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The Vine Podcast

Madison Wetherill

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The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.
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Beyond Better is a podcast that explores a simple but profound idea: we all deserve to live lives that are not just better—but beyond better. I’m Stacy Ennis, an author, mom of two, and long-time location independent entrepreneur living in Portugal. Join me as I talk business, location independence, writing, travel, and so much more, all focused on building a life that is beyond better.
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In this episode, I’m joined by Madison Wetherill, the creative force behind Cook at Home Mom and a true champion of realistic, wholesome living. A former self-proclaimed picky eater turned food blogger and mom of three, Madison shares her transformation story—from hesitant eater to confident home cook—and how she’s now inspiring thousands of famili…
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In this episode: If you have ever felt stuck on the hamster wheel of content creation and struggled to grow your business, you're definitely not alone! Today Bjork Ostrom from Food Blogger Pro and Pinch of Yum joins me to talk about the transition we all face of going from maker to manager. He shares a delegation framework, how to identify which ta…
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This week I have an inspiring conversation with Kevin Hutchison, a newly published author and wonderful person I worked with in my author program, Nonfiction Book School. We talk about his unique path from pastor to marketing professional, with a journey from self-rejecting into self-love. Kevin was inspired to share his story through his upcoming …
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Writing a book as an entrepreneur isn't just about authorship—it's about amplifying your vision, expanding your reach, and building your business. In this episode, I walk you through my proven step-by-step system—used by 100+ successful authors—for writing a nonfiction book that aligns with your entrepreneurial goals. You'll learn: How to clarify y…
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Today’s a special day: Sun Shining on Morning Snow: A Memoir of Identity, Loss, and Living Boldly, the deeply moving memoir by Ingrid Hu Dahl, is officially live! What better way to celebrate this powerful milestone than by revisiting our beautiful conversation on the podcast? When I first met Ingrid, I knew we were meant to create something meanin…
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Most aspiring authors don’t struggle because they lack talent—they struggle because they’re making the same 3 avoidable mistakes. In this special introductory episode, I’m kicking off a brand-new format designed specifically for new and aspiring writers—whether you’re working on your first book or finally trying to finish one that’s been sitting in…
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What does it look like to build a life of true harmony, one where your wellness practices aren’t just another item on your to-do list, but an integrated part of how you show up in the world? This week, I’m joined by Erin Clifford, a National Certified Counselor, NBC-HWC, and author of Wellness Reimagined: A Holistic Approach to Health, Happiness, a…
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In this episode of Beyond Better, I introduce the Writing Superpower Quiz specially designed to uplift those of you writers who often focus on your weaknesses. This insightful quiz helps you identify your unique writing superpowers, while drawing on my expertise of working with over 100 books. You will learn about the four superpower types: Super V…
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In this episode: Have you ever looked back at your blogging journey and thought, "If only I knew then what I know now"? If you've been blogging for more than a year, you've probably had that exact moment of reflection. The food blogging industry has transformed dramatically over the past decade, and what worked five years ago might not be the best …
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This week’s episode highlights an insightful conversation I have with Lata Hamilton, a change leadership and confidence mentor based in Sydney, Australia. We talk about how she carved her own path for change—both professionally and personally—and the turning point that led her to leave a traditional career path to step into independent consulting. …
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In this week’s episode, I have a delightful conversation with Louise Brogan about how she helps people boost their online visibility through content marketing, specifically through LinkedIn. Louise walks us through how to build a sustainable presence using four key pillars of her LinkedIn strategy—especially valuable for busy entrepreneurs and thou…
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In today’s podcast episode, I give an update on my life in Portugal. When my family and I decided to move here, we understood that no place is perfect. There are trade-offs wherever you decide to land. It’s important to understand your personal hierarchy of needs—a crucial element when deciding to relocate. For instance, decide what your non-negoti…
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In this episode: If you've thought about creating digital products to diversify your revenue streams, you're going to love this week's episode. I'm chatting with Emily Baksa, a food copywriter and content strategist, about creating digital products that diversify your revenue and reconnect you with the creative joy of food blogging. She unpacks a t…
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In this week’s episode, I welcome sales expert and communication strategist Nikki Rausch to explore the art of selling with intention, clarity, and heart. With over 25 years of experience working with powerhouse organizations like NASA, HP, and the Gates Foundation, Nikki brings a wealth of knowledge to the table—along with a deep commitment to hel…
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In this episode of the podcast, I talk about accountability and following through on personal and professional goals, particularly when it comes to writing a book. I share how to increase your success in goal achievement by a massive 95%, and delve into the significance of calendaring and habit formation. I also walk through options to drive accoun…
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What can I say but: wow. I had a wonderful conversation with four fabulous authors last week on LinkedIn—and I’m sharing that conversation with you. Join authors Hady Méndez, Dr. Luissa Kiprono, Joel Pérez, and Kevin Hutchinson as they share about how their books are creating an impact in the world. This is a powerful listen for anyone who has ever…
