Welcome to Coach2Scale - How Modern Leaders Build Coaching Cultures Join Host Matt Benelli for conversations with management professionals in B2B companies who share the belief that effective coaching improves the performance of every team member. Our mission is to help leaders become better coaches. Coach to Scale is sponsored by CoachEm, the world's first AI coaching execution platform that leverages evidence-based coaching to increase quota attainment.
…
continue reading
A relaxed coffee always brings an insightful conversation. And when it comes to mobile app performance, coffee is always a useful tool. Join us at the App Performance Café, where Rui Costa, CEO at Codavel, brings the most knowledgable individuals for an informal conversation around the vast world of mobile app performance. Our guests will share the challenges and obstacles, strategies, and lessons learned when building top-performing mobile apps. Across multiple episodes, we'll cover the con ...
…
continue reading

1
The Abundant Accountant: Leads, Sales & Business Growth for Accounting, Tax and Bookkeeping Professionals
Michelle Weinstein - The Pitch Queen, Sales Strategist
The Abundant Accountant Podcast is where accounting, tax, and bookkeeping professionals come to learn the most efficient and powerful ways to grow their business, sharpen their skills, and have consistent increasing revenue. We cover topics from sales, marketing, networking, pricing, finding your ideal clients, increasing cash flow, setting boundaries with clients, and much more so you can stop giving away your time and expertise away for free and start being paid your value and worth. You’l ...
…
continue reading
Maximizing your full potential in baseball using data-led monitoring and individualized training. Experts discuss what works and why at every level of baseball, from the Big Leagues on down.
…
continue reading

1
Coaching the Top, Not Just the Bottom with Neil Wood | Coach2Scale Episode #91
1:00:14
1:00:14
Play later
Play later
Lists
Like
Liked
1:00:14In this episode of Coach to Scale, sales trainer and former Olympic trials athlete Neil Wood joins Matt Bonelli to challenge one of the most pervasive mistakes CROs and sales leaders make: reserving coaching only for the bottom performers. Drawing from decades of real-world experience and high-performance athletics, Neil makes the case for why top …
…
continue reading

1
Episode 157 | Boost Revenue From Existing Clients Using Strategic Entity Planning With Paul Hamann
36:28
36:28
Play later
Play later
Lists
Like
Liked
36:28Entity planning is a powerful yet often overlooked revenue opportunity for accounting professionals. In this episode, Michelle Weinstein welcomes Paul Hamann, an expert in reasonable compensation and the founder of RCReports, to discuss how firm owners can stop leaving money on the table. Paul shares valuable insights on why many accountants provid…
…
continue reading

1
Retention as a Leadership KPI with Tony Burnside | Coach2Scale Episode #90
50:12
50:12
Play later
Play later
Lists
Like
Liked
50:12In this episode of Coach to Scale, we sit down with Tony Burnside, SVP of APJ at Netskope, to dismantle the outdated playbook on sales leadership. Tony challenges the myth that effective managers need to lead through pressure, fear, or control. Instead, he shares his approach to building high-performing, culturally aligned teams, starting with hiri…
…
continue reading

1
How NFL Prospects Are Using ArmCare to Throw Harder & Smarter
21:44
21:44
Play later
Play later
Lists
Like
Liked
21:44In this episode of the More Than Velocity podcast, we sit down with Blaine Jones, performance coach at Velocity Athlete Development in Canton, Georgia, and a rising leader in quarterback training. Blaine shares how he’s integrating the ArmCare system—originally built for baseball—into his quarterback development programs with game-changing results.…
…
continue reading

1
Understanding the Sales Engagement Model with Tom Young | Coach2Scale Episode #88
1:03:17
1:03:17
Play later
Play later
Lists
Like
Liked
1:03:17Tom Young, VP of Sales at BMC Software, joins Matt Benelli to challenge outdated assumptions about how enterprise sales should work. Drawing on decades of experience and a recent moment on the other side of a buying decision, Tom reveals how sellers often leave buyers to navigate complex purchasing decisions alone, leading to stalled deals, weak ad…
…
continue reading

