil Gomm and Tony Reeves from Ding, a learning design consultancy. They discussed with us what learning design is, and how it can be applied to the analytics industry to create positive experiences.
Full episode here: https://shorturl.at/fjmDG
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About The Measure Pod:
The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.
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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post Sound Bite: Building effective learning experiences in analytics appeared first on Measurelab.
139 episodes
ShareManage episode 387895401 series 2955223
Content provided by Measurelab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Measurelab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Episode Summary:
In this weeks sound bite (from the archive) Dan & Dara spoke with Phil Gomm and Tony Reeves from Ding, a learning design consultancy. They discussed with us what learning design is, and how it can be applied to the analytics industry to create positive experiences.
Full episode here: https://shorturl.at/fjmDG
-----
About The Measure Pod:
The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post Sound Bite: Building effective learning experiences in analytics appeared first on Measurelab.
139 episodes
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The Measure Pod
1 #124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape) 1:05:53
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Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - http://bit.ly/44K1vsE Watch on YouTube - https://youtu.be/9emUszHU41U Webinar sign-up link: http://bit.ly/4nCbIjz 00:00:00 - Introduction 00:00:47 - News Segment Introduction 00:01:10 - Anthropic's AI Experiment 00:04:00 - AI's Business Acumen and Failures 00:06:18 - Meta Poaching OpenAI Engineers 00:08:23 - WhatsApp Introducing Advertising 00:11:13 - VO3 Video Model from Gemini 00:12:55 - AI-Generated Content and Deepfakes 00:14:29 - Webinar Announcement 00:15:23 - Introduction to Guest: Dennis from Stape.io 00:17:04 - Dennis' Background and Stape.io Overview 00:19:30 - Stape.io's Community Engagement 00:24:17 - Technical Requirements for Using Stape.io 00:27:09 - Scaling and Cost Management with Stape.io 00:30:10 - Seasonal Traffic and Server Scaling 00:31:26 - Server Infrastructure and Data Compliance 00:34:03 - Reasons for Choosing Stape.io Over DIY Solutions 00:36:00 - Benefits of Server-Side GTM 00:40:43 - Ad Blockers and Data Collection 00:41:16 - Privacy and Data Control with Server-Side GTM 00:42:00 - Novel Use Cases for Server-Side GTM 00:44:34 - Who Should Not Use Server-Side GTM 00:47:21 - Data Quality Improvements with Server-Side GTM 00:48:16 - Justifying Server-Side GTM for Data Quality 00:49:38 - Open Source Tooling and Community Engagement 00:51:52 - Contribution to Google Tag Template Store ----- Episode Summary: In this episode of The Measure Pod, Dara and Matt are joined by Denis Golubovsky from Stape.io, the team making server-side Google Tag Manager implementation as simple as the click of a button. They dive deep into what makes server-side tracking so powerful, who benefits most from the switch, and the technical hurdles that come with it. Expect candid takes on ad blockers, cross-device tracking, and why configuration is just the beginning when it comes to getting server-side GTM right. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape) appeared first on Measurelab .…
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The Measure Pod
1 #123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu) 1:00:53
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Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - http://bit.ly/3FX0G7s Watch on YouTube - https://youtu.be/l6F_9ZfHxJc Webinar sign-up link: http://bit.ly/4ehrs7m 00:00:00 Google Cloud outage consequences 00:05:09 Google Search AI integration 00:09:50 Shopping journey optimisation 00:10:56 Martech madness webinar promo 00:11:36 Martech stack challenges and solutions 00:16:25 Warehouse native analytics solution 00:22:37 Data warehousing accessibility and democratisation 00:24:37 Data warehouse monetisation challenges 00:29:10 Transitioning to a data warehouse 00:32:45 Data integration process explained 00:36:17 SQL optimisation without LLMs 00:39:23 Data quality and user trust 00:45:13 Product and marketing analytics overlap 00:49:21 Data warehouse analytics revolution 00:51:46 Data privacy in tech solutions 00:56:41 Cat logo branding significance 00:59:40 AI in SQL queries ----- Episode Summary: In this episode of The Measure Pod, Dara and Matt are joined by István Mészáros, founder and CEO of Mitzu — a company who have built a warehouse-native product analytics solution. They explore who this approach is really for, what it offers teams that traditional tools don’t, and the challenges companies face when making the shift. Expect an honest discussion about trade-offs, technical friction, and why warehouse-native is becoming a serious contender in the analytics space. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu) appeared first on Measurelab .…
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The Measure Pod
1 #122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise) 1:12:02
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Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://bit.ly/45GkOF6 Watch on YouTube - https://youtu.be/EOCkEORVToo 00:00:00 - Introduction 00:00:47 - News Overview 00:02:25 - Speculations on AI and Hardware Integration 00:03:25 - AI Devices and Market Speculations 00:04:03 - Subscription Models and Data Privacy Concerns 00:05:21 - AI and Consumer Technology 00:05:48 - Anthropic's New Claude Models 00:06:55 - AI Model Benchmarks and Comparisons 00:08:34 - Practical Uses of New Claude Versions 00:09:45 - AI in Data Engineering and Analysis 00:10:30 - Google Ads Data Manager API 00:11:02 - Google Tag Gateway 00:13:10 - First-Party Data and Privacy 00:16:11 - Transition to AI-Themed Episode 00:17:00 - Introduction to Guest Anthony Mayfield 00:18:00 - Background of Brilliant Noise 00:19:28 - Digital Transformation and AI 00:22:13 - Technological Evolution and Complexity 00:25:35 - Human Adaptation to Rapid Technological Change 00:30:20 - Understanding and Interfacing with Complex Technology 00:32:44 - Brilliant Noise's Pivot to AI 00:37:13 - Practical AI Adoption in Companies 00:39:13 - Importance of Data Management for AI 00:40:06 - Bottom-Up Approach to AI Adoption 00:43:47 - Encouraging AI Adoption in Companies 00:45:07 - Effective Training and Learning for AI Adoption ----- Episode Summary: In this episode of The Measure Pod, Dara and Matt are joined by Antony Mayfield to talk about what 15+ years of digital transformation work actually looks like and how it’s changed. From the rise of influencer marketing to the sudden urgency of AI, Anthony shares what he’s seeing on the ground with big brands and why adapting to new tech is no longer optional. Expect a wide-ranging chat on systems, shifts, and why ChatGPT isn’t just a tool, it’s a turning point. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise) appeared first on Measurelab .…
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The Measure Pod
1 #121 Using Dataform and DBT in modern analytics (with Verónica Delgado-Benito at Springer Nature) 50:12
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Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://bit.ly/4dtzBFh Watch on YouTube - https://youtu.be/4yo-N2KM8rw 00:00:00 - Introduction 00:01:00 - Veronica's Career Journey 00:02:30 - Transition from Academia to Data Analysis 00:04:00 - Regrets About Leaving Academia 00:05:30 - Current Role as a Product Data Analyst 00:07:00 - Skills Required in Data Analysis 00:09:00 - Bridging Technical and Business Communication 00:10:30 - Experience with Data Tools 00:11:30 - Tech Stack and Tools Used 00:13:30 - Data Culture in the Workplace 00:14:30 - Project Collaboration with Measurelab 00:15:30 - Overview of the Dataform Project 00:16:30 - Choosing Between DBT and Data Form 00:18:00 - Benefits of Dataform's Structure 00:20:00 - Maintaining and Scaling Data Solutions 00:23:00 - When to Use Dataform or DBT 00:25:00 - AI's Role in Data Management 00:29:00 - Learning and Adapting to AI 00:32:00 - Conclusion and Final Thoughts 00:49:00 - Closing Remarks and Encouragement ----- Episode Summary: In this episode of The Measure Pod, Dara and Matt are joined by Verónica Delgado-Benito to chat through her journey from molecular biology PhD to data analyst at Springer Nature. They cover everything from her time in venture capital at Project A, to the quirks of working in scientific publishing—and what it’s like to swap lab coats for dashboards. They also dig into a recent project we worked on together using Dataform to streamline reporting across Springer’s complex analytics setup. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #121 Using Dataform and DBT in modern analytics (with Verónica Delgado-Benito at Springer Nature) appeared first on Measurelab .…
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The Measure Pod
1 #120 Marketing analytics updates and a BigQuery health check 1:01:59
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Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://bit.ly/42SW2yG Watch on YouTube - https://youtu.be/08gLvHthNuw 00:00:00 – Introduction 00:05:37 – ChatGPT shopping and e-commerce 00:08:50 – AI impact on data tracking 00:12:28 – Natural language data analysis tool 00:16:18 – Discovery Catalog for Cloud Storage 00:19:11 – Data accessibility in BigQuery 00:25:23 – AI-generated insights in GA4 00:27:56 – Cloud Code features in IDE 00:30:36 – Data robustness in BigQuery 00:35:45 – Data layer responsibilities in marketing 00:39:47 – Importance of monitoring data integrity 00:42:51 – Documentation and data governance 00:46:56 – Derelict data warehouse issues 00:49:12 – Data governance and documentation 00:54:26 – Principles of least privilege 00:58:03 – Infrastructure as code with Terraform 01:00:04 – Audience participation ideas ----- Episode Summary: In this episode of The Measure Pod, Dara and Matt dive into a whole mix of marketing analytics news and musings. From new BigQuery features and GA4 updates to ChatGPT integrations and data quality best practices, they cover what’s actually worth knowing. It’s a loose but lively chat full of useful insights, personal takes, and a healthy dose of “pinch of salt” news. Expect talk of snooker, rogue GA4 permissions, and why naming conventions are the hill we’ll die on. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #120 Marketing analytics updates and a BigQuery health check appeared first on Measurelab .…
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Full show notes, transcript and AI chatbot - https://bit.ly/3Gg5HHZ Watch on YouTube - https://youtu.be/dcZhmVY_Bl0 00:00:00 - New co-host introduction. 00:04:01 - Google Next 25 conference highlights. 00:08:10 - CapEx spend on cloud and AI. 00:12:37 - Cross-cloud collaboration and flexibility. 00:15:40 - Gemini's integration in Firebase. 00:21:01 - Autonomous data AI platform. 00:25:10 - Data tools and data quality. 00:27:01 - Data quality challenges and solutions. 00:30:15 - Building with good foundations. 00:36:08 - Unstructured data in AI platforms. 00:40:10 - BigQuery as enterprise advantage. 00:42:56 - BigQuery vector search capabilities. 00:48:11 - Multi-agent systems and autonomy. 00:51:20 - Importance of robust data. 00:54:06 - BigQuery and unstructured data. 00:58:05 - Reducing repetitive work through automation. ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew take the reins and dive into the biggest takeaways from Google Cloud Next 2025. From shiny new features to subtle shifts in direction, they cover the bits that matter—what’s exciting, what’s useful, and what might actually change the way we work. Plenty of ground covered. Plenty of thoughts shared. And just the beginning of what’s to come. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #119 Google Cloud Next 25 roundup appeared first on Measurelab .…
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The Measure Pod
1 #118 Dan & Bhav’s farewell, best moments & a game of guess who 1:02:46
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Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://bit.ly/4kOQnll Watch on YouTube - https://youtu.be/VI6Qe0rZL1w 00:00:00 - Introduction and Special Announcement 00:00:36 - Dara returns 00:00:57 - Farewell to Dan and Bhav 00:03:29 - Dara's Quiz Introduction 00:04:13 - Quiz Rules and Format 00:06:09 - First Quote: Analytics Belts 00:10:34 - Second Quote: Eggs in One Basket 00:14:06 - Third Quote: Enduring Pain 00:14:06 - Fourth Quote: Curiosity 00:17:44 - Fifth Quote: All Models Are Terrible 00:20:11 - Sixth Quote: Data is Directional 00:23:20 - Seventh Quote: Automating Bad Decisions 00:24:25 - Eighth Quote: Lamborghini 00:27:17 - Ninth Quote: Last Click and McDonald's 00:30:40 - Tenth Quote: Hoarding numbers 00:38:29 - Reflecting on Favourite Episodes 00:49:11 - Learning from Podcasting. 00:54:26 - Sharing your Voice and Knowledge. 00:57:12 - Contributing Within Your Workplace. ----- Episode Summary: In this special episode of The Measure Pod, Dan and Bhav bid farewell as they step back from the show, making way for Dara to take the helm as a familiar voice returning to the podcast. Dara puts Dan and Bhav through their paces with a memory-based quiz, and they reflect on their favourite moments and learnings from hosting the podcast. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer at Measurelab and Bhav Patel then Director of Experimentation and Analytics at LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #118 Dan & Bhav’s farewell, best moments & a game of guess who appeared first on Measurelab .…
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The Measure Pod
1 #117 Marketing incrementality, attribution & ROI optimisation (with Jorge Roberto Ahumada Garcia @ Coppel) 54:57
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Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://bit.ly/3CX6tsf Watch on YouTube - https://youtu.be/Qgg42DI_Z08 00:01:22 Technology's Role in Analytics. 00:06:48 E-commerce transaction percentage in Coppel. 00:09:19 Attribution challenges in marketing. 00:12:41 Human understanding in technology. 00:19:23 E-commerce impact on business growth. 00:22:32 Omni-channel marketing evolution. 00:30:39 Impact of User-Generated Content. 00:34:10 Human understanding in data analysis. 00:39:05 Attribution models evolution. 00:41:44 GA4's impact on measurement. 00:49:08 Analytical credibility in marketing. 00:51:31 Marketing measurement methodologies. 00:54:45 Outro ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by Jorge Ahumada Garcia from Coppel, one of Mexico’s largest retailers and banks. They dive into marketing mix modelling (MMM) and multi-touch attribution, exploring the balance between new technologies and traditional methods. Jorge shares his experience navigating the evolving analytics landscape, while Bhav highlights the importance of understanding the tech we rely on—rather than blindly trusting automation. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #117 Marketing incrementality, attribution & ROI optimisation (with Jorge Roberto Ahumada Garcia @ Coppel) appeared first on Measurelab .…
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The Measure Pod
Full show notes, transcript and AI chatbot - https://bit.ly/40Wf46m 00:00:40 Who are you? And what brings you to Superweek? 00:05:50 What’s been your favourite part of Superweek? 00:10:43 How would you explain Superweek to someone who’s never been before? ----- Episode Summary: In this week's episode of The Measure Pod, Dan catches up with attendees at Superweek 2025 in Hungary, a conference dedicated to data analytics. They share their favourite moments from the event and discuss the value of connecting with like-minded professionals, each bringing their own unique backgrounds and reasons for attending. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer at Measurelab and Bhavik Patel then Director of Experimentation and Analytics at LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #116 Highlights from Superweek 2025! appeared first on Measurelab .…
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The Measure Pod
1 #115 Lessons from a data science content creator (with Egor Howell @ Deliveroo) 53:51
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Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://bit.ly/40XHblN Watch on YouTube - https://youtu.be/Bc79OgBxR9w 00:02:03 Content creation as a process. 00:04:06 Transition from physics to AI. 00:08:02 YouTube content creation journey. 00:09:15 Beginners in data science content. 00:12:41 Personal wisdom and mental health. 00:16:20 Getting started in data science. 00:19:10 Data scientist vs. data analyst. 00:21:49 Data science role evolution. 00:25:24 Bridging skills gap in analytics. 00:28:25 Art of modeling in practice. 00:31:36 Model profitability and testing. 00:34:50 Predictive model implementation challenges. 00:38:39 A-B testing: Science or Art? 00:41:08 Statistics vs. common sense in decisions. 00:43:05 Business intuition and data science. 00:46:27 Preferred programming language for coding. 00:49:32 Content creation in data science. 00:52:46 Outro ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by Igor Howell, a rising voice in data science and content creation. They dive into the differences between analytics, data science, and machine learning, offering valuable insights for anyone in the field. Igor also shares his take on content creation, data-driven decision-making, and the key skills needed to grow your career in analytics. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #115 Lessons from a data science content creator (with Egor Howell @ Deliveroo) appeared first on Measurelab .…
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The Measure Pod
1 #114 Sanity over vanity – focusing on metrics that matter (with Ole Bossdorf @ Project A) 54:59
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Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://bit.ly/4gMftip Watch on YouTube - https://youtu.be/E202iZDFAOY Chapters: 00:00:00 - Introduction 00:04:13 - Welcoming Ole to the Show 00:04:51 - Ole's Background and Project A Overview 00:05:55 - Role of Data in Early-Stage Companies 00:07:25 - Early Interest in Data 00:09:12 - Timing for Investing in Data 00:10:04 - Early Data Strategy and Investment 00:18:39 - Handling Limited Data 00:21:11 - Challenges in Data Representation 00:23:13 - Asking Stakeholders About Data Usage 00:26:23 - Preventing Vanity Metrics 00:31:06 - Product Managers and Vanity Metrics 00:33:25 - Avoiding Assumptions in Metrics 00:36:33 - Facilitating Solution Creation 00:38:39 - Clustering Metrics for Better Analysis 00:39:37 - On-the-Fly Metrics Exercise: Virtual Conferencing Platform 00:46:11 - On-the-Fly Metrics Exercise: Nutrition and Supplement Company ----- Episode Summary: In this episode of The Measure Pod, Dan and Bhav are joined by Ole Bossdorf, an analytics expert at venture capital firm Project A, which boasts a portfolio of over 120 companies. They discuss the contrast between Ole’s work with early-stage startups and more established businesses, highlighting the critical role of metrics in driving success. The conversation also delves into the challenges and creative solutions for data analysis when dealing with limited information. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #114 Sanity over vanity – focusing on metrics that matter (with Ole Bossdorf @ Project A) appeared first on Measurelab .…
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The Measure Pod
1 #113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel) 58:05
58:05 Play Later Play Later Lists Like Liked58:05
Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://bit.ly/4gs0BoK Watch on YouTube - https://youtu.be/PbrJeY0fCtU 00:00:00 - Introduction 00:01:55 - Christmas Message and Podcast Plug 00:03:03 - Janos' Background and Career Journey 00:07:01 - Founding Atriba and Early Challenges 00:09:19 - Impact of GDPR on Attribution Modeling 00:10:58 - Factors Beyond Clicks in Marketing Measurement 00:15:25 - Defining Attribution Modeling and MMM 00:20:03 - Data-Driven Multi-Touch Attribution 00:22:17 - Pros and Cons of MMM vs. MTA 00:27:10 - Limitations and Realities of Attribution Models 00:30:43 - Measurelab Advertisement 00:33:42 - Applicability of Different Measurement Approaches 00:35:03 - Combining Different Measurement Methodologies 00:42:45 - Practical Impact on PPC Managers 00:45:21 - Convincing Decision-Makers to Adopt New Approaches 00:55:31 - Outro Questions ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by János Moldvay from Funnel to dive into the intricacies of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and the future of marketing measurement. János shares his expertise on analytical methodologies and highlights the critical role of measurement in shaping effective marketing strategies. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel) appeared first on Measurelab .…
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The Measure Pod
