Hall and Wilcox public
[search 0]
Download the App!
show episodes
 
Welcome to Smarter Lawcast, the official podcast of Hall & Wilcox, a leading independent Australian law firm. We pride ourselves on our Smarter Law approach, where we work with our clients to creatively solve their legal and business challenges. Tune in to be educated and entertained by our experts’ take on topical legal issues. LinkedIn:@Hall & Wilcox Facebook:@HallandWilcox Instagram:@hallwilcox https://hallandwilcox.com.au/
  continue reading
 
Artwork

1
PPC Town Hall

Frederick Vallaeys

icon
Unsubscribe
icon
Unsubscribe
Monthly+
 
Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world. Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.
  continue reading
 
Each week, the Official Football Learning Academy podcast will take you deep into the history of this great game. Through interviews with players, coaches, or administrators in the NFL, as well as interviews with Pro Football Hall of Fame selectors, authors, and historians, you will learn about how the game evolved and important moments that shaped the sport into what it is today. You will also get first-hand accounts from the people who have made history in pro football.
  continue reading
 
Loading …
show series
 
Watch the video version: https://youtu.be/GPKgUZPM3H0 Key Takeaways from the Episode 🔍 Search Is Evolving Fast Google Ads is adapting to a post-keyword world where prompts, AI conversations, and multimodal inputs dominate. AI Overviews and AI Mode represent major shifts in how queries are interpreted. 🤖 AI Max for Search AI Max is a toggle within S…
  continue reading
 
Today, we focus on trailblazer Bucko Kilroy, the long-time personnel person with the Philadelphia Eagles, Washington Redskins, Dallas Cowboys, and New England Patriots. Later, we will sit down with Pro Football Hall of Fame selector and member of the Hall of Fame’s Blue-Ribbon Committee for Contributors Clark Judge to discuss Kilroy. To learn more …
  continue reading
 
Today, we focus on trailblazer Eddie Kotal, the long-time scout for the Los Angeles Rams and the person responsible for putting together great Rams teams, including the 1951 NFL Championship team. Later, we will sit down with Pro Football Hall of Fame selector and member of the Hall of Fame’s Blue-Ribbon Committee for Contributors Clark Judge. To l…
  continue reading
 
Watch the video version here: https://youtu.be/FKCn21Z0TN8 Are LinkedIn Ads worth it in 2025? In this conversation, Frederick Vallaeys chats with AJ Wilcox, the world's top LinkedIn Ads expert and a top PPC influencer, about why LinkedIn is becoming the most powerful platform for B2B marketers.They dive into:- Why Google Ads alone won’t cut it anym…
  continue reading
 
From the dichotomy of feeling invisible but hyper visible at the same time, code switching and answering questions such as ‘where do you come from’ and ‘how do you say your name?’: Sumith Perera and Seun Idowu, members of our Cultural Inclusion Committee, discuss why cultural inclusion is important to them, share their personal experiences, and out…
  continue reading
 
Today, Global Editorial Director of GQ and Pitchfork Will Welch joins me to talk about the OutKast classic ‘ATLiens’. Will takes us on a journey from discovering the record as a kid in Atlanta to meeting and writing about Andre and Big Boi as a journalist, living in the world they were writing about on the record, the comic book that accompanied th…
  continue reading
 
Watch the video version: https://youtu.be/oO0962bWLZw Get the inside scoop on Google Ads directly from Ginny Marvin, the Google Ads Product Liaison.In this exclusive interview hosted by Navah Hopkins, Ginny shares what’s changing in the world of paid search — from Performance Max updates and ad rank mechanics to landing page experience, creative op…
  continue reading
 
We roar back into life for our 2025 season with the podcast crossover that nobody but us was asking for, as co-host of venerated blockbuster Beatles podcast Steven Cockcroft joins Jeremy Dylan to talk about George Harrison's solo classic 'Living in the Material World'. In amongst numerous fab-adjacent tangents, Steven and Jeremy talk about the long…
  continue reading
 
Digits Dynasty is part of the Sports History Network - The Headquarters For Sports Yesteryear. HIGHLIGHTED SHOW - DIGITS DYNASTY “Digits Dynasty” is an engaging podcast where we debate the greatest athletes to don each uniform number in sports history. Each episode focuses on a specific number, featuring passionate discussions, stats, and anecdotes…
  continue reading
 
Watch the video version here: https://youtu.be/x_jQeZP04Ck The 2025 trade war is here, and advertisers are feeling the heat. In this special PPC Town Hall, Frederick Vallaeys speaks with economics-savvy marketer Sam Tomlinson to explain how the escalating U.S.-China tariff war is shaking up the ad world. Follow Sam: https://www.linkedin.com/in/digi…
  continue reading
 
