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1 Shuai Wang’s Journey from China to Charleston 38:30
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Chef Shuai Wang was the runner-up on the 22nd season of Bravo’s Top Chef and is the force behind two standout restaurants in Charleston, South Carolina—Jackrabbit Filly and King BBQ—where he brings together the flavors of his childhood in Beijing and the spirit of the South in some pretty unforgettable ways. He grew up just a short walk from Tiananmen Square, in a tiny home with no electricity or running water, where his grandmother often cooked over charcoal. Later, in Queens, New York, his mom taught herself to cook—her first dishes were a little salty, but they were always made with love. And somewhere along the way, Shuai learned that cooking wasn’t just about food—it was about taking care of people. After years working in New York kitchens, he made his way to Charleston and started building something that feels entirely his own. Today, we’re talking about how all those experiences come together on the plate, the family stories behind his cooking, and what it’s been like to share that journey on national TV. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
412 | Navigating the Struggles: Overcoming Student Drop-Offs, Non-Payments, and the ‘I Don’t Want to Push Them’ Mindset
Manage episode 483018936 series 1087591
Content provided by Allie Alberigo & Duane Brumitt, Allie Alberigo, and Duane Brumitt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allie Alberigo & Duane Brumitt, Allie Alberigo, and Duane Brumitt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In Episode #412 of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo tackle some of the toughest challenges faced by martial arts
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300 episodes
Manage episode 483018936 series 1087591
Content provided by Allie Alberigo & Duane Brumitt, Allie Alberigo, and Duane Brumitt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allie Alberigo & Duane Brumitt, Allie Alberigo, and Duane Brumitt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In Episode #412 of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo tackle some of the toughest challenges faced by martial arts
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School Owner Talk

1 416 | Owner Self-Care: How to Actually Enjoy Summer and Still Grow Your School 59:08
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Podcast Description Summer should be a time to recharge — but for martial arts school owners, it often turns into a season of burnout and overwhelm. In this episode, Duane Brumitt and Allie Alberigo share real-world strategies to help you enjoy your summer while keeping your school healthy and profitable. They break down how to plan intentional time off, train your team to operate smoothly in your absence, and use systems and automations to keep your leads and students engaged — so you can step away without losing momentum. https://youtu.be/BzSDvTvGGfc Key Takeaways Why scheduling planned closures can strengthen retention and family loyalty How to set and enforce communication boundaries with staff and parents Tools and routines Duane and Allie rely on for owner self-care and productivity The difference between delegating and abdicating — and why it matters How Parkinson’s Law can help you work smarter, not harder Real examples to protect your time off — without guilt Action Steps for School Owners Block Time Off in Advance: Review your calendar and set clear closure dates for breaks and vacations. Communicate these confidently to students and families. Document and Train: Record videos and create clear SOPs so your team knows exactly what to do in your absence. Empower them to make decisions. Establish Boundaries: Use Slack, email auto-responders, and defined office hours to train parents and staff when to expect replies. Automate Marketing: Schedule your emails, push notifications, and social posts in advance to keep new leads and current families engaged. Plan Recharge Time: Prioritize activities that truly help you reset — whether that means hobbies, quiet time alone, or family time. Additional Resources Mentioned Parkinson’s Law: Work expands to fill the time you allow for its completion. Give yourself less time and watch your efficiency increase. Recommended Tools: Slack for staff communication, Spark CRM for marketing automations, ChatGPT for creating and refining content and SOPs.…
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School Owner Talk

1 415 | Sell with Confidence: How to Present, Close, and Upgrade in Your School 58:31
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Podcast Description In this episode of School Owner Talk, Allie Alberigo and Duane Brumitt dive deep into the art of enrollment and upgrades. If you’ve ever felt uncomfortable selling, unsure how to present your programs, or hesitant to introduce upgrades like Leadership or BBC — this episode is for you. You’ll learn how to confidently present your school’s value, close enrollments without pressure, and build an upgrade culture that feels rewarding — not salesy. Key Takeaways Sales is about service, not persuasion A smooth enrollment process starts with connection Use scripts, visuals, and practice to confidently present your programs Upgrades should be earned and exciting, not forced Students and parents respond to clarity, structure, and confidence Action Steps for School Owners Audit your current enrollment process — Is it consistent and parent-friendly? Train your team to deliver a clear presentation and confidently handle objections. Create a visual pricing sheet or digital presentation that walks parents through your programs. Schedule quarterly upgrade events and offer them to students who demonstrate readiness. Use testimonials and success stories as part of your pitch to build trust and credibility. Additional Resources Mentioned Whiteboards or printed visuals for pricing/program breakdowns Team role-play for objection handling Leadership and Black Belt Club structure documents (Duane references these internally)…
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1 414 | Referral Frenzy: How to Spark a Lead Surge 52:41
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Podcast Description In this high-energy episode of School Owner Talk, Allie and Duane dive into one of the most powerful yet underutilized tools in martial arts school marketing — the referral contest. They walk you through exactly how to plan, launch, and promote a full-blown referral campaign that not only generates new leads and sign-ups but also creates excitement and unity throughout your school. Whether you’re brand new to referrals or looking to level up your system, this episode lays out everything you need to turn your students into your best promoters. Key Takeaways Referrals remain the most trusted and cost-effective form of lead generation. A referral contest creates energy, excitement, and organic growth. Success lies in the structure: timeline, visibility, reward system, and promotion. Avoid common mistakes like weak prizes, poor follow-up, or lack of urgency. Use contests to deepen your school culture and strengthen retention. Action Steps for School Owners Choose your referral contest window (2–4 weeks) and pick a fun theme. Design a clear and simple referral system — how referrals are submitted and tracked. Create a 3-tier prize system: participation, milestone, and grand prize. Promote it everywhere: in class, on your app, via email, text, and your parent group. Build a follow-up system to contact, book, and onboard referred leads quickly. Celebrate the winners publicly to build hype for next time. Additional Resources Mentioned Whiteboard or leaderboard for visual tracking Simple Google Form or referral cards for entry Push notifications and SMS to parents/students Internal contest among staff to promote the most referrals Referral of a Lifetime Program. USE Discount Code: SAVE10NOW…
