"Marketing Uncomplicate - It" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses ...
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A slow learner, one who just got by in high school and university, it took a long time to discover the most important rule……”The Numbers Never Lie”. After 5 years of advertising, I crossed over to Marketing, where accountability and experience resulted in amassing significant successes (including the introduction of a $100 million business in North America). It was the thrill of the chase and being hands-on, I enjoyed doing the doing and encouraging the people I worked with to tell me what t ...
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Money Plant talks to experts about navigating the stock market, savings advice, understanding concepts, jargons, rules and laws in simple, uncomplicated conversational language.
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Welcome to the Uncomplicated Designing Podcast!! This Podcast is hosted by Santhosh Shetty.Minimalist, Entrepreneur, Uncomplicated Designer and the Founder of Design Clans.I have been helping Entrepreneurs, Educators, Freelancers Create Better and Efficient Designs using Uncomplicated Designing. In this podcast you will learn about Branding, designing and marketing. All of it from my own experience as i go through my entrepreneurial journey.
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I am Polly Lavarello, an evergreen marketing expert, and welcome to Make More Money without Selling Your Soul. If you are a coach, consultant, or an online service provider, then this podcast is perfect for you. On this podcast, you can expect to learn how to make money in your business with sales AND look after your wellbeing at the same time. So sit back, get comfortable, and enjoy the show.
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Join the Libretto team as they expound and expostulate on trends and best practices in communications for mission-driven organizations. Libretto is a communications firm that helps organizations articulate what they do, believe, and hope to achieve. Our team of seasoned communications professionals brings curiosity, originality, and wide-ranging expertise to the business of words. Learn more about Libretto by visiting libretto-inc.com.
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🎙️ This Week’s Episode: Why Short-Term Rental Hosts Are Ditching Airbnb Tired of sky-high booking fees and platform rules that favor guests over hosts? In this episode, I sit down with Danaer and Carlos, co-founders of Direct BookMe, a community-first platform helping short-term rental hosts take back control of their business—and their profits. Bo…
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Uncomplicated & Unapologetic: Libby Langley on Business, Burnout, and Building a Life That Fits
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38:27This episode is such a good one if you’ve ever felt boxed in by traditional ideas of success. I sit down with business coach, author and host of the “Unstuck” podcast Libby Langley to talk about the side of business that doesn’t get shared enough - what it looks like to walk away from something that’s working on paper, but no longer works for you. …
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Cards on the Table: Why Decks Create Deeper Connection Than Books - with Leeza Robertson
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38:20
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38:20In this episode, I’m joined by Leeza Robertson - international best-selling author, intuitive mentor, and deck creation expert - to explore why decks might just be the new books for soul-led entrepreneurs. Leeza shares her journey from schoolteacher to publishing powerhouse, the spiritual and strategic power of creating decks, and why she believes …
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#55- You Don't Need Better Videos- You Need A Better Strategy
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58:07
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58:07🎙️ This Week’s Episode: Why B2B Video Marketing Is Broken—and How to Fix It B2B video isn’t working the way it should. In this episode, I sit down with Daniel Borba, founder of Spark Portal, to talk about how companies are burning budget on flashy videos that don’t perform—and what to do instead. Daniel breaks down: The Video-as-a-Service (VaaS) mo…
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From creative brief, to group brainstorm, to presentations to the client team and beyond, the Libretto team are experts when it comes to naming fundraising campaigns, initiatives, and organizations. In this episode, Ian, Madison, and Tiffany talk about the creative process of "Themestorming" and the joys and challenges this facet of our work presen…
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AI Meets Evergreen: Scaling Your Business the Cushy Way
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28:50This week, I’m giving you a behind-the-scenes look at how we’re using AI inside my business to support our evergreen systems. I’m talking candidly about what I love, what I don’t, and where I think AI is adding real value (and where it’s just noise). This isn’t a tech-heavy episode - but I am sharing how we’re using it practically and intentionally…
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#54- Red & Blue Consumers: What Their Worldview Means for Your Brand
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1:03:11
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1:03:11Podcast Summary: The Worldview Brief — Why Marketing Needs a Political Lens (Without the Politics) In this episode, Sacha Awwa sits down with Chris Peterson, co-founder of LifeMind and author of Red and Blue Customers, to unpack one of the most overlooked dimensions in marketing today: worldview. A former agency leader and lifelong consumer insight…
