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From Food Blogger to CEO: How to Scale Your Blog Without Losing Yourself with Bjork Ostrom

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Manage episode 490535150 series 3304224
Content provided by Madison Wetherill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Madison Wetherill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode:

If you have ever felt stuck on the hamster wheel of content creation and struggled to grow your business, you're definitely not alone! Today Bjork Ostrom from Food Blogger Pro and Pinch of Yum joins me to talk about the transition we all face of going from maker to manager. He shares a delegation framework, how to identify which tasks to never outsource and his approach to getting 1% better every day.

Bjork is the chief tech consultant / business advisor / taste tester at Pinch of Yum, the food blog created by his wife, Lindsay. Day-to-day, you’ll mostly see him around Food Blogger Pro, the membership site and podcast they created to share what they've learned with other food bloggers. Bjork and Lindsay live in Minnesota with their daughters Solvi and Lena, and dog Sage. He can usually be found with a coffee in hand and is a terrible chef.

Key Points in this episode:

  • The Great Transition: From Maker to Manager
  • Starting your delegation journey
  • Advanced Delegation: The Art of Intentional Ignorance
  • The philosophy that changes everything
  • Practical tips for daily improvement

Related content:

The Crafted Website Experience

Sign up to get podcast updates sent directly to you!

Connect With Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2025:

  1. Design Services for Food Bloggers

  2. Our newest way to redesign your website! Learn more here.
  continue reading

215 episodes

Artwork
iconShare
 
Manage episode 490535150 series 3304224
Content provided by Madison Wetherill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Madison Wetherill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode:

If you have ever felt stuck on the hamster wheel of content creation and struggled to grow your business, you're definitely not alone! Today Bjork Ostrom from Food Blogger Pro and Pinch of Yum joins me to talk about the transition we all face of going from maker to manager. He shares a delegation framework, how to identify which tasks to never outsource and his approach to getting 1% better every day.

Bjork is the chief tech consultant / business advisor / taste tester at Pinch of Yum, the food blog created by his wife, Lindsay. Day-to-day, you’ll mostly see him around Food Blogger Pro, the membership site and podcast they created to share what they've learned with other food bloggers. Bjork and Lindsay live in Minnesota with their daughters Solvi and Lena, and dog Sage. He can usually be found with a coffee in hand and is a terrible chef.

Key Points in this episode:

  • The Great Transition: From Maker to Manager
  • Starting your delegation journey
  • Advanced Delegation: The Art of Intentional Ignorance
  • The philosophy that changes everything
  • Practical tips for daily improvement

Related content:

The Crafted Website Experience

Sign up to get podcast updates sent directly to you!

Connect With Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2025:

  1. Design Services for Food Bloggers

  2. Our newest way to redesign your website! Learn more here.
  continue reading

215 episodes

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