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1 382 | Building a Strong Brand Identity for Your Martial Arts School – Part 1 37:50
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In the competitive world of martial arts schools, having a strong and recognizable brand identity can make all the difference. Join us in this episode as we explore the essential elements of building a powerful brand that resonates with current and potential students. We’ll discuss how to define your school's unique value proposition, create a memorable logo and visual identity, and develop consistent messaging across all platforms. Discover strategies to differentiate your school from the competition and attract a loyal student base by leveraging the power of branding. What is a unique strategic purpose? The elements of a good USP. Failing to plan is planning to fail. The creative process. Assignment: Answer the following questions? Do you already have a USP? What is it? How effective do you think it is?…
Podcast Description Summer may be slow for some, but smart school owners know it’s no time to go silent. In this episode, Duane and Allie sit down with longtime marketing partner Gus Lopez from Lead Hunter Media to dive into why consistent marketing—especially through social media—is essential during the summer months. Discover the psychology of momentum, the real cost of going quiet, and why visibility now pays dividends in the fall. Whether you’ve got 10 students or 300, this episode is your roadmap to thriving through the summer. https://youtu.be/osfmpM6Neok Key Takeaways Momentum matters: Halting marketing kills momentum—consistency builds compounding results. Summer is a visibility opportunity: While others pause, your brand can rise above the noise. Your competitors aren’t just other schools: Sports, camps, and screen time are all competing for your students’ attention. Social media ROI is long-term: Stop judging performance by one month—review it across 12. Follow-up systems make or break success: Most leads fail due to poor follow-up, not bad targeting. Daily marketing matters: Whether it’s emails, push notifications, or SMS, consistency drives results. Price determines growth potential: You need to charge enough to afford proper marketing. Your job isn’t done at the click: Ads introduce you—the sale comes from your next step. Action Steps for School Owners Audit Your Summer StrategyAsk: Are you showing up where your prospects are? Are you sending a consistent message? Keep Running Ads Year-RoundDon’t fall into the trap of seasonal marketing—build brand awareness constantly. Improve Your Follow-UpSet up automated texts, emails, and personal outreach (at least 7 touches over 12 days). Invite and Message Post EngagersOn platforms like Facebook, follow up with people who like your ads but haven’t opted in. Start Daily EmailsUse AI or write short benefit-driven messages that go out every day to your lead list. Evaluate Your PricingEnsure your tuition structure supports your goals and allows for a marketing budget. Think Long-TermTrack your ROI across 12 months—not 30 days. You’re building a brand, not flipping a switch. Additional Resources Mentioned Book: Good to Great by Jim Collins (Flywheel Concept) Book: The Psychology of Money by Morgan Housel (compound investing + long-term thinking) Tool: Lead Hunter Media – Digital marketing agency for martial arts schools Concepts: The Flywheel Effect Guerrilla marketing Daily emails via AI automation Facebook invite + messenger outreach…
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School Owner Talk

1 412 | Navigating the Struggles: Overcoming Student Drop-Offs, Non-Payments, and the ‘I Don’t Want to Push Them’ Mindset 1:12:42
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In Episode #412 of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo tackle some of the toughest challenges faced by martial arts
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School Owner Talk

Branding That Breathes: Aligning Your Martial Arts School with Your Culture Podcast Description: In this episode of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo dive deep into the often-overlooked topic of branding for martial arts schools. It’s not just about logos or colors—it’s about creating a brand that breathes life into your school and reflects the core values, culture, and mission of your business. Whether you’re just starting out or have been in the industry for years, understanding how to align your branding with your school’s culture can be the key to attracting the right students and creating a lasting impact. Tune in to hear actionable advice on how to build an authentic brand, avoid common mistakes, and connect with your students on a deeper level. https://youtu.be/y6tbrSdNKVM Key Takeaways: Branding is More Than Just a Logo: The true brand of your school is defined by its culture, values, and the emotional connection it creates. It’s about aligning your marketing, your physical space, and the overall experience with your core mission. The Importance of Consistency: The look and feel of your school, from the design of your website to the atmosphere in your lobby, should all reflect the same message. Inconsistencies between your marketing and your actual school experience can confuse potential clients. Culture Drives Brand Identity: The culture of your school is crucial in defining your brand. Whether you’re teaching a traditional martial art or a modern style, the vibe and philosophy you create should be authentic and resonate with your students. Identify What You Stand For: Understanding your mission and purpose will guide your branding decisions. Whether you’re targeting a specific age group or focusing on building self-confidence, know why your school exists and what you’re offering to the community. The Role of Your Team: Your instructors and staff play a crucial role in reinforcing your brand. The way they behave, talk, and interact with students should align with the culture you’re trying to establish. Action Steps for School Owners: Survey Your Students: Create a simple survey (either on paper or digitally) asking your students and their families what they think about your school, its atmosphere, and the values it represents. This will give you valuable insights into how your brand is perceived and where improvements can be made. Clarify Your Brand’s Story: Reflect on your personal journey in martial arts and how it shaped the way you run your school. Make sure your story is clear in your branding efforts—this helps foster an authentic connection with your students. Audit Your School’s Physical Presence: Take a hard look at your school’s physical environment. Does it align with your brand? Is it clean, welcoming, and reflective of the values you promote? The first impression is everything, so ensure that your school’s atmosphere matches the message you want to convey. Survey Your Target Market: Use tools like SurveyMonkey to ask your clients why they chose your school and why they continue to stay. This will help you identify what’s working well and what you might need to adjust in your branding.…