1
Episode 156 | Maximize Your Practice Value And Retire Early Using CFO Advisory Services With Adam Lean
51:39
51:39
Play later
Play later
Lists
Like
Liked
51:39CFO advisory services are the key to building a firm that not only generates higher revenue but also sets you up for a profitable exit. In this episode, Michelle Weinstein sits down with former accountant-turned-entrepreneur Adam Lean, the co-founder of The CFO Project, who has helped countless firm owners shift from compliance work to high-value a…
…
continue reading

1
The CRO Aligning with Capital Strategy with Michael Janes | Coach2Scale Episode #87
48:05
48:05
Play later
Play later
Lists
Like
Liked
48:05In this conversation of Coach the Scale, host Matt Benelli sits down with Michael Janes, CRO, investor, and co-founder of Rapid Commercialization Partners, to explore why top sales leaders are shifting their focus upstream. Janes unpacks his core philosophy: Sell to the strategy behind the capital, revealing how understanding a company’s ownership …
…
continue reading

1
Dan Cabuling of KPI Drops Knowledge on the Current State of Softball Training
25:50
25:50
Play later
Play later
Lists
Like
Liked
25:50In this episode of More Than Velocity, we sit down with Dan Cabuling—Director of Strength & Conditioning at KPI (Kinetic Performance Institute)—to break down the current state of softball training. In this episode we discuss: Why many softball players are burning out or quitting before college? The myths about softball throwing and how it's “safe” …
…
continue reading

1
Blind Spots and Broken Systems with Kevin McCarthy | Coach2Scale Episode #86
1:06:11
1:06:11
Play later
Play later
Lists
Like
Liked
1:06:11In this episode, bestselling author and CEO of Blind Spots, Kevin McCarthy, shares a deeply personal story of how unchecked blind spots, not bad intent, can quietly derail careers, culture, and company performance. After spending 33 months in federal prison for a white-collar crime he didn’t knowingly commit, Kevin emerged with a mission: help lead…
…
continue reading

1
Episode 155 | Top Organic Lead Generation Strategies To Grow Your Firm With Gaynor Meilke
42:18
42:18
Play later
Play later
Lists
Like
Liked
42:18Lead generation is the lifeline of any successful firm, but many business owners struggle to attract the right clients. Michelle Weinstein welcomes Gaynor Hardy Meilke, a business strategist and marketing expert, to share proven strategies for organic lead generation. They break down the difference between sales and marketing, discuss how to positi…
…
continue reading

1
Stop Telling, Start Coaching with Mike Montague | Coach2Scale Episode #85
52:55
52:55
Play later
Play later
Lists
Like
Liked
52:55Matt Benelli sits down with Mike Montague, sales and marketing expert at Avenue9 and host of the Human-First AI Marketing podcast, for a candid conversation about what sales managers are still getting wrong about coaching. From the myth that leaders need to have all the answers to the burnout caused by "super reps" turned managers, Mike breaks down…
…
continue reading

1
Winning the Right Deals with Matt Carey | Coach2Scale Episode #83
48:43
48:43
Play later
Play later
Lists
Like
Liked
48:43Every sales leader has heard the mantra: “Pipeline cures all.” But what if that’s only half the truth? In this episode, Matt Carey, SVP of Global Sales at FIS, breaks down why more pipeline isn’t always the answer—the right pipeline is. He shares hard-earned lessons from leading sales teams at Oracle, SAP, and FIS, explaining how top-performing org…
…
continue reading

1
Why Most Sales Leaders Fail with Eric Hachmer and Steve Frappier | Coach2Scale Episode #83
54:59
54:59
Play later
Play later
Lists
Like
Liked
54:59Performance improvement plans (PIPs) are meant to help struggling reps, but more often than not, they’re just a step toward the exit. So why do they fail? And what should CROs and frontline sales managers do instead to truly develop their teams? Why does urgency hurt your coaching? In this episode of Coach2Scale, host Matt Benelli sits down with Er…
…
continue reading

1
Episode 154 | What Every Accountant Needs To Know About Value Pricing With Mark Wickersham
55:05
55:05
Play later
Play later
Lists
Like
Liked
55:05Unlock the secrets to profitable pricing with value pricing. Mark Wickersham, founder of Value Pricing Academy, joins Michelle Weinstein to dive into how value pricing can transform your accounting practice. Tired of undercharging and overworking? Mark reveals how to implement tiered pricing, master the art of communicating your value, and finally …
…
continue reading

