Best Search Engine Journal Podcasts (2025)

1
How many journalism principles that apply to SEO can you name in 30 seconds? 2:21

3d ago2:21

2:21

In this lightning round episode, Dina Rickman of GoFundMe demonstrates how journalism principles directly apply to SEO strategy. She highlights the critical "who, what, where, why, when, how" framework as fundamental to both disciplines, emphasizing that users need immediate context regardless of their entry point. Rickman explains that effective S…

1
Optimizing for search visibility vs reader engagement 2:14

8h ago2:14

2:14

Search visibility versus reader engagement presents a false dichotomy. Dina Rickman, from GoFundMe, explains why reader engagement ultimately drives sustainable search visibility in the long term. She explores why brands should prioritize answering user questions effectively rather than simply appearing everywhere, and demonstrates how negative bra…

1
One word that describes the relationship between journalistic integrity and SEO success today 2:04

1d ago2:04

2:04

Journalistic integrity and SEO success share a symbiotic relationship. Dina Rickman from GoFundMe explains how quality content must deliver on the promise of its headline and target keywords to truly rank well. She emphasizes that effective SEO content requires honesty, specificity for the intended audience, and the ability to fulfill user expectat…

1
Is using clickbait ever going to die off? 3:59

2d ago3:59

3:59

Is clickbait truly harmful or just misunderstood? Dina Rickman from GoFundMe reframes the clickbait debate by distinguishing between compelling headlines and content that fails to deliver on its promise. She argues that creating interest-driving headlines is fundamental to publishing success, while emphasizing that the real problem occurs when cont…

1
Applying Journalistic Thinking & Principles to SEO 27:54

4d ago27:54

27:54

In today's content-saturated landscape, SEO needs journalistic principles. Dina Rickman, Senior Director at GoFundMe, shares how her background in journalism transformed her approach to search strategy. She explains how firsthand experience and original reporting create content that genuinely engages users, why traditional keyword-focused tactics a…

1
Ai Max is Making Headlines….Really Long Headlines 1:01:17

4d ago1:01:17

1:01:17

This week on Marketing O’Clock: AI Max is pulling blog articles content for headlines, which is outperforming standard landing pages with significantly higher ROAS. Google has also introduced a beta ad group‑level setting for AI Max in Search campaigns, which, when enable, automatically broadens keyword targeting via Search Term Matching. Google’s …

1
Seeing a drastic decrease in clicks but not impressions? 3:19

6d ago3:19

3:19

Clicks dropping while impressions remain stable? SEO Director Donna Donahue from Antylia Scientific shares her current approach to this exact challenge. She emphasizes the importance of frequent site crawling, establishing benchmarks before making changes, and proper URL mapping during transitions. Donahue also recommends implementing monitoring sy…

1
How Google's AI-powered search results will evolve over the next 12 months 3:53

7d ago3:53

3:53

Google's AI search results threaten organic traffic. Donna Donahue, SEO leader at Antylia Scientific, forecasts the evolution of zero-click environments over the next year. She emphasizes the critical importance of structured data accuracy despite Google's claims it's not a ranking signal, and explains how brands can leverage AI overviews for incre…

1
One word that describes the current state of E-E-A-T in AI Search 3:15

8d ago3:15

3:15

E-E-A-T signals in AI search have become increasingly messy and unclear. Donna Donahue from Antylia Scientific shares how her quasi-YMYL company navigates Google's shifting expertise requirements. She explains why scientific oversight of all content is essential for maintaining authority in pharmaceutical and lab research industries, while noting t…

1
Is optimizing content specifically for AIO a trend or trash? 4:16

9d ago4:16

4:16

AI overviews are reshaping SEO strategy. Donna Donahue from Antylia Scientific examines the trend of optimizing content specifically for AI-generated search results. She discusses how snippets have become the new "zero-click playground," the recent addition of links within AI overviews, and strategies for creating content that both satisfies inform…

1
Will page speed be less important in AI Search? 5:30

10d ago5:30

5:30

Will page speed matter in AI search? Donna Donahue from Antylia Scientific examines the evolving relationship between page speed and AI-driven search results. She argues that while technical performance remains important for crawlers, content quality will continue to be the dominant ranking factor. Donahue also highlights the irony that Google's ow…

1
How to Demonstrate the ROI of SEO 31:22

11d ago31:22

31:22

Demonstrating SEO ROI remains a persistent challenge for search professionals. Donna Donahue, SEO Manager at Antylia Scientific, shares her approach to cross-functional collaboration through effective listening and stakeholder education. She reveals how developing comprehensive content briefs creates pathways to success, transforming reluctant stak…