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School Owner Talk

1 410 | Building Wealth as a Martial Arts School Owner: From Paycheck to Prosperity 48:35
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Building Wealth as a Martial Arts School Owner: From Paycheck to Prosperity Podcast Summary: In this eye-opening episode, Duane Brumitt and Allie Alberigo tackle a topic often avoided by martial arts school owners: finances. From personal money mistakes to strategies for long-term wealth and retirement planning, they break down real-life stories, hard lessons, and actionable financial wisdom that every school owner needs to hear. Whether you’re drowning in debt or just beginning to think about the future, this episode gives you the financial clarity and inspiration to make smarter money moves today. https://youtu.be/ZA4yX3h8fVY Key Takeaways: The Trap of Living Paycheck to PaycheckWhy more students won’t solve your financial problems and how to break the cycle of financial stress. The Importance of Paying Yourself FirstLearn the foundational rule for building wealth and how to live below your means while doing it. Separate Business and Personal FinancesAvoid common financial chaos by treating your school like a real company — not an extension of your wallet. Create Multiple Revenue Streams Inside Your SchoolDiscover overlooked income opportunities already in your dojo, from retail to events. Shift from Self-Employed to True Business OwnerUnderstand the Cash Flow Quadrant and how to evolve from being your own employee to a wealth-building entrepreneur. Action Steps for School Owners: Open a savings account today if you don’t already have one. Meet with a financial advisor and explore retirement options. Start saving at least 10% of your income—personally and for your school. Schedule a monthly “Money Meeting” with yourself (or spouse) to track and review expenses and profit. Conduct a quarterly financial audit and renegotiate your bills (like internet or phone). Final Thoughts: It’s never too early—or too late—to take control of your financial future. Whether you’ve been teaching for 30 years or are just starting out, developing strong financial habits can mean the difference between surviving and thriving. Don’t let money manage you. Build a life—and a retirement—you’re proud of.…
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1 409 | Lights, Camera, Enrollments! Turning Karate Kid Legends into a Lead Machine 1:05:38
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Episode Summary: With the new Karate Kid: Legends movie hitting theaters on May 30, 2025, this episode is a masterclass in how martial arts school owners can harness the buzz to boost enrollments. Stephen Oliver shares his decades of marketing wisdom, including stories from past movie promotions like Enter the Dragon, Power Rangers, and The Karate Kid. Together with Duane and Allie, the conversation explores real-world strategies for creating visibility, foot traffic, and community engagement around the movie release—whether it’s a hit or a flop. https://youtu.be/vwTym6L1jro Key Takeaways: Use the Movie’s MomentumMajor movie releases are marketing goldmines. Parents will be taking their kids to see Karate Kid: Legends, so ride that wave. Get In Early with Local TheatersBuild relationships with theater managers now. Some will let you set up booths for free—others may require rental through national agencies. It’s Not Just the Movie—It’s the MessageWhat worked about the original Karate Kid wasn’t just the fighting—it was the philosophy. Use that message in your marketing. Be Proactive, Not PassiveDon’t just sit at a booth and wait for someone to talk. Have interactive elements (like prize wheels or a ninja mascot) and collect leads actively. You Don’t Need a Perfect Movie—You Need a PlanWhether the movie is good or bad, it’s a talking point. You can reframe or reinforce the message of martial arts depending on the film’s impact. Action Steps for School Owners: Contact Your Local Theater This WeekAsk if you can set up a booth opening weekend (May 30–June 2) or even before that with previews. Bonus if you can do a private screening. Create Karate Kid-Themed Referral EventsPlan events like “Bring a Buddy to the Movies” night, birthday parties, or buddy weeks using Karate Kid themes. Design Movie-Themed Marketing AssetsUpdate rack cards, social ads, flyers, and banners with Karate Kid imagery and tie-ins. Bonus: Match the color scheme of the movie posters. Build a Pre-Release BuzzPost on your social media with Karate Kid trivia, throwbacks, or countdowns. Get your students and parents excited. Train Your TeamPrepare your staff with lead capture scripts, appointment-setting processes, and follow-up systems. Plan for High VolumeIf your marketing hits, you’ll need systems in place to handle an influx of leads and intros. Make sure your front desk and instructors are ready.…
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1 408 | Finding Community Events & Organizations to Partner With 56:15
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In this episode of School Owner Talk, Duane Brumitt and Allie Alberigo deliver a highly practical and motivating conversation around one of the most underused growth strategies in martial arts school ownership: community engagement. From partnering with local schools and daycares to maximizing field trips, fundraisers, birthday parties, and even Facebook groups — Duane and Allie share how school owners can create visibility, trust, and new student leads by becoming a community asset, not just a business. They discuss: Real-life examples of events that worked (and ones that didn’t) Tools like Notion and Dropbox for event journaling How to turn donation requests into marketing opportunities Delegating outreach without spending a fortune If you’re feeling like leads have slowed down or that your school is being overlooked — this episode is your blueprint for turning local relationships into a lead machine. Key Takeaways from This Episode 1. Local visibility must be intentional. Just because your school has been around for years doesn’t mean your community knows who you are. Visibility requires proactive effort and consistent outreach. 2. Events are opportunities — before, during, and after. Every event can become a marketing asset. From how you promote it, to how you follow up, to how you document it for future use — don’t leave opportunities on the table. 