Best Omniscient Digital Podcasts (2025)

1
A Million Tiny Whispers: The Psychology of AI Discovery & Digital PR with Logan Freedman 1:13:11

13d ago1:13:11

1:13:11

In this episode of The Long Game Podcast, Alex Burkett interviews Logan Freeman, Global Head of SEO at ManyChat. Together they explore the evolving landscape of SEO in the AI era, particularly the rise of GEO (Generative Engine Optimization) and how it’s changing everything from keyword strategy to attribution modeling. Logan shares tactical approa…

1
Kitchen Side: Can vs Should in Automation 54:37

20d ago54:37

54:37

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team reflects on one key question: “What should we automate?” The discussion unfolds into a broader examination of agency culture, strategic thinking, and the nuanced costs of automation. They share personal experiments—from HARO email parsing to multi-agent PR systems—an…

1
96% More Traffic & 2x Deals With Programmatic SEO: Usman @ Omniscient Digital 53:18

1M ago53:18

53:18

With programmatic SEO you can create 100s of pages at once. When I started my career, I saw companies like Zapier, Canva and AirBnB see great success with this, so I dreamt of implementing this. But when I tried learning, I only got vague information like: Find keywords that scale (eg: "Hire fitness influencers in Dubai", "Top beauty creators with …

1
2x engagement, 7x RSVPs, With Monetization: Harsh @ SaaStock 45:58

1M ago45:58

45:58

2x engagement. 7x meetup turnout. All from simply asking people to pay! Most people worry that monetizing a community will kill engagement. Harsh proved the opposite. He added a small membership fee, and in just 2 weeks: Engagement doubled Webinar attendance spiked IRL meetups jumped from 20 people to 150+ All because people actually had skin in th…

1
Kitchen Side: Boots, Bots & Brand Gravity 53:22

2M ago53:22

53:22

In this Kitchen Side episode of The Long Game Podcast, Alex Birkett and David Ly Khim reflect on the parallels between craftsmanship in daily life and high-quality marketing in the age of AI. They critique the growing dominance of low-effort, mass-generated content and advocate for a return to thoughtful creation—whether that’s cooking a meal, writ…

1
$280K in Revenue by Marketing to a Forgotten Audience: Andy @ Dragon360 52:53

2M ago52:53

52:53

A lot of marketers chase shiny new personas. Very few ask: “Who are we overlooking?” Turns out these “forgotten audiences” convert like crazy. I spoke with Andy Groller, CEO of Dragon360, about how his team helped Snagit generate $280K in revenue in just 4 months, by going all in on a segment that hadn’t been marketed to in years: technical writers…

1
$100M in Pipeline With "Piggyback" Partnership: David Ly @ Iveda 49:53

2M ago49:53

49:53

How do you build $100M in pipeline without a massive sales team? David Ly from Iveda had the best answer: Partner with someone who already has one. After 20+ years of building cloud video and AI platforms, here’s what he figured out: Big companies tend to move slow. Which means, if it takes them 9 months to build something, David and his team can d…

1
Scrappy to Strategic: Erik Episcopo on Building SEO Systems, Navigating AI Shifts, and a Growth Mindset 55:48

3M ago55:48

55:48

In this episode of The Long Game Podcast, David Khim interviews Erik Episcopo, SEO Manager at Wiz, one of the fastest-growing cloud security companies (recently acquired by Google). Erik shares his unconventional career path, from answering a Craigslist ad while in Taiwan to building high-scale SEO programs at CrowdStrike and Wiz. They discuss what…

1
Kitchen Side: From Traffic to Influence - Marketing in the Age of AI (and AI Mode) 54:26

3M ago54:26

54:26

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team dives into Google's new “AI Mode” for search and the broader implications of generative AI across content marketing and SEO. They explore the shift toward conversational, zero-click search experiences, the erosion of attribution data, and how marketers need to adapt …

1
Navigating the AI Hype: The Opportunity for Marketers, Optimizing for LLMs, Specific Use Cases, and Making AI More Accessible 1:12:36