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Summer-Proofing for Six-Figure CEOs: How to Step Back Without Revenue Dipping
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32:36In this juicy episode, I’m sharing exactly how six-figure CEOs can take a real summer break without revenue taking a hit. Whether you're already scaling or still on your way there, this is packed with gold on creating the systems, communication strategies, and evergreen funnels that make true time-off possible. I even spill on a past holiday fail t…
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#53- The Community Code: Loyalty, Data & the Future of Connection
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56:57
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56:57Podcast Summary: The Community Code — Building Brand Loyalty Beyond the Transaction In this episode, Sacha Awwa dives deep with Michael Puhala, Chief Community Evangelist at Khoros, a trailblazer in the digital community space. With over a decade at the forefront of online community innovation, Michael has helped some of the world’s top brands—like…
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Summer-Proof Your Business: What to Do When You're Earning Under 5K
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22:58If you’re bringing in under 5k a month and the thought of summer slows sends you into a spin, this episode is for you. I’m breaking down four practical ways to summer-proof your business - without panic posting, hiding in the kitchen during BBQs, or burning yourself out in the name of “momentum.” From expense audits to smarter support and what I ca…
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Podcast Summary: Cracking the Meta Code — Scaling Ads with Strategy, Not Just Spend In this episode, Sacha Awwa sits down with Manel Gomez, a Meta ad specialist managing $300K–$500K/month in spend for e-commerce brands across the U.S. and Europe. With over $25M in profitable ad spend under his belt and regular appearances at Meta HQ, Manel breaks d…
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No More Playing Small: Money Mindset with Lynsey Grace
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26:20
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26:20You can have the best strategy in the world - but if your nervous system and money beliefs aren’t on board, you’ll keep hitting invisible ceilings. In this episode, I’m joined by mindset coach Lynsey Grace to talk about money blocks, self-sabotage, and the sneaky subconscious patterns that stop even the most ambitious women from growing their incom…
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#51- Behind the Chair: From Roots to Growth
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42:01Podcast Summary: Building Culture, Systems & Legacy with Justin Gold In this episode, Sacha Awwa sits down with Justin Gold—founder and CEO of multiple award-winning businesses in the beauty industry, including the renowned salon The Changing Room. A second-generation entrepreneur with over 15 years of experience, Justin shares his journey from bre…
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In this episode, I’m sharing the five simplest (and most overlooked) profit levers you can pull in your business to make more money - fast. No massive launches, no reinventing your brand, and definitely no burning it all down. Just smart, strategic tweaks to what you’re already doing. Think: better conversions, higher prices, more sales from existi…
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Pay The Bills with your Creative Skills with Natali Simmonds
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43:14
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43:14What does it really take to turn creative passion into a sustainable, well-paid career? In this episode, I sit down with my long-time friend and multi-genre author Natali Simmonds - whose books have racked up TV deals, international publishing rights, and a serious cult following. Natali Simmonds is a multi-genre fiction author and storytelling bra…
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#50- Why Multicultural Marketing Isn’t Optional Anymore
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55:19
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55:19Podcast Summary: Cultural Branding, DEI, and Creative Authenticity with Bre Fernandez In this episode, Sacha Awwa sits down with Bre Fernandez—an award-winning Associate Creative Director, professor of advertising at the University of Miami and Miami Ad School, and rising local comedian. Known for her bold creative voice and deep cultural fluency, …
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Branding Your Brain: Why Your Process is the Product
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23:11What do the most memorable entrepreneurs, bestselling authors, and sought-after podcast guests all have in common? They’ve branded their process. In this episode, I’m breaking down why your unique way of thinking, creating, and solving problems is your biggest business asset - and how turning it into a recognisable framework can skyrocket your auth…
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#49- Owning the Spotlight: Conversations in Podcasting and PR
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48:01
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48:01Podcast Summary: Building Thought Leadership with Zachary Bernard, Founder of We Feature You In this episode, Sacha Awwa welcomes Zachary Bernard, a 21-year-old entrepreneur and the founder of We Feature You, a public relations firm helping clients become recognized thought leaders through strategic media placements. Based in Dieppe, New Brunswick,…
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The Hustle Hangover: Curing Productivity Culture with Sophie Cliff
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37:00