Video version: https://youtu.be/ggbpS5rLIzE The 2025 trade war is here, and advertisers are feeling the heat. In this special PPC Town Hall, Navah Hopkins speaks with Duane Brown (Take Some Risk) and Casey Gill (Web Savvy) about the ripple effects of tariffs on Google Ads, Meta, Microsoft, and Amazon.From shrinking margins to campaign testing strat…
  continue reading
 
What rights to information do beneficiaries of a trust have? As many trusts pass to the next generation, some beneficiaries want information from the trustee, such as what assets it holds what the terms of the trust deed are. William Moore and McLane Edinger discuss the approach courts take and issues trustees should consider if they receive an inf…
  continue reading
 
GP Soccer Podcast is part of the Sports History Network - The Headquarters For Sports Yesteryear. HIGHLIGHTED SHOW Giovanni Pacini is a noted expert in the game with significant expertise in the areas of player and coach development. He is a United Soccer Coaches Master Coach, member of its National Staff, and National Goalkeeper Staff. He is a USY…
  continue reading
 
Watch the video version: https://youtu.be/BKsG1dvPx_Q Is your PPC reporting holding you back? In this episode of PPC Town Hall, we uncover how bad attribution models, GA4 issues, and ignored conversion lag can lead to misleading data and lost profit. Learn how to upgrade your reports to power smarter decisions and better ad performance.Follow Scott…
  continue reading
 
This episode’s special guest is the Chief Communications & Content Officer with the Pro Football Hall of Fame: Rich Desrosiers. In this episode, we talk about his career, the Pro Football Hall of Fame, and the Hall of Fame selection process. We also talk about some of the new exhibits at the Hall of Fame. Football Learning Academy Website: To learn…
  continue reading
 
Trusts are a significant part of estate planning, but there are risks if the trust deed is not prepared or administered properly. William Moore and McLane Edinger discuss variation powers for trusts, including the breadth of variation powers, problems to look out for, what to do if there is no variation power, and how to avoid triggering capital ga…
  continue reading
 
Watch the video version: https://youtu.be/lQ2DkGGfJTU In this episode of PPC Town Hall, host Frederick Vallaeys sits down with Josh Baines from Adthena to discuss the seismic shifts happening in the PPC industry. From AI-powered automation to the changing role of manual bidding, this episode dives deep into how advertisers can stay in control while…
  continue reading
 
This episode's special guest is Ben Troupe, former tight end with the Tennessee Titans. In this episode, we discuss the skills necessary to play the tight end position in the NFL. Ben was an All-SEC and All-American while at the University of Florida. He was drafted by the Tennessee Titans in 2004 and stayed with the team until 2007. He then spent …
  continue reading
 
Watch the video version here: https://youtu.be/c_6Wht__TVk In this episode I sit down with Jacques van der Wilt, the founder of DataFeedWatch, to discuss the massive transformation AI is bringing to product data feeds and ecommerce advertising.🔍 Key Topics Covered:✅ How AI is reshaping data feed optimization✅ The evolution of Google Shopping, Perpl…
  continue reading
 
Watch the video version here: https://youtu.be/fl_cqCKVI7g In this must-watch episode, PPC experts Andrew Lolk and Julie Bacchini Friedman talk about what PPC advertisers should STOP doing, START doing, and DOUBLE DOWN on in 2025.🔍 Topics Covered:✅ The biggest PPC mistakes to avoid in 2025✅ Why SKAGs and last-click attribution are outdated✅ Smart b…
  continue reading
 
Watch the video version here: https://youtu.be/yrOm2_q5E_I 🔑 Key Takeaways:1️⃣ Google's Machine Learning Needs Data:At least 30 conversions per campaign per 30 days for effective smart bidding.If you're not hitting this number, soft conversions (engaged visitors, add-to-cart actions, etc.) can help train the algorithm.2️⃣ Keywords Are Less Predicta…
  continue reading
 
Today we sadly lost the legendary Marianne Faithfull, so in tribute we are resharing this episode from 2016 with Emma Swift celebrating Faithfull's classic album 'Broken English'. ---- Queen of the Sadcore Bangers Emma Swift returns to the show to talk about Marianne Faithfull’s brittle, confronting classic ‘Broken English’. Faithfull started her c…
  continue reading
 
Watch the video version here: https://www.youtube.com/watch?v=ScSnLk9XC2M In this episode, Frederick Vallaeys spoke to Greg Finn and Christine "Shep" Zernheld, hosts of Marketing O'Clock, one of the top digital marketing news shows. Together, we discuss the latest trends in PPC, Google's evolving strategies, and the role of generative AI in reshapi…
  continue reading
 
This week film director Charles Hood and film journalist and author Drew Taylor (hosts of the official Mission: Impossible podcast Light the Fuse) join Jeremy Dylan to count down their top ten films of 2024. Jeremy's list 10. Blink Twice 9. The Substance 8. Rebel Ridge 7. The Wild Robot 6. A Complete Unknown 5. Hit Man 4. Thelma 3. The Fall Guy 2. …
  continue reading
 
