Episode Summary:With the new Karate Kid: Legends movie hitting theaters on May 30, 2025, this episode is a masterclass in how martial arts school owners can harness the buzz to boost enrollments. Stephen Oliver shares his decades of marketing wisdom, including stories from past movie promotions like Enter the Dragon, Power Rangers, and The Karate K…

In this episode of School Owner Talk, Duane Brumitt and Allie Alberigo deliver a highly practical and motivating conversation around one of the most underused growth strategies in martial arts school ownership: community engagement.From partnering with local schools and daycares to maximizing field trips, fundraisers, birthday parties, and even Fac…

Episode OverviewIn this honest and heartfelt episode of School Owner Talk, Duane and Allie open up about something all martial arts school owners experience—but often don’t talk about: burnout. From feeling exhausted and frustrated to questioning motivation and drive, they dive into what it means to hit a wall and how to keep leading when energy is…

Episode OverviewIn this value-packed episode of School Owner Talk, Duane Brumitt and Allie Alberigo explore the most common mistakes martial arts school owners make—often without realizing it—and how to correct them. From retention and pricing issues to burnout and outdated marketing, this conversation is focused on helping school owners take back …

IntroductionIn this episode of School Owner Talk, Duane Brumitt and Allie Alberigo sit down with martial arts legend Keith Vitali. From dominating the tournament scene to starring in martial arts films alongside Jackie Chan, Keith has made a lasting impact on the industry. His journey is one of dedication, discipline, and seizing life-changing oppo…

Episode OverviewMost martial arts school owners focus on bringing in new students, but what if retention is actually more important than recruitment? In this episode, Duane and Allie break down the real cost of losing students, how to calculate the true value of retention, and strategies to build a community that keeps students engaged for years—no…

In this episode of School Owner Talk, hosts Duane Brumitt and Allie Alberigo sit down with Ed Pizzo, the founder of Dually, an innovative competition platform that blends martial arts, technology, and community engagement. Ed shares how Dually allows martial arts schools to create virtual challenges, engage students, boost retention, and attract sp…

In this episode, Duane Brumitt and Allie Alberigo discuss how to create a martial arts program that goes beyond physical techniques to focus on character development, leadership, and confidence. They emphasize the importance of teaching life skills that help students succeed not only in martial arts but in all aspects of life.Key Topics Discussed:•…

In this episode, we tackle one of the biggest challenges martial arts school owners face—keeping students engaged and motivated from white belt to black belt and beyond. We explore common reasons students quit, the role of parents in retention, and how school culture and instructor enthusiasm play a critical role in student success.We discuss strat…

In this episode, we dive deep into student retention strategies and how to transform trial members into lifelong students. We explore best practices in onboarding, parent engagement, and communication methods that keep students committed for the long haul.Key topics include:• The importance of first impressions and pre-framing expectations.• Engagi…

Want to grow your martial arts school, avoid burnout, and build a thriving leadership team? You’re in the right place! In this episode, Professor Duane Brumitt and Shihan Allie Alberigo break down the essential strategies for developing a strong leadership team that will help your school expand, retain students, and create future leaders.Key Topics…

In this episode of Martial Arts School Owner Talk, Allie and Duane break down The Five Pillars of a Thriving Martial Arts School—the essential elements every school owner needs to ensure long-term success.They dive deep into:✅ Defining Your Vision – Why having a clear mission is crucial for growth.✅ Building Strong Leadership Teams – The power of m…

In this episode, Professor Duane Brumitt reflects on his 26-year journey as the owner of TriStar Martial Arts. From starting with a passion for training to building a full-time business, Duane shares the ups and downs of running a martial arts school. Tune in to hear about the pivotal moments that shaped his career, his transition to focusing on li…

In this motivational podcast episode, Professor Duane Brumitt and Shihan Allie Alberigo discuss practical and inspiring strategies to end the year on a high note. They cover goal-setting, effective holiday sales, reconnecting with students, running impactful events, and even balancing family and personal development. Plus, hear insights on maximizi…

In this insightful session, we explore the transformative potential of ChatGPT and AI in martial arts school management. Join Duane Brumitt, Shihan Allie Alberigo, and special guest James Bret Dunlap as they dive into practical AI applications—from automating marketing tasks to streamlining school operations. Discover how AI can save time, enhance …