1
Out of (Brand) Control. Advertisers can only use Brand Inclusions/Exclusions with AI Max 1:08:26

11d ago1:08:26

1:08:26

This week on Marketing O’Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand controls behind its automation wall. A “brand” new conversion action arrives in Google Ads, and Amazon checks out of Google Shopping. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comme…

1
Game plan for navigating Google's helpful content updates 2:38

14d ago2:38

2:38

Google's helpful content updates require a strategic response. Zak Ali, from Finder, shares his approach to realigning organizations around search priorities. He advocates for starting fresh by understanding how real users interact with search, putting customer needs at the center of strategy, and balancing technical SEO fundamentals with human-cen…

1
Long-form financial guides or interactive calculators? 3:57

15d ago3:57

3:57

Long-form guides or interactive calculators? Zak Ali from Finder weighs in on resource allocation for personal finance sites. Interactive calculators emerge as the clear winner, offering users immediate value through manipulable interfaces rather than passive reading experiences. Ali emphasizes that calculators better match user intent, allow for p…

1
How will AI search impact the personal finance vertical over the next 18 months? 3:30

16d ago3:30

3:30

AI search is transforming the personal finance vertical. Zak Ali from Finder explains how the landscape will shift in the next 18 months, with major finance apps achieving product parity while smaller publishers specialize in niche areas. He predicts AI search will become the default experience within 12-18 months once Google solves ad monetization…

1
Will financial literacy content outperform comparison pages in 2025? 3:06

17d ago3:06

3:06

Will financial literacy content outperform comparison pages in 2025? Zak Ali from Finder weighs in on the future of content strategy for financial services websites. He predicts LLMs will handle most text-based financial education while comparison pages will maintain their value, and shares tactics for optimizing title tags and thumbnails to improv…

1
Optimizing financial content with SEO 32:52

18d ago32:52

32:52

Financial SEO requires specialized knowledge in a highly competitive space. Zak Ali, US General Manager at Finder, shares how smaller publishers can compete against dominant players in the financial sector. He explains how AI search creates opportunities for content diversification beyond Google, why focusing on user-centric experiences drives high…

1
Add to CartGPT: The Future of Shopping... for a Fee 53:29

18d ago53:29

53:29

This week on Marketing O’Clock: Google Ads updated the conversion settings panel, revealing a more polished layout. Also, the June 2025 core update is done rolling out— stay tuned for next week’s recap. Plus, OpenAI is launching ecommerce checkout directly in ChatGPT—for a fee. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! …

1
In the age of AI will localized content still hold the same value and weight? 4:54

20d ago4:54

4:54

Will AI diminish the value of localized content? Sebastien Edgar of SEOSeb & Previsible examines why localization remains crucial despite AI advancements. He explains how properly localized content demonstrates market understanding, creates uniqueness, and can increase purchase likelihood by up to 40%. Edgar also highlights the significant opportun…

1
Digital Authority for Attorneys: What Actually Counts Now 3:28

21d ago3:28

3:28

Schema, Reviews, Media, and Why the Blog Doesn’t Matter Anymore Think your blog makes you an authority? Think again. In this episode, we break down the four digital signals that actually count in today's digital landscape: schema markup, third-party reviews, legal media mentions, and consistent branding. Discover why traditional SEO content falls f…

1
The Rise of Legal Answer Engines 3:23

21d ago3:23

3:23

From Google to ChatGPT: Where Clients Are Really Asking Legal Questions Answer engines like ChatGPT, Perplexity, and Google SGE are changing how legal clients search and who gets chosen. In this episode, we reveal why traditional SEO is no longer enough, how answer engines determine which legal sources to cite, and what law firms must do to show up…

1
AI Won’t Cite You Unless You Structure Your Trust 3:32

21d ago3:32

3:32

Why Authority Architecture Is the New SEO In today’s AI-driven world, it’s not enough to show up, you need to be structured to be cited. In this episode, we break down why most law firm websites are invisible to AI systems like Google’s SGE and ChatGPT, and how to fix it. Learn the difference between content and authority, why schema and third-part…

1
What Google’s SGE Means for Law Firms 3:31

21d ago3:31

3:31

What Google’s SGE Means for Law Firms How AI-Powered Search Is Rewriting the Rules of Legal Visibility Google’s new Search Generative Experience (SGE) is changing how clients find attorneys, forever. In this kickoff episode, we break down what SGE actually is, why most law firm websites are no longer showing up, and how AI chooses which sources to …

1
Will search engines eventually eliminate the need for hreflang tags? 3:50

21d ago3:50

3:50

Will search engines eventually eliminate hreflang tags? Sebastien Edgar of SEOSeb & Previsible examines the future of international SEO signals. Despite advancements in machine learning, Edgar argues that hreflang tags provide essential efficiency for search engines identifying equivalent content across markets. The discussion compares hreflang imp…

