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The Vine Podcast

Madison Wetherill

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The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.
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In this episode: If you've thought about creating digital products to diversify your revenue streams, you're going to love this week's episode. I'm chatting with Emily Baksa, a food copywriter and content strategist, about creating digital products that diversify your revenue and reconnect you with the creative joy of food blogging. She unpacks a t…
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In this episode: Your personal brand is the only thing truly setting you apart from countless others in your niche. Yet so many food bloggers hide behind their websites, creating a disconnect between who they really are and what their audience experiences online. Today, I'm sharing how to stop hiding and start authentically aligning your website wi…
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In this episode: Are you tired of chasing SEO trends and algorithm updates without seeing sustainable growth? As food bloggers, we often get caught up in technical SEO tweaks and site speed optimizations, but what if there's a more holistic approach that could lead to long-term success? In this insightful conversation with SEO expert Jeff Hawley, w…
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In this episode: Have you ever made an emotional decision that impacted your food blog? It can be so easy to chase the next big thing for your business, but you could find yourself frustrated with the lack of results. In today's episode I'll share how you can shift away from emotion based decision making and focus on making data based decisions tha…
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In this episode: Is your Instagram strategy draining your creative energy? When today's guest, Kimberly Espinel realized almost all her content had become promotional, she took a bold step back - and discovered a better way forward. We're exploring what actually works on Instagram in 2025, from finding the right mix of content types to maintaining …
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In this episode: If you've been wondering whether AI could help or hurt your food blog, this episode will transform how you think about AI as a business tool. Join me for a great conversation with Hanelore Dumitrache as we dive into practical ways AI can streamline your workflow—from cutting blog post writing time by 75%, to uncovering hidden patte…
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In this episode: What happens when you commit to posting Instagram Reels every day for 90 straight days? Today I’m chatting to a blogger who came up with the challenge to create and share daily recipe videos without batching content in advance. You’ll hear what she experienced instead of massive follower growth like you might expect! Whether you’re…
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In this episode: Wondering if SEO still matters for food blogs in 2025? Despite what you might have heard, Google remains the largest source of traffic on the internet, and food blogs are still ranking prominently in search results. Today, I sit down with Carl Ross from Uku Digital for a discussion all about what's really working right now, from sm…
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In this episode: Are you wondering if Pinterest is still worth your time in 2025? Here's the truth - Pinterest isn't just another social media platform, it's a powerful search engine that can drive consistent traffic to your site for months or even years. In today's episode, I sit down for a really insightful conversation with Kate Ahl from Simple …
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In this episode: If the past year has felt like a roller coaster in the blogging world, you are certainly not alone! It seems like every week there was a new threat to the industry and the stability of this career we love so much. With a new year it is a fresh start and the chance to navigate the waters a bit differently this year. In today's episo…
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In this episode: Over the last two years we started offering a new way to redesign your website with us called Crafted. These are semi-custom websites that allow bloggers like you to get a one of a kind look without the hefty price tag of a custom website. But if you’ve ever wondered what exactly semi-custom means and whether it’s right for you, th…
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In this episode: Have you ever gone to a food blog and been super frustrated by the experience you had on their website? Creating a solid user experience is something I think we all want for our readers, but what do we need to do to make sure that happens? Today we’re diving into some best practices, both things to do and not to do for better user …
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In this episode: Are you a food blogger feeling stuck in the cycle of relying solely on ad revenue? You pour your heart into creating new recipes and improving your food photography, but your bank account may not be reflecting the hard work you put in. In today's episode, I’ll be sharing over 10 ways you can monetize your food blog outside of tradi…
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In this episode: Do you ever feel like there are not enough hours in the day to get everything you need to get done? Maybe you decide to hire an assistant, thinking that will solve all of your problems! But now you have a bigger problem. Now you have to give your assistants tasks and feedback and now you have more on your plate. If you have ever fo…
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In this episode: What is social proof? Essentially it’s the trust that a reader has in your blog or recipe because they’ve seen other people like it. Social proof is really important these days because of how much other social proof is out there already between Amazon reviews, restaurant reviews, etc. If you’ve been wondering the best way to showca…
