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If you’re in the trenches dealing with operational hurdles and striving to hit your goals, this podcast is for you! Your host, Jeffrey Serlin, with over 20 years of experience in revenue operations, talks with extraordinary Go-to-Market leaders to unpack their real-work experiences, challenges and the hard-earned wisdom they've gained. Tune in for practical insights and actionable strategies that you can apply to drive success in your organization. Let’s revolutionize the way we think about ...
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In this episode of the RevOps Revolution podcast, Jeff Serlin talks with Sean Lane, co-founder of Beacon GTM and author of The Revenue Operations Manual, about building a scalable RevOps function. They discuss the importance of aligning on a common language for metrics, driving change through both top-down leadership and bottom-up execution, and sh…
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In this episode of the RevOps Revolution podcast, Jeff Serlin is joined by Jalal Iftikhar, Head of Business Technology at Notion, for a deep dive into the evolving role of systems in enabling go-to-market success. Jalal emphasizes the importance of understanding the “why” behind every solution, developing trust with stakeholders, and building syste…
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In this episode, Jeff Serlin sits down with Dan Demas, SVP Revenue Operations at Grin, to discuss the evolving role of Revenue Operations in organizations. Dan shares insights from his years of experience highlighting how RevOps brings a holistic, unbiased perspective to business challenges. The conversation dives into the common pitfalls of soluti…
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Your RevOps Culture is what Creates a High Functioning Team
24:34
24:34
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The podcast features Shriya Ravikumar discussing the evolution of Revenue Operations (RevOps) as a critical function in modern organizations. Drawing on her experience at companies like Twitter, Intercom, and Spruce Health, she outlines how RevOps has expanded from basic sales operations to encompass diverse subfunctions, Shriya emphasizes the impo…
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Don't let your Backend Systems Constrain your Growth
25:17
25:17
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Bill VanderWall, with extensive experience in systems leadership, discusses the role of business systems in supporting interconnected workflows within go-to-market strategies. He shares his approach to building efficient processes, emphasizing the importance of collaborative relationships between teams like RevOps and IT, focusing on seamless data …
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This podcast features two long serving RevOps professionals, your host Jeff Serlin and Franco Anzini. Both started out in operations long before it became a popular career choice. Now that it is, Jeff and Franco reflect on their journeys, the growth of their roles, and offer advice for advancing in the field, highlighting the shift towards strategi…
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The Difference between Data and Information
24:32
24:32
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The podcast explores the strategic importance of effectively managing data within revenue operations. Franco Anzini, VP of RevOps at Alation and Jeff Serlin discuss common pitfalls businesses face when handling data, such as prioritizing collection and reporting over deriving actionable insights. They emphasize the importance of starting with clear…
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Sales is a Speedboat and Marketing is an Ocean Liner.
25:53
25:53
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The podcast episode features a discussion between host Jeff Serlin and guest Brian Kotlyar, VP of Marketing and Growth at Hightouch, focusing on the importance of integrated planning in executing go-to-market strategies. The conversation emphasizes the need for ongoing adjustments based on performance data, as marketing and sales operate at differe…
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In this episode, Jeff Serlin talks with Brian Kotlyar, VP of Marketing and Growth at Hightouch where they discuss their shared experiences working together at Intercom. The conversation focuses on the challenges of aligning marketing, sales, and operations teams to optimize the business "supply chain" for generating revenue. Brian emphasizes the ne…
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RevOps needs to Bring Solutions to the Problems rather then Responding to Problems
19:09
19:09
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19:09
In this episode, Jeff Serlin and guest Andy Mowat discuss the importance of balancing "running the business" tasks with "changing the business" projects. They explore how to properly identify, prioritize, and solve problems, rather than constantly responding to minor issues. They also stress the need for strategic communication and frameworks for p…
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Cutting through the Noise as the New Leader of RevOps
21:34
21:34
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21:34
In this episode, Andy Mowat shares his experiences managing revenue operations at four unicorns, including Upwork, Box, and Carta. He highlights the core responsibilities of RevOps: amplifying revenue, efficiency, and customer experience. Andy emphasizes the importance of prioritization, forcing trade-offs, and focusing on high-impact projects to s…
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Forecasting - More then Just Reading the News
29:36
29:36
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In this episode, Jennifer Brannigan, CRO of Korn Ferry, discusses the challenges and importance of sales forecasting, highlighting how many organizations spend too much time on forecast meetings without achieving meaningful outcomes. Forecast meetings should focus on providing actionable insights rather than just updates or team performance. The di…
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Sales Leadership Culture is your Sales Culture
23:46
23:46
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What is and how do you cultivate sales culture? Jennifer Brannigan, CRO of Korn Ferry, joins us again to share her experiences on building a strong revenue team culture. Creating a cohesive team-oriented culture in sales, despite its competitive nature, helps focus on collective wins. A strong leadership-driven culture is key to long-term success i…
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RevOps is the Guiding Compass of the GTM Motion
24:18
24:18
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This episode, Kareem Agha, CRO of Haus, talks about the importance and evolving role of RevOps within organizations, particularly early-stage companies. Kareem, drawing on his extensive background in software sales, highlights the crucial role RevOps plays in aligning sales, marketing and financial planning. He describes RevOps as a "guiding compas…
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