In this episode, Duane Brumitt and Shihan Allie Alberigo dive deep into the innovative ways martial arts school owners can use ChatGPT to streamline their business operations. They discuss practical applications for marketing, student engagement, retention, content creation, and even time management. Discover how ChatGPT can save time, generate cre…

In this episode of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo welcome back digital marketing expert Gus Lopez from Lead Hunter Media. They dive deep into the latest trends in digital marketing for martial arts schools and how to navigate the evolving landscape. Gus shares invaluable insights on leveraging social media, AI, and conte…

In this episode, Duane Brumitt and Shihan Allie Alberigo discuss the critical importance of defining and communicating your brand message as a martial arts school owner (or any business). They explore how your message is more than just your style or art—it’s about the values, vision, and purpose that your school stands for.The conversation highligh…

In this follow-up episode, Shihan Allie Alberigo and Duane Brumitt continue their discussion on the critical topic of time management for martial arts school owners. They dive deeper into the emotional and practical challenges of running a successful dojo, covering strategies to deal with student attrition, maintaining motivation over years in the …

In this episode, Duane Brumitt shares his practical approach to time management, breaking down his schedule into four key categories: on the mat, off the mat, free from the mat, and clean the mat. He and Shihan Allie Alberigo dive into the importance of intentionally scheduling free time to avoid burnout, while offering actionable advice on setting…

In this candid episode, Shihan Allie Alberigo and Duane Brumitt dive deep into the day-to-day challenges of running a martial arts school. From student attrition to managing finances, they discuss the emotional toll of navigating the ups and downs of business ownership. Shihan and Duane share their experiences of losing long-term students, the pain…

In this episode, Shihan Allie Alberigo and Duane Brumitt dive into one of the most significant challenges martial arts school owners face: student retention. While it's rare for students to stay with the same school throughout their entire martial arts journey, Allie and Duane share insights on how to foster deeper, more meaningful connections to k…

From a thrilling virtual forms tournament to a cozy movie night featuring classic martial arts films, discover how these events aim to foster community spirit and engage students. Plus, get a sneak peek into other schools' celebratory initiatives and learn effective promotion strategies.By Allie Alberigo & Duane Brumitt

Dive deep into the essentials of retirement planning (Securing the Future) specifically tailored for martial arts school owners in our enlightening interview with Mike Bogdanski. In this episode, Mike shares invaluable insights from his personal journey of starting early with retirement savings, maximizing IRA contributions, and the importance of w…

Join us as we dive into the exciting plans and strategies for National Martial Arts Appreciation Month. This episode unpacks a month-long campaign designed to educate, engage, and expand our martial arts community. Discover how we’re leveraging buddy days, video testimonials, and interactive seminars to deepen appreciation for the martial arts. We'…

Podcast PurposeDiscuss end of summer ideas and marketing strategies for martial arts schoolshttps://youtu.be/dfTkK0ZHAXMKey TakeawaysMany schools experienced slower summer camps/enrollments this yearImplement grassroots marketing tactics like buddy nights, picnics, kickball tournaments to build camaraderieExplore guerrilla marketing - fairs, parade…

Podcast PurposeInterview with Gus Lopez of Lead Hunter Media to discuss marketing strategies, lead follow-up, and retention for martial arts schools.https://youtu.be/cEWTor8cHh4Key TakeawaysConsistent marketing and nurturing leads is crucial for success, even during slow periodsFollowing up quickly with leads and building relationships is key to im…

Join Allie and Duane as they interview Stephen Oliver about his new book, "Six Simple Steps To Add 100 New Students To Your School" If you are looking for the book you can find it on AMAZON. CLICK HERE for the direct link.Looking to connect with Master Oliver? Visit his site https://martialartswealth.com Are you looking to add 100 students? Click H…

In this episode, you'll explore the importance of cultivating a strong, positive culture within your martial arts school. Discuss how creating an environment where students feel valued, motivated, and engaged can lead to increased retention, improved performance, and a more vibrant community. Key points can include:Defining your school’s core value…

In this episode, Duane Brumitt and Allie Alberigo delve into the critical task of evaluating your martial arts school's systems and processes to ensure efficiency, effectiveness, and relevance in today's ever-changing landscape. We'll explore practical strategies for identifying outdated systems, assessing their impact on your operations, and imple…

