show episodes
 
Welcome to The Hard Hats and Homepages Podcast, the show where contractor marketing gets stripped down to studs and rebuilt for real-world results. Your AI hosts Larry and Emily bring Darren Slaughter’s blog posts to life. Darren is a web strategist and straight-shooter behind DarrenSlaughter.co—dives into the tactics that turn browsers into booked jobs: lightning-fast websites, lead-magnet landing pages, local SEO that actually rings phones, paid ads that pay for themselves, and stories fro ...
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DEWON präauml;sentiert Webseiten in Form von Podcasts, die sich Interessierte dann auf DEWON anschauen oder kostenlos abbonieren können. Der Betrachter bekommt so auf schnellem und unterhaltsamem Wege vermittelt, was Ihre Internetseite bietet.
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Listed here are all 147 episodes of Radio KAL, the monthly podcast of the Superman Homepage, which ran from January 2005 to March 2017. The regular features of the monthly podcast have now been incorporated into the weekly 'Radio KAL Live!' show.
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Where Silicon Valley meets Wall Street, TechCheck dives deep into stocks, trades, trends and opportunities focused on new technologies while highlighting news from mega-cap heavyweights, social media darlings, streaming giants, growth software and red-hot disruptors. Everyday TechCheck delivers investors what they need to know with compelling in-depth reporting and analysis from investors, analysts and leaders in the industry.
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Welcome to Performance SEO Unpacked, the podcast for enterprise businesses looking to master SEO and achieve real, measurable growth. Supported by ResultFirst, leaders in pay-for-performance SEO, we simplify the complexities of managing large-scale SEO. Each episode provides expert insights, actionable strategies, and real-world advice to help you stay ahead of trends, prove ROI, and scale your efforts with confidence. Subscribe now and unlock the full potential of enterprise SEO. Visit resu ...
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Feeling overwhelmed by the tech side of running your online business? You’re not alone, and you’re in the right place. Welcome to the eCommerce Made Easy podcast with your host, Carrie Saunders; a technical strategist and digital business mentor with over two decades of experience helping online business owners simplify their systems and boost their results. Whether you run an eCommerce store, offer services, or sell digital products and courses, Carrie breaks down the tech, tools, and tacti ...
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We like to talk about all the new tech, even though we’re a bunch of seasoned, vintage nerds.New Tech, Vintage Nerds, a fresh podcast hosted by two seasoned technology enthusiasts with decades of experience between them. As ‘New Tech, Vintage Nerds’ unfurls, we invite you to partake in this audacious journey with us. We promise tales of technological wizardry, discussions that go beyond the surface level, and an occasional comedic interlude as we navigate the quirky side of tech culture. So, ...
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Most small business owners feel overwhelmed and confused about how to market their business so that it grows and stands out from the competition. On The Marketing Domination Show, Digital Marketing Consultant, Agency Owner, & Certified StoryBrand Guide Sean Garner, gives small business owners digital marketing tips, strategies and interviews with industry leaders to show you how to get more customers and leads online and be seen as the clear leader in your industry. Connect with Sean: https: ...
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Help! My Websites Sucks is your bitesize guide to making web design easier. Hosted by freelance web designer and top cow at Two Cows Web (https://twocowsweb.co.uk) , Amy Gumbrell (https://www.linkedin.com/in/amy-gumbrell/) . Each 15 minute episode will take one topic, break it down using easy to understand language and show you how it all fits together so that you can go away and make a website that works for you. I know that building a website can be tricky. There’s a lot of information out ...
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Join host Kate Hejde of Dear Kate Brand Strategy as she chats all things business and marketing for creative entrepreneurs. Kate is a big believer that you can build a business that fits your life, just How You Pictured It. There is no one right way to run a business. You can absolutely base your decisions on your priorities and values so that your business is aligned and joy-filled. With 11+ years in creative small business, Kate shares practical tips, inspirational stories, and the ups and ...