1
The Rise of Myles Patton: From the Transfer Portal to Texas A&M Standout
34:05
34:05
Play later
Play later
Lists
Like
Liked
34:05In this episode of More Than Velocity, we sit down with Texas A&M pitcher Myles Patton along with Jason Smith, the Director of Baseball Recruiting at the Ballengee Group, to discuss the journey of an elite pitcher and what it takes to maximize potential. Myles shares how he developed his process, refined his training, and implemented ArmCare’s data…
…
continue reading

1
No Wasted Sales Calls: Data-Driven Selling with Paul Fannon | Coach2Scale Episode #82
46:52
46:52
Play later
Play later
Lists
Like
Liked
46:52Too many sales teams operate on instinct, hoping charisma and hustle will carry them to quota. However, Paul Fannon, Global CRO at Bottom Line, views sales as a science. In this Coach to Scale episode, Paul explains why a structured, data-driven approach is the key to predictable success. He shares how top reps aren’t necessarily the most talented—…
…
continue reading

1
Pitching Mechanics vs. Arm Strength, Are You Overtraining?, and a Pitching System by Lou Kolasky.
26:20
26:20
Play later
Play later
Lists
Like
Liked
26:20In this episode of More Than Velocity, we sit down with pitching coach and ArmCare Elite member Lou Kolasky to discuss how to train pitchers smarter, prevent injuries, and maximize performance. Lou, a National Pitching Association (NPA) coach in the Great Lakes region, has worked with some of the top pitchers in the state—helping them refine their …
…
continue reading

1
Avoiding Sales Leadership Landmines with Kevin Gaither | Coach2Scale Episode #81
1:08:58
1:08:58
Play later
Play later
Lists
Like
Liked
1:08:58Sales leadership is full of hidden pitfalls that can derail even the most experienced managers. In this episode, Kevin Gaither—former ZipRecruiter sales leader, CRO of Inside Sales Expert, and author of It Happened on the Sales Floor—pulls back the curtain on the most common mistakes sales managers make. He challenges the myth that you can be frien…
…
continue reading

1
Episode 153 | How CFO Services Can Transform Your Firm With Adam Lean
26:43
26:43
Play later
Play later
Lists
Like
Liked
26:43Building a successful accounting firm starts with offering the right services to the right clients. Michelle Weinstein and Adam Lean dive into the power of CFO services, discussing how accountants can break free from trading time for money and attract premium-paying clients. Together, they explore practical steps to build trust, phase out low-end w…
…
continue reading

1
Diagnosing and Fixing Hidden Growth Barriers with Bob Tharp | Coach2Scale Episode #80
52:46
52:46
Play later
Play later
Lists
Like
Liked
52:46Most sales leaders focus on hitting their numbers, but few take the time to diagnose why their teams struggle in the first place. In this episode, Bob Tharp, a seasoned sales leader with 35+ years in complex solution sales, reveals the hidden obstacles that stall revenue growth and how CROs can fix them. From controlling the controllables to holdin…
…
continue reading

1
Why Coaching is Non-Negotiable with Thad Zylka | Coach2Scale Episode #79
41:19
41:19
Play later
Play later
Lists
Like
Liked
41:19Thad Zilka, a veteran leader in sales and leadership, discusses the transformative power of coaching in sales performance. Drawing insightful parallels to the world of sports, Thad challenges the notion that star salespeople don't need guidance. Through sharing his own journey, he highlights the pivotal role of structured business plans and the con…
…
continue reading

1
Episode 152 | How KPI Strategies Drive Success With Ron Baker
49:04
49:04
Play later
Play later
Lists
Like
Liked
49:04KPI strategies can transform how accounting professionals measure success and build lasting client relationships. Michelle Weinstein welcomes Ron Baker, a leading expert in value pricing and predictive indicators, to share actionable insights that go beyond traditional metrics. Together, they explore how firms can track meaningful data, improve cli…
…
continue reading

1
Unlocking Potential through Effective One-on-Ones with Andy White | Coach2Scale Episode #78
57:34
57:34
Play later
Play later
Lists
Like
Liked
57:34What if the secret to transforming your sales team lies within the art of the one-on-one meeting? Join me, Matt Benelli, and our special guest, Andy White, VP of Sales at Trivy, as we debunk myths and uncover these meetings' critical role in building trust and alignment in modern sales teams. We dive into the heart of creating coaching cultures and…
…
continue reading