1
Game plan for launching in five new international markets with limited resources 4:02

22d ago4:02

4:02

Sebastein discusses Game plan for launching in five new international markets with limited resources See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1
One word that describes the current state of global SEO 3:32

23d ago3:32

3:32

Global SEO is increasingly fragmented across platforms and user behaviors. Sebastien Edgar, founder of SEOSeb and Previsible, explains how search diversification is forcing SEOs beyond their traditional comfort zones. He advocates for an omnichannel approach that leverages content across multiple platforms, urges SEOs to take ownership of the full …

1
Using AI to auto-generate multilingual content variations 4:41

24d ago4:41

4:41

Multilingual content generation with AI requires human oversight. Sebastien Edgar, SEO expert from SEOSeb & Previsible, examines the limitations of fully automated translation systems. He discusses the narrowing gap between AI and human translation quality, the persistent problem of hallucinations in AI-generated content, and why manual review rema…

1
Advanced Global SEO Strategies 45:57

25d ago45:57

45:57

Global SEO requires unique market-specific approaches. Sebastien Edgar, SEO consultant at SEOSeb and expert at Previsible, shares his international expansion strategies. Edgar demonstrates how to balance global consistency with local market nuances, leverage hreflang tags to transfer authority between markets, and adapt imagery and content to refle…

1
Help Me, HCU-Wan Kenobi: A New Hope for SEO Recovery 52:47

25d ago52:47

52:47

This week on Marketing O’Clock: Marketers continue to struggle with restricted keyword data due to privacy measures. The June 2025 core update is showing signs of partial recoveries across previously impacted sites. Plus, Pinterest is reporting a spike in Gen Z male users. Visit us at - https://marketingoclock.com/ Collins article - https://www.tai…

1
The Consolidation of Search 45:52

1M ago45:52

45:52

The SEO industry is undergoing a seismic shift — from rising M&A activity to the growing dominance of AI in search. In this episode, Jordan Koene, SEO strategist and advisor at Previsible, is joined by Jim Boykin, founder of Internet Marketing Ninjas, to unpack their recent merger and what it means for the future of search. Jim shares insights from…

1
Pay Per Crawl: Cloudflare’s New Sheriff in Bot Town 42:58

1M ago42:58

42:58

Cloudflare Introduces Pay Per Crawl & More | Marketing O’Clock Episode 389 This week on Marketing O’Clock: Cloudflare rolls out “pay per crawl,” letting creators charge AI crawlers for content access. Also, Google Ads rolls out “AI Max” search match type in Search Term report. Plus, Google’s June 2025 core update begins rolling out. Visit us at - h…

1
How to maintain brand visibility when users can't see search results 5:16

1M ago5:16

5:16

Brand visibility faces new challenges in AI-driven search environments. Jason Lax, SEO Director at SAP, shares practical approaches for maintaining visibility when traditional search results aren't visible to users. He recommends leveraging alternative platforms like shopping and maps while conducting deeper research on brand perception across diff…

1
Optimizing for Google's traditional search results vs emerging platforms 2:23

1M ago2:23

2:23

Traditional search vs. emerging AI platforms: which deserves focus? Jason Lax from SAP makes the case for prioritizing emerging technologies over legacy search, comparing it to becoming a mechanic for electric vehicles rather than gasoline cars. He positions Google's AI experience as a hybrid solution while explaining why investing in newer platfor…

1
How will consumer behavior evolve in the next 12 months? 2:21

1M ago2:21

2:21

Consumer behavior is rapidly evolving with AI tools. Jason Lax from SAP examines how search patterns are shifting from traditional queries to more efficient AI-assisted interactions. He explores the "search less, do more" paradigm where users leverage new technologies to increase productivity, while also addressing the implications of zero-click se…

1
Should you build separate teams for traditional vs AI search? 2:50

1M ago2:50

2:50

Should you separate traditional and AI search teams? Jason Lax from SAP weighs in on this emerging organizational question facing SEO departments. He suggests that while temporary separation might help teams develop specialized AI skills, the significant overlap in fundamentals means these functions will inevitably merge back together. Lax compares…

1
Will Structured Data Continue To Increase In Importance? 2:57

1M ago2:57

2:57

Structured data's role in search continues to evolve rapidly. Jason Lax from SAP examines whether structured metadata will become more critical as search engines advance or diminish in importance. He explains how both Google and Bing recently reinforced structured data's significance, highlighting its contribution to crawling efficiency and precisi…

1
Adaptive SEO for a Screenless, Off-Site Search Future 31:46

1M ago31:46

31:46

In a screenless search future, SEO strategies must adapt. Jason Lax, Technical SEO Expert at SAP, shares enterprise-level approaches for navigating rapid search evolution beyond traditional websites. He discusses how to mobilize strategic changes within large organizations, leverage observational insights to anticipate consumer behavior shifts, and…