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37:00Let’s be honest - most productivity advice wasn’t written with women in mind. In this episode, I’m joined by Sophie Cliff, aka The Joyful Coach, to talk about why the usual “do more, wake up earlier, hustle harder” advice just doesn’t work for everyone - and what to do instead. Sophie is a coach, author and positive psychology practitioner who has …
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#48- Influence Is an Art: Behind the Evolution of a $3B Industry
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44:15Podcast Summary: The Evolution of Influencer Marketing with Paula Bruno, CEO of Intuition Media Group In this episode, Paula Bruno, CEO and founder of Intuition Media Group, joins the show to unpack the ever-evolving world of influencer marketing. With over 15 years of experience in the space, Paula has been at the forefront since its early days—he…
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The Silent Killer in Your Messaging (It’s Not What You Think)
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22:52
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22:52What if the reason your business isn’t growing has nothing to do with your offer, your audience, or even your pricing - but everything to do with how you’re showing up in your messaging? In this episode, I’m breaking down the biggest messaging mistake I see entrepreneurs make - and how it quietly kills sales, client trust, and business growth. I’ll…
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#47- Rooted – Honoring heritage while evolving personally
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46:02
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46:02Podcast Summary: Exploring Transformation with Ragnhild G. Isdahl, Founder of The New Viking In this episode, Ragnhild G. Isdahl, founder of The New Viking, joins the show to share her journey of transformation—from a corporate marketing career to a path of holistic healing, retreats, and online courses. Born in Norway and raised across multiple co…
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Email Gold: How to Create a Profitable Email Strategy with Eman Ismail
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47:35
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47:35Email isn’t dead - It’s one of the most profitable marketing tools you have. In this episode, I sit down with Eman Ismail. Eman is the person to call when you want to make money from your emails. As the founder and Head Email Strategist at Eman Copy Co. Eman and her small team help you take your email list from “has potential” to highly profitable.…
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#46- Turning Experience into Impact: The Road to Meaningful Innovation
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45:01In this episode, Omar Alvarez, founder of Kinnect, joins the show to discuss how his platform is redefining relationships by helping people preserve their most meaningful moments. As a first-generation Puerto Rican and Guatemalan entrepreneur, Omar brings a wealth of marketing and growth experience from major brands like Nike, Levi’s, and Hims & He…
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Stop Overcomplicating It! The Simple Evergreen Funnel That Actually Works
19:27
19:27
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19:27Entrepreneurs love to make things harder than they need to be—tweaking, overthinking, and adding unnecessary steps to something that could be simple. In this episode, I’m breaking down the one evergreen funnel that actually works, helping you create daily sales without stress, burnout, or constant launching. I’ll walk you through why simplicity sca…
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#45- Video Velocity – The Speed & Power of Video Marketing
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37:29
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37:29Jake Prieur, co-founder of VideoScale, joins the show to discuss how his unlimited video editing service is transforming content creation for businesses and creators. With a flat monthly fee model, VideoScale is making professional video editing accessible and affordable while addressing common pain points in the industry. Key Topics Discussed: 1. …
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From a change in leadership to the start of a major fundraising initiative, moments of transition represent opportunities for organizations to evaluate and refine their messaging. For this reason, Libretto is often called in to consult at these inflection points. In this episode, Nancy and Connor discuss three projects that demonstrate how taking t…
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Grow Your Business The Creative Way with Annie Ridout
48:45
48:45
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48:45In this episode, I chat with the incredible Annie Ridout - author, journalist, viral poet, and creative entrepreneur. Annie shares her inspiring journey from unpaid local newspaper gigs to becoming a Sunday Times bestselling ghostwriter and building a thriving online business. She has been a freelance journalist for over 15 years and is the author …
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#44- The Science & Strategy Behind Smart Marketing
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57:19
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57:19Rebecca Shaddix, a seasoned marketer and go-to-market strategist, joins the show to share her expertise in driving revenue growth across industries like education, healthcare, and SaaS. As a Forbes contributor and thought leader, Rebecca brings a unique blend of data-driven marketing, empathetic leadership, and a keen understanding of the evolving …
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Why Am I Not Seeing Results Yet In My Coaching Business?
