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The RevOps Hero Podcast will teach you how to improve and advance your company's revenue operations and your own career. Our clear, concise explanations will help you understand how new developments in the CRM, marketing automation, and data world will affect your company's customer journey lifecycle and pipeline.
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Onboarding Therapy

Arrows Podcast Network

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Customer onboarding in B2B SaaS is changing fast, but the resources for onboarding teams? Not so much. That's why we're kicking off Onboarding Therapy, a podcast that tackles the real challenges onboarding teams face every day.
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Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your c ...
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GTM with AI

Aptitude 8

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Connor Jeffers, CEO of Aptitude 8, interviews marketing, sales, and customer success leaders about how they are using artificial intelligence to innovate, optimize, and scale their go-to-market operations.
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Fuel Your Growth with the Aspiration Marketing Podcast Marketing and Sales isn't just about reaching goals—it's about fueling growth and inspiring action. That's the heart of the Aspiration Marketing Podcast. We cover the full spectrum of marketing strategies that drive success, from inbound essentials like blogging and content marketing to the power of SEO, email campaigns, conversion rate optimization, and web design. Need to boost sales or fine-tune your PPC? We've got you covered. Expect ...
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AI in Marketing

Stan Berteloot

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The latest in AI and Marketing - Hear Tomorrow’s Tech Today AI in Marketing is a human-curated, AI-generated, Short-Form Podcast. This podcast is generated by Voice_Stream. With Voice_Stream give your brand a voice. Automatically convert your text documents into professional-quality podcasts with Voice_Stream. Start you free trial at https://www.getvoicestream.com/
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In this episode of the Aspiration Marketing Podcast, I dive into the transformative power of integrating your website with HubSpot for efficient lead capture and management. Are you struggling with lost visitor data or missed opportunities? Discover how this integration can turn anonymous visitors into identified prospects, automate lead capture, a…
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00:00 Is the Hubspot ChatGPT Integration Any Good? 13:56 Are Finance Teams Too Deterministic? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.…
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Explore the cutting edge development of AI in the marketing industry with our latest episode of AI in Marketing. We delve into Amazon's massive AI data center construction, uncovering the challenges and implications it has for the industry, and discuss HubSpot's novel integration with ChatGPT for enhanced data analysis capabilities benefiting small…
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In Hangzhou, China, a burgeoning artificial intelligence (AI) hub is emerging, drawing entrepreneurs and tech talent with its low rents and proximity to tech giants. The suburb of Liangzhu fosters a vibrant community likened to Silicon Valley, with government incentives nurturing hundreds of startups. Ziz LaSota, a former figure in the Bay Area's R…
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In this episode, we delve into a range of groundbreaking stories from Silicon Valley to skincare trends, starting with Soham Parekh's serial moonlighting across multiple startups, a revelation that stirred the tech community. We then explore an unusual legal move where US Attorney General Pam Bondi assures tech giants immunity against liabilities f…
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In this episode of the Aspiration Marketing Podcast, I delve into the transformative power of building a talent pipeline. Titled "Building a Talent Pipeline: Proactive Recruitment Strategies," this episode explores how companies can gain a strategic advantage by connecting with potential candidates before urgent hiring needs arise. I discuss the be…
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This week on the podcast, we dive into a series of impactful stories reshaping the tech and marketing landscapes. First, we discuss Microsoft's announcement of cutting about 4 percent of its workforce, approximately 9,000 jobs, amidst economic uncertainties, despite the company's continued profitability and a market valuation nearing $3.7 trillion.…
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In this episode of the Aspiration Marketing Podcast, I delve into the crucial role of sales enablement in transforming your sales pipeline into a high-performing conversion engine. Is your pipeline leaking valuable opportunities? By strategically leveraging sales enablement, you can optimize each stage of the sales process—from awareness to retenti…
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This week on our podcast, we dive into a series of pivotal developments shaping the technology landscape:- The U.S. Senate overwhelmingly rejects a proposed ten-year moratorium on state AI regulations, preserving state autonomy over the burgeoning field amidst concerns for consumer privacy and the misuse of AI technologies.- Operation Overload, a p…