Join Allie Alberigo & Duane Brumitt for an insightful episode as we dive into the challenges faced by martial arts school owners and how to overcome them. In this episode, we'll explore the acronym CRAP, which represents the key frustrations and obstacles encountered in running a successful martial arts school:C - Cash Flow: We'll discuss the impor…

Step onto the red carpet and join Aliie Alberigo and Duane Brumitt for an unforgettable podcast as we show you how to roll out the mats to honor the unsung heroes of education at your school.By Allie Alberigo & Duane Brumitt

Listen in as Allie Alberigo and Duane Brumitt interveiw the ledgen Tommy Lee. Tommy is a martial arts Business icon. Over his numerous years as a multi school owner he has helped thousands of martial arts school owners just like you with their business. Specifically Tommy is known for his ability to overcome objections with his step-by-step success…

Explore the transformative impact of community-building in martial arts schools. From fostering a sense of belonging among students to engaging with the wider community, discover strategies to create a supportive and thriving martial arts community. Dive into the importance of events, partnerships, and social initiatives in strengthening connection…

Join Allie Alberigo & Duane Brumitt in this dynamic episode as they dive into the world of martial arts sales, exploring powerful strategies to elevate your techniques and leave a lasting impact. Whether you're a seasoned school owner or just starting your martial arts business journey, mastering the art of selling is essential.…

Join Duane Brumitt and Allie Alberigo as they share the different price points in your martial arts school and what you need to do to continue to grow and make a living.By Allie Alberigo & Duane Brumitt

Listen in as Allie Alberigo and Duane Brumitt interview Dave Kovar. One of the most successful multi-school owners ever!You can check him out at https://www.kovarsystems.com/By Allie Alberigo & Duane Brumitt

Listen in as Allie Alberigo and Duane Brumitt interview multi-school owner Master Paul Cervizzi.Check out his Martial Arts Extravaganza Weekend By going to https://theextravaganzaweekend.com/https://www.youtube.com/live/q2951dPEMH8?si=ZcGFkJxMj2qV4B9YBy Allie Alberigo & Duane Brumitt

In this episode, Allie Alberigo and Duane Brumitt chat about their martial arts school, the new year, and the day-to-day life of a school owner. https://youtube.com/live/tXEJCuTvgrg?feature=shareBy Allie Alberigo & Duane Brumitt

Embark on a data-driven journey with us in this enlightening episode of School Owner Talk. Join Allie Alberigo and Duane Brumitt, seasoned martial arts school owners, as they delve into the crucial world of statistics and unveil the key metrics that define success for your martial arts school.In this episode, we'll decode the language of numbers an…

Join Allie Alberigo and Duane Brumtt as they recap 2023 and chat about 2024. Get your BIG boy pants on!By Allie Alberigo & Duane Brumitt

Most school owners slow down this time of year. Join Duane Brumitt and Allie Alberigo at they share how to separate yourself, your family, and your business from those who celebrate not just a HOLIDAY but more like a HOLIWEEK or HOLIMONTH.By Allie Alberigo & Duane Brumitt

Join Allie Alberigo and Duane Brumitt as they share with you how to Squeeze the Lead: Getting everything out of the leads you receive.By Allie Alberigo & Duane Brumitt

Listen in as Duane Brumitt and Allie Alberigo interview John Geyston about his brand new book: Embrace Your Awesome.By Allie Alberigo & Duane Brumitt

Join Allie Alberigo and Duane Brumitt on these three hot topics: Retention, Revenue, and Referrals.By Allie Alberigo & Duane Brumitt

Join Allie Alberigo and Duane Brumitt as they have a spirited discussion. Discover the Only Two Ways to Use Scarcity in Your Marketing Ethically. Plus, the Five Ways to Get More CustomersBy Allie Alberigo & Duane Brumitt

Listen in as Duane Brumitt and Allie Alberigo chat about what you can't automate in your martial arts school business.By Allie Alberigo & Duane Brumitt

Join us for an enlightening journey through the world of Martial Arts Testing and Graduations in this special podcast episode with hosts Allie Alberigo and Duane Brumitt.By Allie Alberigo & Duane Brumitt

Listen in as Allie Alberigo and Duane Brumitt share there thoughts and actions on the last for months of 2023By Allie Alberigo & Duane Brumitt

Join Allie Alberigo and Duane Brumitt as they explore the pivotal crossroads that every martial arts business owner faces: the choice between nurturing passion and purpose or falling into the clutches of complacency.By Allie Alberigo & Duane Brumitt