23:39
23:39
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23:39What do you do when your business isn’t delivering the results you expected? In this episode, I get real about those “wobble” moments every entrepreneur faces. This isn’t a strategy talk - it’s about who you need to be when things feel hard, so those doubts don’t derail your success. I share the mindset shifts that kept me going after a tough year …
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#43- Beyond the Logo: Brand Alignment Uncovered
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1:13:27
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1:13:27Unlocking Brand Alignment with Brandon Coleman Jr. Brandon Coleman Jr. joins the podcast to share his five decades of experience in brand alignment, marketing strategy, and business growth. As a renowned advisor, author, and entrepreneur, Brandon has helped countless businesses unlock their full potential by ensuring their brand perception matches …
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Property & Prosperity: Building Wealth for Purpose-Driven Entrepreneurs with the Honest Property Sisters
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32:39
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32:39What if financial security wasn’t just about making money, but about making your money work for you? In this week’s episode, I sit down with Ruth and Becky, the Honest Property Sisters, to break down how freelancers, solopreneurs, and small business owners can build wealth through property investing—without burning out or overcomplicating the proce…
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#42- Deaf, Not Silent: A Vision for Deaf Accessibility
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58:06
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58:06Firas Al Mubayad joins the podcast to share his powerful journey as a deaf advocate, educator, and entrepreneur. From growing up in Kuwait and moving to the UK for better education to founding AMB Deaf Accessibility, Firas has dedicated his life to bridging the gap between the hearing and deaf communities. His work empowers individuals and organiza…
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Knowing What to Focus On: How to Map Out Clear, Actionable Quarterly Goals for Your Business in 2025
20:35
20:35
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20:35Feeling overwhelmed by all the advice out there about growing your business? In this episode, I break down the only three numbers you need to focus on to scale with clarity—your revenue goal, your sales targets, and the number of leads required to hit them. No more distractions, no more second-guessing—just a clear, simple action plan tailored to y…
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#41- Unmasking Ad Fraud: How to Stop Wasting Your Marketing Budget
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56:09
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56:09Rich Kahn, Co-Founder and CEO of Anura, joins the podcast to share his journey from a high school tech enthusiast to a leading expert in digital ad fraud detection. With decades of experience in digital marketing, Rich has built and sold multiple companies, including an Inc. 5000 business, and was honored with the Ernst & Young Entrepreneur of the …
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Restricting the content of best-of lists to things produced or released during a single year is, in many ways, fairly arbitrary. Books, movies, or TV shows don't cease to be relevant as soon as the calendar changes. So we got together to talk about some of the things we particularly enjoyed in 2024. Here's hoping they bring you joy, make you think,…
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Breaking into Corporate Coaching with Kirsty Raynor
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29:20
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29:20Have you ever considered adding corporate work to your business model? In this episode, I sit down with transformational coach and meditation instructor, Kirsty Raynor to explore how service-based business owners—whether in coaching, wellness, or beyond—can break into the corporate world. From crafting the perfect pitch to leveraging LinkedIn for v…
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#40- Thrive Sync: Women, Wellness, and AI
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46:01
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46:01Zara Hajihashemi, AI Engineer and Founder of Cybele Health, joins the podcast to share her journey from Apple tech lead to femtech entrepreneur, driven by a mission to revolutionize women's health with AI-driven insights. With a PhD in machine learning, Zara spent six years at Apple leading cross-functional AI projects before founding Cybele Health…
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Think Like a Leader: 3 Powerful Mindset Shifts for Big Results
18:50
18:50
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18:50Have you ever felt like your mindset is holding you back from reaching your goals? In this episode, I unpack three powerful mindset shifts to help you stay on track, even when things get tough. From understanding the trade-offs of saying yes to something new, to embracing success as a habit rather than a moment, these shifts are the key to breaking…
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#39- The Secrets to Marketing Agility and Business Growth