1
How High School Coaches Can Optimize Pitching with ArmCare
26:57
26:57
Play later
Play later
Lists
Like
Liked
26:57In this episode of More Than Velocity, we sit down with veteran high school baseball coach Ryan Strickland to discuss how he’s transformed his program using ArmCare. With nearly two decades of coaching experience in South Georgia, Ryan shares how he manages two-way players, optimizes pitching rotations, and keeps his athletes throwing harder, longe…
…
continue reading

1
Cultivating a Winning Mindset with Josh Horstmann | Coach2Scale Episode #77
44:29
44:29
Play later
Play later
Lists
Like
Liked
44:29Can senior executives really afford to skip coaching? Join us for a fascinating discussion with Josh Horstmann, Operating Partner at Francisco Partners Consulting, as we dismantle the myth that top leaders don't need coaching. We promise you'll learn how to harness coaching for all levels of performance, from struggling team members to high-flying …
…
continue reading

1
Episode 151 | Structure Of Marketing With Cameron Montgomery
43:45
43:45
Play later
Play later
Lists
Like
Liked
43:45Are you tired of running marketing campaigns that are all over the place? Discover how to implement a solid structure of marketing to generate consistent, high-quality leads for your accounting firm. In this episode, Michelle Weinstein welcomes back Cameron Montgomery, owner of Apex Methods, to break down a simple four-step system you can easily em…
…
continue reading

1
Scaling Smart with Brent Holloway | Coach2Scale Episode d#76
45:23
45:23
Play later
Play later
Lists
Like
Liked
45:23Unlock the secrets to skyrocketing your sales growth with insights from Brent Holloway, the CRO and co-founder of SaaS Sales Advisors. Imagine doubling your company's revenue without expanding your sales force—Brent breaks down how understanding unit economics and refining customer profiles are key to achieving this. We navigate through the intrica…
…
continue reading

1
Blending PT & Performance: How Alex Beebe Elevates Baseball Rehab with ArmCare
19:30
19:30
Play later
Play later
Lists
Like
Liked
19:30In this episode of More Than Velocity, we’re joined by Alex Beebe, a physical therapist and owner of Diamond Performance and Rehab. https://diamondpratlanta.com/ Alex shares his journey from working in traditional insurance-based PT to creating his own facility to focus on holistic, data-driven rehab and performance programs for baseball players. D…
…
continue reading

1
Case Study | Accounting Growth: From $400 To $25K With Jaci North
34:08
34:08
Play later
Play later
Lists
Like
Liked
34:08Building a thriving accounting firm starts with mastering the essentials of accounting growth. In this episode, Michelle Weinstein speaks with CPA and fractional CFO Jaci North about her inspiring journey from earning $400 to $25,000 in recurring revenue. Jaci shares the most pivotal moments, key decisions, and practical strategies that helped her …
…
continue reading

1
The Journey to 1% Success in Sales Leadership with Lane Monson - Coach2Scale Episode #75
53:53
53:53
Play later
Play later
Lists
Like
Liked
53:53Unlock the secrets of genuine connection in sales and leadership with our guest Lane Monson, an executive leader and coach who challenges the conventional wisdom of salesmanship. Do most salespeople really know how to connect deeply with others? Discover what Lane has to say as we unravel the five levels of connection, which many sales professional…
…
continue reading

1
Episode 150 | How Excel Can Transform Your Capacity Issues In Your Firm with Jeff Lenning
44:10
44:10
Play later
Play later
Lists
Like
Liked
44:10Many people often consider Microsoft Excel just as a simple tool to create tables, align columns, or generate reports. But if you can fully leverage all of its features and tools, you could achieve greater efficiency in your business processes. Michelle Weinstein welcomes Excel guru Jeff Lenning, Founder of Excel University, who guides accounting p…
…
continue reading

1
Building Cohesive Global Sales Teams with Jim Gannon - Coach2Scale Episode #74
54:00
54:00
Play later
Play later
Lists
Like
Liked
54:00What if sales success wasn’t just about the money? Join us as we challenge this age-old myth with insights from Jim Gannon, SVP of Sales at Sysdig. Discover how autonomy, competition, and a genuine drive to impact the business play pivotal roles in achieving sales excellence. Jim reveals why curiosity and the willingness to learn from peers set top…
…
continue reading