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The Demystified Zone (DMZ)

Crossing Borders

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Welcome a conversation about North Korea that spans from Kim Jong-un, China-North Korea relations, animosity with South Korea, missile tests, North Korean defectors to real issues affecting the lives of North Koreans today. Join us for a chat about the funny and heartbreaking things we notice about the Hermit Kingdom today. The DMZ is a Crossing Borders podcast and Crossing Borders works to help North Korean refugees living in China and South Korea. Learn more about
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The Magnificent Marketing Podcast is a weekly discussion with every day tips for business owners and marketers. Our CEO & Founder, David Reimherr, sits down with the top notch players in the industry to pick their brains about any pressing topics in the always shifting marketing world. Learn more at www.magnificent.com
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The Drip

Brian Landau

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This isn't another C-Suite, "future of the industry" pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You'll hear from the individuals driving brand and employee engagement at the hottest startups and the ...
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show series
 
In this episode, we explore how contractors can harness the power of paid media to rapidly increase visibility and generate leads. Discover essential tools like Google Search Ads and social media campaigns, along with a five-step plan for creating effective ads. We delve into key performance metrics, common pitfalls to avoid, and real-life success …
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Our top news stories: We are a week away from the release of the new "Superman" movie, the "Superman: The Art and Making of the Film" book is now available to pre-order, and Superman is flying high amongst the spires of The Shard building in London.Superman news for the period June 25 - July 1, 2025. Brought to you by SupermanHomepage.com. Hosted b…
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Send Carrie a Text Message! Ever feel like your website should be converting, but it’s just not? You’re not alone. A lot of business owners jump straight to redesigning their homepage when sales are slow—but that might not be the real issue. In this episode, we’re chatting about what could actually be going wrong (hint: it might be your funnel or c…
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In this episode we discuss the "Superman" World Tour, new "Superman" movie promos, posters and interviews, your favorite "Superman" movie posters, and much more. In the second half hour we chat with "Superman: The Official Cookbook" Author Jermaine McLaughlin.
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In this episode, we delve into the intricacies of calculating the true cost per lead (CPL) in construction marketing. Unlike simpler transactions, the construction sales process is complex and multi-staged, necessitating a thorough approach to track marketing investments effectively. We guide you through a step-by-step system to calculate CPL, incl…
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In this episode, we explore the importance of selecting the right domain registrar for your contracting business. Discover key criteria for evaluation, our top picks for 2025, and essential best practices that will help protect your brand and streamline your online presence. Learn how a reliable registrar can prevent costly interruptions and keep y…
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In this episode, we explore how construction businesses can effectively implement the classic 4 Ps of marketing—Product, Price, Place, and Promotion—to strengthen their brand and attract clients. From defining the finished project and creating transparent pricing to optimizing online presence and crafting compelling stories, we provide actionable t…
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In today's competitive construction market, mastering SEO is vital for enhancing your online presence. This podcast outlines actionable strategies, including optimizing technical aspects, refining local search visibility, and creating targeted content. By prioritizing these techniques and continuously tracking performance, construction companies ca…
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In this episode, we explore the essential strategies for enhancing visibility in Google’s Map Pack. Learn how to effectively rank for multiple service areas, comply with Google’s guidelines, and leverage local SEO tactics. From optimizing your Google Business Profile to building localized landing pages and harvesting customer reviews, discover acti…
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Performance SEO Unpacked is back with a big conversation about the new frontier of SEO—where queries disappear, and AI anticipation takes the lead. Host Ruchi Pardal sits down with Krishna Madhavan, Principal Product Manager of the Web Data Platform at Microsoft AI, to decode what “search without queries” really means. In this episode, Krishna brea…
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Stop Killing Games / Jeff Geerlings video on it DB Tech's 2025 Homelab Fider - Self hosted feedback Marreta - Break access barriers PewDiePie - His guide to de-Google his life Umbrel - Easiest OS for a self hoster. Zen Notes - Self hosted note taking app ChartDB - For you database enthusiasts Slink - Self hosted image sharing Dashlit - A simplified…
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In this episode, we explore strategies to turn common homeowner objections—like cost concerns and the need for more time—into opportunities for persuasion. By understanding the hidden fears behind objections and addressing them proactively, you can enhance your sales copy, reassure clients, and ultimately drive better decision-making. Learn practic…