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48:11
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48:11Amy Winner, Co-founder of Wheels Up Collective, joins the podcast to share how she has transformed the traditional agency model through innovative thinking and adaptable leadership. With 25 years of experience turning market uncertainty into growth opportunities, Amy shares how she built a thriving agency during the pandemic that now serves as a be…
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Are You Ready to Outsource Ads? With Kwadwo Sampany-Kessie
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41:39
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41:39What makes Facebook and Instagram ads work for online businesses in 2025? In this episode, I’m joined by Kwadwo Sampany-Kessie to demystify ad success for coaches and course creators. We dive into the art of ad testing, why quality leads trump low-cost ones, and how to tell if your offer is ready for ads. Kwadwo also shares his Olympic Gold Medal t…
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#38- Executive Edge: Redefining Leadership Support
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32:06
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32:06I sit down with Mackenzie Doheny, Founder and CEO of Antares, to explore her remarkable 24-year journey supporting C-suite executives at the highest level. Mackenzie’s career spans the nonprofit, private, and public sectors, where she has partnered with top executives, presidents, and founders. Her work has redefined the role of executive assistant…
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2024 was the year of refinement—and a game changer for my business and clients. In this episode, I’m getting personal about the wins, lessons, and challenges that shaped my year. From shutting down my agency and elevating my branding to creating offers that truly resonate, I’ll share how leaning into refinement has set the stage for bigger things i…
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#37- From Aerospace to Everyday Healing: Discover the Vibe
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53:13
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53:13I sit down with Mark Fox, a true Renaissance man—entrepreneur, scientist, and former Space Shuttle Chief Engineer—to explore his journey from aerospace engineering to wellness innovation. Mark’s latest creation, Vibe, is a revolutionary pulse electromagnetic field (PEMF) device designed to provide natural relief for over 100 ailments in both humans…
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From Stage Fright to Spotlight: Florence Andrews on Visibility for Business Owners
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30:43This episode is all about stepping into the spotlight with Florence Andrews, a Hollywood actress and visibility strategist who knows how to turn fear into power. We talk about everything from leveraging adrenaline for impactful performances to ditching the pressure to be perfect. Florence shares how her acting career taught her to embrace vulnerabi…
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Inside the Pitch: Gloria Chou Demystifies PR
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23:30In this episode, I’m joined by award-winning PR strategist and host of the top-rated Small Business PR Podcast, Gloria Chou, who’s here to shake up everything you thought you knew about getting media coverage. Forget pay-to-play tactics or needing industry connections—Gloria breaks down her CPR pitching method so you can confidently land features i…
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Ever feel like you’re posting endlessly but still waiting for those sales to roll in? In this episode, I break down exactly what you want to be doing daily to bring in clients without overcomplicating things. From building stronger relationships through warm outreach to making clear, confident invitations in your content, I’ll share simple strategi…
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#36- Game Changers: Building Communities Through Passion and Purpose
41:08
41:08
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41:08I sit down with Scott London, a seasoned entrepreneur, angel investor, and founder of iconic ventures like Aspen Apparel, Zoo York, BP Clothing (Baby Phat), and president of Wu-Wear, to explore his journey and insights into brand building, community development, and the rise of paddle as a sport and lifestyle. With over three decades of experience …
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Episode 6: Uncomplicating the Complicated
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33:46From poring over pages of interview notes to find the best ideas that will distinguish our clients to wrangling schedules across timezones, the Libretto team has to unravel plenty of thorny challenges on a daily basis. In this episode, Tiffany and Connor reflect on turning challenges into puzzles and drawing on our intellectual curiosity to keep th…
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Burnout is far more than just feeling tired, and in this episode, I’m joined by mind, body, and breath coach Nikki St. Paul to explore what it really looks like and how to prevent it. Nikki shares practical tools like breathwork, somatic techniques, and redefining rest to support your nervous system and your success. We talk about the subtle signs …
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