3M ago1:12:36

1:12:36

In this episode of The Long Game Podcast, David Khim interviews Britney Muller—SEO scientist, AI educator, and former Hugging Face marketing lead—about the practical side of AI in marketing. Britney shares how her obsession with machine learning began in 2014 and how it evolved into creating her course Actionable AI for Marketers. They discuss the …

1
300% Pipeline Growth Through Partnerships: Jason @ Knak 44:31

3M ago44:31

44:31

At Spear Growth, we once built a massive partner program. Around 40 odd companies from SaaS tools, VCs, agencies with complementary services - everyone you could think of was technically our “partner.” Now how many leads did that generate? Zero. Looking back, it’s obvious: we were chasing quantity over actual traction. Which is why Jason’s take on …

1
$100K in Pipeline, 1 Event, "Wanted" Posters: Tara @ Chili Piper 37:36

4M ago37:36

37:36

"We put bounties on our prospects…and generated $100K” 🤠 Tara just shared the most creative event marketing I've seen. The challenge: Make a $40K booth sponsorship actually worth it. Their solution? Create literal "WANTED" posters of 20 target prospects. The offer: "Bring this person to our booth and you BOTH get a prize" The results were shockingl…

1
Kitchen Side: Generative Engine Optimization 59:38

4M ago59:38

59:38

Key Takeaways What Is GEO?: Generative engine optimization refers to tailoring your content for AI-powered answer engines like ChatGPT and Claude—not just traditional search engines. From Keywords to Context: Search is shifting from keyword-based queries to conversational inputs and contextual, semantic understanding. Brand Mentions as the New Back…

1
Kitchen Side: Spryng Reflections, Connection, Community, and Soul 48:17

4M ago48:17

48:17

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team reflects on their experiences at SPRYNG, a standout B2B marketing conference in Austin. The conversation blends AI experimentation, prompt engineering, and the future of creativity with philosophical reflections on human connection, authenticity, and the soul of mark…

1
8000 Leads At Just $5 Each: Ryan @ Scalable.Co 51:26

5M ago51:26

51:26

8000 leads at just $5 each? Yep! This YouTube strategy from Ryan Deiss is something you just cannot miss. I mean seriously, look at these results: 🔷 Generated 8000+ high-quality leads 🔷 Reduced cost per lead by 70% 🔷 Grew YouTube subscribers from 3K to 20K 🔷 Shortened sales cycle from 355 to under 250 days How did he do it? With one 81-minute pilla…

1
Person-Based Marketing, MQLs, Ice Baths, and GTM Alignment with Alice Wyatt 1:49:00

5M ago1:49:00

1:49:00

In this episode of The Long Game Podcast, Alex Birkett interviews Alice Wyatt, a B2B fintech marketing leader with experience at Codat, Bloomreach, and Adyen. Alice shares how her personal journey of building community and maintaining sanity in a fast-paced city like New York connects with her marketing philosophy: agile, people-first, and impact-d…

1
Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns 1:25:46

5M ago1:25:46

1:25:46

In this episode of The Long Game Podcast, Alex Birkett sits down with Molly St. Louis, an award-winning multimedia marketer with experience in PR, content, and video strategy. Molly shares her journey from theater and journalism to leading marketing at high-growth startups, explaining how storytelling, creativity, and entertainment principles can e…

1
Kitchen Side: Live in New York! - Part 2 1:24:18

5M ago1:24:18

1:24:18

In this Kitchen Side episode of The Long Game Podcast, Alex, David, and Allie continue their in-person discussion in New York City, diving into marketing trends, proprietary data, and the role of differentiation in an AI-dominated landscape. They examine the shifting value of MQLs, how AI is automating SEO and marketing tasks, and why trust and cre…

1
Live in New York! - Part 1 1:10:53

6M ago1:10:53

1:10:53

In this Kitchen Side episode of The Long Game Podcast, Alex, David, and Allie record their first in-person conversation in New York City. The episode revolves around insights gathered from dozens of marketing leaders, discussing SEO traffic declines, AI’s real impact on marketing, attribution challenges, and the balance between brand and demand gen…