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In this episode: Your personal brand is the only thing truly setting you apart from countless others in your niche. Yet so many food bloggers hide behind their websites, creating a disconnect between who they really are and what their audience experiences online. Today, I'm sharing how to stop hiding and start authentically aligning your website wi…
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In this week’s solo episode, I’m sharing a bit about my post-vacation work life and answering your questions about my book-writing program, Idea-to-Draft (ITD). From how it works to the investment to how much 1:1 time you’ll get with me, I break it all down so you understand the core elements of the program. It’s one of my shorter episodes to date …
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In this episode: Are you tired of chasing SEO trends and algorithm updates without seeing sustainable growth? As food bloggers, we often get caught up in technical SEO tweaks and site speed optimizations, but what if there's a more holistic approach that could lead to long-term success? In this insightful conversation with SEO expert Jeff Hawley, w…
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Disciplined habits are the cornerstone to my life. In this week’s solo replay episode, I explore how the mindset and habits I’ve honed and taught my clients and students for more than a decade lead to success. Specifically, I cover how to: Overcome obstacles to goal achievement, even if the challenges feel insurmountable Develop a mindset of self-b…
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In this episode: Have you ever made an emotional decision that impacted your food blog? It can be so easy to chase the next big thing for your business, but you could find yourself frustrated with the lack of results. In today's episode I'll share how you can shift away from emotion based decision making and focus on making data based decisions tha…
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This week on Beyond Better, I talk with client—and soon-to-be published author—Hady Méndez. I’ve had the honor of guiding Hady through my six-month program, Idea-to-Draft. As I’ve gotten to know her in the program, I knew I had to share her insights with you. In this episode, we talk about her personal story of freedom and empowerment. She shares a…
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In this solo episode, I discuss the transformative power of writing a book and how to accomplish your goal of becoming an author. Along with sharing my personal experience of how authorhood has affected my life, I show you how author status can unlock opportunities for personal and business growth. There are lots of programs out there that offer a …
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I love this week’s interview on Beyond Better with guest, Nina Sossamon-Pogue. We had a real, raw conversation about resilience and mental health, drawing from Nina’s remarkable journey through elite athletics, television news, and corporate leadership. After leaving home at age thirteen to train as a gymnast, she became a USA Gymnastics team membe…
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I love getting to talk shop with other publishing pros, and book proposal coach Richelle Fredson is one of my very favorite in the industry. In this episode of Beyond Better, we discuss how great books are formed at the intersection of strategy and creativity and explore the magic of the book-writing process. Pairing Richelle’s expertise in craftin…
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In today’s episode of Beyond Better, I’m joined by client Dr. Amanda Hanson, a leading voice in the world of psychology among women. Known as the Midlife Muse on social media, Dr. Hanson’s spiritual approach to aging has reached hundreds of millions of women worldwide. Many of us look at aging as something to fight against—something we don’t want t…
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One of the first questions people ask me when they learn I live in Portugal is whether I speak Portuguese. That’s why I’m thrilled to share my conversation on Beyond Better with Anita da Silva, a certified teacher with nineteen years of experience and founder of “Portuguese with Anita,” one of the biggest communities of Portuguese learners that boa…
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There have been a lot of changes happening in my beloved home country. And over the past weeks, I’ve had countless conversations with aspiring authors who are uncertain about the future and how their message, mission, and story fit into all that’s going on around them. In this solo episode, I share why now is the exact right time to lean in, and wh…
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In this episode: Is your Instagram strategy draining your creative energy? When today's guest, Kimberly Espinel realized almost all her content had become promotional, she took a bold step back - and discovered a better way forward. We're exploring what actually works on Instagram in 2025, from finding the right mix of content types to maintaining …
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Christina’s personal story is as powerful as her professional journey. She grew up as an outsider in Utah—one of the few Black, female, liberal individuals in a predominantly white, conservative, and Mormon environment. Experiencing firsthand how narratives about race, religion, and identity shape behavior and interactions, she realized how powerfu…
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In this episode: If you've been wondering whether AI could help or hurt your food blog, this episode will transform how you think about AI as a business tool. Join me for a great conversation with Hanelore Dumitrache as we dive into practical ways AI can streamline your workflow—from cutting blog post writing time by 75%, to uncovering hidden patte…
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In this episode of Beyond Better, I talk with client and published author (!) Arivee Vargas to explore her journey of professional reinvention. Arivee shares how she transitioned from a high-achieving legal career to a purpose-driven role as a coach, navigating an identity crisis along the way. We dive into the challenges of redefining success, unl…
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In this episode: What happens when you commit to posting Instagram Reels every day for 90 straight days? Today I’m chatting to a blogger who came up with the challenge to create and share daily recipe videos without batching content in advance. You’ll hear what she experienced instead of massive follower growth like you might expect! Whether you’re…