1
Authenticity in Coaching: Insights from Chris Michelmore from Zoom - Coach2Scale Episode #73
47:25
47:25
Play later
Play later
Lists
Like
Liked
47:25What if the secret to exceptional coaching lies not in having all the answers, but in embracing authenticity and vulnerability? Join us as we chat with Chris Michelmore, the head of mid-market acquisition at Zoom, who brings his unique perspective on coaching both athletes and salespeople. Chris challenges the notion that great coaches must be the …
…
continue reading

1
Episode 149 | Building An Effective Enrollment Process With Bruce Gerstenfeld
28:35
28:35
Play later
Play later
Lists
Like
Liked
28:35Michelle Weinstein speaks with Bruce Gerstenfeld, a CPA with over 20 years of experience, about building an effective enrollment process for a legacy firm. Bruce shares his personal journey of taking over his father's accounting firm and the challenges he faced when updating old systems and pricing structures. Discover how he overcame fear, raised …
…
continue reading

1
Top 10 Lessons for Sales Leaders from 2024 Shared on the Coach2Scale Podcast
6:48
6:48
Play later
Play later
Lists
Like
Liked
6:48As we close the book on 2024, I want to take a moment to say THANK YOU. Whether you tuned in for one episode or all 52, you're part of a movement that believes coaching is the rocket fuel for performance. This year, Coach the Scale recorded over 65 episodes, reaching thousands of sales leaders. But this isn’t about vanity metrics—this is about impa…
…
continue reading

1
Leadership Lessons & Coaching Insights with Matt Benelli
52:26
52:26
Play later
Play later
Lists
Like
Liked
52:26What if your beliefs about feedback and coaching timelines are holding you back? Guest host Colum Lundt, CEO of CoachEm, takes the helm to interview our regular host, Matt Benelli! Both are co-founders of CoachEm and share the myths and misconceptions about coaching sales teams. Matt dismantles the notion that coaching yields immediate results, lik…
…
continue reading

1
Episode 148 | Automation: Work Less, Earn More With Jamie Gruol
52:39
52:39
Play later
Play later
Lists
Like
Liked
52:39Host Michelle Weinstein speaks with Jamie Gruol about using revenue automation to unlock more income while working fewer hours. Jaime, co-founder of Workflows for Tax Pros, shares her expertise on how implementing automation can transform tax and accounting practices by streamlining client experiences and eliminating manual tasks. Tune in to learn …
…
continue reading

1
The Numbers Are Speaking. Are You Listening? with JD Sillion
53:33
53:33
Play later
Play later
Lists
Like
Liked
53:33What if everything you thought you knew about leadership was turned on its head? Join us for an enlightening conversation with J.D. Sillion, a two-time CEO and three-time CRO, as he dissects the myths surrounding leadership and unveils a powerful framework for guiding teams through both high-growth and turnaround situations. Drawing inspiration fro…
…
continue reading

1
Embracing Change and Value Selling - Keith Rabkin - Coach2Scale - Episode #68
44:16
44:16
Play later
Play later
Lists
Like
Liked
44:16Keith Rabkin, the Chief Revenue Officer at PandaDoc, takes us on a journey through his unconventional path to sales leadership, revealing a fresh perspective on motivating sales teams that challenges the age-old myth of money being the sole motivator. Keith unpacks the art of understanding individual aspirations and leveraging them to enhance perfo…
…
continue reading

1
Episode 147 | Maximizing Lead Generation Through Podcasting With Shannon Weinstein
47:21
47:21
Play later
Play later
Lists
Like
Liked
47:21Michelle Weinstein dives into the power of podcasting for lead generation. Joined by guest Shannon Weinstein, a fractional CFO and podcast host, they explore how podcasting has transformed Shannon's business and boosted her recurring revenue by five times. Shannon shares her insights on why podcasting is a game-changer for professionals looking to …
…
continue reading

1
Good to Great > Bad to Good - Ed Diller - Coach2Scale - Episode # 67
43:57
43:57
Play later
Play later
Lists
Like
Liked
43:57In today’s episode, Matt interviews Ed Diller, Sales Leader at New Relic. They explore effective coaching practices and myths in sales leadership. They discuss the importance of strategic communication, creating win-win scenarios, and maintaining work-life balance in a post-COVID world. Ed shares valuable lessons from his extensive career, emphasiz…
…
continue reading