1
The Behavioral Science Episode with Erik Johnson 1:08:14

6M ago1:08:14

1:08:14

In this episode of The Long Game Podcast, Alex Birkett speaks with Erik Johnson, an applied behavioral scientist and founder of Behavioral Strategies. Erik shares insights on human decision-making, habit formation, and the psychological forces influencing our actions. The conversation covers the intention-action gap, AI’s impact on attention and pr…

1
The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot 51:23

6M ago51:23

51:23

I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!) Here's a quick snapshot. LinkedIn Ads Spend: $57K Timeline: 3 months Result: $655K pip…

1
$4M Pipeline From Just LinkedIn Organic: Niall @ noticed. 41:24

6M ago41:24

41:24

I'm genuinely excited about this one because Niall just shared something brilliantly simple (you know I love it when the simple stuff wins!) Here's what's awesome: Generated £4M+ pipeline revenue Pure organic LinkedIn content Campaign-based approach No fancy tools, no paid promotion The best part? This isn't just for the big players. Niall's proven…

1
Kitchen Side: Boots on the Ground and the Power of Vocabulary and Depth 1:00:41

6M ago1:00:41

1:00:41

In this Kitchen Side episode of The Long Game Podcast, Alex Birkett and the team discuss the evolving landscape of content creation, AI-powered tools, and the importance of structured thinking. They dive into how automation is making some SEO and marketing tasks easier while increasing the need for differentiation. The conversation covers how marke…

1
Startup Pricing, LLMs, Return of Quality, and Multimedia SEO with Aashish Krishna Kumar (Zuora) 56:20

7M ago56:20

56:20

In this episode of The Long Game Podcast, Alex Birkett speaks with Aashish Krishna Kumar, Director of Go-To-Market at Zuora, about startup pricing strategies, AI-driven changes in SEO, and the increasing importance of high-quality content. Aashish explains why early-stage startups should prioritize survival over pricing optimization and why pricing…

1
Content as Product, Mediocre SEO, and Optimism for the Future with Mark Lindquist 1:06:34

7M ago1:06:34

1:06:34

In this Kitchen Side episode of The Long Game Podcast, Alex, Allie, and David are joined by Mark Lindquist to discuss the transformation of SEO and content marketing. They delve into the decline of traffic-based metrics, the rise of user-first strategies, and how AI-driven changes are forcing marketers to rethink content creation. Mark emphasizes t…

1
Sean Ellis on the Evolution of Growth, PMF, and Testing in the AI Era 1:04:40

7M ago1:04:40

1:04:40

In this episode of The Long Game Podcast, Alex Birkett speaks with Sean Ellis, the creator of the term "growth hacking" and a pioneer in startup growth strategies. Sean shares his insights on product-market fit, the fundamentals of sustainable growth, and how AI is reshaping the startup landscape. From his groundbreaking work at Dropbox and Eventbr…

1
Alex Talks to Startup Founders About SEO (Founders Common) 49:27

7M ago49:27

49:27

In this special Fireside Chat edition of The Long Game Podcast, Alex Birkett shares insights about building SEO strategies for startups with the Founders Common community. He discusses foundational steps, the evolution of SEO in the era of AI, and innovative approaches like product-led SEO and programmatic strategies. Alex emphasizes the importance…

1
Omnichannel Advertising, Attribution, and Unifying Brand & Performance with Katie Arena 54:08

8M ago54:08

54:08

In this episode of The Long Game, Alex Birkett talks with Katie Arena, the global marketing and communications leader at Clinch, an omni-channel advertising platform. Katie explains the differences between multi-channel and omni-channel advertising, emphasizing the importance of streamlining ad campaigns, personalizing creative content, and analyzi…

1
2x G2 Reviews, 5x Faster, Using AI: Ryan @ Laudable 52:42

8M ago52:42

52:42

What if getting customer reviews was actually easy? As easy as using real customer quotes from their own call recordings. That’s what Laudable did for their client. Instead of begging for reviews, they started saying: "Hey, remember when you mentioned THIS in our last call? Mind sharing a quick G2 review?" The numbers: Got 1000+ customer stories in…