Full show notes, transcript and AI chatbot - https://bit.ly/4194ef8 Watch on YouTube - https://youtu.be/Jgdk7Ou93Bg 00:00:00 - Marketing and product analytics crossover. 00:04:24 - Brighton meetup for analytics. 00:08:32 - Product analytics platforms vs GA4. 00:11:05 - Product analytics platform considerations. 00:14:46 - Lifetime value and retention analysis. 00:18:28 - Product analytics and event data. 00:22:07 - Google Analytics limitations discussed. 00:24:58 - Measurelab advertisement 00:25:39 - Data discrepancies between analytics tools. 00:27:24 - Data collection and platform discrepancies. 00:30:09 - Product analytics integration challenges. 00:32:40 - GA4 platform limitations. 00:36:30 - Cookie banners and consent management. 00:39:10 - User experience and data collection. 00:44:45 - Integration buy-in for analytics platforms. 00:45:39 - Warehouse native analytics approach. ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav dive into the intricate world of product analytics. Dan shares his recent challenges relating to product analytics assessments, requirements, and navigating the vendor landscape. And Bhav offers up some insights into the evolving dynamics between marketing and product teams as they increasingly overlap in their interests. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #112 Product analytics tool assessment appeared first on Measurelab .…
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The Measure Pod
1 #111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude) 52:13
52:13 Play Later Play Later Lists Like Liked52:13
Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://bit.ly/3O88XGc Watch on YouTube - https://youtu.be/bIYsp57Rmuo 00:00:00 - Introduction 00:05:15 - Crap Talks Brighton 00:07:11 - Analytics as an investment 00:10:57 - Analytics as a profit enabler 00:14:47 - Analytics team success without proof 00:18:19 - Thermostat vs. Thermometer analogy 00:23:54 - Optimising sales call strategies 00:24:04 - Measurelab Ad 00:25:22 - Simplicity in analytics adoption 00:29:41 - Empowering analysts through problem-solving 00:32:12 - Product-led growth experiment outcomes. 00:36:01 - End of Google Analytics era 00:40:03 - Modular data stack considerations 00:41:37 - Google Analytics and advertising impact 00:46:20 - Google Analytics and competition 00:49:57 - Personal hobbies of an analyst ----- Episode Summary: In this episode of The Measure Pod, Dan and Bhav welcome back Adam Greco from Amplitude. They discuss his recent MeasureCamp presentation on the ROI of analytics, as well as his impactful 'thermostat versus thermometer' analogy, which illustrates the role of analytics in decision-making — and much more! ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude) appeared first on Measurelab .…
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The Measure Pod
1 #110 Live from MeasureCamp London 2024: analytics in 2034 39:50
39:50 Play Later Play Later Lists Like Liked39:50
Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://bit.ly/4fe0FrC Watch on YouTube - https://youtu.be/hSmKcauB_5E 00:00:00 - Introduction to The Measure Pod 00:00:22 - The Future of Data Collection 00:01:00 - The Reality of Data Accuracy 00:02:45 - The Need for 100% Data Collection 00:03:23 - The Trap of Data-First Thinking 00:04:26 - Data Silos and Business Expectations 00:06:07 - Politics and Bureaucracy in Organisations 00:07:28 - The Evolution of Analytics Roles 00:09:05 - Specialisation vs. Generalisation in Analytics 00:10:13 - The Changing Landscape of Data Science 00:12:34 - The Role of Analysts in Decision Making 00:14:07 - The Future of Machine Learning in Analytics 00:17:21 - Advertisement 00:21:09 - Ethics in Data Collection 00:25:31 - Public Perception of Privacy 00:28:13 - The Future of Analyst Roles 00:36:33 - Conclusion and Audience Engagement ----- Episode Summary: This week's episode of The Measure Pod was recorded live at MeasureCamp London, where Dan and Bhav discussed the future of analytics, specifically what it could look like in the next decade. The episode covered topics such as data accuracy, ethics, AI, and much more. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #110 Live from MeasureCamp London 2024: analytics in 2034 appeared first on Measurelab .…
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The Measure Pod
1 #109 The analytics of PlayStation (with Gabor Mester @ Sony) 59:45
59:45 Play Later Play Later Lists Like Liked59:45
Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://bit.ly/47XYg1I Watch on YouTube - https://youtu.be/ZF8VwfJHz5Q 00:00:00 - Introduction and Episode Overview 00:00:52 - Guest Introduction: Gabor Mester from Sony PlayStation 00:02:03 - Hosts' Backgrounds and Initial Thoughts 00:04:12 - Gabor's Career Journey at PlayStation 00:07:08 - Platform Analytics vs. Game Analytics 00:10:01 - Technology Behind Tracking In-Game Analytics 00:12:27 - Defining Engagement in Platform Analytics 00:15:21 - Visualising Data in Gaming Analytics 00:18:42 - Influence of Platform Analytics on Game Design 00:22:11 - Evolution of Analytics at PlayStation Over the Years 00:27:08 - Transition to Corporate Role at Sony 00:29:07 - Solving Cross-Company Analytics Challenges 00:32:14 - Skills for Career Progression in Analytics 00:37:24 - Maintaining Industry Knowledge and Networks 00:42:09 - Final Thoughts and Acknowledgements ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav had the pleasure of speaking with Gabor Mester, a seasoned analytics professional who has spent over 13 years at Sony, specifically with PlayStation. We delve into the intersection of gaming and analytics, and explore Gabor’s insights on career progression, leadership, and the unique challenges facing the gaming industry. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #109 The analytics of PlayStation (with Gabor Mester @ Sony) appeared first on Measurelab .…
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The Measure Pod
Full show notes, transcript and AI chatbot - https://bit.ly/3BtcCei Watch on YouTube - https://youtu.be/vVUIpqhk1tw 00:00:00 - Introduction and Episode Overview 00:01:07 - Initial Thoughts on Data Accuracy 00:02:07 - Reassuring Stakeholders About Data Usability 00:02:45 - Whoop and Personal Data Tracking 00:04:26 - Gaming Nostalgia: Broken Sword Reforged 00:04:47 - Impact of Cookie Banners on Data Accuracy 00:05:30 - Challenges in Validating Data Accuracy 00:08:09 - Using Transactional Data as a Proxy 00:10:06 - Stakeholder Management and Change Communication 00:12:29 - Hierarchy of Documentation in Data Analysis 00:17:02 - Reevaluating Target CPA in Light of Consent Changes 00:25:15 - Experimentation and Testing with Partial Data 00:31:58 - GA Immersion Training Ad 00:38:13 - Modelled data vs. Actual Data 00:41:21 - Directionally Accurate Data Analysis. ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav reflect on insights gained from MeasureCamp London, and dive into the thought-provoking topic of "the death of accuracy." They talk about the future of accuracy in data, and the complexities surrounding the concept of data accuracy, questioning whether tracking 100% of data is truly accurate or even beneficial. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #108 The death of accuracy: an obituary appeared first on Measurelab .…
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The Measure Pod
1 #107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic) 58:30
58:30 Play Later Play Later Lists Like Liked58:30
Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://bit.ly/3AZqihd Watch on YouTube - https://www.youtube.com/watch?v=Zt6s__jGEWE 00:00:00 - Introduction and Episode Overview 00:02:14 - Measure Camp London Announcement 00:03:28 - Welcoming Back Steen Rasmussen 00:04:01 - Steen's Background and Focus on Commercial Analytics 00:06:34 - Turning Analytics from Cost Center to Profit Center 00:09:19 - Defining Better Questions in Analytics 00:13:34 - Profit Enablement Center Concept 00:17:06 - Measuring the Value of Analytics Teams 00:24:01 - Impact of GA4 on Marketing Analytics 00:29:46 - GA4 Cohort Advertisement 00:36:01 - Generative AI and the Future of Analytics 00:48:47 - Rapid Fire Questions ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav welcome back Steen Rasmussen from IIH Nordic, a previous guest known for his insightful perspectives. The episode highlights the importance of critical thinking and personal insight in analytics and experimentation, and how you can shift analytics from a cost to a profit centre. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic) appeared first on Measurelab .…
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The Measure Pod
1 #106 What an ideal expert analyst looks like 48:40
48:40 Play Later Play Later Lists Like Liked48:40
Play Later Play Later Lists Like LikedDan's analytics survey - https://docs.google.com/forms/d/e/1FAIpQLSe5FOecqPttUyuJKmLeXJT3TyYCoCq1oXoy0SjYWdMUP9SjIA/viewform ----- Full show notes, transcript and AI chatbot - https://bit.ly/4dHPwiu Watch on YouTube - https://youtu.be/LqY2p6By688 00:00:00 - Introduction and Episode Overview 00:02:03 - Dedication to Ida and Episode Start 00:03:01 - Analytics Survey and Its Purpose 00:04:27 - Ida's Question on Measure Slack 00:05:29 - Lack of Content for Experienced Analysts 00:07:51 - The Difference Between Junior and Senior Analysts 00:11:12 - The Role of Soft Skills 00:14:13 - The Role of Communication Skills 00:20:28 - The Role of Critical Thinking 00:23:02 - Individual Contributor vs. People Manager 00:30:34 - The Role of Mentorship 00:32:12 - The Importance of Critical Thinking 00:36:11 - The Role of Meetups and Communities 00:39:54 - Examples of Effective Mentorship ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav explore the concept of what a senior analyst looks like and how to reach that level in your career. They discuss the blend of technical expertise, life skills and building trust with stakeholders that are key to advancing in this role. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #106 What an ideal expert analyst looks like appeared first on Measurelab .…
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The Measure Pod
1 #105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks) 53:43
53:43 Play Later Play Later Lists Like Liked53:43
Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://t.ly/6eOxg Watch on YouTube - https://www.youtube.com/watch?v=bCHDdXoK0Jc 00:00:00 - Introduction and Episode Recap 00:03:30 - Juliana's Background and Current Role 00:05:44 - Juliana's Work at MediaMonks 00:07:14 - Juliana's Podcast Journey 00:11:31 - Transition to App Analytics 00:19:09 - Learning from Developers 00:20:59 - Bhav's Reflection on Juliana's Journey 00:22:47 - GA4 Training Course Ad 00:23:32 - Juliana's Perspective on Business Context in Analytics 00:27:08 - Discussion on A/B Testing and Product Management 00:31:02 - Importance of Understanding Business Models 00:37:54 - Broader Industry Issues and Analyst Involvement 00:39:36 - Role of Apps in the Ecosystem ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by Juliana Jackson, who has a diverse background in sales, product, training, and analytics. The episode delved into various topics beyond technical implementation, exploring the business value and practical implications of app analytics. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks) appeared first on Measurelab .…
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The Measure Pod
1 #103 Modern marketing (with Ken Williams @ DiveTeam) 57:14
57:14 Play Later Play Later Lists Like Liked57:14
Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://rb.gy/4ldywl Watch on YouTube - https://youtu.be/wU7WheJSQh4 00:00:00 - Introduction and Episode Overview 00:00:48 - Bhav's Initial Thoughts on Modern Marketing 00:01:42 - Importance of Labelling Modern Marketing 00:02:23 - Links and Resources Mentioned 00:03:56 - Introduction of Guest Ken Williams 00:04:46 - Ken's Background and Career Journey 00:07:42 - Starting DiveTeam and Entrepreneurship 00:09:07 - Defining Modern Marketing 00:15:29 - Shifts in Marketing Priorities 00:23:40 - Challenges with Attribution Models 00:28:18 - Training Advertisement 00:37:01 - Advice for Marketing Directors 00:51:07 - Outro ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by Ken Williams from DiveTeam to discuss modern marketing and measurement strategy. They explore the evolution of marketing from 2000 to 2024, highlighting the importance of adapting advice to current trends. The conversation delves into the concept of modern marketing and its significance in today's landscape. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #103 Modern marketing (with Ken Williams @ DiveTeam) appeared first on Measurelab .…
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The Measure Pod
1 #102 Data is a road trip, not a destination 52:09
52:09 Play Later Play Later Lists Like Liked52:09
Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://rb.gy/brjbry You can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=_OcLDhx9YFs 00:00:00 - Introduction and Podcast Update 00:00:57 - Discussion on Blog Post: Data is a Journey, Not a Destination 00:01:18 - Metaphor of Data as a Road Trip 00:02:22 - Content Warning for Data Engineers 00:02:45 - Upcoming Events and Surveys 00:04:34 - Connecting with Hosts and Companies 00:04:55 - Catch-Up with Bhavik 00:05:15 - Personal Updates and Writing Journey 00:09:03 - Aphantasia Discovery 00:15:00 - Exploring Aphantasia Further 00:19:00 - Deep Dive into Data as a Road Trip Metaphor 00:27:43 - Identifying Destination vs. Journey Mindset ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav discuss the concept of treating data as a journey, not just a destination. They explore the reasons why people may view data as a destination and the pitfalls of having this mindset. ----- Quotes of the Episode: "...I can't imagine learning and doing like a professional or personal development to a point where you are good at something and then this machine comes along and basically is trained on the stuff that you've learned and does a similar thing." - Dan "...Most likely, nine times out of 10, a new piece of technology will not solve your problems. It is not a solution to something. Technology won't solve them. You will." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #102 Data is a road trip, not a destination appeared first on Measurelab .…
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The Measure Pod
1 Sound Bite: The future of attribution modelling in Google Analytics 3:07
3:07 Play Later Play Later Lists Like Liked3:07
Play Later Play Later Lists Like LikedEpisode Summary: In this weeks sound bite (from the archive) Dan discussed the end of rules-based attribution in Google Analytics 4. He reflects on the shift from Universal Analytics to GA4, highlighting the focus on data-driven attribution and the removal of other attribution models. He also explores Google's perspective on encouraging the use of data-driven attribution and the implications for digital marketing channels. Full episode here: https://shorturl.at/cqyEN ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: The future of attribution modelling in Google Analytics appeared first on Measurelab .…
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The Measure Pod
1 Sound Bite: How to approach building a dashboard 4:36
4:36 Play Later Play Later Lists Like Liked4:36
Play Later Play Later Lists Like LikedEpisode Summary: In this weeks sound bite (from the archive) Dara discusses the process of building out automated dashboards. This includes everything from the initial wire-framing, the creation, and potential iterations you might need to make a long the way. Check out the full episode on how to build out dashboards like a pro. Full episode here: https://shorturl.at/ioOUW ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: How to approach building a dashboard appeared first on Measurelab .…
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The Measure Pod
1 #101 Daralytics (with Dara Fitzgerald @ Measurelab) 47:09
47:09 Play Later Play Later Lists Like Liked47:09
Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://shorturl.at/kzOY9 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-LVxueobRTg [00:00:00] Intro. [00:05:28] Podcast milestones and statistics. [00:09:36] Changing Views on Google Analytics. [00:14:19] Nostalgia in analytics evolution. [00:15:54] Data refinement analogy. [00:20:30] Outsourcing analytics services. [00:22:10] Analytics in company resource management. [00:25:32] Industry-changing technology trends. [00:30:11] The magic sauce or ingredient. [00:34:20] Importance of having a business partner. [00:37:22] Rapid fire questions. ----- Episode Summary: In this week's episode of The Measure Pod it's the end of an era as we bid farewell to our fellow co-host, Dara Fitzgerald. But fear not, he's not vanishing into thin air; he'll still be around to gate-crash future episodes now and again. We had the pleasure of speaking to Dara to about his journey into analytics, and some of the changes he's seen in the industry over his career. We also spoke about the process of setting up Measurelab over 10 years ago, and his advice for anyone wanting to follow in his footsteps. ----- Quotes of the Episode: "...I think a lot of it comes down to timing and the requirement that you're trying to fill or the need that you're trying to plug in the market." - Dara "...I think that's such an important factor to anyone within any analytics or data field is the ability to zoom out and understand what the hell you're doing and why and who you're doing it." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #101 Daralytics (with Dara Fitzgerald @ Measurelab) appeared first on Measurelab .…
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The Measure Pod
1 Sound Bite: Building deeper relationships through personalisation 3:32
3:32 Play Later Play Later Lists Like Liked3:32
Play Later Play Later Lists Like LikedEpisode Summary: In this weeks sound bite (from the archive) we revisit a conversation with David Mannheim from August 2023, diving into the topic of personalisation. David discusses how personalisation goes beyond just a recommendation engine, emphasising its role in building deeper connections with customers. The conversation explores the idea that all brands, even those like Screwfix, can benefit from personalisation as a communication principle. Full episode here: https://shorturl.at/efoyH ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Building deeper relationships through personalisation appeared first on Measurelab .…
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The Measure Pod
1 #100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37) 53:21
53:21 Play Later Play Later Lists Like Liked53:21
Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://shorturl.at/adrZ9 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/J82o-sTTxW0 [00:00:00] Human37 and inspiration [00:08:13] ROI positive CDP implementations [00:11:28] Customer Data Platforms and ROI [00:15:19] CRM vs CDP functionalities [00:23:05] Composable CDPs landscape complexity [00:26:42] CDP components and pricing [00:31:06] The landscape of packaged CDPs [00:33:32] Customer journey and data management [00:37:04] Marketing team dynamics [00:40:52] The ROI of the tech stack [00:43:11] Data team challenges and use cases [00:47:50] Rapid fire questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Glenn Vanderlinden, co-founder of Human37. We spoke about CDP implementations, and whether or not they are ROI positive. We also discuss the composable CDP landscape as a whole and the challenges and use cases for data teams. ----- Quotes of the Episode: "...The customer journey is transversal regardless of which department they're encountering or interacting with. They literally don't give a damn." - Glenn "...It's like buying a Lamborghini to drop your children to school. It's a very expensive solution to a very trivial problem." - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37) appeared first on Measurelab .…
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The Measure Pod
1 #99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify) 52:09
52:09 Play Later Play Later Lists Like Liked52:09
Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://shorturl.at/jzDMR You can now watch this episode as a vodcast over on YouTube - https://youtu.be/_YTgTnZZqZQ 00:00:00 - Intro 00:03:27 - Welcoming Gaurav Tiwari 00:03:59 - Gaurav's Background in Data Analytics 00:08:01 - Empowerment through Self-Serve Analytics 00:09:21 - The Challenge of Data Literacy 00:13:10 - The Role of Generative AI in Analytics 00:14:02 - The Future of Self-Serve and Semantic Layers 00:20:00 - The Necessity of a Semantic Layer 00:23:45 - Starting with Generative AI and Semantic Layers 00:29:03 - The Risks and Benefits of AI in Decision-Making 00:32:48 - Where to Begin with AI and Analytics Tools 00:39:47 - The Social and Environmental Impact of Data Analytics 00:43:29 - The Desire for Data Control and Excel Exports 00:46:03 - Rapid Fire Questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Gaurav Tiwari, ex-Meta, currently working as an Engineering Manager at Spotify. We spoke about AI not just in data analysis but also its use when it comes to data preparation, semantic layering and analytics engineering. We also have a big announcement to make regarding one of our co-hosts, so stay tuned! ----- Quotes of the Episode: "...The part that never dies is the human curiosity to know more about something." - Gaurav "...I would love to have a little bit more visibility around the social impact that people are making by saying that, yeah, we are contributing to making the world a better place." - Gaurav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify) appeared first on Measurelab .…
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The Measure Pod
1 Sound Bite: How can personalisation drive lasting value? 4:11