1
Coaching ↔️ Two Way Street - Derek Bates - Coach2Scale - Episode # 66
46:28
46:28
Play later
Play later
Lists
Like
Liked
46:28Today, Matt discusses the significance of building coaching cultures with sales leader Derek Bates, VP of Northeast Sales at Alteryx. They delve into the myths of sales coaching, the importance of efficiency and work-life balance, and Derek's unique 3-P (People, Process, Performance) framework. Derek shares insights from his extensive career at Ora…
…
continue reading

1
Episode 146 | Creating Adaptive Capacity for VIP's in Your Firm with Ron Baker
43:19
43:19
Play later
Play later
Lists
Like
Liked
43:19Michelle Weinstein is joined by Ron Baker to discuss the concept of firm capacity and how it can transform your business. They dive into how adjusting your firm's capacity can lead to better client experiences, increased revenue, and more freedom. If you've ever felt overwhelmed by client demands, this episode offers practical strategies to optimiz…
…
continue reading

1
From Hamster Wheel to High Performance - Mark Roberge - Coach2Scale - Episode # 65
25:55
25:55
Play later
Play later
Lists
Like
Liked
25:55In this episode of Coach2Scale, Matt Benelli sits down with Mark Roberge, the founding CRO of HubSpot and the Co-Founder of Stage2 Capital. They discuss innovative approaches to sales coaching, including the importance of focusing on the percentage of reps hitting quota and why new reps should not shadow top performers. Mark shares insights on proa…
…
continue reading

1
Consistency, Urgency & Lombardi’s Lessons - Pat Deskin - Coach2Scale - Episode # 64
33:57
33:57
Play later
Play later
Lists
Like
Liked
33:57In this episode of Coach2Scale, Matt speaks with Pat Deskin, Chief Revenue Officer at NewStore, to debunk the myth that senior sales reps don't need coaching. Pat emphasizes the importance of consistent one-on-ones, urgency in sales, and the integration of people and process to scale companies successfully. The discussion also explores Pat's influe…
…
continue reading

1
Episode 145 |Case Study | From Feeling Frustrated & Trapped to Feeling Free with Lynn Karam
25:08
25:08
Play later
Play later
Lists
Like
Liked
25:08
…
continue reading

1
Grinder Mentality Meets ArmCare: A Deep Dive with The Bullpen Pitching & Performance
31:41
31:41
Play later
Play later
Lists
Like
Liked
31:41The latest MoreThanVelocity podcast covers Zach Dials and John Geisel from Bullpen Pitching & Performance Training, a top-tier training facility in Northern Virginia. From guiding high school players to the big leagues, Bullpen is redefining player development with a "grinder mentality" and a focus on building self-reliant, resilient athletes. Zach…
…
continue reading

1
Empathy Isn’t Easy, Accountability Isn’t Optional - Jill Harris - Coach2Scale - Episode # 63
41:51
41:51
Play later
Play later
Lists
Like
Liked
41:51In this episode of Coach2Scale, Matt Benelli engages in a thought-provoking conversation with Jill Harris, VP of Sales for North America at GoTo. Jill shares her insight on balancing empathy and accountability in sales coaching. She emphasizes the importance of asking the right questions and fostering a collaborative environment when it comes to sa…
…
continue reading

1
Don’t Wait to Lead - Steve Boss - Coach2Scale - Episode # 62
37:37
37:37
Play later
Play later
Lists
Like
Liked
37:37Today host Matt Benelli engages in a thought-provoking conversation with sales leader Steve Boss. The discussion spans a variety of topics, including effective sales coaching, the challenges of transitioning to management, and the importance of self-advocacy and mentorship. Highlighting the significance of managing both up and down within an organi…
…
continue reading

1
Episode 144 | Bridging The Action Gap: From Information To Implementation With Paul Ross
43:25
43:25
Play later
Play later
Lists
Like
Liked
43:25In this episode, Michelle Weinstein dives deep into the implementation gap with the renowned author, speaker, and master hypnotist, Paul Ross. They explore the frustrating disconnect between knowledge and action, and why so many of us get stuck in a cycle of learning without achieving. If you're an accounting professional tired of attending webinar…
…
continue reading