1
Kitchen Side: SEO Burpees, Death of Vanity Traffic, and NSM 58:10

8M ago58:10

58:10

In this episode of The Long Game Podcast, Alex Birkett and the team discuss critical shifts in SEO and content marketing strategy. They emphasize the importance of moving beyond vanity metrics like traffic and focusing on meaningful business outcomes. Key topics include the concept of North Star KPIs, the dangers of the "traffic trap," and the impo…

1
Chris Walker on the CMO's Dilemma, Attribution, and Modern GTM Strategy 50:42

9M ago50:42

50:42

In this insightful episode of The Long Game Podcast, Alex Birkett speaks with Chris Walker, CEO of Passetto and host of the B2B Revenue Vitals podcast. Chris shares his bold perspectives on the evolution of B2B marketing, highlighting the need for customer-centric strategies and challenging conventional practices like attribution modeling and deman…

1
Kitchen Side: ChatGPT Search, EOY Planning, and Productivity Systems 55:37

9M ago55:37

55:37

In this lively episode of The Long Game Podcast, Alex, Allie, and David explore a range of topics, including the evolving capabilities of ChatGPT search and its implications for SEO. They share insights on building and leveraging custom GPTs for personalized workflows and content creation. The conversation also covers year-end planning, productivit…

1
70%+ Sales Close Rates, Using Best Practices & A Secret: Ishaan @ Spear Growth 44:29

9M ago44:29

44:29

Things got weird today... I ended up being the guest on my own podcast 😅 And for good reason. See, we hit a number that sounds made up: 70% close rate. Industry-standard? 15%. (Yes, it got so high, that we will now lower it 👀) The truth? We didn't just perfect the sales process... We built a positioning so strong, customers want to buy before we se…

1
Kitchen Side: The Operations Episode with Gray MacKenzie (ZenPilot) 57:35

9M ago57:35

57:35

In this Kitchen Side episode of The Long Game Podcast, Alex, Allie, and David dive into the intricacies of agency operations with guest Gray MacKenzie, CEO of ZenPilot. The conversation explores how agencies can build scalable systems while balancing efficiency and innovation. Gray shares strategies for defining processes, the importance of integra…

1
8 Figure Pipeline, With Network Arbitrage: Garret @ Influent 43:14

9M ago43:14

43:14

Ever tried ethically hijacking LinkedIn networks? No? You're not alone. In my latest episode with Garret, we're diving into a strategy that no one really talks about: Network Arbitrage. You don't really have to build your audience from scratch. Instead, identify thought leaders who already have your ideal customers... Create content that their audi…

1
Why Human Expertise Matters More Than Ever in Content with Katie Kelly 52:12

9M ago52:12

52:12

In this episode of The Long Game Podcast, Alex Birkett interviews Katie Kelly, founder of Antiquoted, a platform that promotes diverse and underrepresented voices in media. Katie shares her journey from CRO roles to establishing her own venture, highlighting the challenges and benefits of featuring experts in content. They discuss the importance of…

1
0 to $100K ARR in 6 months by Building in Public: Adam @ Fibbler 39:18

10M ago39:18

39:18

Building in public - is it worth the risk? When Adam co-founded Fibbler 6 months ago, he had one mission: Build an audience before building the product. So for 3.5 years, he consistently posted on LinkedIn, engaging with his target customers. No marketing budget. Just authentic conversations. Then, when it was time to launch… Fibbler hit $100K ARR …

1
$483,000 In Closed Revenue With ABM Ads: Tim @ B2B Rizz 37:28

10M ago37:28

37:28

Imagine an ad created by Spear Growth, but with your company’s logo on it. Would you be more likely to click on it? Yes! Unsurprisingly, it’s not very common. Almost everyone thinks it’s too complicated. But how hard can it really be? That’s exactly what Tim Davidson and I discuss on this week’s podcast! And we go DEEP! ✓ How do you attribute resul…

1
Kitchen Side: Working In the Business, Founder Mode, and Avoiding the Traffic Trap 51:39

10M ago51:39

51:39

In this Kitchen Side podcast episode, David, Alex, and Ali, co-founders of Omniscient Digital, discuss the nuances of working in vs. on a business and how both are essential for growth. They explore the concept of "founder mode," reflecting on both the benefits and risks of hands-on leadership. The team introduces the "traffic trap," a phenomenon w…