This episode is a tribute to former NFL linebacker Bill Bergey, whose passing was announced Christmas Day. We include an archival interview that host Ken Crippen did with Bergey back in 2012 to let him know that he was inducted into the Professional Football Researcher’s Association’s Hall of Very Good and his thoughts on it are discussed in the in…
  continue reading
 
Watch the video version here: https://youtu.be/X-1iGyBtS70 Generative AI is transforming PPC, but is it all good? In this episode, Sophie Fell, Director of Paid Media at Two Trees PPC, talks about the seismic shifts AI is causing in paid search. A generative AI skeptic herself, Sophie dives deep into her mixed feelings about tools like ChatGPT, dis…
  continue reading
 
This episode’s special guest is former NFL offensive tackle George Kunz, who played for the Atlanta Falcons and Baltimore Colts. He was the second overall pick in the 1969 NFL draft, behind O.J. Simpson. He earned seven trips to the Pro Bowl in his nine-year playing career. This podcast is the first part of our discussion with George. The second pa…
  continue reading
 
Watch the video version here: https://youtu.be/lr-oz0wLWPI Tetsuo Konno, Search & Performance Lead at Google shares how Gemini and predictive AI are changing the way marketers approach Google Ads campaigns.He also teaches how to set up your data properly for Google Ads and why that matters more than ever.📌 Here’s what you’ll learn:- How to use pred…
  continue reading
 
Watch the video version here: https://youtu.be/oX8AFB-GVUI Amy McLain-Ponder, Group Director of Paid Search at Beeby Clark+Meyler (BCM) shares 10 powerful automations her team uses to tackle the unique challenges of managing small Google Ads accounts. From saving time on repetitive tasks to maximizing limited budgets, Amy shares how her team stays …
  continue reading
 
Bridget Wall, Mitch Stein and guest Helen Townley, the National Directory of Policy and Accreditation at the Australian Health Practitioner Regulation Agency (AHPRA), discuss changes to AHPRA’s social media guidance to clarify the types of notifications that are more likely to trigger an investigation, for example publishing false or misleading inf…
  continue reading
 
Scott Butler, Alison Choy Flannigan and Ed Paton discuss the regulatory changes, financial challenges and M&A consolidation being experienced by the aged care sector. They outline specific regulatory issues affecting M&A in the aged care sector, why directors need to be aware of the safe harbour provisions, and differences between distressed and no…
  continue reading
 
Watch the episode here: https://youtu.be/cDEVRv8MI2o Learn how Katlyn Edwards from Advanced Auto Parts reveals how they're using generative AI for PPC and SEO. She shared the tools, tactics, and strategies that are helping her team stay ahead in a competitive market. This episode is packed with insights on using AI for scale, building customer-cent…
  continue reading
 
Partners Nicole Tumiati and Jacqui Barrett discuss how the challenging economic environment is impacting on the retail industry. Cost of living and high interest rates mean consumers are cutting back on discretionary spend, while retailers are trying to manage high operational costs, such as supplier contracts, leases, insurance, cyber risk, supply…
  continue reading
 
Bridget Wall, Mitch Stein and guest Luke Kelly, a pharmacist and Pharmaceutical Society of Australia NSW Branch President, discuss major reforms to Australia’s regulation of vaping products, which has changed the way vapes can be imported, manufactured, supplied and advertised in Australia, and the impact this has had on pharmacists, as all vapes a…
  continue reading
 
Partners Mark Petrucco and Stefan Fenk discuss the stresses the building construction industry has experienced over the past 12-18 months, and impacts on head contractors, subcontractors, project owners and developers. With cost pressures increasing insolvency risks, they discuss voluntary administration, ipso facto provisions, how to mitigate risk…
  continue reading
 
Bridget Wall, Mitch Stein and Alison Choy Flannigan discuss Australia’s booming medicinal cannabis market. What activity are we seeing from regulators including the Therapeutic Goods Administration and AHPRA? What is best practice for medical and pharmacy practitioners when prescribing and dispensing, and does telehealth pose any risks? They also o…
  continue reading
 
Mitch Stein and Bridget Wall discuss recent prosecutions against health practitioners across various state tribunals and what areas regulators, such as the HCCC, OHO and AHPRA (Australian Health Practitioner Regulation Agency), are focusing on. The most common complaints are around clinical care, inadequate or inappropriate procedures, and communic…
  continue reading
 
John Hutchinson is joined by Sevan Gore and Rebecca Gilbert to explore the ins and outs of reverse takeovers and backdoor listings. They clarify what these terms mean, examine a recent example and weigh the pros and cons of this path to listing. A must-listen for those interested in unique capital market strategies.…
  continue reading
 
Loading …

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play