Digital Overload (And How to Break Through!)

Response Drivers

Josh Gold is the Vice President of Client Services at RPM Direct Marketing, a Seattle-based agency specializing in performance-driven direct mail campaigns that help clients increase response rates and sales. In his role, Josh oversees client relationships and ensures the successful execution of tailored direct marketing solutions. He also contributes to the company's blog, offering insights on industry trends and strategies for effective direct mail marketing.

In this episode…

We’re living in a time of unprecedented digital saturation. From constant social media scrolling to endless streams of emails and banner ads, the average consumer is bombarded with thousands of messages every single day. With attention so fragmented and trust in digital channels waning, how can marketers break through the noise and truly connect?

According to Josh Gold, a seasoned direct marketing strategist, the answer lies in the tangible power of direct mail. He highlights that physical mail not only earns more trust from consumers but also commands deeper engagement — activating different parts of the brain and leaving a lasting impression. With cluttered inboxes and fading faith in digital ads, direct mail stands out as a more credible and effective medium. Josh also emphasizes the critical role of targeting and testing in crafting campaigns that are both strategic and scalable.

In this episode of the Response Drivers podcast, host Rick Rappe is joined by Josh Gold, Vice President of Client Services at RPM Direct Marketing, to talk about how direct mail can break through digital overload. They explore why consumers trust print more than pixels, how targeting and testing improve ROI, and why physical engagement still matters. Josh also shares how to turn direct mail into a predictable, high-performing sales channel.