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This week on Beyond Better, I welcome Scott Osman and Jacquelyn Lane of 100 Coaches Agency, an organization cofounded with Marshall Goldsmith in 2016, designed to amplify the collective impact of the world’s most iconic leadership thinkers and executive coaches. This conversation was a pure delight. Scott and Jacquelyn share their company’s proprie…
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In this episode: Wondering if SEO still matters for food blogs in 2025? Despite what you might have heard, Google remains the largest source of traffic on the internet, and food blogs are still ranking prominently in search results. Today, I sit down with Carl Ross from Uku Digital for a discussion all about what's really working right now, from sm…
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In this episode: Are you wondering if Pinterest is still worth your time in 2025? Here's the truth - Pinterest isn't just another social media platform, it's a powerful search engine that can drive consistent traffic to your site for months or even years. In today's episode, I sit down for a really insightful conversation with Kate Ahl from Simple …
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Do you have an explorer’s spirit when it comes to personal growth? I love that framing—it elicits a sense of curiosity and discovery, two qualities embodied by this week’s guest on Beyond Better, author Seline Shenoy. In this conversation, we dive into the six core needs of The Nomadic Soul—the title of her book—and explore how visionaries like May…
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Have you ever wondered how best-selling authors and media icons write so many books? What is their process like? What marketing strategies do they use to get their book into readers’ hands? This week, I’m excited to welcome back Farnoosh Torabi, one of America’s leading personal finance authorities. In this candid discussion, she shares behind the …
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In this episode: If the past year has felt like a roller coaster in the blogging world, you are certainly not alone! It seems like every week there was a new threat to the industry and the stability of this career we love so much. With a new year it is a fresh start and the chance to navigate the waters a bit differently this year. In today's episo…
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Listen to a short and sweet message from me to you, sharing a holiday message and a sneak peek into the new year. I share a bit about what we’re working on for authors (so excited!) and what I’m looking forward to both in business and life here in Portugal. Show notes: FREE Live Webinar New Year, New Book: How to Finish Your Nonfiction Book in 2025…
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Along with supporting our team on all things words, and fixing all my typos in my newsletter every week, Kim is a masterful book editor and writer. In this episode, we discuss: Her journey in the field, including going back to university post-master’s in music to pursue editing and writing The types of editing needed for books (hint: there are four…
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This week’s guest is a dear friend of mine I connected with on a shared mission of entrepreneurship for social good. Vanita Badlani’s passion for vegetarianism and fashion led her to address a gap she found in the fashion industry—making high-quality products that were not only beautiful and vied for but were also cruelty-free and sustainable while…
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As a child, my dream was to have a career in books—a desire most writers share. This week’s guest on Beyond Better, Dwight Garner, gets to live that dream every day as a book critic for The New York Times. In this delightful conversation, we talk about Garner’s latest book, The Upstairs Delicatessen. This smart, thoughtful book about reading and ea…
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Many people have an unrealistic idea of self-care as bubble baths and expensive shopping sprees. These can be quick fixes, but they aren’t what truly nourishes us. My conversation with Amber Wardell explores what healthy self-care is all about, which includes confronting self-limiting behaviors and beliefs, challenging our inner demons, and pushing…
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Here’s part two answering your questions after my recent Katie Couric Media piece. In this episode, I answer a few more questions: What is the path to citizenship in Portugal? How did you end up in southern Portugal? ⁠⁠How did you decide where to move abroad? If you’ve ever considered moving abroad, don’t miss this week’s episode! Show notes: Katie…
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After my recent Katie Couric Media piece, I received so many questions about life in Portugal—wow! In this episode, I answer a few of the questions: What advice can you offer for the process of moving? What is the schooling like there? What’s the best tax structure as a small business owner? Tune in next week for part 2 on taxes, citizenship, and h…
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Bill Gates does a Think Week every year, and I do something similar: Dream Week. In this episode, I walk through my Dream Week plan and talk you through what I’m doing this year to dream and strategize for 2025. I also share some of the challenges I ran into with this year’s Dream Week, and my plans for later in the month, when I travel to London f…
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The moment I met this week’s guest, Ingrid Hu Dahl, I knew we’d create something beautiful together. She was working on a memoir about identity, loss, and living her truth, and needed a coach to walk the author journey with her. Spoiler: it was me. Her beautifully written book comes out next year. In this episode, we discuss her story growing up mi…
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In this episode of the podcast, I talk about accountability and following through on personal and professional goals, particularly when it comes to writing a book. I share a stat on how to increase your success in goal achievement by a massive 95%, and delve into the significance of calendaring and habit formation. I also walk through options to dr…
  continue reading
 
This week’s episode is a bit different than others I’ve published—and that’s exactly why I’m excited to share it with you. In it, I have a conversation with Mara Mureş, an artist traveler who left Portugal by bicycle in February 2024 and is currently in Pakistan. We talk about the logistics of traveling alone as a single female by bicycle, how she …
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