4:11 Play Later Play Later Lists Like Liked4:11
Play Later Play Later Lists Like LikedEpisode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rasmus Houlind from Agillic. They chat about what personalisation entails, the distinctions between implicit and explicit personalisation, the ownership of the customer journey by the customer, and the adaptation of a CRO mindset for personalisation. Full episode here: https://shorturl.at/CFHIX ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: How can personalisation drive lasting value? appeared first on Measurelab .…
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The Measure Pod
1 #98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi) 49:21
49:21 Play Later Play Later Lists Like Liked49:21
Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://shorturl.at/fqIO2 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/VDZ5P8_Ianc [00:00:00] Introduction. [00:06:32] What is a semantic layer? [00:08:13] Semantic layers in data analysis. [00:15:50] Semantic layers in AI. [00:25:40] Building modern data stacks. [00:30:04] The future of semantic layers. [00:33:27] Building data infrastructure challenges. [00:38:41] The challenge of self-serve. [00:40:52] Google's strategic approach. [00:44:41] Rapid fire questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with David Jayatillake, co-founder of Delphi and organiser of the London Analytics Meetup. David spoke to us about the concept of semantic layers, offering a deep understanding of its applications and implications in various technologies. Despite some questionable jokes, the episode is packed with nuggets of wisdom. ----- Quotes of the Episode: "...I think whilst we're still maybe in the very early stages of semantic layers and things like that, I think it's definitely something to watch out for in the future." - David "...You need something that's going to give it context, but you also need something that's going to give it constraint, and that's kind of like what's really good about a semantic layer." - David ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi) appeared first on Measurelab .…
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The Measure Pod
1 #97 The future of event data (with Timo Dechau @ deepskydata) 50:38
50:38 Play Later Play Later Lists Like Liked50:38
Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://shorturl.at/hlrX7 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/f0oL6Fvao78 00:00:00 - Intro 00:02:27 - Welcoming Timo Dechau to the show 00:03:09 - Timo introduces himself and his journey 00:06:07 - The evolution of product management 00:07:00 - Transition to event data in marketing analytics 00:10:02 - The future of event data and analysis 00:13:38 - The challenge of adopting product analytics 00:17:00 - The profitability of data and analytics functions 00:18:08 - The future of event data and event schemas 00:23:02 - The potential of event data in various use cases 00:26:03 - Sequence analysis and its power in event data 00:30:10 - The impact of privacy changes on event data 00:34:00 - Who owns the event data process? 00:43:33 - Timo's solution for event data design and documentation 00:45:53 - Rapid fire questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Timo Dechau, a product manager and analyst with a unique perspective on event tracking. He discusses the challenges faced by product managers, his journey into product management, and the technical skills he deploys. We spoke about event data and marketing data, as well as the people, processes, and design involved in event tracking. ----- Quotes of the Episode: "...And product is more complicated because like there's often not like a clear funnel in there, it's not a linear path that you have." - Timo "..."It's the irony, isn't it? Is that people think that it used to be okay and now it's broken. And actually it was always broken." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #97 The future of event data (with Timo Dechau @ deepskydata) appeared first on Measurelab .…
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The Measure Pod
1 #96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit) 48:18
48:18 Play Later Play Later Lists Like Liked48:18
Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://shorturl.at/hpHRW You can now watch this episode as a vodcast over on YouTube - https://youtu.be/vDvvtv4WqNM 00:02:02 - Introducing special guest Tim Ceuppens 00:04:02 - Tim's backstory and career journey 00:08:00 - The problem with data meetings 00:09:08 - Applying psychology of data in practice 00:10:13 - The challenge with agency reporting 00:12:09 - The role of curiosity in data and marketing 00:13:19 - The use of anchoring in data presentation 00:15:06 - The framework for measuring campaigns 00:19:24 - The use of anchoring before presenting data 00:21:17 - The myth of data as the sole success factor 00:24:15 - Rapid Fire Questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Tim Ceuppens, a creative thinker in the field of data and marketing. Tim shared his journey from film school to becoming the Chief Marketing Officer for Belgium and Netherlands' largest health foods company, highlighting the importance of curiosity and storytelling in data analytics. ----- Quotes of the Episode: "...I'm done with not being informed, not understanding what you're trying to tell me, or being shown like cherry picked data where you did a good job, even though we're not seeing any returns, but there was a lot of engagement or vice versa. And I just started to think, okay, so what can I do?" - Tim "...So Ted Lasso, you know that scene where he's playing darts and he's talking about how he got to where he got to and people always underestimated him. And it was that quote he saw by Walt Whitman on the wall that said, be curious, not judgmental." - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit) appeared first on Measurelab .…
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The Measure Pod
1 Sound Bite: How has the role of data changed over time? 4:21
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Play Later Play Later Lists Like LikedEpisode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Jim Sterne from Target Marketing. He specifically discusses the changes in online marketing and data since the 1990s. Full episode here: https://shorturl.at/euwI1 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: How has the role of data changed over time? appeared first on Measurelab .…
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The Measure Pod
1 #95 Analytics on form (with Alun Lucas @ Zuko Analytics) 43:46
43:46 Play Later Play Later Lists Like Liked43:46
Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://shorturl.at/hqFZ0 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-7WYFOk3dvc 00:00:00 - Introduction to Alan Lucas and form analytics 00:03:11 - Alan Lucas's background and Zuko Analytics 00:06:28 - Comparing Zuko with GA4 capabilities 00:10:03 - The problem of form analytics longevity 00:13:09 - The continuous need for form optimisation 00:18:49 - The value of a friction score metric 00:26:08 - The impact of tracking limitations on form analytics 00:28:09 - Generative AI and it's potential impact 00:32:05 - The future of form analytics and automation 00:36:01 - The use of forms for qualitative data collection 00:37:47 - Rapid fire questions with Alan Lucas ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Alun Lucas, the Managing Director at Zuko Analytics. We spoke specifically about webforms, and the optimisation tool Zuko has built to help businesses get a better understanding of when, where and why visitors abandon forms. We also discuss the potential impact of AI on forms, and the benefits of using a dedicated tool as opposed to GA4. ----- Quotes of the Episode: "...What we tend to look at is more a difference in behaviour between cohorts and the you know, the base cohort we look at is the cohort of people who are successfully completing a form and the cohort of people who abandon the form. And if you see a significant difference in behaviour between those two, and I mean statistically significant, then you've got an indicator there's a problem." - Alun "...I think for me, it would be quite important to be able to view the sub metrics that are being used to make up that quasi-metric, because if you just get that frustration score and you don't know what's contributing to it, you could then make the wrong conclusion." - Dara ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #95 Analytics on form (with Alun Lucas @ Zuko Analytics) appeared first on Measurelab .…
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The Measure Pod
1 Sound Bite: How can we improve accessibility on the web? 3:50
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Play Later Play Later Lists Like LikedEpisode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Ellen Cole from Little Seed Group. Ellen shared insights on working with invisible differences and offers tips for businesses to enhance inclusivity in their social media and marketing efforts. Full episode here: https://shorturl.at/tBGU6 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: How can we improve accessibility on the web? appeared first on Measurelab .…
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The Measure Pod
1 #94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends) 55:56
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Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://shorturl.at/bgn48 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/dwGiFdW-DGg 00:00:00 - Introduction 00:02:38 - Matt Jones' background and Freelancing Friends podcast 00:03:16 - Matt's entry into data marketing 00:06:02 - The intersection of Tech SEO and analytics 00:09:25 - The challenge of proving SEO value 00:15:06 - Justifying the spend on Tech SEO 00:21:23 - Explaining Tech SEO to non-experts 00:24:15 - Keeping up with SEO and algorithm changes 00:31:31 - The challenges of experimentation in Tech SEO 00:38:04 - The future of SEO with Generative AI 00:45:13 - The future of search beyond Google ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Matt Jones, a Technical SEO freelancer, and creator of the Freelancing Friends community and podcast. We spoke about his personal journey to getting where he is today, the crossovers between Tech SEO and analytics, and the potential impact of generative AI on the industry. ----- Quotes of the Episode: "...If you work in anything other than in-house, then you're going to end up coming across some clients where you feel like you've won the lottery. They understand the impact of SEO, they are very forgiving of the time that it does take to action things or for things to start picking up." - Matt "...I really think that it's not a case of ah, everything's on fire. You know, the world is going to end for us SEOs. You know, it's going to be, hey, let's adapt. And how do we adapt? And it's only those people who are capable of adapting that are going to make it through." - Matt ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends) appeared first on Measurelab .…
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The Measure Pod
1 Sound Bite: Costs and considerations when migrating to server-side GTM 3:36
3:36 Play Later Play Later Lists Like Liked3:36
Play Later Play Later Lists Like LikedEpisode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with our very own Matt Hooson, the Data Engineering Lead here at Measurelab. In this clip taken from episode 74 we discuss the update framework he's developed, and the costs and considerations when migrating to server-side GTM. Full episode here: https://shorturl.at/wxBR7 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Costs and considerations when migrating to server-side GTM appeared first on Measurelab .…
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The Measure Pod
1 #93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value) 48:08
48:08 Play Later Play Later Lists Like Liked48:08
Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://shorturl.at/gkrMU You can now watch this episode as a vodcast over on YouTube - https://youtu.be/YdobyGA4DWg 00:00:00 - Introduction 00:06:00 - Unifying data with CDPs 00:07:35 - The Composable CDP concept 00:09:09 - GA4's position in the CDP ecosystem 00:11:35 - Google Optimize Sunset and GA4's future 00:20:08 - The future of GA4 and its integration capabilities 00:28:03 - The challenges of making CDPs actionable 00:35:22 - The importance of data activation 00:37:26 - The Reality of Implementing CDPs in organisations 00:40:15 - Major use cases for CDPs 00:44:11 - Rapid fire questions ----- Episode Summary: In this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4. We specifically digged into the evolution of GA4, what it means for marketing, and the current trend around the composable CDP. ----- Quotes of the Episode: "...So I understand why did the new GA set up you know, from a building perspective, they've perfected it to handle more data in a more cost effective way" - Rick "...This is a marketing technology and for example, one of the more recent updates they've done is that you can now create audiences. You can create GA4 audiences from within the Google Ads interface." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value) appeared first on Measurelab .…
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The Measure Pod
1 Sound Bite: GA4 vs BigQuery data, what are the use cases? 4:21
4:21 Play Later Play Later Lists Like Liked4:21
Play Later Play Later Lists Like LikedEpisode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Johan van de Werken from GA4BigQuery.com. In this clip taken from episode 72 we discuss the use cases for using the GA4 interface over BigQuery data, and some thoughts around where that's going in the future. Full episode here: https://shorturl.at/fANO9 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: GA4 vs BigQuery data, what are the use cases? appeared first on Measurelab .…
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The Measure Pod
1 #92 Christmas Special: Year in review and predictions for 2024 53:57
53:57 Play Later Play Later Lists Like Liked53:57
Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://shorturl.at/qwRZ6 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/BaK-EnMe91g 00:00:00 - Introduction 00:00:15 - Festive greetings and episode overview 00:00:47 - Personal reflections on 2023 00:01:00 - Video games and platform updates 00:02:28 - Career changes and joining MeasurePod 00:03:33 - Launching new tools and projects 00:04:53 - Dan's focus on education and training 00:07:45 - Looking ahead to 2024 00:16:52 - The impact of ChatGPT and GA4 in 2023 00:25:06 - Predictions for tech and tools in 2024 00:36:22 - Industry changes and redundancies in 2023 ----- Episode Summary: In this week's episode of The Measure Pod, it's our Christmas special! Dan and Bhav discuss the highs and lows of the past year, they make predictions for 2024, and shared what they'll be up to over the Christmas period. ----- Quotes of the Episode: "ChatGPT has allowed them to speed up the way they work you know, if you've never written SQL before, or if you've written SQL to a, you know, intermediate or basic level, you can now get really advanced code coming straight out of ChatGPT" - Bhav "I've noticed how many hours of my life in the last five years have been talking about things like GDPR and cookies when I never thought of that, when I started this over 10 years ago" - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #92 Christmas Special: Year in review and predictions for 2024 appeared first on Measurelab .…
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The Measure Pod
1 Sound Bite: Neurodiversity in data, technology and IT 3:53
3:53 Play Later Play Later Lists Like Liked3:53
Play Later Play Later Lists Like LikedEpisode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Marc Crawley from Diversita, a recruitment company that specialises in advising and empowering neurodivergent data, technology and IT professionals. Full episode here: https://shorturl.at/fsyHQ ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Neurodiversity in data, technology and IT appeared first on Measurelab .…
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The Measure Pod
1 #91 Warehouse native analytics (with Adam Greco @ Amplitude) 59:01
59:01 Play Later Play Later Lists Like Liked59:01
Play Later Play Later Lists Like LikedFull show notes, transcript and AI chatbot - https://shorturl.at/bioqR. You can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=5OrlSP8Tpk4. 00:00 Intro 03:52 Topic 53:21 Quick fire/outro ----- Episode Summary: In this week's episode of The Measure Pod we spoke to Adam Greco from Amplitude. We talked specifically around warehouse native analytics, and whether it's a passing trend or an integral part of the future. We also go his thoughts around marketing and product analytics, as well as analytics vendor consolidation. ----- Quotes of the Episode: "I call it the last mile problem where you can have the best data quality, best implementation but then if you can't get people in the last mile to use the data then everything you did is for nothing." - Adam "I think the problem with you know, being a complete one vendor marketing specialist or analyst, whatever it's going to be, it means that you kind of alienate yourself from everything else that's out there and you never become fully adaptable." - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #91 Warehouse native analytics (with Adam Greco @ Amplitude) appeared first on Measurelab .…
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The Measure Pod
1 Sound Bite: What are the differences between ePrivacy and GDPR? 4:45
4:45 Play Later Play Later Lists Like Liked4:45
Play Later Play Later Lists Like LikedEpisode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rowenna Fielding, a data privacy expert. She discusses the difference between ePrivacy and GDPR, as well as debunking cookie consent. Full episode here: https://shorturl.at/mxTW5 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: What are the differences between ePrivacy and GDPR? appeared first on Measurelab .…
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The Measure Pod
1 Sound Bite: Building effective learning experiences in analytics 4:53
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Play Later Play Later Lists Like LikedEpisode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Phil Gomm and Tony Reeves from Ding, a learning design consultancy. They discussed with us what learning design is, and how it can be applied to the analytics industry to create positive experiences. Full episode here: https://shorturl.at/fjmDG ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Building effective learning experiences in analytics appeared first on Measurelab .…
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The Measure Pod
1 Sound Bite: Unraveling the meaning of personalisation with David Mannheim 6:27
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Play Later Play Later Lists Like LikedEpisode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with David Mannheim about personalisation, and the meaning behind it. Full episode here: https://shorturl.at/yAU37 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Unraveling the meaning of personalisation with David Mannheim appeared first on Measurelab .…
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The Measure Pod
1 Sound Bite: Rick Dronkers discusses data privacy and GDPR 5:47
5:47 Play Later Play Later Lists Like Liked5:47
Play Later Play Later Lists Like LikedEpisode Summary: This is the first of our weekly sound bites (from the archive). In this clip from September 2022, Dan & Dara spoke with Rick Dronkers about GDPR and data privacy. Full episode here: https://shorturl.at/cIKSU ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Rick Dronkers discusses data privacy and GDPR appeared first on Measurelab .…
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The Measure Pod
1 Gathering insights at MeasureCamp London 2023 (BONUS) 8:18
8:18 Play Later Play Later Lists Like Liked8:18
Play Later Play Later Lists Like LikedFull show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3tEDQL8. 00:00 Start 00:15 Intro 00:40 Main topic 00:40 What’s the biggest challenge today which will be gone in five years time? 03:42 What will be the biggest challenge in the next five years? 07:53 Outro ----- Episode Summary: In this bonus episode of The Measure Pod, Dan asked attendees at MeasureCamp London two thought provoking questions. What is the biggest challenge today that will be gone in five years time? And what will be the biggest challenge in the next five years? ----- Quotes of the Episode: "...I think our industry is just shifting towards first party data and our industry is just thinking about consent as a matter of cookies and I think that's a mistake" - Celina Belotti "...The biggest challenge in the next five years will be finding people with the right skills, trained on the right platforms, with the right degrees, the right way of thinking, that are technical, that understand data and that understand business.." - Julian Erbsloeh "...I think the biggest challenge will be as we adopt AI and virtualise users, virtualise sessions, virtualise data connectivity, doing that in a privacy conscious way" - Matt Bentley ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Gathering insights at MeasureCamp London 2023 (BONUS) appeared first on Measurelab .…
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The Measure Pod
Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3FxOPch. 00:00 Intro. 00:28 Self-serve analytics failure. 03:20 Self-serve analytics debate. 07:16 Data democratisation and self-service. 09:41 People misusing self-serve analytics. 13:14 Self-serve data analysis. 16:49 Self-serve analytics challenges. 18:10 Data literacy. 21:11 Overcoming learning challenges. 24:01 Understanding what people want. 26:01 Centralised document for company questions. 29:23 Self-serve analytics solution. 32:00 Pursuit of self-serve culture. 36:00 AI in self-serve analytics. 38:33 How to ask better questions. 40:24 Predefined list of curated questions. 43:05 Retention and success metrics. 46:21 The pursuit of self-servant data democratisation. 49:13 Suggest a topic or guest. ----- Episode Summary: In this week's episode of The Measure Pod, Bhav reflects on his biggest career failure: self-serve analytics. They discuss the challenges and complexities of implementing self-serve analytics in organisations, highlighting the factors that contribute to its success or failure. Bhav emphasises the importance of trust, data literacy, and problem-solving skills in enabling individuals to effectively use self-serve analytics tools. They also share personal experiences and strategies for promoting data democratisation and creating a culture of self-serve analytics. ----- Quotes of the Episode: "...this topic and the whole concept of self serve has been one of the biggest failures of my entire career spanning like 10, 11, 12 years." - Bhav "...self service doesn't equal self sufficiency." - Dara "...when marketers are always talking about like impressions and clicks as KPIs, I'm like, it means absolutely nothing. And like, you know, downloads of a podcast means nothing." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #90 Self-serve analytics: yay or nay appeared first on Measurelab .…
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The Measure Pod
1 #89 Integrating analytics into product teams (with Barry Pace @ Penfold) 51:10
51:10 Play Later Play Later Lists Like Liked51:10
Play Later Play Later Lists Like LikedFull show notes, transcript and (NEW!) AI chatbot - https://bit.ly/46c7BBx. 00:00 Intro. 01:04 The product world from a marketing perspective. 04:26 Intellectual gap in project management. 06:31 Product management journey. 08:29 Analytics in game development. 12:10 When to have a dedicated analyst. 14:14 Introducing a marketing analyst. 19:35 Data engineering within software engineering. 21:56 Hiring junior analysts in startups. 23:02 Analytics team structure. 26:33 Different types of measures. 30:05 Communication in data analysis. 33:28 Product and analytics across industries. 36:07 External support in startups. 38:57 Clients seeking analytics catch-up. 40:39 Building a business case for bringing in an analyst. 43:31 Ensuring people ask good questions. 46:47 The future of AI in product management. 48:50 The power of compound interest. ----- Episode Summary: In this week's episode, Dara, Bhav, and Barry dive into the world of product management and analytics. They discuss the importance of integrating analytics into the product development process and how it can enhance decision-making. Barry shares his experiences working as a product manager and collaborating with analysts, emphasising the need for effective communication and a cross-functional approach. They also explore the challenges and opportunities of working in different industries, highlighting the core principles of good product thinking that can be applied across any context. Whether you're a product manager, analyst, or simply interested in the intersection of data and product development, this episode offers valuable insights and perspectives. Tune in to gain a deeper understanding of the role of analytics in the product space. ----- Quotes of the Episode: "I clumsily use the term of like of product managers are like grout sometimes, just like filling gaps between things when there's nothing better to fill it with." - Barry "Learning the business model, revenue model, underlying tech architecture and how people and data flow through the system gives you such a great foundation for any business you come into, it's the three number one onboarding things probably people should do when they join" - Barry "My preferred way of working is a hub and spoke model where you have a central team, but the analysts within that team are dedicated to the different products, squads or teams. And they can always come back together and sort of like share ideas and learn off one another and really grow and elevate the analytics function." - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #89 Integrating analytics into product teams (with Barry Pace @ Penfold) appeared first on Measurelab .…
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The Measure Pod
1 #88 Analytics as a data product (with Weiting Xu @ Cazoo) 49:08
49:08 Play Later Play Later Lists Like Liked49:08
Play Later Play Later Lists Like LikedFull show notes, transcript and (NEW!) AI chatbot - https://bit.ly/4669rE7. 00:00 Intro. 01:05 Data analysis as a product. 05:02 Analytics as a data product. 06:48 Advanced analytics and data science. 10:44 Organizing data products. 14:21 Managing people's expectations. 18:15 Data product maturity. 22:41 Operational model and analytics engineering. 24:36 Productizing analytics and adoption. 28:06 Admin stuff and backlog management. 30:23 Agile coaching and Jira best practices. 36:19 User experience for stakeholders. 37:20 Positive user experience and documentation. 41:42 Battle of the hearts. 43:29 Monetizing analytics as a product. 47:18 Hair grip revelation. ----- Episode Summary: In this week's episode, we dive into the fascinating world of analytics as a data product. Our guest, Weiting Xu, shares their insights and experiences as the head of data at Kazoo, a company that sells used cars online. We explore the challenges of treating analytics as a product, especially when it comes to managing internal users and their ever-changing needs. We discuss the importance of observability, the role of a product manager in the analytics space, and the need for agile ways of working. ----- Quotes of the Episode: "I think that there's been a bit of a mindset shift in the analytics space to start to think about analytics [as a data product]. So like, what are the analytics products within the space and who are the consumers of those products?" - Weiting "This is where product thinking does start to show its strengths because you then can do things like stand ups and retros to understand what worked, what didn't work, which typically you wouldn't do if you weren't operating in that sort of like product mindset." - Bhav "There is a genuine risk of any change. Specifically when we're coming to look at processes or frameworks, it's just perceived as additional admin or a blocker for me doing my job or me doing the thing I want to do or have been doing, whether it's efficient or not." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #88 Analytics as a data product (with Weiting Xu @ Cazoo) appeared first on Measurelab .…
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The Measure Pod
1 #87 A/B testing controversies and generative AI (with Shaun McGirr @ Dataiku) 47:11
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Play Later Play Later Lists Like LikedFull show notes, transcript and (NEW!) AI chatbot - https://bit.ly/461QORs. 00:00:00 Intro. 00:00:32 Data expert discusses A-B testing and generative AI. 00:05:03 Different perspectives on data science. 00:09:34 Be holistic in data analysis. 00:14:16 Experimentation is both science and art. 00:18:02 Value of experimentation in CRO. 00:25:55 Data democratization is essential. 00:29:53 AI has the potential to revolutionize data analytics. 00:33:39 Data people should focus on efficiency. 00:36:18 Promote better question asking. 00:40:39 Data analysts need to adapt or risk being left behind. 00:44:56 Data perfection is a myth. ----- Episode Summary: In this week's episode of The Measure Pod, we dive into a fascinating conversation with Shaun McGirr, a data expert at Dataiku and former Crap Talks presenter. We explore the world of A/B testing, experimentation, and the future of analysts' roles as generative AI becomes more prevalent. Shaun shares his thoughts on the controversy surrounding A/B testing and the importance of considering other methods of learning about the world. We discuss the challenges and potential of using generative AI in the data analytics space, and how it can revolutionize the way we work with data. Grab your headphones and stap in for an insightful and thought-provoking discussion on the evolving landscape of data science and experimentation! ----- Quotes of the Episode: "We very commonly hear, oh, I can't do anything interesting with data or AI or predicting anything until I've got all my data perfect. It's a myth subscribed to by people who have never actually worked with data. Because if you have, you know it's never perfect and you still have to make a decision happen." - Shaun "What if you provided an interface that helped people ask the right questions or at least better questions? And if they had no questions, they could be suggested questions and they could pick the questions that they liked the most, and then the job of data people to make LLMs useful is to do prompt engineering, right? To take the small human questions right? Put more context around them." - Shaun "It still requires human curiosity." - Shaun ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #87 A/B testing controversies and generative AI (with Shaun McGirr @ Dataiku) appeared first on Measurelab .…
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The Measure Pod
1 #86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS) 53:04
53:04 Play Later Play Later Lists Like Liked53:04
Play Later Play Later Lists Like LikedFull show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3sSuhrR. 00:00:00 Intro. 00:01:49 SEO and unexplored territories. 00:05:31 SEO changes over time. 00:07:58 Using generative AI for content. 00:09:24 Upskilling with data and analytics. 00:12:23 SEO ROI and prioritizing efforts. 00:17:02 Keywords and changing intent. 00:18:29 Multifaceted analytics process. 00:22:03 SEO and competitor analysis. 00:24:15 SEO testing and involvement. 00:29:50 Traffic forecasting and control. 00:31:35 Handling new product categories. 00:33:37 The region beta paradox. 00:37:37 Shifting retail experience within platforms. 00:40:52 Google's generative AI experience. 00:42:23 The Google halo effect. 00:44:42 Biases in AI-generated content. 00:49:10 Attribution measurements in the future. 00:50:35 Busting SEO myths. ----- Episode Summary: In this episode Dan, Dara and Bhav had the pleasure of chatting with Alex, Head of SEO & Marketing Technology at ASOS. They delved into the world of SEO, measurement and analytics and discussed some fascinating topics. One thing that stood out was the evolution of SEO over the past decade, from the 'wild west' days of link spamming to the more strategic and data-driven approach of today. They also explored the importance of data literacy in SEO, the role of keyword-level data, and the challenges of forecasting in the ever-changing landscape of search. ----- Quotes of the Episode: "In terms of the analytics piece, everyone is kind of forced, I think now to become a, like a lot more involved, a lot more aware, a lot more capable with data, which I think is, is really exciting, but also a little bit dangerous at times." - Alex "For a company like ASOS, you have to lean on the expertise that exists beyond just what the data that, that you have access to tells you, particularly for new and emerging trends like the retail teams and you know, the buyers and merchandisers that we work with, the insight that they have, the knowledge that they have of their, of their domain is really valuable and you can't, you can't dismiss it." - Alex "I like you Alex. Like, I love hearing people doing these type of things properly" - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS) appeared first on Measurelab .…
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The Measure Pod
Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/44IRpWL. [00:00:00] Intro. [00:00:19] Data literacy discussion. [00:04:42] Data literacy and translation. [00:07:29] Overcoming fear of data. [00:10:38] The next extension of language. [00:13:38] Interpreting data and domain expertise. [00:16:41] AI and data interpretation. [00:19:41] Internal problems of data literacy. [00:22:10] Creating something from nothing. [00:26:42] Being a good data communicator. [00:28:30] Data communication is key. [00:31:04] Data democratisation and communication. [00:33:23] Data communication in organizations. [00:37:08] Ensuring a data literate environment. [00:39:29] Breaking down data literacy. [00:42:32] Building a data-driven organization. [00:45:29] Assessing data literacy. [00:49:19] TV campaign analysis. [00:51:10] The myth of the non-technical marketer. ----- Episode Summary: Join Dan, Dara and Bhav dive into the topic of data literacy. They share their personal definitions and perspectives on the subject, discussing the importance of data curiosity, data storytelling, and effective data communication. Bhav also explores the idea of data literacy as a dragon to be slayed, delving into the philosophical aspects of the topic. They all hope to reassure anyone listening that data literacy is something that can be developed and built upon, emphasising that everyone has some degree of data literacy, whether they know it or not! ----- Quotes of the Episode: "Data literacy is being able to translate data into useful information and practical actions." - Dan "Data literacy is being able to use words and numbers to express thoughts and ideas, to make a point, to make an argument, to help somebody else understand what your point of view is or your experiences, and that person you're communicating with has a kind of similar understanding of those words that you're using." - Dara "Being data literate is one who walks the path of data without fear" - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #85 Who cares about data literacy? appeared first on Measurelab .…
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The Measure Pod
Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3QXO2Ip. [00:00:00] Intro. [00:01:35] Future of product analytics tools. [00:03:33] Product analytics toolset changes. [00:07:40] Product-led growth. [00:10:35] The next evolution in analytics. [00:12:07] Google's dominance in analytics. [00:16:00] The cost models of event based tracking. [00:19:36] Pattern matching and data analysis. [00:22:24] Using one platform for efficiency. [00:24:24] Data collection and tool diversity. [00:27:14] Platforms should bring things together. [00:30:47] Escalating costs of these products. [00:32:09] Google's strategy with BigQuery. [00:35:30] Moving to first party data. [00:37:08] Difficulties with product managers. [00:41:05] Self-building or self-implementing analytics. [00:43:10] Funnel vs. Sankey diagrams. [00:45:59] The growth of event tracking. ----- Episode Summary: Join Dan, Dara and Bhav discuss the future of product analytics tools and the intersection between product analytics and marketing analytics. Gain insights into the changing landscape of analytics tools, the challenges and complexities of product analytics, and the potential impact of Google Analytics 4 (GA4) on the market. This episode they also discuss the importance of data collection, the benefits of using one platform for all needs, and the potential future of analytics tools with advancements in machine learning and cloud integrations. ----- Quotes of the Episode: "I think as an industry, we're getting smarter as a collective, you know, marketers and analysts are getting smarter, but maybe budgets haven't improved as much to have a data science team or a data engineer, for example, to manage all these pipelines." - Dan "But there's something deep down inside me that believes that they're probably going after the Amazon market share." - Bhav "I was always told that there's no such thing as a funnel, it's a pretzel, users don't act in straight lines. But the funnels are still really useful" - Dan "Sankey diagrams are horrible because they look horrible, they're not very actionable" - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #84 The future of product analytics tools appeared first on Measurelab .…
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The Measure Pod
Full show notes and transcript - https://bit.ly/3YMHC0G. 00:15 - Intro 00:38 - Topic 36:58 - Outro ----- Episode Summary: In this week's episode of The Measure Pod, Dan, Dara and Bhav delve deep into the transition from Universal Analytics (UA) to Google Analytics 4 (GA4). They reflect on their personal experiences with UA and express their mixed feelings about its departure. They also discuss how GA4 is perceived as an upgrade, but in reality, it's a completely different product! The conversation touches on the fear of change and the initial challenges associated with learning GA4. As the sun sets on UA, hear our hosts discuss the implications, opportunities, and challenges presented by GA4, and shed light on its nuances and what it means for the analytics industry. ----- Quotes of the Episode: "One of the biggest revelations and kind of changes I went through in my career working with sort of web analytics and Google Analytics specifically, is the reality of how unimportant it all is, and just acceptance of that." - Dan "The people who are going to be most surprised with it are going to be the ones who sporadically see the data... They'll be like, hey, why have these numbers changed?" - Bhav "UA is dead. Long live GA4" - Dara ----- About The Measure Pod: If you loved this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform. Leave us a review and share with your peers. Let's make sense of the analytics industry together! The post #83 GA is dead, long live GA! appeared first on Measurelab .…
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The Measure Pod
1 #82 The person in personalisation (with David Mannheim @ Made With Intent) 49:25
49:25 Play Later Play Later Lists Like Liked49:25
Play Later Play Later Lists Like LikedFull show notes and transcript - https://bit.ly/44ixVIi. 00:15 - Intro 04:10 - Conversation 46:20 - Rapid fire ----- Episode Summary: Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation and his new book 'The Person in Personalisation'. They talk about Disney's failed personalisation app and lack of personability, how personalisation is not CRO and the flaws in thinking as such. They also discuss if brands can truly form personal bonds in an era dominated by AI and automation. ----- Key Takeaways: The Duality of AI: David contemplates the pros and cons of AI in facilitating genuine brand relationships. While technology has its merits, does it dilute the human touch? Understanding Brand Relationships: A thought-provoking discussion on whether humans genuinely form relationships with brands or if it's merely a simulation of connection. The Role of Authenticity: David's personal journey of self-awareness and its impact on brand communication. Rapid Fire Insights: From busting myths to envisioning the future challenges for brands, our rapid-fire segment offers quick yet deep insights into David's thoughts. ----- Quotes of the Episode: "Retention is almost like repeat purchase, which I do all the time from Amazon, but that doesn't mean I'm loyal to them." - David "Moving from quantity to quality is probably the main measure." - David "AI does make, what is intended to be a personal process, inherently more impersonal." - David ----- About The Measure Pod: Join Dan and Dara from Measurelab alongside Bhav from CRAP Talks every week as they decode the marketing and product analytics industry. The Measure Pod offers expert insights, discussions, and a fresh perspective on data analytics. Perfect for industry professionals and newcomers alike, delve deep, stay updated, and enhance your analytics know-how with each episode. Dive in and optimize your data analytics journey! The post #82 The person in personalisation (with David Mannheim @ Made With Intent) appeared first on Measurelab .…
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The Measure Pod
Show notes and transcript - https://bit.ly/3s4haTU. 00:15 - Intro 02:41 - Topic 42:13 - Outro Dan and Dara kick off a new season of The Measure Pod by introducing Bhav Patel as a guest co-host and discussing all things marketing and product analytics. Dara tries to play Dan and Bhav off each other, Bhav promises to bring controversy, and Dan gains Bhav in team-User versus team-Session. The post #81 Marketing vs. product analytics appeared first on Measurelab .…
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The Measure Pod
1 #80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic) 42:36
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Play Later Play Later Lists Like LikedShow notes and full transcript is available at https://bit.ly/42EywUq. 00:15 - Intro 02:55 - Topic 39:53 - Wind down 41:39 - Outro This week Dan and Dara are joined by Rasmus Houlind - author of the book Hello $FirstName and CXO at Agillic. In this discussion, they chat about what personalisation is, the differences between implicit and explicit personalisation, how the customer journey belongs to the customer, and how to adapt a CRO mindset for personalisation. The kind folks at Agillic are giving away 10 copies of Rasmus' book Hello $FirstName when you sign up on Agillic's website at https://bit.ly/firstnamepodcast. The post #80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic) appeared first on Measurelab .…