3. Use an event journal. Creating a repeatable system (physical or digital) helps you track what worked, what didn’t, and what to improve for the next time. This reduces stress and increases success. 4. Hire or delegate outreach. You don’t need to do it all. Identify someone who enjoys talking to people and give them the responsibility of reaching out to local businesses, churches, and organizations. 5. Donation requests are lead generators. Set up a donation request page on your website. Include a form with questions like, “Is this an annual event?” so you can follow up next year. Use the opportunity to get your name in front of more people. Action Steps for School Owners 1. Identify five local organizations to contact. Start with the obvious ones: schools, daycares, libraries, camps, or churches. Reach out with a genuine offer to serve or support. 2. Create a donation/fundraiser webpage. Make it easy for people to request support from your school. Offer things like free trials, birthday parties, or self-defense classes as donations. 3. Build your event journal system. Whether in a binder or inside Notion, start logging your events, what you did to prepare, how you followed up, and what could be improved. 4. Delegate the outreach. Hire a part-time person, offer a commission, or ask a trusted parent volunteer to be your “community connection.” Give them a script and a goal. 5. Start small but start now. Pick one local event happening in the next 30 days and commit to being part of it — even if it’s just donating a raffle prize or setting up a booth. Final Thoughts Community involvement is not just a nice idea — it’s a powerful, long-term marketing strategy. By becoming a trusted presence in your area, you not only attract students, but you also position your martial arts school as a pillar of leadership and service. Whether you’re just starting out or getting back into community outreach after a break, the key is to take action, stay organized, and remain consistent. Your community is full of opportunities — you just have to step into them.…
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1 407 | Tired, Frustrated, and Unmotivated? Here’s How to Lead Anyway 51:00
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Episode Overview In this honest and heartfelt episode of School Owner Talk, Duane and Allie open up about something all martial arts school owners experience—but often don’t talk about: burnout. From feeling exhausted and frustrated to questioning motivation and drive, they dive into what it means to hit a wall and how to keep leading when energy is low and emotions run high. If you’ve ever felt like tapping out, this episode will remind you that you’re not alone—and that there’s a path forward. Key Takeaways from the Episode • Burnout is real—and common. Even passionate school owners feel mentally and emotionally spent. • You don’t have to be 100% to still make a difference. Sometimes just showing up is enough. • Setting boundaries is essential. Whether it’s around your time, energy, or availability, you need to protect your peace. • Comparison is dangerous. Judging yourself based on others—especially on social media—can drain motivation and cause self-doubt. • Delegate and offload. Hand off what you can, especially tasks that drain you the most. • Mental maintenance matters. Whether it’s a walk, time with family, or a favorite TV show, scheduled downtime helps you recharge. • Reignite your why. Your purpose can evolve, and reflecting on it can help restore energy and passion. Action Steps for School Owners 1. Revisit and redefine your “why.” What drives you now may be different from what drove you five years ago. 2. Create a reignite list. Write down small wins or tasks that help build positive momentum. 3. Pick one task to delegate this week. Offload something that drains you. 4. Schedule your mental maintenance. Block time in your calendar to rest, unplug, and recharge. 5. Connect with others. Reach out to fellow school owners for support or even start a monthly meetup to talk shop—and life. Final Thoughts Being tired doesn’t make you weak. Being frustrated doesn’t mean you’re failing. And losing motivation doesn’t mean you’ve lost your purpose. It means you’re human. And just like any black belt will tell you—progress often comes through perseverance. You’ve got this, and we’re right there with you.…
Episode Overview In this value-packed episode of School Owner Talk, Duane Brumitt and Allie Alberigo explore the most common mistakes martial arts school owners make—often without realizing it—and how to correct them. From retention and pricing issues to burnout and outdated marketing, this conversation is focused on helping school owners take back control of their business and reignite their passion. Whether you are new to school ownership or have been in the game for decades, the strategies and insights shared in this episode are designed to help you work smarter, serve your students better, and build a stronger business. Key Takeaways from the Episode Retention is more important than recruitment. If your school is constantly losing students, bringing in new ones will only mask the problem temporarily. Emotional connection is a major retention driver. When students and parents feel personally connected to your program and instructors, they are far more likely to stay. Many school owners underprice their programs out of fear or comparison. When you communicate your value clearly, you can charge what you’re worth with confidence. Relying on outdated marketing strategies like print or radio can waste time and money. A properly optimized online funnel, paired with current digital strategies, will generate better results. Burnout is real. Trying to do everything yourself will eventually lead to physical and emotional exhaustion. Delegation, scheduling, and boundaries are essential. A lack of systems and structure in your week creates inefficiency and stress. Building a routine that includes marketing, content creation, team meetings, and self-care is key to long-term success. Many school owners are not planning for retirement. Treat your business like a true business—save, invest, and build something that serves you in the future. Final Thoughts Running a martial arts school is one of the most rewarding professions out there—but only when it’s done with clarity, purpose, and strategy. Too many school owners are trapped in reactive cycles, trying to fix problems as they come instead of creating systems to prevent them. This episode is a reminder that you have more control than you think. With the right mindset and action steps, you can build a school that not only changes lives—but gives you the freedom and lifestyle you deserve. Action Steps for School Owners Audit your retention numbers and identify where drop-off occurs most frequently. Review your pricing. Are you truly charging what your value is worth? Update or optimize your digital marketing funnel. Make sure it’s aligned with today’s best practices. Block off time for self-care, strategic planning, and creative thinking each week. Document and delegate tasks so you’re not carrying the full weight of the business on your shoulders. Begin mapping out a retirement or exit plan now. Waiting too long to start will only create pressure later. If this episode helped you, consider sharing it with another school owner and leaving a review. Your support helps us continue creating meaningful content for martial arts school owners worldwide.…