1
Study Abroad… Match. New Broad Match Experiments Coming to Google Ads 52:13

1M ago52:13

52:13

This week on Marketing O’Clock: Google Ads rolls out simplified broad match testing with in-campaign experiments. Also, a new Conv. value metric combines actual and forecasted performance. Plus, Offerwall officially launches in Ad Manager, letting users unlock content through ads, surveys, or micro-payments.Visit us at - https://marketingoclock.com…

1
Is optimizing content specifically for AI summarization a legitimate strategy? 2:49

1M ago2:49

2:49

Is optimizing for AI summarization a legitimate SEO strategy? Tyler Einberger from Momentic weighs in on the evolving landscape of content creation for AI consumption. He distinguishes between valuable approaches like leveraging original data and proprietary insights versus less effective tactics like mass-producing consensus content or simply repl…

1
One word to describe the competition between Google and OpenAI 6:12

1M ago6:12

6:12

In this episode, Tyler Einberger of Momentic examines the misleading nature of the Google-OpenAI competition. He reveals how Google maintains distribution advantage through AI mode integration while explaining that ChatGPT isn't primarily a search product despite its capabilities. Tyler shares technical insights about how ChatGPT uses both Bing's i…

1
Optimize for AI or Traditional Search? 7:17

1M ago7:17

7:17

The AI vs. traditional search optimization debate isn't as binary as it seems. Tyler Einberger from Momentic explains why fundamental SEO principles work effectively across both environments. He discusses prioritizing technical implementations like server-side rendering for LLM visibility, addressing measurement challenges in AI search environments…

1
How do you see zero-click searches evolving with AIO and LLM on rise? 3:04

1M ago3:04

3:04

Zero-click searches are evolving rapidly with AI and LLMs. Tyler Einberger from Momentic explains how this trend is already impacting SEO measurement and visibility. He discusses the growing challenges of data attribution when users stay within search platforms, the importance of triangulating analytics to demonstrate SEO value, and why properly ac…

1
ClickStream data will be the most helpful search data moving forward? 4:03

2M ago4:03

4:03

Is clickstream data the future of search intelligence? Tyler Einberger from Momentic challenges this assumption, arguing that clickstream's 10-30% accuracy margin limits its precision for detailed analysis. He advocates for combining clickstream with first-party data to understand market direction while using server logs to measure performance, emp…

1
SEO, GenAI/LLMs As Search, Lack Of Performance Data For SEO Professionals 25:50

2M ago25:50

25:50

SEO faces disruption from generative AI and LLMs as search alternatives. Tyler Einberger, Co-founder and Head of Growth at Momentic, shares clickstream data revealing ChatGPT users are 2.3 times more likely to click through to external websites than Google users. The report examines changing user behavior across platforms, highlights the measuremen…

1
AIring our Grievances with New AIO/AI Mode Search Console Reporting 1:03:46

2M ago1:03:46

1:03:46

This week on Marketing O’Clock: AI Mode Data is finally here, and we’re in (Search) Consolable over the details. Plus, we tell you what you “audio” know about Google’s new Audio overviews and Google introduces target CPC bidding for demand gen campaigns. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video he…

1
Investing in comprehensive data clean up vs AI content expansion for AI rankings 2:58

2M ago2:58

2:58

When resources are limited, SEO teams face tough investment choices. Martha van Berkel, CEO of Schema App, advocates prioritizing comprehensive data cleanup before AI content expansion. She explains that websites often contain irrelevant content that dilutes authority, making cleanup essential for establishing a baseline before strategic expansion.…

1
One word that describes the current state of search in the GenAI era 4:31

2M ago4:31

4:31

In the GenAI era, search is "behind" according to industry experts. Martha van Berkel, CEO of Schema App, explains why most SEOs remain too tactical rather than strategic in their approach to AI-driven search. She advocates for cross-functional collaboration, executive education about zero-click searches, and structured data implementation to bridg…

1
Why LLMs Fail (and why AI alignment is needed) 21:57

2M ago21:57

21:57

LLMs fail because they're prediction machines, not fact machines. Michelle Robbins, Manager of Strategic Initiatives and Intelligence at LinkedIn, explains why AI models produce inconsistent responses and require critical evaluation. She advocates treating LLMs as thought partners rather than absolute authorities, emphasizing the critical importanc…

1
The New Sp[AI]ce Race 22:38

2M ago22:38

22:38

The AI race is transforming search engine strategies. Michelle Robbins, Manager of Strategic Initiatives and Intelligence at LinkedIn, shares insights from her decade of tracking AI's evolution in search. She examines Google's cautious approach to AI integration, the challenges of monetizing AI-driven search experiences, and why companies must dive…

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