This is the the Response Drivers podcast, where we feature top marketing minds and dig into their inspiring stories. Learn how these leaders think and find the big ideas to push your results and sales to the next level.
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Why Clarity and Customer Insight Drive Scalable Startup Marketing With Maria Botta
34:10
34:10
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34:10Maria Botta is a seasoned marketing strategist and fractional Chief Marketing Officer who partners with startups and established businesses to drive growth through innovative branding and digital strategies. Over the past decade, she has advised more than 200 founders, particularly supporting Black, Latino, and female entrepreneurs through roles wi…
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How Purpose-Driven Storytelling Builds Brands That Inspire and Scale With Christopher Erkelens
45:01
45:01
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45:01Christopher Erkelens is the Founder and Chief Storyteller at Marketing Impact, a California-based consultancy that helps purpose-driven organizations clarify their brand narratives and align marketing strategies to inspire measurable impact. With over 15 years of experience in marketing and communications, he specializes in crafting compelling stor…
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Making Marketing More Human-Centered, Strategic, and Effective With Sarah Oyungu
48:57
48:57
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48:57Sarah Oyungu is the Principal Alchemist and Founder of The MRKTing Alchemist, a marketing consultancy that empowers visionary founders and business leaders with bespoke strategies to drive revenue growth and elevate brand authority. Drawing from her extensive experience across global teams and industries, she specializes in making enterprise-level …
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Using DRTV To Build Billion-Dollar Brands With Rick Cesari
36:21
36:21
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36:21Rick Cesari is the Chief Marketing Officer at Direct Branding, a marketing agency specializing in direct-to-consumer strategies and video marketing to help consumer brands scale and drive measurable sales growth. A pioneer in direct response advertising since the early 1990s, Rick has played a pivotal role in building iconic brands such as Juiceman…
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Digital Overload (And How to Break Through!)
15:15
15:15
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15:15Josh Gold is the Vice President of Client Services at RPM Direct Marketing, a Seattle-based agency specializing in performance-driven direct mail campaigns that help clients increase response rates and sales. In his role, Josh oversees client relationships and ensures the successful execution of tailored direct marketing solutions. He also contribu…
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The Neuroscience of Direct Mail and Human+AI Teaming With Russell Kern
45:09
45:09
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45:09Russell Kern is the Founder and CEO of Kern and Partners, a leadership development consultancy that specializes in neuroscience-based, strength-centric programs designed to elevate team dynamics, collaboration, and innovation within organizations. With over four decades of experience, including leading a 400-person national advertising agency, Russ…
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Building a Global B2B Marketing Powerhouse With Mike Kichline
1:03:06
1:03:06
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1:03:06Mike Kichline was the CEO and Co-founder of Yesler, Inc., a global B2B marketing agency offering services such as content marketing, marketing automation, sales enablement, and analytics. Under his leadership, Yesler expanded to over 350 employees across 14 countries, serving prominent clients including Microsoft, Google, and Amazon. In 2020, Accen…
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Why Direct Mail Still Works in a Digital World With Rick Rappe
20:21
20:21
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20:21Rick Rappe is the President and Owner of RPM Direct Marketing, a Seattle-based agency specializing in direct mail marketing services, including lead generation, acquisition, loyalty, and win-back programs. With over 30 years of experience in the industry, Rick has developed and managed some of the largest and most successful direct-marketing-drive…
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