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In this episode, we dive into how contractors can leverage Google Analytics 4 (GA4) to enhance their website's conversion potential. By treating every interaction as an event, GA4 offers a fresh perspective on user engagement. We provide actionable steps for setting up custom events, analyzing user behavior, and addressing conversion bottlenecks. L…
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In this episode, we explore how advancements in AI, voice search, augmented reality, and new data privacy practices are revolutionizing the way homeowners connect with contractors. Discover five key trends that will define the landscape by 2026, along with actionable steps to enhance your marketing strategy over the next 90 days, ensuring you stay …
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Josh Blyskal, AEO Engineer at Profound, joins Ross Hudgens to dive deep into the emerging world of AI-native search optimization—and how brands can win visibility across platforms like ChatGPT, Perplexity, and Google’s AI Overviews.They unpack Profound’s Conversation Explorer, fresh data on generative search intent, and the real-world tactics that …
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In this episode, we explore the art of creating effective local pages for your business, likening the process to baking cookies—where quality trumps quantity. We discuss the importance of relevance, locality, and prominence, while weighing the benefits and risks of separate town pages versus a centralized service-area hub. Learn how to build engagi…
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Explore the importance of strategic aftercare in the home remodeling industry. This episode highlights how thoughtful follow-ups and personalized touches can turn one-time projects into ongoing referrals, enhance client loyalty, and greatly improve reputation. From effective post-project communication to creative client engagement strategies, learn…
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This podcast explores the transformative impact of AI estimate bots on the home project quoting process. While these tools provide quick, convenient estimates through advanced technology, concerns about their reliability persist. We discuss the importance of trust, transparency, and human oversight in enhancing homeowner confidence, and consider ho…
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In this podcast episode, we explore the pivotal role of reputation management in construction marketing, focusing on how to effectively handle mixed reviews, particularly 3-star ratings. We outline a streamlined approach that transforms potential setbacks into opportunities for client engagement and revenue growth. Through actionable strategies and…
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In this episode, we delve into the critical differences between homepages and landing pages for contractors. Learn how to effectively utilize these web pages to enhance lead generation and boost conversions. Discover the importance of directing traffic to focused landing pages instead of homepages, and gain insights on creating high-converting land…
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In this episode, we explore the crucial role a well-designed website plays for home improvement contractors. Learn about the seven common pitfalls that can deter potential clients, from neglecting client needs to failing to optimize for mobile devices. Discover practical tips to enhance your online presence, build trust with visitors, and drive lea…
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In this episode, we explore the critical role of the About page for contractors, emphasizing its importance in addressing client concerns and building trust. Learn how to create a compelling narrative that showcases your business's integrity, includes personal touches like team photos, and leverages social proof. Discover best practices for engagin…
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In this episode, we explore the critical factors that determine whether your website needs a complete redesign or just some targeted improvements. Learn to identify key warning signs of a broken site, discover simple fixes to boost lead generation, and understand how a strategic review can clarify the best steps to enhance your online presence.…
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In this episode, we discuss the critical trust signals your contractor website needs to quickly gain visitor confidence. From showcasing real testimonials and credentials to optimizing site performance, learn how to create a compelling online presence that converts leads into customers.By Darren Slaughter
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In this episode, we delve into the common pitfalls of contractor websites that stifle lead generation and provide actionable solutions to enhance their effectiveness. Learn how to refocus your website on your customers' needs, improve calls to action, build trust, ensure mobile-friendliness, and create engaging content that converts visitors into c…
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In this episode, Darren Slaughter explores the power of hyper-local landing pages in contractor marketing. He reveals how tailored pages can connect local businesses with nearby clients effectively, especially as Google's emphasis on local searches grows. Learn best practices for crafting engaging content, avoiding common pitfalls, and measuring su…
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This podcast episode explores effective strategies for construction professionals to optimize their use of Thumbtack, an app connecting homeowners with contractors. With a focus on the pay-per-lead model and tips for creating a standout profile, responding swiftly, and tracking ROI, listeners will learn how to convert leads into successful projects…
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AI reasoning models were supposed to be the industry’s next leap, promising smarter systems able to tackle more complex problems. Now, a string of research is calling that into question. In June, a team of Apple researchers released a white paper titled “The Illusion of Thinking,” which found that once problems get complex enough, reasoning models …