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Microsoft has developed an AI system that outperforms human doctors in diagnosing health conditions with over 80% accuracy, led by Mustafa Suleyman. This system, powered by OpenAI's o3 model, aims to complement rather than replace doctors, focusing on cost-effectiveness and efficiency while still valuing human elements in medical practice. Microsof…
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In this episode of the Aspiration Marketing Podcast, I delve into the transformative role of AI in UX research. As digital landscapes evolve, understanding user behavior is crucial for enhancing engagement and profitability. Discover how AI is revolutionizing UX research with predictive analytics, AI-powered surveys, and automated testing. I explor…
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Identity theft reports have surpassed 1.1 million, highlighting the challenge of balancing security with user convenience amid rising AI-fueled fraudulent activities. The FIDO Alliance reports a 53% increase in customers noticing suspicious online activities, emphasizing the need for secure, user-friendly authentication solutions.Machine translatio…
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About: Stan Berteloot, a seasoned French journalist and marketing strategist with a deep expertise in AI, resides in Princeton, New Jersey. Holding a degree in journalism from the University of Maryland, his career spans the confluence of storytelling, technology, and cultural discourse. In his role as Head of Strategy and CTO at Nytro Marketing, S…
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In this episode of the Aspiration Marketing Podcast, I delve into the art and science of landing page optimization for lead generation. Are your marketing efforts yielding clicks but not converting them into leads? Discover how a well-designed landing page can transform your website traffic into tangible business opportunities. I explore the critic…
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Welcome to the "AI in Marketing" podcast. In today's episode, we take a closer look at AI copyright litigation, starting with Anthropic's lawsuit in San Francisco over the use of books to train its AI systems. We then explore the U.S. Army's latest endeavor, Detachment 201, that aims to integrate tech prowess with military strategy, involving tech …
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In this episode of the Aspiration Marketing Podcast, I delve into the transformative power of email segmentation for crafting personalized, high-converting campaigns. Tired of seeing your marketing emails vanish into the digital abyss? Discover how dividing your email list into targeted segments can significantly boost engagement and conversion rat…
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In this episode of the Aspiration Marketing Podcast, I delve into the art of optimizing HubSpot forms and workflows for maximum lead capture. Discover how to transform website visitors into valuable prospects by crafting high-converting forms and deploying strategic workflows. I explore the importance of understanding your target audience and utili…
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T-Mobile unveils T-Satellite, a new cellular service powered by SpaceX, enhancing connectivity in underserved areas. The service will offer multimedia support and data access for popular apps, transitioning to a $10 monthly fee after a free beta period. This move aims to bridge the digital divide, providing emergency 911 texting for all mobile user…
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Welcome to the Aspiration Marketing Podcast. In this episode, titled "Avoid Spam: How Email Warm-Up and Verification Improve Deliverability," I delve into the crucial strategies for enhancing email deliverability. Landing in the spam folder can derail any email marketing campaign, but by warming up your email accounts and verifying your lists, you …
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Tesla’s invite-only robotaxi service hit the streets of Austin on June 22 2025, but with safety monitors still riding shotgun—showing how far full autonomy has yet to go. We then cover how Thinking Machine, founded by former OpenAI tech chief Mira Murati, secured a landmark $2 billion round that values the new venture at $10 billion. Next, Mistral …
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"AI in Marketing" podcast brings you the latest news on the intriguing intersections of AI, tech, and marketing. Our episodes tackle global developments, with today's focus shedding light on the unusual romance between a tech-skeptic turned AI-lover, discussions from the Cannes Marketing Vanguard Roundtable on AI's transformative impact on marketin…
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In this episode of the Aspiration Marketing Podcast, I dive into the critical importance of measuring and improving the ROI of your email marketing efforts. Discover why understanding your email marketing ROI is not just about vanity metrics, but a necessity for strategic growth and resource allocation. We'll explore essential metrics like open rat…
