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Beyond Technical SEO: Content Strategy for Food Bloggers with Jeff Hawley

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Manage episode 476027829 series 3304224
Content provided by Madison Wetherill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Madison Wetherill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode:

Are you tired of chasing SEO trends and algorithm updates without seeing sustainable growth? As food bloggers, we often get caught up in technical SEO tweaks and site speed optimizations, but what if there's a more holistic approach that could lead to long-term success?

In this insightful conversation with SEO expert Jeff Hawley, we explore why the most successful food bloggers are shifting from purely technical SEO tactics to a more comprehensive content strategy focused on building topical authority and creating a memorable brand. Let's dive into how this approach can transform your blog from just another recipe site to a trusted authority in your niche!

Key Points:

  • Why traditional SEO advice falls short for food bloggers
  • Building a long-term brand strategy (not just content)
  • The 75/25 Rule for Content Planning
  • Building topical authority through strategic content
  • Balancing new content vs. updating existing posts
  • Practical tools for implementing this approach
  • Moving Forward: A Balanced Approach to SEO

Related Episodes:

EP 154: 5 Ways to Boost Your SEO This Year

EP 207: SEO Still Matters in 2025 with Carl Ross

Related content:

The Crafted Website Experience

Sign up to get podcast updates sent directly to you!

Connect With Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2025:

  1. Design Services for Food Bloggers

  2. Our newest way to redesign your website! Learn more here.
  continue reading

213 episodes

Artwork
iconShare
 
Manage episode 476027829 series 3304224
Content provided by Madison Wetherill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Madison Wetherill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode:

Are you tired of chasing SEO trends and algorithm updates without seeing sustainable growth? As food bloggers, we often get caught up in technical SEO tweaks and site speed optimizations, but what if there's a more holistic approach that could lead to long-term success?

In this insightful conversation with SEO expert Jeff Hawley, we explore why the most successful food bloggers are shifting from purely technical SEO tactics to a more comprehensive content strategy focused on building topical authority and creating a memorable brand. Let's dive into how this approach can transform your blog from just another recipe site to a trusted authority in your niche!

Key Points:

  • Why traditional SEO advice falls short for food bloggers
  • Building a long-term brand strategy (not just content)
  • The 75/25 Rule for Content Planning
  • Building topical authority through strategic content
  • Balancing new content vs. updating existing posts
  • Practical tools for implementing this approach
  • Moving Forward: A Balanced Approach to SEO

Related Episodes:

EP 154: 5 Ways to Boost Your SEO This Year

EP 207: SEO Still Matters in 2025 with Carl Ross

Related content:

The Crafted Website Experience

Sign up to get podcast updates sent directly to you!

Connect With Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2025:

  1. Design Services for Food Bloggers

  2. Our newest way to redesign your website! Learn more here.
  continue reading

213 episodes

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