Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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AIring our Grievances with New AIO/AI Mode Search Console Reporting
Manage episode 490329644 series 2364880
Content provided by Cypress North. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cypress North or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week on Marketing O’Clock: AI Mode Data is finally here, and we’re in (Search) Consolable over the details. Plus, we tell you what you “audio” know about Google’s new Audio overviews and Google introduces target CPC bidding for demand gen campaigns. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle search console is now counting AI mode clicks - 1:17Google Search is testing audio overview - 8:03About Target CPC bidding for Demand Gen - 22:45🛠️ Cool Tool - 26:12🔥 Take of the Week - 27:23⚡ Lightning Round ⚡ Paid - 28:26Organic - 39:23Social - 45:28⚙️ Working hard, or Hardly Working - 49:12🔎 ICYMI - 50:32🧠 Must Read Marketing Article of the Week - 53:41 🎉 Shootin' The Heck - 54:58
414 episodes
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Manage episode 490329644 series 2364880
Content provided by Cypress North. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cypress North or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week on Marketing O’Clock: AI Mode Data is finally here, and we’re in (Search) Consolable over the details. Plus, we tell you what you “audio” know about Google’s new Audio overviews and Google introduces target CPC bidding for demand gen campaigns. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle search console is now counting AI mode clicks - 1:17Google Search is testing audio overview - 8:03About Target CPC bidding for Demand Gen - 22:45🛠️ Cool Tool - 26:12🔥 Take of the Week - 27:23⚡ Lightning Round ⚡ Paid - 28:26Organic - 39:23Social - 45:28⚙️ Working hard, or Hardly Working - 49:12🔎 ICYMI - 50:32🧠 Must Read Marketing Article of the Week - 53:41 🎉 Shootin' The Heck - 54:58
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Similar to Marketing O'Clock - Digital Marketing News
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…
continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
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