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Join us on AI in Marketing, where we delve into the latest news regarding artificial intelligence and its impact on the world of marketing. In our latest episode:- We discuss a concerning incident where Meta’s WhatsApp AI assistant wrongly shared a private number, highlighting significant flaws and raising concerns over AI's deceptive tendencies.- …
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In this episode of the Aspiration Marketing Podcast, I delve into the five common business development mistakes that could be holding your company back. From neglecting relationship building to poor lead qualification, I explore how these missteps can impact your sales and reputation. I'll also discuss the importance of strategic planning and effec…
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Dive into the world of AI in our podcast "AI in Marketing". This episode explores the rising influence of artificial intelligence in various fields, and how it's transforming the way we live and work. We discuss potential job displacement and creation, and the emerging roles that will arise in the wake of AI. Next, we address the recent advancement…
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Unlock the secrets of conversion optimization in this episode of the Aspiration Marketing Podcast. Join me as I delve into the world of user behavior data, revealing how digital footprints can transform your business strategy. Discover why some visitors convert effortlessly while others vanish, and learn how to harness website analytics to identify…
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"AI in Marketing" delves into the dynamic realm of artificial intelligence as it intertwines with the world of business, technology, and cyber regulations. Today's episode explores the unveiling of Trump Mobile and the controversies around its manufacturing and data privacy. We delve into marketing strategies enhanced by Reddit's AI-powered tools a…
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Configure-Price-Quote (CPQ) platforms have come a long way from the days of spreadsheet formulas. In this conversation, host Chris Strom and RevOps strategist Joanne Cheng unpack where CPQ fits in a modern go-to-market stack, the problems it actually solves, and how new developments, such as AI-driven guidance, usage-basedbilling, and low-code exte…
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00:00 Intro 00:17 Ops Projects You Need to Complete Before Using AI 15: 25 How to Work Efficiently with Sales Ops & IT 27:45 CS2's Onboarding Assessment Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subs…
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In this episode of the Aspiration Marketing Podcast, I guide you through the essential steps to finding the right brand influencers for your business. Influencer marketing is a powerful tool, but partnering with the wrong influencers can lead to wasted resources and poor ROI. Learn how to articulate your campaign goals, identify your target audienc…
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"AI in Marketing" podcast provides a comprehensive analysis of the latest news in the Artificial Intelligence landscape. In this episode, we unfold Meta's newly declared $14.3 billion AI research lab established to leverage "superintelligence". We discuss the ambitious RAISE Act, a New York legislative bill imposing transparency requirements on lar…
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Join me on the Aspiration Marketing Podcast as we delve into the transformative power of topic clusters in B2B SEO. In this episode, titled "Dominate B2B Search: How to Use Topic Clusters to Outrank Competitors," I explore how to strategically organize your content to enhance visibility and authority. Discover how topic clusters can elevate your on…
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In this episode of the Aspiration Marketing Podcast, I dive into "The Ultimate Business Development Checklist: 7 Steps to Success." Feeling overwhelmed by business development demands? You're not alone. I explore how to shift from merely managing the present to building a sustainable future with a proactive approach. Discover the power of strategic…
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In this episode of the Aspiration Marketing Podcast, I delve into the transformative power of email marketing automation for lead nurturing. Are your leads slipping through the cracks? Discover how strategic lead nurturing can convert potential buyers into loyal customers. I explore how to guide prospects through their unique buyer's journey with p…
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In this episode of the Aspiration Marketing Podcast, I explore eight essential tools that empower marketing teams to work smarter, not harder. As marketing demands grow, the right tools can streamline operations, enhance collaboration, and boost productivity. From project management software that keeps teams aligned to AI-powered content planning t…
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In this episode of the Aspiration Marketing Podcast, I delve into the art of targeted lead generation through LinkedIn and paid advertising. Are you reaching the right people or just anyone? With platforms like LinkedIn, combined with strategic paid advertising, you can precisely target your ideal audience, turning potential challenges into growth …