1
From $50k to $150k ACV In 12 months: Gal @ Aligned 53:59

10M ago53:59

53:59

$50,000 to $150,000 ACV in 12 months? 🤯 No, that's not a typo. Our latest guest, Gal Aga, just dropped the blueprint on how they scaled from $1M to $10M ARR in 2 years. See, many think that you can just "wing it" with pricing, right? But Gal went for a complete mindset shift: From selling products → to selling transformation From pain points → to s…

1
Kitchen Side: Perfectionism vs Experimentation, The Best Career Advice, and What SEO Programs Need to Succeed 49:58

10M ago49:58

49:58

In this Kitchen Side episode, hosts David, Alex, and Allie discuss the balance between perfectionism and experimentation in business and personal growth. They explore how shifting to an experimental mindset can alleviate pressure, enhance learning, and drive progress. The conversation covers career advice emphasizing urgency, client management insi…

1
57% Drop in Demand-Gen Costs Using Reddit Ads: Kamel @ Getuplead 41:31

11M ago41:31

41:31

Reddit ads for B2B SaaS? 🤔 Quick, hide this from your conservative marketing director! 😄 In our latest podcast episode, Kamel & I go into the nitty gritties of launching Reddit ads, …instead of LinkedIn. If you have run ads for a while, you're bound to consider running Reddit ads & memes at some point or another. This episode will show you why you …

1
0 to $1M ARR With Case Studies: Rob Snyder @ Reframe 42:01

11M ago42:01

42:01

0 to $1M ARR with... case studies? 🤔 Pretty weird right?! Our latest guest, Rob Snyder, brought up an interesting topic: The best tactic for early-stage founders isn't fancy demos …or hiring more SDRs. It's just a case study 🤯 Rob's seen this work for around 50 companies that bagged their first 10 customers. He simply says - "I don't know if we're …

1
Kitchen Side: Marketers Caught in False Consensus Bias and Exploring New-ish SEO Strategies 41:29

11M ago41:29

41:29

The conversation covers topics such as false consensus bias, SEO strategies, and programmatic SEO. The main themes include the importance of recognizing and overcoming biases in decision-making, the need to explore new SEO strategies beyond traditional content creation, and the potential of programmatic SEO for automation and scalability. The conve…

1
Building a Company in Crisis and Rethinking B2B Marketing with the RINse and Repeat Framework with Marc Thomas 50:23

11M ago50:23

50:23

Marc shares his journey from starting a magazine to founding a creative agency and eventually building a real-time voting tool called Dupol. He discusses the importance of sustaining a company and finding leverage within existing resources. The conversation also touches on the challenges faced during COVID-19 and the unexpected surge in demand for …

1
60% Message to Meeting Rate with LinkedIn DMs: Chris Walker @ Passetto 36:38

12M ago36:38

36:38

60% message-to-meeting rate on LinkedIn DMs? 🤯 Well, here's what Chris Walker's NOT doing: ❌ Finding the "perfect" sender (with fancy credentials) ❌ Crafting random offers (Amazon vouchers anyone?) ❌ Complex outreach sequences (to be forgotten) Instead, he's playing the long game: ✅ Deeply understanding his customers ✅ Building a great product with…

1
18 Leads in 1 Quarter Using Thought Leader Ads: AJ Wilcox @ B2Linked 39:10

12M ago39:10

39:10

18 leads in 1 quarter vs 1-2 leads before? Yep, that's what happened when AJ Wilcox tried LinkedIn's new thought leadership ads for his healthcare client. Here's what he knew: Client: Healthcare space, huge deal sizes Challenge: Small budget, but each lead is 💰💰💰 New strategy: LinkedIn thought leadership ads The results? Mind-blowing. These ads ran…

1
711% Increase in Pipeline, With The Right Retargeting: Jonathan @ Omni Lab 43:48

1y ago43:48

43:48

Retargeting: everyone knows it. But does anyone really know it? We’re talking about stuff that most people just skip over. And the stuff that we marketing geeks don’t always share (c'mon, we all have our secrets!) But the latest TLDR episode with Jonathan dives deep into an RT strategy that actually got results. We discuss everything from building …

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