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The Measure Pod
1 #79 Quant and qual data, different but complementary 29:27
29:27 Play Later Play Later Lists Like Liked29:27
Play Later Play Later Lists Like LikedShow notes and full transcript is available at https://bit.ly/3p5ETl3. 00:15 - Intro 02:13 - Topic 26:17 - Wind down 28:29 - Outro This week Dan and Dara chat about quantitative and qualitative data, the merits of each type, and how they need to be used together and not siloed away in different teams to get the most valuable insights. This topic was suggested via our Feedback Form by Hugh - thanks Hugh! The post #79 Quant and qual data, different but complementary appeared first on Measurelab .…
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The Measure Pod
Show notes and full transcript is available at https://bit.ly/427625x. 00:15 - Intro 01:32 - Topic 24:44 - Wind down 27:16 - Outro This week Dan and Dara chat about the slow but steady move in Google Analytics 4 (GA4) towards reintroducing older session-based metrics that were in Universal Analytics (UA). Is this an admission that they were wrong to not have them in GA4 to begin with? Why would they introduce them now? They discuss all of this and more - like how it (of course) ties into Google Ads and GA360! The post #78 Sessionization is back baby! appeared first on Measurelab .…
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The Measure Pod
1 #77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik) 36:50
36:50 Play Later Play Later Lists Like Liked36:50
Play Later Play Later Lists Like LikedShow notes and full transcript is available at https://bit.ly/3KWjfap. 00:15 - Intro 02:27 - Topic 34:08 - Wind down 35:54 - Outro This week Dan and Dara are joined by Alexis Nicolas from brīt klik. They discuss the reasons why companies would want to move beyond just using Google Ads to use Google's Campaign Manager 360 (CM360), Search Ads 360 (SA360) and Display & Video 360 (DV360), and how Google Analytics 4 (GA4) fits into it all too. The post #77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik) appeared first on Measurelab .…
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The Measure Pod
1 #76 The end of rules-based attribution is nigh! 36:17
36:17 Play Later Play Later Lists Like Liked36:17
Play Later Play Later Lists Like LikedShow notes and full transcript is available at https://bit.ly/3MYs3iH. 00:15 - Intro 01:31 - Topic 33:00 - Wind down 35:20 - Outro This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from Google Analytics 4 and Google Ads. Dara keeps asking if anyone cares or is affected by the change, and Dan gets it, but it not super happy to be without linear attribution! The post #76 The end of rules-based attribution is nigh! appeared first on Measurelab .…
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The Measure Pod
1 #75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding) 40:55
40:55 Play Later Play Later Lists Like Liked40:55
Play Later Play Later Lists Like LikedShow notes and full transcript is available at https://bit.ly/3Zt69Xm. 00:15 - Intro 03:33 - Topic 37:88 - Wind down 39:59 - Outro This week Dan and Dara are joined by Phil Gomm and Tony Reeves from Ding, a learning design consultancy. Ding and Measurelab have been working together over the last few months to build out a new Google Analytics 4 (GA4) learning experience, which has take the form of the 6-week GA4 Immersion cohort training course recently launched. They discuss the question of 'why exactly is learning design?', and how that applies to teaching analytics. They also explore how to design learning experiences with the learner in mind, including multiple formats and mediums, social environments and other aspects to make learning the most effective. The post #75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding) appeared first on Measurelab .…
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The Measure Pod
1 #74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab) 35:33
35:33 Play Later Play Later Lists Like Liked35:33
Play Later Play Later Lists Like LikedShow notes and full transcript is available at https://bit.ly/3lCoUcR. 00:15 - Intro 02:16 - Topic 33:28 - Wind down 34:36 - Outro This week Dan and Dara are joined by Matthew Hooson from Measurelab to talk about server-side Google Tag Manager (sGTM) and the UPDATE framework to best migrate over to server-side tagging. Hear Matthew talk to Dara and Dan about what he and the team have learned from doing many sGTM migrations, and what the top things to consider when migrating are. The post #74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab) appeared first on Measurelab .…
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The Measure Pod
1 #73 Starting a product analytics consultancy (with Bhavik Patel @ CAUSL) 35:52
35:52 Play Later Play Later Lists Like Liked35:52
Play Later Play Later Lists Like LikedShow notes and full transcript is available at https://bit.ly/3ll3GAc. 00:15 - Intro 04:57 - Topic 33:43 - Wind down 34:56 - Outro This week Dan and Dara are joined by their first returning guest Bhav Patel! Bhav has been on a journey since the last time they were on the podcast, starting the product measurement consultancy CAUSL and running more CRAP Talks. Hear from Bhav what it's like starting a consultancy in the data world, working in the open, and of course, whether or not Google Analytics 4 (GA4) is disrupting the product analytics space. The post #73 Starting a product analytics consultancy (with Bhavik Patel @ CAUSL) appeared first on Measurelab .…
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The Measure Pod
1 #72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10) 34:41
34:41 Play Later Play Later Lists Like Liked34:41
Play Later Play Later Lists Like LikedShow notes and full transcript is available at https://bit.ly/3Jsfn1b. 00:15 - Intro 02:19 - Topic 31:50 - Wind down 33:44 - Outro This week Dan and Dara are joined by Johan van de Werken, creator of GA4BigQuery.com. They chat about how GA4BigQuery started and where it's going, how Johan moved from letters to numbers, how the GA4 BigQuery course on Simmer was designed and developed, and we hear about his punk rock cover band! The post #72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10) appeared first on Measurelab .…
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The Measure Pod
1 #71 The Universal Analytics demise timeline and GA4’s latest updates 31:00
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Play Later Play Later Lists Like LikedShow notes and full transcript is available at http://bit.ly/3y6y3Nn. 00:15 - Intro 02:55 - Topic 27:36 - Wind down 30:03 - Outro This week Dan and Dara are once again running solo, and this time bringing back up the Universal Analytics (UA) sunset timeline and when you should have Google Analytics 4 (GA4) in place by. Spoiler alert, it's asap! They chat about how it can take two to three months to migrate to GA4, and what to consider in the process. They also run through the 2023 GA4 updates, no matter how underwhelming... The post #71 The Universal Analytics demise timeline and GA4’s latest updates appeared first on Measurelab .…
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The Measure Pod
Show notes and full transcript is available at https://bit.ly/3RUqItC. 00:15 - Intro 02:18 - Topic 36:42 - Wind down 39:11 - Outro This week Dan and Dara talk about their experiences in building automated dashboards. There's 1,001 ways to approach building them, so Dan and Dara go through the common missteps, how to scope and plan it out effectively, and even ways to measure the usefulness and consumption of them! Listen to the end to hear their great new business idea... ----- Next GA4 Immersion training cohort starts April 3rd 2023 - 50% early bird discount per ticket available now http://bit.ly/3YBRrx9! The post #70 Building dashboards like a pro appeared first on Measurelab .…
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The Measure Pod
1 #69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize! 32:19
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Play Later Play Later Lists Like LikedShow notes and full transcript is available at https://bit.ly/3Jztgex. 00:15 - Intro 01:05 - Topic 27:50 - Wind down 31:21 - Outro This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023. No exceptions, no extensions, it'll be gone for good for everyone - the free and paid versions! They discuss how this will affect the analytics and CRO industries, and whether Optimizely or VWO will be suitable replacements for the current Opimize users. They also think about the future of Google's proposition and whether the GMP will be rolled into the GCP. The post #69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize! appeared first on Measurelab .…
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The Measure Pod
1 #68 The untapped potential of neurodiverse talent in data and tech (with Marc Crawley @ Diversita) 42:18
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Play Later Play Later Lists Like LikedShow notes and full transcript is available at https://bit.ly/40a19Iv. 00:15 - Intro 06:02 - Topic 40:26 - Wind down 41:16 - Outro This week Dan and Dara are joined by Marc Crawley @ Diversita, a recruitment organisation that specialises in advising and empowering neurodivergent data, technology and IT professionals. Neurodiversity is everywhere, with around 20% of the UK considered neurodivergent. Dan, Dara and Marc discuss what accommodations can be put in place for neurodiverse candidates in the recruitment process, as well as the concept of masking and disclosure. The post #68 The untapped potential of neurodiverse talent in data and tech (with Marc Crawley @ Diversita) appeared first on Measurelab .…
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The Measure Pod
1 #67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze) 37:41
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Play Later Play Later Lists Like LikedShow notes and full transcript is available at https://bit.ly/3H2kWSM. 00:15 - Intro 01:55 - Topic 35:31 - Wind down 36:44 - Outro This week Dan is joined by Usman Qureshi from the CRO agency Spiralyze to discuss all the GA4 features that they need to see in 2023. They reviewed episode #21 of The Measure Pod on what we needed to see from GA4 in 2022, see what actually happened and then what GA4 needs to release (or fix!) this year. 2023 is the year that Universal Analytics (UA) is sunset for the majority of people, so this is the year to polish GA4 up to the max! The post #67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze) appeared first on Measurelab .…
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The Measure Pod
1 #66 Our 2023 predictions for the analytics industry 32:45
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Play Later Play Later Lists Like LikedShow notes and full transcript is available at https://bit.ly/3Qk6ngc. 00:15 - Intro 01:55 - Topic 29:20 - Wind down 31:47 - Outro This week Dan and Dara are chatting about what they think will change in the analytics industry in 2023. Things like consent management, financial recession, multi-cloud warehousing, Universal Analytics (UA) getting shut down and lots, lots more. Listen to the full episode to hear what they have to say, and let's see how close they get by this time next year... The post #66 Our 2023 predictions for the analytics industry appeared first on Measurelab .…
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The Measure Pod
1 #65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish) 41:46
41:46 Play Later Play Later Lists Like Liked41:46
Play Later Play Later Lists Like LikedFull show notes and transcript available at https://bit.ly/3WyNusf. 00:15 - Intro 02:25 - Topic 39:12 - Wind down 40:49 - Outro This week Dan and Dara are joined by Luisa to help make sense of the recent SKAdNetwork 4.0 release from Apple. It's a world apart from the web side of things - something that Dan and Dara find out very quickly! Luisa takes them both through what SKAN is, what new features 4.0 brings and the most important differences from web ad measurement to bear in mind. The post #65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish) appeared first on Measurelab .…
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The Measure Pod
Show notes and full transcript is available at https://bit.ly/3v8rKrc. 00:15 - Intro 06:14 - Topic 25:34 - Wind down 25:56 - Outro This week Dan and Dara take a look back across The Measure Pod in 2022 and share some numbers and statistics of how it's been going. They also each share their top 5 episodes of the year, and compare notes. Happy holidays, christmas, new year and the rest - here's to 2023! The post #64 The Measure Pod 2022 in review appeared first on Measurelab .…
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The Measure Pod
1 #63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party! 31:51
31:51 Play Later Play Later Lists Like Liked31:51
Play Later Play Later Lists Like LikedAll resources and the full transcript is available at https://bit.ly/3HGniHJ. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [01:48] Wind down [28:52] Outro [30:53] --- Quote of the episode from Dan: "new versus returning is, in my humble opinion, been kind of redundant for a couple of years now at very least." Quote of the episode from Dara: "we'll throw the machine learning kitchen sink at this just to try and salvage this users metric" --- This week Dan and Dara discuss the recent changes announces from Apple on the way they will be copping 1st party cookie lifetimes - even if being being set via server-side GTM. What imapct will this have, and what difference will it make to most people? That and if Sessions is a better metric than Users (again)... WebKit GitHub documentation on the 7-day lifetime cookie capping - https://bit.ly/3uWXUpI. Simo Ahava's post on LinkedIn https://bit.ly/3WqHulb. In other news Dan runs and Dara will (or has been?) drinking in the emerald isle! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party! appeared first on Measurelab .…
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The Measure Pod
1 #62 Debunking common cookie consent, GDPR and ePrivacy myths (with Rowenna Fielding @ Miss IG Geek) 38:28
38:28 Play Later Play Later Lists Like Liked38:28
Play Later Play Later Lists Like LikedAll resources and the full transcript is available at https://bit.ly/3UHsQ7u. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [02:37] Wind down [35:57] Outro [37:31] --- Quote of the episode from Rowenna: "you'll get away with it but if you are strict about compliance with law and strict about data ethics, then staying away from Google Analytics is the way forward." Another quote from Rowenna: "a lot of the people in digital marketing that I've spoken to are just fine with accepting cookies, mainly because they're from sufficiently privileged backgrounds that the adverse effects are not likely to be inflicted upon them, so they're not so likely to be discriminated against by having inferences attached to them which confer social disadvantage." Yet another quote from Rowenna: "all data is inherently biassed, the more you do stuff with the more data you have, the more bias effect there will be in the output." --- This week Dan and Dara are joined by Rowenna Fielding "a warrior on the front line of the fight to defend humanity's rights and freedoms in an increasingly tech dystopia", and helps organisations stitch together technology, law and humanity to make stuff work the way they want it to. Rowenna helps Dan and Dara understand the legal differences between 1st vs. 3rd party, ePrivacy and GDPR, PII and PD, and what 'legitamite interest' is (or rather, is not). Listen to the end to hear Rowenna do a live audit of the Measurelab website... Rowenna's website where you can free guides including the consent flowchart Dara mentions - https://bit.ly/3VXBNe6. Find Rowenna on Twitter @MissIG_Geek (https://bit.ly/3h77Ppl), and on LinkedIn (https://bit.ly/3VTjiYs). Find Rowenna's brightonSEO talk "Cookie consent: mechanisms and practices for GDPR and ePrivacy compliance" at https://bit.ly/3BjeROy. Here's the (slightly embarasing) results from the tool Rowenna used to see what cookies are being set on Measurelab's website - https://bit.ly/3Fbylpt. In other news, Rowenna loves sci-fi and puffins! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #62 Debunking common cookie consent, GDPR and ePrivacy myths (with Rowenna Fielding @ Miss IG Geek) appeared first on Measurelab .…
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The Measure Pod
1 #61 WTF Google?! GA4’s Data API quotas are breaking things! 27:01
27:01 Play Later Play Later Lists Like Liked27:01
Play Later Play Later Lists Like LikedAll resources and the full transcript is available at https://bit.ly/3Upoimm. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [01:30] Wind down [23:48] Outro [26:04] --- Quote of the episode from Dan: "This is probably the biggest single negative impact they've done ever since they've rolled out Google Analytics 4." Quote of the episode from Dara: "It feels like a bit of a backward step because one of the biggest benefits I think when GA4 was announced was the fact that it was so much less restricted." --- Dan and Dara are back, and this week are discussing the recent update from Google Analytics where they are now enforcing their Data API quotas. Since 7th November 2022, Looker Studio reports that connect to Google Analytics 4 data are subject to GA4 Data API quotas. Reports that exceed these quotas will break, and Dan is more than annoyed... A massive thanks to Rogier Kuiper who suggested this topic! Check out Dara's blog on the quotas and how to deal with them, as well as some actions you can take - https://bit.ly/3irmiN2. Here are all the official quotas for the GA4 Data API - https://bit.ly/3AW6qZp. Here's the guidance from Looker Studio on what the error message you might see in the dashboards are and what they mean - https://bit.ly/3VE8kGx. In other news, Dan start skateboard teaching and Dara gets another set of eyes! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #61 WTF Google?! GA4’s Data API quotas are breaking things! appeared first on Measurelab .…
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The Measure Pod
1 #60 The inevitable… Google postpones sunsetting GA360 25:59
25:59 Play Later Play Later Lists Like Liked25:59
Play Later Play Later Lists Like LikedFull transcript available at https://bit.ly/3UnLhir. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [01:21] Wind down [23:10] Outro [24:57] --- Quote of the episode from Dan: "Google's going to do what Google's going to do and we'll be on the receiving end of it." Quote of the episode from Dara: "just because you have been using UA360 doesn't mean you're going to need, I'm just going to call it GA4-360, you don't necessarily need it" --- This week Dan and Dara discuss the recent announcement that the sunsetting of GA360 has been pushed back 9 months to the 1st July 2024. The news comes bundled with other new feature announcements such as custom channel groupings, automatic GA4 property creation and native bidding in DV360. What does this mean, why did they do it, and what now? These are some of the questions Dan and Dara discuss. The blog post from Google with the announcements is http://bit.ly/3UL2ySz. Want to chat to Dan and Dara on your need for GA4-360, or not? Email them both at podcast@measurelab.co.uk to arrange a call! Dan's writeup on Consent Mode is at http://bit.ly/3EjIeCg. In other news, Dan becomes fireproof and Dara goes to the talkies! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #60 The inevitable… Google postpones sunsetting GA360 appeared first on Measurelab .…
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The Measure Pod
1 #59 Digital accessibility in social media and analytics (with Ellen Cole @ Little Seed Group) 46:06
46:06 Play Later Play Later Lists Like Liked46:06
Play Later Play Later Lists Like LikedPictures of hedgehogs and the full transcript can be found at https://bit.ly/3fztLsm. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [03:29] Wind down [42:00] Outro [45:09] --- Quote of the episode from Ellen: "I think people don't realise that disabilities is such a vast group, you can't just bring one person in to resolve all the disability issues. You need to bring people in from, you know, a wide range of different backgrounds in order to understand the complexities of disabilities, because it's not just a kind of a one size fits all approach." Another quote of the episode from Ellen: "Google Analytics 4 seems to be that tiny little bit more accessible in terms of the functionality and where to press and it's a lot more clearer of where to press. However, you still can't use a screen reader, which I found quite astonishing." Yet another quote of the episode from Ellen: "It's quite surprising for a company like Google, especially when you know they're very driven in terms of trying to attract people with invisible differences such as dyslexia and autism and ADHD. They seem to understand the untapped talent that these types of people have, yet then they're being excluded from being able to access Google Analytics, which I find a bit strange. It's like, how are you connecting those dots? It just doesn't make sense to me." --- This week Dan and Dara are joined by Ellen Cole - an award-winning Marketing, PR and Social Media marketer with a focus on inclusivity and accessibility in digital. Ellen discusses their experience working with invisible differences, and how businesses large and small can make positive steps towards making their social media and marketing more inclusive for all. Ellen's website Little Seed Group - https://bit.ly/3DURbBL. KreativeInc Agency - The UK's Leading Web Accessibility Agency - https://bit.ly/3U7gGWm. A video that shows how screen readers read lots of emojis - https://www.youtube.com/watch?v=1TyqW25HPDU&t. Understanding the purple pound market from Purple - https://bit.ly/3NxIhxe. UK govenrment Access to Work scheme to get support if you have a disability or health condition - https://bit.ly/3Nw744I. In other news, Ellen looks after hedgehogs, enough said! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #59 Digital accessibility in social media and analytics (with Ellen Cole @ Little Seed Group) appeared first on Measurelab .…