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1 405 | Interview with Keith Vitali – Martial Arts Legend and Film Icon 55:32
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Introduction In this episode of School Owner Talk, Duane Brumitt and Allie Alberigo sit down with martial arts legend Keith Vitali. From dominating the tournament scene to starring in martial arts films alongside Jackie Chan, Keith has made a lasting impact on the industry. His journey is one of dedication, discipline, and seizing life-changing opportunities. 1. The Defining 10 Seconds That Changed His Life • Keith shared the story of how a single fight in the Battle of Atlanta tournament shifted his entire future. • Losing 4-0 with 10 seconds left, he landed a jump spinning kick, earning a rare four-point score—a moment that led him to realize his true potential. • Had he lost that fight, he might have pursued law instead of martial arts, proving that small moments can shape destinies. 2. His Transition from Competitor to Actor • Keith was discovered through magazine covers, leading to his breakout role in Revenge of the Ninja, which became a worldwide success. • He shared behind-the-scenes stories from his time working with Chuck Norris, Joe Lewis, and Bill Wallace—legends who shaped his martial arts and film career. • His journey into acting wasn’t planned, but his preparation met opportunity, turning him into one of the most recognizable martial artists in film. 3. The Evolution of Martial Arts in Movies • The golden era of martial arts films focused on pure martial arts, with actors trained in combat sports. • Today, martial arts is included in every action film, from Tom Cruise’s roles to Marvel superheroes, but the focus on traditional martial arts films has diminished. • Keith discussed his experience working on Black Creek, a new martial arts Western film featuring industry legends. 4. The Power of Martial Arts in Transforming Lives • Keith shared his experience working with at-risk students, showing how discipline and structure turned them into leaders. • He believes martial arts should be mandatory in schools to teach respect, perseverance, and life skills. • His Sidekick Podcast is dedicated to preserving martial arts history and sharing the legacies of industry icons. 5. Advice for School Owners and Martial Artists • Never underestimate the small moments—one conversation, one decision, or one fight can change your entire trajectory. • The role of a martial arts instructor extends beyond techniques—it’s about mentorship, discipline, and impact. • Energy and mindset matter—who you surround yourself with and how you approach challenges will determine your success. Final Thoughts Keith Vitali’s journey is a testament to dedication, seizing opportunities, and staying true to the martial arts spirit. Whether through competition, acting, or teaching, he continues to leave a mark on the industry.…
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1 404 | Retention vs. Recruitment: The Key to Long-Term Martial Arts School Success 52:04
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Episode Overview Most martial arts school owners focus on bringing in new students, but what if retention is actually more important than recruitment? In this episode, Duane and Allie break down the real cost of losing students, how to calculate the true value of retention, and strategies to build a community that keeps students engaged for years—not just months. If you’ve ever wondered why your school isn’t growing despite consistent new enrollments, this episode is a must-listen! Key Takeaways from This Episode 1. The Real Cost of Acquiring vs. Retaining a Student Recruiting new students requires significant marketing expenses, including Google ads, social media campaigns, and events. Retaining a student is significantly more cost-effective and leads to a stronger school culture. Duane and Allie discuss how to calculate both costs and why understanding this metric is crucial for school owners. 2. Why Retention is the Real Growth Strategy Many school owners believe they only need more students, but their stagnant numbers suggest a deeper retention issue. Retaining students longer means increased participation in events, additional purchases of gear, and a greater sense of community. Understanding why students quit can help school owners create better engagement strategies. 3. Common Reasons Students Quit and How to Prevent It Lack of progression: Students feel stuck and unmotivated. Loss of interest: Classes that are not engaging or structured properly lead to dropouts. Negative experiences: A poor interaction with an instructor or fellow student can drive students away. Parents’ perceptions: If parents do not see the value in martial arts training, they are less likely to continue paying for it. Life changes: Scheduling conflicts, financial difficulties, or changing interests. 4. Building a Strong Martial Arts Community The importance of student identity and belonging within a school. The role of upgrades (e.g., Black Belt Club, leadership programs) in creating deeper engagement. How fostering peer relationships can significantly impact long-term retention. 5. Practical Retention Strategies Every School Owner Should Implement Setting clear goal structures, such as belt progression and skill achievements. Implementing student recognition programs, such as perfect attendance awards or leadership roles. Engaging with parents to reinforce the value of training. Hosting regular events and community-building activities. Final Thoughts Retention is the foundation of a long-term successful martial arts school. While marketing and recruitment are necessary, school owners must prioritize keeping students engaged and committed to their training. Action Step for School Owners Pick one retention strategy from today’s episode and implement it in your school this week. Whether it’s engaging more with parents, tracking student progress more closely, or adding an upgrade program, small changes can lead to big results.…
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1 403 | Revolutionizing Martial Arts Engagement with Dually – A Conversation with Ed Pizzo 56:39