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In this episode: If you want to be successful as a food blogger you cannot afford to blend in. Personal branding is the way that you can stand out as a food blogger and it’s incredibly important that you focus on that more than ever. In this episode you’ll hear why personal branding is an essential part of risk proofing your food blog. Key Points: …
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In this episode: If you feel like this year has flown by at record pace, you are not alone. This year feels especially chaotic with everything going on in both our industry and the world. After the mid-point in the year, checking in and adjusting your goals is a great way to get back on track and make the most of the remainder of the year. Whether …
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In this episode: Do you feel like you’re just treading water keeping up with your business over the summer? There can be multiple times throughout the year where it just all feels like too much. When those seasons come up, there are a few ways you can prioritize, set boundaries and ultimately feel on top of your workload despite the chaos of the se…
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In this episode: Let’s talk about categories! One of the conversations I always seem to have with my clients is around how to properly use categories to organize their blog. Listen along as we discuss the importance of categories, how many you should have, and what to do if you’ve never considered your categories before. In this episode: Categories…
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In this episode: If you have been blogging for a handful of years it's likely you have hundreds or thousands of blog posts in your archives. If you have ever wondered if you should delete old content or revise and update them, this process of deciding and taking action will help! In this episode: Review the traffic Research keywords Think about you…
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In this episode: Most creators have heard of E-E-A-T, but have you thought about how it could benefit your blog? Use these 3 tips to start using E-E-A-T to set you apart! In this episode: E-E-A-T prime real estate: your About Page Prove you are a real person Share your expertise and authority Connect With Madison Instagram | Website | Show Notes Wo…
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In this episode: In the very crowded sea that is Google results, it's so important to have a strategy to make your blog posts stand out. Today I cover five ways in which you can do this! In this episode: Styled Gutenberg blocks Recipe at a glance Design your recipe card to stand out Connect With Madison Instagram | Website | Show Notes Work with Gr…
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In this episode: No matter how long you have been running your blog, you're bound to have a lot of old content you want to improve. Performing a content audit on your blog posts can help you deep dive into all the content you have ever produced. Listen along to learn how gathering this crucial SEO data can give a better idea of where you want to ta…
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In this episode: As a food blogger, you want to continue to grow to reach more people with your blog. But have you ever considered if your blog is ready for growth? Listen in to hear the things you might not have considered that you can prepare for before your blog's growth feels out of control. In this episode: Being ready for comments & email inc…
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In this episode: Getting past the fear of selling The best digital product ideas for bloggers The mentality you need to adopt for success in digital products Connect With Madison Instagram | Website | Show Notes Connect With Jillian Instagram | Website | MiloTree Cart Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way …
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In this episode: Setting your goals Content and category audits Creating content Researching other sites Resources Mentioned in This Episode: The latest What's Working In Food Blogging tip! Submit yours now! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? L…
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In this episode: Financial To-Do's How to review your metrics Goal setting, planning or executing Resources Mentioned in This Episode: The latest What's Working In Food Blogging tip! Submit yours now! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? Learn mo…
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In this episode: Repurposing your content Using popular content for more ideas Turning your popular content into resources Resources Mentioned in This Episode: The latest What's Working In Food Blogging tip! Submit yours now! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to kno…
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In this episode: Why you should include descriptions and links to relevant content When to use subcategories and built-in taxonomy pages Why you should not use tags Our first What's Working in Food Blogging tip! Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! Learn more about ConvertKit! Connect with Madison Instagram …
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In this episode: Who are seasoned bloggers? What is different now vs 5 years ago in blogging How mindset impacts your blog growth How networking and community can support you Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in…
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In this episode: Why you need a planning block What to do during your planning block Related Episodes: Episode 140: Creating An Ideal Week Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Wa…
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In this episode: Reflecting back on the last year How I've shown up as the CEO of my blog in the last year How YOU can show up as the CEO of your food blog this year Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Se…
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In this episode: Always be looking ahead with your content Improve efficiency with task batching Reusing parts and pieces There is always a bottleneck Creating rhythms to stay on top of tasks Related Episodes: EP 180: What I Learned from Publishing 175 Blog Posts This Year Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today…