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The Measure Pod
1 #58 In the GA4 trenches (with Stacey Harper @ Sharper Digital) 37:11
37:11 Play Later Play Later Lists Like Liked37:11
Play Later Play Later Lists Like Liked**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro 00:15 Topic 05:33 Wind down 32:55 Outro 36:14 --- Quote of the episode from Stacey: "I was looking at the SEO for my site and one of the queries that came up was “I hate GA4” and it was hilarious" Quote of the episode from Dan: "it probably took me longer than I'd care to admit to really understand GA4 well enough to realise that it's actually pretty good." Quote of the episode from Dara: "the business is only just about starting to understand analytics in general and now they're being told there's this new version of all of that data." --- This week Dan and Dara are joined by Stacey Harper, a fellow GA4 expert and trainer! They discuss war stories, hidden features and the huge importance of a migration strategy/plan for migrating to GA4. And remember, never ever push the 'UA events in GA4' button! Stacey's website Sharper Digital is https://bit.ly/3fa9WaO where you'll find all her social links and details on her GA4 training. Measurelab's GA4 training can be found at https://bit.ly/3DfaAfl. And a big shout out to KEYNOAT (thank you Bhav!) who helped connect us with Stacey. You can sign up to KEYNOAT at https://bit.ly/3DcSKtq. In other news, Stacey goes all Disney, Dan goes all Viking and Dara goes to Oxford! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #58 In the GA4 trenches (with Stacey Harper @ Sharper Digital) appeared first on Measurelab .…
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The Measure Pod
1 #57 Who you Lookering at? (with JJ Reynolds @ LookerStudio.VIP) 34:37
34:37 Play Later Play Later Lists Like Liked34:37
Play Later Play Later Lists Like Liked**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro 00:00:15 Topic 00:07:03 Wind down 00:31:50 Outro 00:33:40 --- Quote of the episode from JJ: "this Data Studio thing is pretty sweet. Let me spend way too many hours writing some blog posts about how you can use it" Quote of the episode from Dan: "a lot of people don't know that Google isn't doing what it says on the tin" Quote of the episode from Dara: "sometimes people ask for more customisation, but then when you get it you don't necessarily know what to do with it" --- This week Dan and Dara are joined by JJ Reynolds to chat about the recent rebranding of Data Studio to Looker Studio and what it means for the rest of us. They share many 'hot takes' on where they think this change came from, and where they think it'll go in the future. The announcement from Google on the Looker Studio name change is at https://bit.ly/3eIG5Gt. Check out LookerStudio.VIP at https://bit.ly/3COv8Lu, and the (not so) secret page showing all of their traffic, revenue and number of subscribers across all time at https://bit.ly/3eUKrtT. In other news, JJ gets out and about, Dara goes to the cinema and Dan escapes! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #57 Who you Lookering at? (with JJ Reynolds @ LookerStudio.VIP) appeared first on Measurelab .…
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The Measure Pod
1 #56 Why GA4 means you need to get on board with BigQuery – MeasureFest (with Katie Kaczmarek @ Measurelab) 35:42
35:42 Play Later Play Later Lists Like Liked35:42
Play Later Play Later Lists Like Liked**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro - [00:00] Topic - [01:11] Wind Down - [32:22] Outro - [34:45] --- Quote of the episode from Katie: "the cool thing about BigQuery is I think the only limitations to it is your own imagination and your courage as well" Quote of the episode from Dara: "there's an entry point for people, which is probably been made more accessible now with GA4, connecting to BigQuery for free" --- This week Dara is joined by fellow Measurelabber Katie to discuss her recent talk at MeasureFest (part of brightonSEO). Katie talks though the process of putting together her presentation and getting up and speaking in front of a croud for the very first time. They also run through the talk content around why everyone using GA4 should get onboard with BigQuery asap! Check out Katies talk slides and video recording - https://bit.ly/3VnBKJ3. Here is Katie's step by step guide on how to set up the BigQuery exports from GA4 - https://bit.ly/3EBJ7qo. In other news, Dara walks out and Katie tough mudders! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #56 Why GA4 means you need to get on board with BigQuery – MeasureFest (with Katie Kaczmarek @ Measurelab) appeared first on Measurelab .…
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The Measure Pod
**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro 00:00 Topic 00:48 Wind Down 27:41 Outro 29:54 --- Quote of the episode from Dan: "Google can try to guess what it is you mean, but it's a stupid machine and often gets that wrong." Quote of the episode from Dara: "I get what you're saying about how maybe there's an argument for this one, but I'm greedy and now I want to look at device type by query string parameters and I can't, so I'm upset." --- This week Dan and Dara react and discuss the recent announcement of the schema changes in the Google Analytics 4 (GA4) Data API. Are Google going backwards by (re)introducting scope compatibility, or is this what was always missing and will now help the transition from Universal Analytics? The GA4 Data API schema compatibility changes announcement is at https://bit.ly/3Md2lnR. And the 'cheat sheet' they mentioned from GA4 Spy is at https://bit.ly/3V6mXCi. In other news, Dan Measures Fests and Dara watches running?! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #55 BREAKING changes in the GA4 Data API appeared first on Measurelab .…
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The Measure Pod
**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Quote of the episode from Dan: "Time and time again, we get people with Universal Analytics and they're using their data and just assume it's complete, without realising their cookie banner is not tracking a bunch of stuff when people don't accept the cookie to be set." Quote of the episode from Dara: "People who are desperately trying to get upskilled on GA4 then have to explain GA4 to the wider business, who maybe still don't really fully understand Universal Analytics." --- This week Dan and Dara reflect on the current state of play with Google Analytics 4 (GA4), with migrations being a hot topic at the moment for Measurelab. But they try to also look beyond purely the migrations, and discuss what they think might be coming around the corner for GA4 - especially when Universal Analytics (UA) is turned off in July 2023. Since the recording of this episode, news about a new US-EU data transer agreement has come out and more information is expected to be shared next week! - https://politi.co/3fsRVo7. Denmark's Danish Data Protection Agency ruling on the legality of GA (Universal and GA4) - https://bit.ly/3fqOZYX. In other news, Dan finally gets through all the weddings and Dara tidies his office (and goes to a gig)! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #54 The current state of play with GA4 appeared first on Measurelab .…
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The Measure Pod
1 #53 A conversation with the one and only Jim Sterne (with Jim Sterne @ Target Marketing) 37:16
37:16 Play Later Play Later Lists Like Liked37:16
Play Later Play Later Lists Like Liked**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Quote of the episode from Jim: "in 2002 we were overwhelmed with data because we had not heard the words 'big data' yet" Quote of the episode from Dan: "finally, there's someone that's willingly and able to listen to you and understand it" Quote of the episode from Dara: "GA4 as a kind of evolution of GA, maybe with a bit of privacy sprinkled on top, maybe not" --- This week Dan and Dara chat with Jim Sterne and chat about his long and illustrious career in digital. They talk about how the Digital Analytics Association was formed off the back of the Marketing Analytics Summit meetups, how he's managed to publish 12 books, and what exaclt an analytics cohort is exactly. Be sure to listen to the end to find out why Jim is a "goofy footer from the days of steel wheels", and what theat even means! There's loads of links for this episode, so if in doubt, just head to Jim's website and everything is linked from there - https://bit.ly/3SI2nGH. - Analytics Cohorts - https://bit.ly/3C1ipWh. - Data Driven Leaders Studio - https://bit.ly/3S7RZYz. - (Book) Artificial Intelligence for Marketing: Practical Applications - https://bit.ly/3Rayuxk. - (Book) The Devil's Data Dictionary - https://bit.ly/3xK7WfF. - (Video) The Day Our Privacy Died - https://bit.ly/3dybjiI (A MUST WATCH!!!). Marketign Analytics Summit - https://bit.ly/3BX540j. The Digital Analytics Association - https://bit.ly/3f0OaWu. - DAA compensation survey 2022 - https://bit.ly/3C2jeOL. - DAA Competency Framework - https://bit.ly/3UxCF9d. - DAA OneConference - https://bit.ly/3LyJGTj. Jim mentioned a great article from Tom Davenport called "Data Scientist: The Sexiest Job of the 21st Century" - https://bit.ly/3dy9kuO. In other news, Dan becomes a skateboard coach, Dara goes to Belfast and Jim writes some birthday poetry! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #53 A conversation with the one and only Jim Sterne (with Jim Sterne @ Target Marketing) appeared first on Measurelab .…
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The Measure Pod
1 #52 Talking privacy, GDPR and GA4 (with Rick Dronkers @ Data to Value) 43:50
43:50 Play Later Play Later Lists Like Liked43:50
Play Later Play Later Lists Like Liked**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- DISCLAIMER: Neither we, or our podcast guest Rick Dronkers, is a lawyer or data privacy professional. We don’t give any legal advice. This podcast should not be taken as legal advice. Please consult with a lawyer and a privacy legislation professional before taking any decisions. --- Quote of the episode from Rick: "It's good for us to realise Google Analytics makes them no money right. It all serves to get people in on the ad network, and that kind of conflicts with the privacy thing" Quote of the episode from Dan: "One of my nerdy pastimes is to go onto a website and see if their cookie banner even works, because everyone's got a cookie banner now" Quote of the episode from Dara: "If we just started from fresh today and we had no knowledge of what was there before, we'd probably find a way and we'd work quite comfortably within the legislation" --- This week Dan and Dara chat with Rick Dronkers to talk everything privacy - from compliance and GDPR, to Schrems and Google's stance. Rick helps them understand all the buzz arougn the recent 'GA is illegal' news and how (or if) GA4 can help address anything. Check out Rick over at Data to Value https://bit.ly/3Bmxwbm, Twitter https://bit.ly/3Uhxquy and LinkedIn https://bit.ly/3S3EusA. And make sure you listen to Rick's podcast Life After GDPR (after ours of course ;) ) - https://bit.ly/3qJccrU. Have a read through the "Q&A on the CNIL's formal notices concerning the use of Google Analytics" with links to all the CNIL pages on GDPR-compliant tools and how GA might be compliant with the use of server-side GTM - https://bit.ly/3UgBtXZ. Since the recording of this podcast, Rick published his article on "Fight, Flight or Freeze: Will you (continue) to use Google Analytics 4?" which is well worth a read - https://bit.ly/3S3jIta. In other news, Dan gets his Trek on, Dara goes mountaineering and Rick enjoys his creature comforts! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like waht we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #52 Talking privacy, GDPR and GA4 (with Rick Dronkers @ Data to Value) appeared first on Measurelab .…
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The Measure Pod
1 #51 From marketing to milk (with Bastien Eymery @ Lilk) 31:25
31:25 Play Later Play Later Lists Like Liked31:25
Play Later Play Later Lists Like Liked**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Quote of the episode from Bastien: "There's nothing like a sexy graph!" Quote of the episode from Dara: "If you start feeling like you're not stupid anymore, you're probably getting complacent." Quote of the episode from Dan: "I've not heard of startup bod before, that's a new one to me, but it sounds really fun." --- This week Dan and Dara catch up with Bastien Eymery on his journey from data science, to growth marketer to plant-based milk founder! They discuss what it took to develop the recipe, how it got into shops, and all the data and analysis to it to make it a success. Find Lilk on their website https://bit.ly/3RLNW3H and on Instagram https://bit.ly/3D8s6Dt. Read about Lilk's win at The Grocer’s New Product Awards https://bit.ly/3B4MtyW. Join Bastien and Lilk at the London Coffee Festival on 20-23 April 2023 to witness their new exciting launch https://bit.ly/3x8pQZc. In other news, Dan recovers from 'the vid', Dara visits the emerald isle and Bastien addresses his sart-up bod! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like waht we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #51 From marketing to milk (with Bastien Eymery @ Lilk) appeared first on Measurelab .…
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The Measure Pod
This week Dan puts Dara in the hot seat for a Who Wants to Be a Millionaire special! Dara is raising money for charity, and Dan has curated 15 questions spanning Universal Analytics, Google Analytics 4, Google Tag Manager, and some other curveballs thrown in there for good measure too. Dara's chosen charity is Hopefield Animal Sanctuary, please support them if you can by donating to help the, care for sick, unwanted and mistreated animals - https://bit.ly/3Pvzknm (and they have a vegan cafe too!). Dan and Dara are taking a few well deserved weeks off, they'll be back soon for plenty more analytics hot takes and interesting guests. Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3QhlW7V. The post #50 Who wants to be an analyticsionaire! appeared first on Measurelab .…
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The Measure Pod
1 #49 Will you still need GA360 in a GA4 world? 29:03
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Play Later Play Later Lists Like LikedThis week Dan and Dara chat about assessing the need for Google Analytics 360 in a GA4 world. Do you need 360? Should you still continue with 360 if you already have it for UA? Will you need to go to 360 with GA4? These are the questions that they assess and chat though, and more! The Measure Pod episode #6 - https://bit.ly/3pivbbK (or just look in your podcast player that you're in now) The Google page detailing the limit differences with GA4 and GA4-360 - https://bit.ly/3p9s7Po. The Google page detailing the 1 million events per day limit for the BigQuery export - https://bit.ly/3Ag7tDu. Dan's posts on GA4 and GTM in Unity for app development - https://bit.ly/3QlcIY3. In other news, Dan is teaching skating and dara is back to Netflix! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3QhlW7V. The post #49 Will you still need GA360 in a GA4 world? appeared first on Measurelab .…
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The Measure Pod
1 #48 Cookies and consent in Google Analytics 32:33
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Play Later Play Later Lists Like LikedThis week Dan and Dara chat about some new cookie settings released in Google Analytics 4 and this spins out into conversations on consent management, server-side tracking, 1P vs. 3P cookies, and a whole lot on browsers limitations (i.e. ITP and ETP). All the good stuff! The new cookie settings feature in GA4 is detailed on - https://bit.ly/3Sp3ewr. Dan and Dara mention episode #42 'Consent Mode and behavioral modelling in GA4' which can be found in the podcast feed or on our website - https://bit.ly/3Q38694. A good artilcle going into far more detail on the difference between 1P and 3P cookies - https://bit.ly/3Sq8Fve. The browser share stats that Dan mentions is from StatCounter - https://bit.ly/3Qkxmai. Details on Apple's ITP in Safari - https://bit.ly/3Jxr4lO. Details on Mozilla's ETP in Firefox - https://mzl.la/3SiKOgK. Simo's article on server-side GTM and the new FPID cookie used in GA - https://bit.ly/3vzTw0o. In other news, Dan is drinking science and dara is back into routine! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3brNEiU. The post #48 Cookies and consent in Google Analytics appeared first on Measurelab .…
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The Measure Pod
1 #47 Digging into Snowplow (with Jordan Peck) 36:04
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Play Later Play Later Lists Like LikedThis week Dan and Dara are joined by Snowplow's Jordan Peck to chat shop about what Snowplow is, how and where it's used, and of course the differences between Google Analytics. Jordan is a friend of Measurelab's and the team saw his presentation at the latest MeasureCamp in London that spurred a lot of this conversation. See SNowplow's website for more details on who they are and what they do - https://bit.ly/3b9hwkc. Read Dara's review of Jordan's talk (and others) - https://bit.ly/3besPY4. For good measure, here's Mark Rittman's DJ Soundcloud profile for some House tracks! - https://bit.ly/3PIYMap. In other news, Dan is pointing-and-clicking, Dara is watching a tour, and Jordan is gigging! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3cQ8w3N. The post #47 Digging into Snowplow (with Jordan Peck) appeared first on Measurelab .…
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The Measure Pod
1 #46 Google Analytics for apps (i.e. Firebase) vs. websites 23:50
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Play Later Play Later Lists Like LikedThis week Dan and Dara discuss the differences in setting up and using the data from Google Analytics on apps versus websites. Dan recently built an Android app using Unity, and they both chat through how he found the process of 'tagging' it us with Firebase Analytics/Google Analaytics for Firebase/Google Analytics! Check out Dan's GA and GTM resources when using Unity for app development on his blog - https://bit.ly/3crM4h8. This blog from Todd Kerpelman is a funny account of all the confusion around the Firebase/Google/Analytics names, well worth a read! - https://bit.ly/3PHEgGp. In other news, Dan is HOT and Dara is HOT! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3v1wVJI. The post #46 Google Analytics for apps (i.e. Firebase) vs. websites appeared first on Measurelab .…
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The Measure Pod
1 #45 Forecasting analytics with machine learning (with Richard Fergie) 32:39
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Play Later Play Later Lists Like LikedThis week Dan and Dara are joined by Richard Fergie (creator of Forecast Forge) to chat all about forecasting with machine learning models, and the flaws in Google Analytics 4's machine learning aproach to watch out for. Her's Richard's rules for using any machine learing forecast model: 1) No machine learning is allowed until you've plotted the data! 2) Make the simplest Forecast that you can 3) Look at where is it that this simple forecast is wrong, and correct for it 4) Repeat te process until you get fed up, or you get diminishing returns Check out Forecast Forge for details on pricing and how it all works - https://bit.ly/3aB1Zco. Reach out to Richard on Twitter - https://bit.ly/3aGtxgC. In other news, Dan plays more games, Dara goes outside and Richard emigrates! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3PabfDk. The post #45 Forecasting analytics with machine learning (with Richard Fergie) appeared first on Measurelab .…
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The Measure Pod
1 #44 What we’ve learned from teaching analytics 31:10
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Play Later Play Later Lists Like LikedThis week Dan and Dara talk about what they've learned training analytics over the last 10 years. They discuss the value of subject matter expert driven training so that you can get real value from live in-person discussions and Q&A, as well as all the things they figured out not being professional teachers! Shameless but whatevs, here's a link to our GA4 Kickstarter training - https://bit.ly/3RcfwI5. And a link to the in-person GA4 training Dan runs via brightonSEO - https://bit.ly/3amGBra. In other news, Dan sees (more) love being cemented and Dara goes on the road in the van! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3AxwBGy. The post #44 What we’ve learned from teaching analytics appeared first on Measurelab .…