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In this episode of School Owner Talk, hosts Duane Brumitt and Allie Alberigo sit down with Ed Pizzo, the founder of Dually, an innovative competition platform that blends martial arts, technology, and community engagement. Ed shares how Dually allows martial arts schools to create virtual challenges, engage students, boost retention, and attract sponsorships—all while making competitions more accessible and exciting. Discover how martial arts school owners can leverage this gamified challenge system to motivate students, strengthen school culture, and even monetize through sponsorships. Whether you’re looking to run virtual tournaments, skill challenges, or interactive retention strategies, this conversation will spark fresh ideas for your school’s success. Key Takeaways: 1. Dually is More Than a Tournament Platform – It provides a voting-based competition system for martial arts, fitness, and other industries. Schools can host challenges, skill competitions, and gamified engagement activities for students. 2. A Powerful Retention Tool – Regular challenges keep students motivated and engaged, reducing the likelihood of quitting. 3. Parental Involvement Boosts Retention – By allowing parents to participate in voting, they become more invested in their child’s journey. 4. Monetization Through Sponsorships – Schools can attract local and national sponsors to fund competitions, provide prizes, and promote businesses while engaging their community. 5. Cross-School and International Competitions – Schools can compete against each other virtually, creating excitement and camaraderie. 6. Social Media Integration for Growth – Challenges can be shared on social media, driving awareness, referrals, and community engagement for martial arts schools. 7. A Future of Customization – Dually is expanding to allow white-label options, private competitions, and personalized scoring systems. Action Steps for School Owners: 1. Explore Dually – Visit duelly.com and connect with Ed Pizzo to see how the platform can integrate into your school. 2. Plan a Virtual Challenge – Start with an internal school competition (e.g., best form, best weapons routine, fitness challenge). 3. Engage Parents – Get families involved in voting and social media sharing to increase student commitment. 4. Test a Sponsored Competition – Reach out to local businesses to sponsor a small challenge and build momentum. 5. Incorporate into Your Curriculum – Use Dually as a way to reinforce leadership training, public speaking, and student goal-setting. 6. Consider Seasonal Competitions – Host a Spring Invitational or Year-End Grand Championship using the platform. 7. Monitor Retention Impact – Track how participation in Dually competitions affects student retention and excitement in your school. Final Thoughts: Dually is not just a competition tool—it’s a way to engage students, create lasting memories, and build a stronger martial arts community. If you’re looking for an innovative way to keep students motivated, increase retention, and expand your school’s influence, this platform is worth exploring. Share this episode with other school owners and let’s continue innovating together!…
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1 402 | Beyond Kicks and Punches – Building a Life-Changing Martial Arts Program 1:00:07
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In this episode, Duane Brumitt and Allie Alberigo discuss how to create a martial arts program that goes beyond physical techniques to focus on character development, leadership, and confidence. They emphasize the importance of teaching life skills that help students succeed not only in martial arts but in all aspects of life. Key Topics Discussed: • The purpose behind martial arts programs and how defining this purpose can shape a school’s culture and longevity. • The role of character development and how it impacts a student’s confidence, discipline, and perseverance. • Strategies to communicate the depth of martial arts benefits to parents to increase retention and long-term student commitment. • The importance of setting clear expectations for both students and parents from the beginning. • How leadership programs, public speaking training, and structured progress milestones contribute to student development. • The need for school owners to engage parents and create a community that supports student success. • The value of retention strategies, including milestone check-ins, leadership development, and structured progress tracking. Action Items: 1. Clarify Your Program’s Purpose – Ensure that your martial arts school is structured around more than just physical training by integrating leadership and life skills development. 2. Enhance Parent Engagement – Develop a system where parents understand and support their child’s progress, such as signing off on leadership homework. 3. Improve Student Retention – Set up structured communication strategies, including automated reminders for progress milestones and regular check-ins with parents. 4. Create Role Models Within Your School – Implement leadership and instructor development programs that guide students through different levels of responsibility. 5. Segment and Personalize Events – Plan events targeted at specific age groups or belt levels to build stronger community connections. 6. Develop an Alumni Program – Consider reconnecting with former students through periodic events to maintain long-term engagement. Final Thoughts: A successful martial arts program should focus on building students into better individuals, not just better fighters. By strengthening character development, improving retention strategies, and fostering community support, school owners can create lasting impact and ensure student success. If you enjoyed this episode, share it with other school owners and continue making a difference in students’ lives through martial arts.…
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1 401 | From White Belt to Black Belt – Keeping Students Motivated for the Long Haul 57:36
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In this episode, we tackle one of the biggest challenges martial arts school owners face—keeping students engaged and motivated from white belt to black belt and beyond. We explore common reasons students quit, the role of parents in retention, and how school culture and instructor enthusiasm play a critical role in student success. We discuss strategies for overcoming loss of interest, lack of progress, and competing activities, along with ways to strengthen the connection between students, instructors, and parents. From setting clear milestones to engaging parents in the journey, this episode is packed with practical insights on building a strong retention system. Key Topics Covered: Why students lose motivation and how to prevent dropouts The importance of instructor enthusiasm and engagement Strategies for keeping parents involved in their child’s progress The impact of setting clear goals and milestones How leadership programs and long-term vision increase retention Creating a strong community within the martial arts school Action Items: Enhance Parent Engagement: Schedule progress check-ins with parents to discuss their child’s development and reinforce the value of training. Create a Goal-Setting System: Encourage students to set specific training goals for each class to maintain motivation. Personalize Student Recognition: Use students’ names regularly, celebrate milestones, and acknowledge progress publicly to build stronger connections. Implement a Retention Strategy: Choose one new strategy from the discussion—whether it’s a leadership program, a reward system, or progress tracking—and apply it this week. Encourage Parent Advocacy: Educate parents on how to reinforce martial arts lessons at home, helping them become active supporters in their child’s journey. What’s your best retention tip? Comment below or message us with your strategies for keeping students engaged long-term!…