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In this episode: Spending time to reflect on this past year of your business Doing a review of your capacity & content calendary Setting up a system to plan out your blog posts Re-evaluating your marketing focus Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website |…
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In this episode: Why I decided to increase content published What I did to revamp my post strategy What I learned through the whole process Related episode: Episode 146: My Blog Growth Plan for 2023 Episode 147: How to Create More Content Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Ma…
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In this episode: Content creation and promotion How and why you should spend time on keyword research Setting up systems for the administrative and tech side of your blog Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 202…
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In this episode: The four things to focus on when reviving a stale blog How to check up on your blog's health The push to start publishing content The thing that can push your blog to the next level Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes W…
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In this episode: Ways that you can focus on building your brand Tips for focusing on building your email list How you can focus on creating excellent content (and updating it!) Related episode: Episode 39: All About Running Ads Episode 170: Thinking Beyond Ads: Ways to Diversify Revenue Resources Mentioned in This Episode: Subscribe to my E-Course …
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In this episode: A brief overview of my hiring process The key part of the hiring process How this element has impacted recent hires Related episode: Episode 147: How to Create More Content Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more …
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In this episode: Decide what your new product could be Ask your audience for feedback Set a deadline and create the product How to launch and promote your product Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more info!…
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Today we are talking about the essential team roles to boost your blog’s success and support you as your blog grows. From the roles that are going to support you as the CEO to the roles that help you to execute content, I go over the key players that you need to build a team for your food blog. In this episode: Tips for hiring and building a team B…
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There are over 6,000 food blogs using the same theme. That means that it is tough to stand out in this crowded world of food blogging. Not only that but our users have less and less attention and time spent on our websites. Keep listening if you want to know how you can make your website stand out from the crowd. In this episode: Add a custom patte…
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Quarter 4 is the busiest season for food bloggers as we juggle even more things than normal, with the holidays, creating content and juggling opportunities for our blogs. Sometimes we forget to think ahead to all of the possibilities of marketing that Q4 holds. So today I’m chatting about how to tackle your Q4 marketing plans. In this episode: Sust…
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If you want to retain new users to your website, it’s important to optimize your website for engagement. When readers stay on your website longer, they are more likely to actually read your content, understand your niche and take action. In this episode I’m sharing 7 ways to improve engagement on your website. In this episode: Return New Users Opti…
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It seems like the gold standard for a food blog is qualifying for an ad network. Of course, you want to monetize your hard work and continue generating revenue from your past content. But, there are many other ways to monetize a blog! Whether you are looking for ways to earn money before qualifying for ads or you are looking to diversify your incom…
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We all want to create content more effortlessly but sometimes writing your posts for your food blog can be the most draining part of the process. There are a few things you can do to make your writing process less intense and hopefully help you to write your blog posts faster! In this episode: Start with an Outline Reuse Parts of Content Isolate Yo…
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If you are looking to supercharge your productivity and get more done with less effort, this episode is for you! Task batching is the idea of doing similar tasks together to increase your efficiency. I'm sharing 3 tasks you can do in bulk as a food blogger to boost your blogging workflow. In this episode, I'll cover: Recipe Development and Testing …
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Does it ever feel like there just isn't enough time in the day to get all of the things done? As food bloggers, we wear lots of hats, but there are some ways to get more time in your day and maximize your results. Today I'm sharing three powerful time management tips to boost your productivity and create more time in your day. In this episode, I'll…
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Have you started your Q4 plan yet? I know it's only summer, but quarter 4 always sneaks up on us. In this episode, we'll chat about getting started on your Q4 plan and creating amazing content for the end of the year. It's never too early to start planning and preparing for the holiday season, so let's dive in! In this episode, I'll cover: Why You …
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It is always so exciting when you see a blog post that is increasing in ranking and starting to drive more traffic. Ever wondered how you could boost a post even further? Try these strategies to boost the rankings even higher! In this episode: How to Find the Posts Creative Ways to Boost A Post’s Rankings Creating a System to Repeat Connect with Ma…
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