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The Measure Pod
This week Dan and Dara dive into the world of data retention and the somewhat secret setting that is in Google Analytics 4 and Universal Analytics alike. They discuss what it is, how it works, and what to bear in mind when looking to set up GA4, or export historic data from UA when the time comes. Google documentation on the data retention setting - https://bit.ly/3yvEZok. Simo Ahava's four custom dimensions for UA to improve data collection and be able to export all raw data - https://bit.ly/3sEwNPI. In other news, Dan gets musical and Dara goes all dandy! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3I2xdph. The post #43 What is data retention in GA? appeared first on Measurelab .…
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The Measure Pod
1 #42 Consent Mode and behavioral modelling in GA4 33:27
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Play Later Play Later Lists Like LikedThis week Dan and Dara discuss the latest Google Analytics 4 release of behavioural modelling with consent mode - possibly the biggest single update to Google Analytics ever! They discuss what data can be trusted now in GA4, and if this is even a good or bad thing in the grander scheme of things. What do you think? Dan's blog on "What is Consent Mode in GA4?" - https://bit.ly/3HTrsdu Consent Mode - https://bit.ly/3NdRqJB Behavioural modelling for consent mode - https://bit.ly/3OiNatB Reporting Identity in GA4 - https://bit.ly/3OeVLNW Google Signals ("...data exported to BigQuery might show more users when compared with reports based on Google signals data.") - https://bit.ly/3NgNqbt Thresholding in GA4 reports ("Data thresholds are system defined. You can't adjust them.") - https://bit.ly/3QCKGYR In other news, Dan get's a sore arm and Dara goes all Maverick! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3QF1vCd. The post #42 Consent Mode and behavioral modelling in GA4 appeared first on Measurelab .…
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The Measure Pod
1 #41 Littledata’s GA4 journey (with Edward Upton) 28:50
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Play Later Play Later Lists Like LikedThis week Dan and Dara are joined by Edward Upton to talk about how Littledata are approaching GA4 with all of their ecommerce clients across Shopify and BigCommerce. They discuss the GA4 measurement protocol and the nuances that come with moving from the UA version, as well as some of the exciting features that GA4 is bringing to the table for the ecommerce space. See Littledata's website for more on who they are and what they do with GA4 on Shopify and BigCommerce at https://bit.ly/3NWuAY6. Find Ed over on LinkedIn at https://bit.ly/3mX1FaA. In other news, Dan witnesses a lot of love, Dara sees some sailors and Ed gets a green thumb! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3xZWBsr. The post #41 Littledata’s GA4 journey (with Edward Upton) appeared first on Measurelab .…
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The Measure Pod
1 #40 What is the modern data stack? (with Mark Rittman) 30:34
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Play Later Play Later Lists Like LikedThis week Dan and Dara are joined by Mark Rittman to talk about the 'modern data stack' and how the danger with all analytics implementations is the ‘so what’ factor. They also touch on how the changes in Google Analytics 4 are changing things for the modern data stack, and what type of company would truly benefit from a fully-fledged setup. Check out Rittman Analytics - agile analytics consulting for the modern data stack - https://bit.ly/3LTE9oV. Mark's Medium article on his Rittman Analytics' modern data stack setup called "How Rittman Analytics does Analytics Part 2 : Building our Modern Data Stack using dbt, Google BigQuery, Looker, Segment and Rudderstack." - https://bit.ly/3wRFOXO. Check out Mark's DJing music on SoundCloud - https://bit.ly/3PIYMap. In other news, Dan MeasureCamps, Dara swims and Mark cycles and makes music! This is the last episode in this run, 40 episodes can you believe it?! See you all in a few weeks after a short break! Check out on LinkedIn: - Mark - https://bit.ly/3PLkdI0 - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit.ly/3Ka513y Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp. Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3LXcMKt. The post #40 What is the modern data stack? (with Mark Rittman) appeared first on Measurelab .…
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The Measure Pod
1 #39 Product analytics and CRAP Talks (with Bhavik Patel) 29:50
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Play Later Play Later Lists Like LikedThis week Dan and Dara are joined by Bhavik Patel to talk about the differences and similarities between product and marketing analytics, CRAP Talks, and the concept of 'analytical debt'. Find Bhav on his platform of choice - Twitter at https://bit.ly/3PntANX. Check out the blog Bhav wrote on "Data Privacy is the Latest Natural Resource in Tech" on the CRAP Medium on https://bit.ly/3sJM41d. Visit the CRAP Talks website for info on the next event and links to their Slack community (it's nice I promise!) - https://bit.ly/3sMEhjh. Check out Bhav's artwork Instagram - https://bit.ly/38w43BF. In other news, Dan gets crafty, Dara watches Netflix and Bhav writes and paints! Check out on LinkedIn: - Bhav - https://bit.ly/39xM1yM - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit.ly/3Ka513y Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp. Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3lnSTBE. The post #39 Product analytics and CRAP Talks (with Bhavik Patel) appeared first on Measurelab .…
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The Measure Pod
1 #38 How do you measure the return on analytics? 21:49
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Play Later Play Later Lists Like LikedThis week Dan and Dara discuss a listener submitted topic on how to measure the return on analytics. After arguing about the flawed premise of the quest, they explore different ways that analytics specialists and analysts can measure a tangible return for their hard work. The key ways that were discussed to measure the impact (or return if you will...) of analytics is via: - Optimising marketing campaign ROAS - Improving website/app CVR via testing and CRO programs - Product optimisation to reduce churn or improve engagement and thus LTV - Time saving via automation and trusting the data - Impartiality meaning that you can recommend the best course of action, even if it's not the most popular - Damage control - minimising negative impact when it's inevitable (i.e. COVID-19) In other news, Dan hosts and Dara parties! Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit.ly/3Ka513y Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp. Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/. The post #38 How do you measure the return on analytics? appeared first on Measurelab .…
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The Measure Pod
1 #37 How attribution works in Google Analytics 3 and 4 33:02
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Play Later Play Later Lists Like LikedThis week Dan and Dara chat through how attribution works in Universal Analytics and Google Analytics 4, and the differences between them. They discuss the nuances and pain-points they have come up against, and what to look out for whenever using any of the built-in models. The blog post from Dan they mentioned on how the Universal Analytics Campaign Timeout works is at https://bit.ly/3LRdolG. Here's a good resource on how to build various attribution models using the GA4 BigQuery export data from Krisjan Oldekamp at Stacktonic - https://bit.ly/3sdfuVa. In other news, Dan watches snooker and Dara goes full Downton! Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit.ly/3Ka513y Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp. Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3vKimuT. The post #37 How attribution works in Google Analytics 3 and 4 appeared first on Measurelab .…
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The Measure Pod
1 #36 Events, events, events – explaining the various GA4 event types 41:09
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Play Later Play Later Lists Like LikedThis week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collected, to enhanced measurement, to customised. The new EU data and privacy controls recently released in GA4 - https://bit.ly/38CtxwU. The newest fields in Google Data Studio for the Google Ads connector for shopping campaign (including custom labels) - https://bit.ly/3rXkAVG. The full blog post from Dan they mentioned that spurred this topic can be found on Dan's website at https://bit.ly/3vOiete. The event types they discussed are: - Enhanced Measurement - Automatically collected - Recommended - Custom - Customised (although Dara's suggestion of 'Dependent events' is way better right?!) - Audience triggered In other news, Dan decorates up and Dara goes full Viking! Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit.ly/3Ka513y Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp. Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3LrMFvZ. The post #36 Events, events, events – explaining the various GA4 event types appeared first on Measurelab .…
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The Measure Pod
This week Dan and Dara chat about the troubles of tracking too much in Google Analytics, especially when you come to migrate everything from Universal Analytics to Google Analytics 4. Not much to mention or link to in this episode - but thanks for reading the show notes (if you are)! Dan's two questions he asks when it comes to seeing if you need to migrate some data from UA to GA4 are; Is this data needed? And if yes, is this needed in GA? Remember GA (GA4 more so than UA) is a marketing tool, so if it won't help you measure your marketing activity, then it probably doesn't need to be in GA. This is a general rule, there are exceptions of course. In other news, Dan sweeps up and Dara gets gardening! Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit.ly/3Ka513y Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp. Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3KaLShG. The post #35 Is tracking too much a bad thing? appeared first on Measurelab .…
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The Measure Pod
1 #34 MeasureFest and brightonSEO – April 2022 debrief (with Liam Grant and Matthew Hooson) 34:04
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Play Later Play Later Lists Like LikedThis week Dan and Dara are joined by Liam Grant and Matthew Hooson to chat about their experiences at MeasureFest and brightonSEO. The pick out their favourite talk and the relevance and application in the analytics world wherever possible. Check out Dan's Marvel-themed Google Analytics 4 presentation slides on "The role of GA in the future MarTech stack" over at https://bit.ly/3JKL3M9. Dan's pick is from Will Critchlow on "Lessons from hundreds of SEO A/B tests" - https://bit.ly/3vh2vTj. Matthew's pick is from Michael Van Den Reym on "Automate the technical SEO stuff" - https://bit.ly/3Oc1wwl. Liam's pick is from Harry Sumner on "Stat packages: the secret recipe to getting SEO implemented" - https://bit.ly/3M7mvPa. Dara's pick is from Max Hoppy on "How they teach you to be creative at Google" - https://bit.ly/3xrQ9KI. In other news, Dan games, Dara runs, Liam gets techy and Matthew paints! Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit.ly/3Ka513y Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp. Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3KPjiDt. The post #34 MeasureFest and brightonSEO – April 2022 debrief (with Liam Grant and Matthew Hooson) appeared first on Measurelab .…
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The Measure Pod
1 #33 What to do as the sun is setting on Universal Analytics 31:19
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Play Later Play Later Lists Like LikedThis week Dan and Dara talk more about the announcement from Google on sunsetting Universal Analytics in 2023. They discuss what the timeframes really mean, and what you'd need to be doing at each stage. The key takeaway is DO NOT PANIC! Just focus on getting GA4 setup up to a good level before 1st July 2022, and we can think about how to get at the UA data after 1st July 2023. The PIVOT framework to help get GA4 set up - https://bit.ly/38w00Vx. And check out episode #7 for the deep-dive of PIVOT with the author George Mendham. Details on the Data Studio update to have up to 50,000 rows in tables - https://bit.ly/3NMljCn. Simo's 4 recommended Custom Dimensions to be able to pull out the hit-level data from UA (from 2015... damn I feel old) - https://bit.ly/3sEwNPI. They also mention a few tool such as Funnel (https://bit.ly/3uOUy7q), Stitch (https://bit.ly/3u81MED) and Fivetran (https://bit.ly/3x2z5dZ) to help aid in transferring data out of your analytics and marketing tools into a data warehouse or dashboard. Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit.ly/3Ka513y Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp. Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3NOL1WR. The post #33 What to do as the sun is setting on Universal Analytics appeared first on Measurelab .…
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The Measure Pod
This week Dan and Dara are joined by Jenni Stacey to chat SEO measurement and how Google Analytics is (if at all) useful. Jenni shares how they work across different search engines, and how things like Core Web Vitals changes things in SEO. See our post on the announcement from Google on the sunsetting of Universal Analytics in 2023 - https://bit.ly/3uqhvhl. See more details on Core Web Vitals over at https://bit.ly/3tygzIl. Jenni mentions a few products in the conversation, they include: - Semrush - https://bit.ly/3wzSFhz - Google Search Console - https://bit.ly/357UIy0 - Silktide - https://bit.ly/3qAXIdX And a quick definition of 'SERP' for the uninitiated - it stands for Search Engine Results Page. Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Jenni - https://bit.ly/3qAWKhP - Measurelab - https://bit.ly/3Ka513y Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp. Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3NmC2M8 The post #32 Measuring SEO (with Jenni Stacey) appeared first on Measurelab .…
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The Measure Pod
1 #31 The brightonSEO and MeasureFest story (with Kelvin Newman) 33:44
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Play Later Play Later Lists Like LikedThis week Dan and Dara are joined by Kelvin Newman to chat all things brightonSEO and MeasureFest. Kelvin shares how they come about, what the future holds and the ideas behind the fringe events in general. Details on the new UTMs GA4 have just stealthily released - https://bit.ly/3qejLHa. And for the new GA4 homepage (sure, why not) - https://bit.ly/3ie5d5S. Find out more information on brightonSEO and get your tickets for the April 2022 conference at https://bit.ly/360DFi4. And get your tickets for MeasureFest on 6th April and see Dan talk on 6th April at https://bit.ly/3HaiHdE. In other news, Dan goes to far, Dara gets sherlocking and Kelvin gets riding! Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Kelvin - https://bit.ly/3JqojSg - Measurelab - https://bit.ly/3Ka513y Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp. Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3ImjAjh. The post #31 The brightonSEO and MeasureFest story (with Kelvin Newman) appeared first on Measurelab .…
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The Measure Pod
1 (BONUS pod) Google is sunsetting Universal Analytics! 6:19
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Play Later Play Later Lists Like LikedDan and Dara react to the big news (bombshell) from Google about them sunsetting Universal Analytics in 2023. The announcement from Google can be read in full at https://bit.ly/3thHJDq. Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit.ly/3Ka513y If you want to join Dan and Dara on the podcast, or want to suggest a topic for them to chit-chat about, email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3IjNTqx. The post (BONUS pod) Google is sunsetting Universal Analytics! appeared first on Measurelab .…
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The Measure Pod
1 #30 Why use both GA and AA? (with Liam Galliers) 38:27
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Play Later Play Later Lists Like LikedThis week Dan and Dara are joined by Liam Galliers to discuss why you'd have both Adobe Analytics and Google Analytics on your website. They chat about some of the differences and their strengths and weaknesses, and who they think the target audiences are for each. The Measure Slack gets yet another honourable mention, this time for their #adobe-analtyics channel. Join your fellow analytics enthusiasts over at https://bit.ly/3CzzRji, whatever your flavour. Liam also shouts out Adobe Experience League for AA support as a good resource - https://adobe.ly/3I2XuSL. In other news, Dan falls for Ted, Dara gets his sssnake on and Liam gets Elden! Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Liam - https://bit.ly/3t1DwDJ - Measurelab - https://bit.ly/3Ka513y Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/35LUGw8. The post #30 Why use both GA and AA? (with Liam Galliers) appeared first on Measurelab .…
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The Measure Pod
This week Dan and Dara discuss the intricacies of measuring offline marketing activities in Google Analytics. What the various methods of doing are, and what to look out for when analysing the performance of the offline channels. Check out Simo Ahava's post on the best practice (and recommended) Custom Dimensions you should set up in Universal Analytics asap - https://bit.ly/3sEwNPI. Here a nice picture of a happy red car :) - https://bit.ly/3hCNJzY. Check out Dan's new blog Danalaytics and sign up the the mailing list to get his new posts as soon as they are published - https://bit.ly/3CbhBga. In other news, Dan gets blogging and Dara goes classical! Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb. - Dara - https://bit.ly/3vzV0bO. - Measurelab - https://bit.ly/3Ka513y. Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3hzjd9V. The post #29 Can you track offline marketing in GA? appeared first on Measurelab .…
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The Measure Pod
1 #28 The MeasureCamp story (with Peter O’Neill) 32:28
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Play Later Play Later Lists Like LikedThis week Dan and Dara are joined by Peter O'Neill to talk about how he founded MeasureCamp and what the journey was like from the very first one, through COVID, to what the future holds for the analytics unconference. Detail on the new Google Data Studio (GDS) data blending SQL join features - https://bit.ly/3BRcLUY. Check out all the upcoming MeasureCamp dates - https://bit.ly/3pemYpo. And keep your eye out for MeasureCamp London tickets when they are releases - https://bit.ly/3LTyOPL. If you're going to MeasureCamp London, get in touch with Dan on LinkedIn to arrange a meet up and chat all things analytics over a beer - https://bit.ly/3JQKHEb! In other news, Dan goes to a skate shop, Dara gets fuego, and Peter gets sporty! Full show notes and transcript over at https://bit.ly/3t74Q23. The post #28 The MeasureCamp story (with Peter O’Neill) appeared first on Measurelab .…
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The Measure Pod
1 #27 Common Google Analytics mistakes to avoid 33:18
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Play Later Play Later Lists Like LikedThis week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away from the rest of the business. The GA4 BigQuery connector has finally started enforcing their 1 million daily event export cap, and has released an event export filtering tool to reduce the export if you are breaching the limit - https://bit.ly/34Quu2X. GA4 has launched the first phase of their DV360 link (and for the first time for the free version of GA!) - https://bit.ly/3I4qCty. Google Data Studio has released an updated connecter to the new and improved SA360 - https://bit.ly/3gSEkDS. Heatmaps are now supported in Google Map visualisations in GDS - https://bit.ly/3H1yril. The BigQuery connector in GDS now supports down to 1 minute data freshness - https://bit.ly/3sODmhF. GDS now also supports their native navigation when embedding the reports (finally)! In other news, Dan is a jackass and Dara gets (more) cultured! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3s7SwiZ. The post #27 Common Google Analytics mistakes to avoid appeared first on Measurelab .…
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The Measure Pod
1 #26 App attribution for dummies, and web analysts (with Derek Ooi) 32:58