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1 400 | Turning Trials into Lifelong Students: Strategies for Retention and Growth 1:05:14
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In this episode, we dive deep into student retention strategies and how to transform trial members into lifelong students. We explore best practices in onboarding, parent engagement, and communication methods that keep students committed for the long haul. Key topics include: • The importance of first impressions and pre-framing expectations. • Engaging both students and parents for stronger retention. • The role of clear communication and human connection in martial arts schools. • The impact of structured onboarding and milestone celebrations. • Addressing common dropout reasons and preventing student disengagement. • The value of positioning martial arts as a lifelong journey, not just an activity. Join us as we break down the mindset and tactical approaches that lead to a thriving, long-term student base.…
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Want to grow your martial arts school, avoid burnout, and build a thriving leadership team? You’re in the right place! In this episode, Professor Duane Brumitt and Shihan Allie Alberigo break down the essential strategies for developing a strong leadership team that will help your school expand, retain students, and create future leaders. Key Topics Covered: Why trying to do everything yourself holds your school back How to identify and develop future leaders from your students The difference between a good instructor and a great leader How to delegate effectively and avoid burnout The importance of public speaking, decision-making, and leadership training How to create a school culture that fosters leadership and keeps students engaged Building a structured leadership pipeline can transform your school and impact students for life. Tune in to learn how to implement these strategies and take your martial arts school to the next level!…
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In this episode of Martial Arts School Owner Talk, Allie and Duane break down The Five Pillars of a Thriving Martial Arts School—the essential elements every school owner needs to ensure long-term success. They dive deep into: ✅ Defining Your Vision – Why having a clear mission is crucial for growth. ✅ Building Strong Leadership Teams – The power of mentorship and team development. ✅ Engaging Parents & Students – Creating a strong community inside and outside the dojo. ✅ Financial Mastery – Avoiding common pitfalls and ensuring profitability. ✅ Personal & Professional Growth – The key to staying motivated and avoiding burnout. This episode is packed with practical strategies, real-world examples, and actionable takeaways to help you run a martial arts school that thrives.…
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1 397 | From Passion to Purpose: Building a Martial Arts Legacy 59:13
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In this episode, Professor Duane Brumitt reflects on his 26-year journey as the owner of TriStar Martial Arts. From starting with a passion for training to building a full-time business, Duane shares the ups and downs of running a martial arts school. Tune in to hear about the pivotal moments that shaped his career, his transition to focusing on life skills development, and his advice for fellow school owners on leadership, financial stability, and creating lasting impact.…
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In this motivational podcast episode, Professor Duane Brumitt and Shihan Allie Alberigo discuss practical and inspiring strategies to end the year on a high note. They cover goal-setting, effective holiday sales, reconnecting with students, running impactful events, and even balancing family and personal development. Plus, hear insights on maximizing martial arts business potential and fostering gratitude. Perfect for school owners and martial arts instructors looking to finish strong and set up for a successful new year! Reference in the podcast: My Plan For Living To 156: By Dan Sullivan I Trained Like A Black Belt For 90 Days https://www.youtube.com/watch?v=bA7i0xdQVCs…
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1 395 | Unlocking the Power of AI in Martial Arts Schools: Interview with James Bret Dunlap 1:00:42
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In this insightful session, we explore the transformative potential of ChatGPT and AI in martial arts school management. Join Duane Brumitt, Shihan Allie Alberigo, and special guest James Bret Dunlap as they dive into practical AI applications—from automating marketing tasks to streamlining school operations. Discover how AI can save time, enhance productivity, and elevate the student experience. Whether you're new to AI or looking to deepen your understanding, this episode is packed with actionable advice. Resources mentioned: Make.com Lead Hunter Media High Income Skills Exceptional Classes…
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1 394 | Utilizing ChatGPT for Martial Arts Business Success 1:00:27
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In this episode, Duane Brumitt and Shihan Allie Alberigo dive deep into the innovative ways martial arts school owners can use ChatGPT to streamline their business operations. They discuss practical applications for marketing, student engagement, retention, content creation, and even time management. Discover how ChatGPT can save time, generate creative content, and improve communication with parents and students alike. Whether you're a martial arts school owner or just curious about using AI tools in business, this episode is packed with actionable insights!…
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1 393 | Unlocking the Secrets to Digital Marketing for Martial Arts Schools with Gus Lopez 1:01:55
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In this episode of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo welcome back digital marketing expert Gus Lopez from Lead Hunter Media. They dive deep into the latest trends in digital marketing for martial arts schools and how to navigate the evolving landscape. Gus shares invaluable insights on leveraging social media, AI, and content creation to drive student engagement and retention. Discover how a blend of paid advertising, personal branding, and innovative tools can help you grow your school and improve retention rates. Plus, learn about Gus's game-changing licensing system and how it can simplify marketing for school owners.…
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1 392 | Getting People to Listen to Your Message – And Figuring Out What Your Brand Message Actually Is 55:31