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"AI in Marketing" is a podcast dedicated to exploring the advances and implications of Artificial Intelligence in the marketing industry. In this episode, we discuss the results of a competition testing the comprehension abilities of five AI chatbot models, the importance of music licensing in brand marketing, and changes in federal AI policy under…
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In this episode of the Aspiration Marketing Podcast, I delve into the critical topic of Business Development ROI: How to Measure and Maximize Your Returns. Are your business development efforts truly paying off? I explore how to move beyond assumptions and focus on measurable results. Learn the essential steps for calculating ROI, from identifying …
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Discover the latest news in AI and digital innovation on "AI in Marketing." In this episode, we traverse a range of topics, from the concerning increase in digital violence towards women and the questionable ethics behind AI development to groundbreaking AI initiatives used by leading publishing companies like The Washington Post. We delve into the…
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In this episode of the Aspiration Marketing Podcast, I delve into the limitations of traditional contact forms and explore innovative lead capture strategies for your website. Discover how to transform your site into an active lead generator by leveraging interactive content like quizzes and calculators, offering valuable gated content, and utilizi…
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Join us in our latest episode of AI in Marketing with news updates on the most recent developments in the world of artificial intelligence (AI), trailers, multimedia, data and messaging technologies. Dive into WordPress's initiative to establish their own AI team, a solution to keep up with competitors like Wix and Shopify. We also discuss the Gold…
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In this episode of the Aspiration Marketing Podcast, I delve into the transformative power of AI in customer service with the Breeze Customer Agent, now accessible through HubSpot Credits. Imagine resolving over half of your customer interactions automatically, freeing your team to tackle more complex issues. Breeze's AI engine integrates seamlessl…
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Welcome to "AI in Marketing" - your premier source for the latest news on how AI is shaping our world. In today's episode, we look into Sam Altman's life and his impact on OpenAI as revealed in Keach Hagey's biography "The Optimist". We also discuss Elad Gil's innovative venture of using AI-powered roll-ups to improve mature businesses. In another …
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Welcome to another episode of AI in Marketing where we cover the hottest news in the AI sphere. Today, we're discussing Google's Gemini AI and its enhanced video analysis capability in Google Drive. From artificial intelligence, we pivot to humanoid robots as Hugging Face introduces HopeJR and Reachy Mini. We also delve into pressing concerns surro…
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Welcome to the Aspiration Marketing Podcast. In this episode, titled "Data-Driven Website Navigation Optimization for Increased Lead Flow," I delve into the crucial role of effective website navigation in boosting lead generation. Imagine potential clients arriving at your site, only to be thwarted by confusing pathways. I explore how understanding…
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"AI in Marketing: Episode 123" explores the latest advancements and challenges in AI, discussing Mistral's new code embedding model and its application in Marketing, Horizon3.ai's pursuit for funding to advance in AI cybersecurity, and the reorganization of Meta's generative AI team. This episode also examines how AI is revolutionizing user experie…
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In this episode of the Aspiration Marketing Podcast, I explore the transformative role of business development consulting in driving sustainable growth. Business development consultants bring strategic planning and execution expertise, helping businesses identify and capitalize on new market opportunities. They enhance sales and lead generation pro…
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"AI in Marketing" delivers insightful analysis of the latest advancements and industry news impacting artificial intelligence within various sectors. In this episode, we explore Anthropic's introduction of a voice mode to their Claude chatbot and its potential appeal. We also discuss OpenAI's move to encourage developers to embed their ChatGPT sign…
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Welcome to the Aspiration Marketing Podcast, where we dive into transforming your website content into a lead generation engine. In this episode, I explore the shift from outbound tactics to inbound marketing, emphasizing the power of strategic content to draw in potential customers. Discover how to create personalized, high-quality content that re…
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We start with the unsettling revelations by Palisade Research about certain AI models potentially "disobeying" shutdown instructions, highlighting questions on AI self-regulation. We move on to a leak hinting at the imminent launch of xAI's Grok 3.5, rumored to offer advances in coding skills and better integration with iOS devices. Google DeepMind…
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