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Play Later Play Later Lists Like LikedThis week Dan and Dara are joined by Derek Ooi to talk about app attribution, and why an MMP is essential. They talk about why GA4 can't do it, and what you'd be missing if you don't invest in an MMP if you want to run marketing campaign to you app. Check out Derek on LinkedIn - https://bit.ly/3gCfSX9. Register for the next MeasureSummit - https://bit.ly/3rFLwJz. UA versus GA4 Google Optimize links including feature and limit comparisons - https://bit.ly/3svFpH1. How to link Google Optimize to Google Analytics 4 - https://bit.ly/3uCPWTH. In other news, Dan goes outside, and Dara gets cultured, and Derek bakes! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3JkEJLC. The post #26 App attribution for dummies, and web analysts (with Derek Ooi) appeared first on Measurelab .…
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The Measure Pod
This week Dan and Dara take a walk down memory lane and chat about how they got into the weird and wonderful world of analytics. Episode 4 - What makes a good analytics consultant - https://bit.ly/3L5Qszb. Episode 18 - What is analytics maturity today? (with Steen Rasmussen) - https://bit.ly/3AUzNtV. In other news, Dan and Dara go to the pub! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #25 Dan and Dara’s analytics journey appeared first on Measurelab .…
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The Measure Pod
1 #24 What will the role of GA be in the future? 28:06
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Play Later Play Later Lists Like LikedThis week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4. The Google Analytics for Firebase upgrade to Google Analytics 4 has until the 15th February 2022 before data is deleted, and 17th January 2022 before new data stops being processed https://bit.ly/3CLTF2u. Check out the announcement from Looker back in November 2021 stating they are rolling in the Data Studio team into their own https://bit.ly/3r6V2Fv. Grab yourself a ticket to MeasureFest on 6th April 2022 and come see Dan do his talk on "the role of GA in the future MarTech stack" IRL https://bit.ly/3HaiHdE. In other news, Dan and Dara top up on some TV! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #24 What will the role of GA be in the future? appeared first on Measurelab .…
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The Measure Pod
This week Dan and Dara are back together for the first time in 2022 to discuss how they like to keep up to date with the analytics technology, legislation and industry in general. In the news, the announcement of the data-driven attribution model rollout in GA4 - https://bit.ly/3qJ7Kdp. Also, the update to GTM to be able to load Google scripts from your tagging server - https://bit.ly/3AiD8Tc. There are many references and links to resources and people in this episode, please visit the show page for them all! In other news, Dan falls out over and Dara feels fresh! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #23 How to keep up with analytics appeared first on Measurelab .…
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The Measure Pod
1 #22 Data-driven attribution – the past, present and future (with Tom Woods) 26:38
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Play Later Play Later Lists Like LikedThis week Dan is joined by Tom Woods to discuss all things data-driven attribution off the back of Google Analytics 4 launching DDA as their go-to model. Check out Tom over on LinkedIn at https://bit.ly/3IkAE9R. Check out Jellyfish at https://bit.ly/33jrKdJ. The announcement of DDA in GA4 is at https://bit.ly/3trPcA7. In other news, Dan falls over and Tom cooks up a storm! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #22 Data-driven attribution – the past, present and future (with Tom Woods) appeared first on Measurelab .…
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The Measure Pod
1 #21 GA4 features we need to see in 2022 (with George Mendham) 26:38
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Play Later Play Later Lists Like LikedThis week Dan is joined by George Mendham to discuss what features Google Analytics 4 needs to reach parity with Universal Analytics (and surpass). The main features we see GA4 needing are: - Views (or a good enough replacement) - Session and product/item scope custom dimensions and metrics - Updates to the Data API for the rest of the standard dimensions and metrics - Enhanced report filtering and sorting (including regex filters) - Release of a Google Optimize integration - Release of an Admin API - Full launch of Measurement Protocol (currently in beta) Dan mentions about getting store visits in UA which you can by following this guide https://bit.ly/3qY3DJe. In other news, Dan downsizes and George meets a Witcher! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #21 GA4 features we need to see in 2022 (with George Mendham) appeared first on Measurelab .…
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The Measure Pod
1 #20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers) 29:18
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Play Later Play Later Lists Like LikedThis week Dan and Dara are joined by Lace-Chantelle Rogers to discuss why it's important to link GA4 to BigQuery as soon as possible. They cover the various ways that BigQuery is an amazing tool to take your analytics to the next level, and all of the things you'd want to do in BigQuery depend on having a set of historic data to query. The full blog from Lace on this subject is here. Get started and link GA4 to BigQuery by following this guide https://bit.ly/31Iqu2B The new beta Amazon Redshift Google Data Studio connecter can be used directly in GDS, but the details are at https://bit.ly/3GMnNfR . The Google Cloud Pricing Calculator Lace mentions is at https://bit.ly/3yb0qcs In other news, Dan plays more games, Dara is allowed out and Lace gets festive! The post #20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers) appeared first on Measurelab .…
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The Measure Pod
This week Dan and Dara discuss the relevance of the Google Sheets connector for GA, and if GA4 not having one will be a bid deal or not. They get into the use cases it fulfils for UA and how/if tools like Google Data Studio, BigQuery and the GA4 explore workspace will be able to fill the gap. Check out the GA Google Sheets add-on over at https://bit.ly/3IdEFNJ , or find it in Google Sheets under Extension>Add-ons>Get add-ons. In other news, Dan pots some balls and Dara gets magical! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #19 Sheets, the unsung hero of GA appeared first on Measurelab .…
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The Measure Pod
1 #18 What is analytics maturity today? (with Steen Rasmussen) 32:15
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Play Later Play Later Lists Like LikedThis week Dan and Dara are joined by Steen Rasmussen from IIH Nordic to discuss how to approach and access analytics maturity in the modern era since COVID-19. Check out IIH Nordic's 4-day work week over at https://bit.ly/3HTtjyr . In other news, Dan measures himself, Dara stays in and Steen gets social! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #18 What is analytics maturity today? (with Steen Rasmussen) appeared first on Measurelab .…
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The Measure Pod
1 #17 Why you should be using Segments in Universal Analytics 25:53
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Play Later Play Later Lists Like LikedThis week Dan and Dara discuss Segments in GA (Universal Analytics). It's a favourite topic for both of them, both having done their fair share over the years. They discuss some good use cases, lesser-known hacks and applications. The release notes of the new GA4 channel updates are at https://bit.ly/3oDeeYY , and the full channel definitions are at https://bit.ly/3wWgvlV . The announcement of the updates to Facebook (Metta?) Ads targeting coming 19th January 2022 is at https://bit.ly/3nswTay . In other news, Dan and Dara have a night out in the big smoke! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #17 Why you should be using Segments in Universal Analytics appeared first on Measurelab .…
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The Measure Pod
1 #16 The quantified self: Whoopcast (with Steven Elliott) 27:26
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Play Later Play Later Lists Like LikedThis week Dan and Dara are joined by Steven Elliott, Measurelab's Commercial Director. Steve discusses how tracking as much data as possible about his body and exercise has enabled him to run experiments that have optimised his sleep and recovery. THIS IS NOT AN AD... But here is Steve's WHOOP referral link if you're interested - https://bit.ly/3CcPA6s . The Google Data Studio (GDS) interactivity updates are at https://bit.ly/3ocUc7u . The Google Analytics 4 (GA4) user roles updates are at https://bit.ly/3n1WTcG . In other news, Dan burns stuff, Dara eats mushrooms and Steve goes for a ride! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #16 The quantified self: Whoopcast (with Steven Elliott) appeared first on Measurelab .…
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The Measure Pod
This week Dan and Dara discuss various situations when GA is not the answer. Whether it's navigating gaps in data collection, or forcing some types of data analysis that just doesn't work. The Google Analytics for Firebase upgrade to Google Analytics 4 has until the 15th February 2022 before data is deleted, and 17th January 2022 before new data stops being processed https://bit.ly/3CLTF2u . The announcement of Google Ads Performance Max campaign rollout and update for local and shopping campaigns early 2022 https://bit.ly/3k0lgph . In other news, Dan plays another game and Dara sees Dune! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #15 When is GA not the answer? appeared first on Measurelab .…
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The Measure Pod
1 #14 How COVID-19 impacts data analysis (with Jake Birch) 20:01
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Play Later Play Later Lists Like LikedThis week Dan and Dara are joined by Jake Birch. Jake is a Lead Analytics Consultant at Measurelab and has come on the pod to talk about how COVID-19 has affected how he has been analysing data for his clients over the last 18+ months. See the details on the Google Analytics for Firebase updates at https://bit.ly/3EnIAov. Check out all of the additional ecommerce item-based fields now in the GA4 Data API at https://bit.ly/3jM1q0W. Find the announcement on data-driven attribution rolling out to all GA4 properties at https://bit.ly/3ErJz7s. In other news, Dan goes walking, Dara adopts a snake and Jake goes abroad! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #14 How COVID-19 impacts data analysis (with Jake Birch) appeared first on Measurelab .…
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The Measure Pod
This week Dan and Dara talk about server-side GTM. It's recently come out of beta, so there's lots of attention on it at the moment, so they discuss what it is, why it's important and where it's going. Check out the Dune trailer at https://bit.ly/3B5vLx8, we are very excited! In other news, Dan has a holiday and Dara starts a book! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #13 Server-side GTM, what is it? appeared first on Measurelab .…
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The Measure Pod
1 #12 Why impartiality is important in marketing analytics (with Mark Rochefort) 26:58
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Play Later Play Later Lists Like LikedThis week Dan and Dara have their first guest Mark Rochefort, Technology and Operations Director at Measurelab. They discuss why being impartial is vital in marketing analytics and the skills becoming more important to spot unconscious and conscious biases when working with data. The article from Google announcing the new Google Analytics 360 is at https://bit.ly/3FIxJHf. The documentation on the new Google Data Studio navigation updates is at https://bit.ly/3j0bvHf. Mark talks a bit about the 'Five Whys' originally developed by Sakichi Toyoda and used within the Toyota Motor Corporation. Read more about the method at https://bit.ly/3BUtztP. Dara refers to Measurelab's company values, which he wrote an article about over at https://bit.ly/3BFplWN for more information. In other news, Dan gets older, Dara has some new house guests and Mark stays in the woods! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #12 Why impartiality is important in marketing analytics (with Mark Rochefort) appeared first on Measurelab .…
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The Measure Pod
1 #11 Is this the end of real data in analytics? 27:33
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Play Later Play Later Lists Like LikedThis week Dan and Dara discuss how the access to 'real' data in Google Analytics (UA and GA4) is becoming more limited due to technology and legislation changes. They think about what this means to people using analytics platforms like GA that are used to having access to all their data, and how this may change we use data in these platforms in the future. The article from Google that inspired this is titled "How modeling technology enhances your analytics and prioritizes privacy" - https://bit.ly/3AkDJST. The article from Google Ads announcing the move to DDA - https://bit.ly/3BkO0jh. The GA4 help centre page on conversion modelling - https://bit.ly/3Afg4mx. Dara refers to HyperLogLog++ as the methodology for UA to calculate Users, this is a page on the function in Standard SQL - https://bit.ly/3iBg8qQ. Dan talks about GTM celebrating their 9th birthday, this is the original article releasing it to the world from Google back from 1st October 2012 - https://bit.ly/2Yoal0A. In other news, Dan watches more TV and Dara visits the emerald isle! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email them at hello@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #11 Is this the end of real data in analytics? appeared first on Measurelab .…
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The Measure Pod
1 Measured Opinions #10: Better metrics for web measurement 34:37
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Play Later Play Later Lists Like LikedThis week Dan and Dara dig deep into the ABCs of Google Analytics metrics. Defining what they actually mean (not what you may think they mean) and discuss their relevance and/or place in to modern technological age. Dan's Hyper Island course they're attending is https://bit.ly/3lTDYPr. Dara's new find Agency Hackers is https://bit.ly/3hY0VQr. In other news, Dan and Dara watch some TV! Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk. The post Measured Opinions #10: Better metrics for web measurement appeared first on Measurelab .…
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The Measure Pod
1 Measured Opinions #9: Is attribution modelling important? 25:36
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Play Later Play Later Lists Like LikedThis week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in. Documentation on GA4 attribution models excluding Direct traffic - https://bit.ly/3AhMQEA. "Note: All attribution models exclude direct visits from receiving attribution credit, unless the path to conversion consists entirely of direct visit(s)." In other news, Dan gets a new skateboard and Dara goes out singing! Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk. The post Measured Opinions #9: Is attribution modelling important? appeared first on Measurelab .…
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The Measure Pod
1 Measured Opinions #8: The 15 minute GA audit 17:51
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Play Later Play Later Lists Like LikedThis week Dan and Dara (literally) run through an audit for Universal Analytics properties in 15 minutes. They touch on many of the key areas that are commonly an issue when looking at GA and how to identify and fix them. Useful Custom Dimensions from Simo Ahava - https://bit.ly/3hztMKP. View setup best practices from Steven Johnson - https://bit.ly/3A0MqCu. Important view filters to use from Benjamin Mangold - https://bit.ly/3zWBp4R. In other news, Dan plays more games and Dara goes campervanning! Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk. The post Measured Opinions #8: The 15 minute GA audit appeared first on Measurelab .…
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The Measure Pod
1 Measured Opinions #7: The GA4 PIVOT framework 15:17
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Play Later Play Later Lists Like LikedThis week Dan and Dara discuss the PIVOT framework they've been working on to help people 'pivot' to GA4. Clever, very clever... PIVOT stands for Plan, Implement, Validate, Onboard, Transform. See our blog for more details and a downloadable PDF over at https://bit.ly/2Var06w. Check out the Brighton Data Forum meet up at https://bit.ly/3kUfeWT. In other news, Dan get's his second jab and Dara goes to a gig! The post Measured Opinions #7: The GA4 PIVOT framework appeared first on Measurelab .…
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The Measure Pod
1 Measured Opinions #6: Do you really need GA360? 14:57
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Play Later Play Later Lists Like LikedThis week Dan and Dara discuss the questions you can ask yourself to see if you need to consider upgrading to Google Analytics 360 (GA360). They go through their considerations, as well as the differences between the free and not-so-free versions. The 90/10 rule from Avinash Kaushik mentioned is over at https://bit.ly/3kwrFbj. In other news, Dan finally gets to talk about Star Trek and Dara books a real-life holiday! Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk. The post Measured Opinions #6: Do you really need GA360? appeared first on Measurelab .…
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The Measure Pod
1 Measured Opinions #5: What is a UTM and why is it so important? 15:54
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Play Later Play Later Lists Like LikedThis week Dan and Dara discuss Google Analytics' infamous UTMs. They talk about what they are and why they're important in having good, reliable and clean data. Google Analytics documentation on the Campaign Timeout can be found at https://bit.ly/3gyBLr1. The post Dan mentions around UTM meaning 'yoU Tell Me' is https://bit.ly/3iZ1Kcz from Christopher S Penn. In other news, Dan goes out to the cinema and Dara stays in playing poker! Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk. The post Measured Opinions #5: What is a UTM and why is it so important? appeared first on Measurelab .…
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The Measure Pod
1 Measured Opinions #4: What makes a good analytics consultant? 13:30
13:30 Play Later Play Later Lists Like Liked13:30
Play Later Play Later Lists Like LikedThis week Dan and Dara discuss what makes a good analytics consultant. Since they both have been consultants for many years, and Measurelab is always recruiting for more, they're in a pretty good place to explain what they look for to see if someone would be a good fit. The company values we discuss are tenacity, curiosity, integrity and compassion. The webinar from Peter O'Neill from ZHS Orchards on "Quadfurcation of Digital Analytics tools" can be found over at https://bit.ly/3iDODNO. Definitely worth a watch and signing up for their future events! In other news, Dara is running and Dan is still harking on about skateboarding in the Olympics! Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk. The post Measured Opinions #4: What makes a good analytics consultant? appeared first on Measurelab .…
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The Measure Pod
1 Measured Opinions #3: What to know before you start with GA4 15:05
15:05 Play Later Play Later Lists Like Liked15:05
Play Later Play Later Lists Like LikedThis week Dan and Dara discuss the four things analytics practitioners should consider before rolling out Google Analytics 4 (GA4). Spoilers, it's all new... give it a week and this will probably be outdated too! Dan is still plodding along with the house purchase and Dara promises to share some photos of the company social (if we can remember who took them). Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk. The post Measured Opinions #3: What to know before you start with GA4 appeared first on Measurelab .…
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The Measure Pod
This week Dan and Dara debate the usefulness of the Google Analytics (GA/GA4) Session, and try to see if there is an alternative. Or if one of them is right and the other is flat out wrong. The reference Dan makes to Stadia's session days is https://bit.ly/3l9j1RW, although he still can't prove they stole the idea from him... Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk. The post Measured Opinions #2: Is the Session dead? appeared first on Measurelab .…
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The Measure Pod
1 Measured Opinions #1: Why should I care about GA4? 16:15
16:15 Play Later Play Later Lists Like Liked16:15
Play Later Play Later Lists Like LikedThis week Dan and Dara chat about the three key reasons they think we should care about GA4 right now. Who'd have thought GA4 and Flimbos Quest could have common ground?! Chat with us or suggest a new topic by emailing hello@measurelab.co.uk. The post Measured Opinions #1: Why should I care about GA4? appeared first on Measurelab .…
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