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In this episode, Duane Brumitt and Shihan Allie Alberigo discuss the critical importance of defining and communicating your brand message as a martial arts school owner (or any business). They explore how your message is more than just your style or art—it’s about the values, vision, and purpose that your school stands for. The conversation highlights: Understanding Your “Why”: Your passion for teaching martial arts (or any service) must align with your brand message. What do you want to achieve? This will help define your purpose and connect with your audience on a deeper level. Crafting Your Brand Message: Simplify and clarify your message. Whether you focus on leadership, family, or self-defense, your message should be consistent across all touchpoints—from your website to your in-class announcements. Tying Your Brand to Your Audience’s Needs: Knowing your target audience is key. What are their pain points, and how can you help solve them? If you're a family-focused school, for example, speak directly to parents’ concerns about discipline, confidence, and leadership for their kids. Storytelling: A powerful brand message includes storytelling. Sharing real-life success stories from your students or personal experiences helps make your message relatable and memorable. By the end of the episode, Duane and Shihan emphasize that to effectively communicate your brand message, consistency and emotion are vital. When you connect emotionally with your audience and reinforce your message at every opportunity, you create a lasting impact that can transform your school’s culture and success.…
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1 391 | Time Management for Martial Arts School Owners: Balancing the Dojo and Daily Life (Part 2) 1:02:03
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In this follow-up episode, Shihan Allie Alberigo and Duane Brumitt continue their discussion on the critical topic of time management for martial arts school owners. They dive deeper into the emotional and practical challenges of running a successful dojo, covering strategies to deal with student attrition, maintaining motivation over years in the business, and adapting to an ever-evolving industry. Duane shares his time management framework—dividing time into on the mat, off the mat, free from the mat, and clean the mat—and emphasizes the importance of scheduling personal downtime to prevent burnout. The duo also discusses avoiding “time vampires” (those pesky distractions) and the Pareto Principle (80/20 rule) to focus on high-impact tasks that drive success. Listen in for practical tips on balancing personal life with the demands of running a martial arts school, including strategies for fostering community, empowering staff, and creating lasting relationships with students. Plus, hear about the tools and systems they use to stay organized and productive, from automation to standard operating procedures.…
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1 390 | Time Management for Martial Arts School Owners: Balancing the Dojo and Daily Life (Part 1) 1:01:18
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In this episode, Duane Brumitt shares his practical approach to time management, breaking down his schedule into four key categories: on the mat, off the mat, free from the mat, and clean the mat. He and Shihan Allie Alberigo dive into the importance of intentionally scheduling free time to avoid burnout, while offering actionable advice on setting boundaries and avoiding "time vampires"—those distractions that drain productivity. Duane introduces the Pareto Principle (80/20 rule) and explains how focusing on the 20% of high-impact tasks, such as lead follow-up and student retention, can drive 80% of the results. They discuss strategies like time blocking and prioritizing high-value activities to ensure school owners stay productive without sacrificing their personal time. With more insights to share, they agree to continue this important conversation in a future episode. Tune in to learn how to take control of your time and boost your martial arts school’s success!…
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1 389 | In the Trenches: The Realities of Running a Martial Arts School 56:46
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In this candid episode, Shihan Allie Alberigo and Duane Brumitt dive deep into the day-to-day challenges of running a martial arts school. From student attrition to managing finances, they discuss the emotional toll of navigating the ups and downs of business ownership. Shihan and Duane share their experiences of losing long-term students, the pain that comes with it, and how they’ve learned to develop thicker skin while maintaining their passion for teaching. They reflect on how the newer generation of students and parents often allow children to quit when they lose interest, posing a challenge for school owners trying to instill discipline and retain students. As seasoned martial arts instructors, they discuss how their energy levels and teaching styles have evolved with age, and share strategies for transitioning from head instructor to business owner. Shihan emphasizes the importance of fostering camaraderie among instructors through team-building events, while both hosts highlight the value of having a supportive network of fellow school owners to lean on. They also share exciting plans for their upcoming virtual class collaboration, where they will teach each other’s students remotely. Whether you're a martial arts school owner or instructor, this episode offers real-world insights into the challenges and rewards of staying in the trenches of martial arts business ownership.…
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1 388 | Building Lifelong Connections: The Key to Student Retention in Martial Arts 57:47
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In this episode, Shihan Allie Alberigo and Duane Brumitt dive into one of the most significant challenges martial arts school owners face: student retention. While it's rare for students to stay with the same school throughout their entire martial arts journey, Allie and Duane share insights on how to foster deeper, more meaningful connections to keep students engaged long-term. Drawing from their decades of experience, they discuss the importance of creating a sense of belonging and value, getting to know students and their families personally, and creating a community through events and activities like movie nights, picnics, and progress review meetings. Shihan Allie also reflects on how the sense of reverence and respect for the martial arts has evolved and how instructors can cultivate this mindset in students today. As they navigate the changing landscape of martial arts instruction—including the increasing role of video demonstrations—Allie and Duane provide actionable advice for school owners to adapt their teaching methods and build stronger relationships with their students and families. Whether you're a martial arts school owner or an instructor, this episode offers valuable insights into the "relationship business" of martial arts and how to build lasting connections that drive student retention.…
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