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In the competitive landscape of home improvement, standing out is essential. This podcast discusses the pitfalls of using templated contractor websites and highlights the unparalleled benefits of investing in a custom design. From enhancing SEO and flexibility to reinforcing brand trust and improving user experience, custom sites not only attract l…
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In this episode, we explore how contractors can leverage Pinterest's vast user base and distinct stages of buyer intent to enhance their marketing strategies. By understanding user behavior from inspiration to decision, contractors can tailor their offerings, optimize website content, and engage potential clients more effectively. Learn practical s…
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On Performance SEO Unpacked, host Ruchi Pardal is joined by Neha Khanna to explore how product thinking is transforming SEO at scale. Drawing from her experience at ZipRecruiter and Wayfair, Neha Khanna shares how moving away from technical checklists and toward user-centered problem-solving creates lasting growth. Instead of chasing keywords, she …
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Our top news stories: DC Studios releases new TV spots and teasers for the new "Superman" movie, the Superman World Tour is well underway, and the full-cast "All-Star Superman" audiobook is now available to listen to.Superman news for the period June 18-24, 2025. Brought to you by SupermanHomepage.com. Hosted by Steve Younis.Visit our website: http…
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Zen Notes: Self hosted note-taking app https://pterodactyl.io/Wanderer: Self host your trails Warracker: Warranty tracker. Monitor expiration and store receipts Speakr: Transcribe audio, but self hosted! Frierun: One click docker installs Pocket Alternatives: Because it's dead. Pterodactyl: Self host your game servers. Minecraft, etc. Darawich and …
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In an age dominated by digital marketing, this podcast explores why direct mail remains an effective and tangible marketing tool in 2025. With high response rates and a projected market increase, discover strategies to enhance audience targeting, design impactful mailers, and integrate digital efforts. Learn how to optimize campaigns through though…
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In this episode, we explore how truck wraps can transform your fleet into powerful advertising tools, generating thousands of impressions daily at a fraction of the cost of traditional advertising. Discover key design tips, the benefits of consistent branding, and how to leverage technology for targeted outreach, all while ensuring compliance and m…
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Send Carrie a Text Message! Have you ever thought of your website like a car? 🚗 Just like a vehicle needs regular maintenance, tune-ups, and the occasional upgrade to keep running smoothly, your website needs the same care to keep delivering results. Ignoring it can lead to slow performance, outdated content, and missed opportunities. But with the …
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This podcast discusses the importance of clear project timelines and live progress tracking in building trust with homeowners. By implementing structured milestones, daily updates, and transparent communication, contractors can significantly reduce client anxiety and enhance satisfaction. The episode explores effective tools and best practices for …
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In this episode, we delve into the critical impact of website load times on contractors' success. From skyrocketing bounce rates and slashed conversion rates to diminished trust and visibility, slow page speeds can significantly drain profits. We discuss practical insights on improving site performance, the importance of Core Web Vitals, and how ev…
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In this episode, we discuss the critical components that every contractor website must include to effectively attract and convert potential clients. From clear messaging and accessible contact information to trust signals and mobile optimization, we outline ten key elements that can elevate your online presence. Join us as we dive into practical ti…
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In this episode, we explore how contractors can adapt their advertising strategies to attract high-value projects in a digital-first era. With homeowners primarily searching online, we discuss the importance of Google Local Services Ads, targeted keywords, and engaging content on social media and YouTube. We also highlight the value of integrating …
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In this episode, we explore the power of Google Local Services Ads (LSAs) for contractors, detailing how these premium ads operate on a pay-per-lead basis to attract local customers effectively. We discuss the setup process, the importance of responding quickly to leads, monitoring performance metrics, and common pitfalls to avoid. With insights on…
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In this episode, we explore how contractors can leverage Facebook’s vast user base for effective marketing. From optimizing your Facebook Page to implementing an organic content strategy and paid advertising campaigns, learn essential tips to engage homeowners, generate leads, and convert interactions into contracts. Discover the importance of prec…
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In this podcast episode, discover a comprehensive 10-step blueprint for effectively marketing your construction business on Instagram. Learn how to leverage the platform's vast user base, optimize your profile, create engaging content, and convert followers into leads—all while building community engagement and staying ahead of industry trends. Tun…
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