Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Study Abroad… Match. New Broad Match Experiments Coming to Google Ads
Manage episode 491652610 series 2364880
Content provided by Cypress North. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cypress North or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week on Marketing O’Clock: Google Ads rolls out simplified broad match testing with in-campaign experiments. Also, a new Conv. value metric combines actual and forecasted performance. Plus, Offerwall officially launches in Ad Manager, letting users unlock content through ads, surveys, or micro-payments.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsNew broad match experiments - 3:15Google Ads has added a new “Conv. value (incl. predicted)” metric - 6:21Google launches offerwall - 9:51🛠️ Cool Tool - 12:00🔥 Take of the Week - 12:34 ⚡ Lightning Round ⚡ Paid - 14:35Organic - 26:26Social - 40:44⚙️ Working hard, or Hardly Working -45:48🔎 ICYMI - 48:17 🧠 Must Read Marketing Article of the Week - 49:12
415 episodes
Share
Manage episode 491652610 series 2364880
Content provided by Cypress North. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cypress North or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week on Marketing O’Clock: Google Ads rolls out simplified broad match testing with in-campaign experiments. Also, a new Conv. value metric combines actual and forecasted performance. Plus, Offerwall officially launches in Ad Manager, letting users unlock content through ads, surveys, or micro-payments.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsNew broad match experiments - 3:15Google Ads has added a new “Conv. value (incl. predicted)” metric - 6:21Google launches offerwall - 9:51🛠️ Cool Tool - 12:00🔥 Take of the Week - 12:34 ⚡ Lightning Round ⚡ Paid - 14:35Organic - 26:26Social - 40:44⚙️ Working hard, or Hardly Working -45:48🔎 ICYMI - 48:17 🧠 Must Read Marketing Article of the Week - 49:12
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Similar to Marketing O'Clock - Digital Marketing News
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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continue reading
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