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How Purpose-Driven Storytelling Builds Brands That Inspire and Scale With Christopher Erkelens
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Christopher Erkelens is the Founder and Chief Storyteller at Marketing Impact, a California-based consultancy that helps purpose-driven organizations clarify their brand narratives and align marketing strategies to inspire measurable impact. With over 15 years of experience in marketing and communications, he specializes in crafting compelling stories that drive audience engagement and business growth. Prior to launching Marketing Impact in 2023, Christopher served as Vice President of Marketing and Communications at Big Brothers Big Sisters of Orange County & The Inland Empire, where he led initiatives to boost brand awareness and community involvement.
In this episode…What makes a brand truly unforgettable in a crowded, hyper-competitive market? It’s not just a better product or a bigger ad budget — it’s the story that stirs emotion and sparks connection. But how do you tell a story that not only resonates, but also drives real growth?
According to Christopher Erkelens, a marketing strategist with nearly two decades of experience across nonprofit, B2B, and B2C sectors, the secret lies in anchoring your brand around a powerful point of view. He highlights that today’s most impactful brands go beyond promotion — they embody purpose. When a brand leads with mission and meaning, it inspires loyalty, drives conversions, and creates advocates. Christopher shares how defining emotional triggers, leveraging long-form storytelling, and integrating AI tools like custom GPTs enable brands to scale without losing authenticity.
In this episode of the Response Drivers podcast, Rick Rappe is joined by Christopher Erkelens, Founder and Chief Storyteller at Marketing Impact, to discuss how purpose-driven storytelling helps brands inspire and scale. They explore why emotion beats logic in marketing, how AI can enhance — but not replace — human creativity, and what makes long-form storytelling so effective in direct mail. Christopher also shares practical advice for crafting a brand voice that truly connects.
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