Get the full inside scoop from YouTube's biggest event of the year! This week, Joshua Cohen reports directly from the Brandcast frontline, revealing Lady Gaga's show-stopping performance, game-changing ad updates for creators, and YouTube's bold vision for the future. Plus, major news on Mr. Beast, the NFL on YouTube, and industry-shaking acquisiti…

This week, Lauren and Josh unpack the NewFronts, including major updates from Meta, LinkedIn, and YouTube as they roll out new tools and monetization opportunities designed to connect brands with creators. From Meta's AI-powered ad formats and enhanced Creator Marketplace to LinkedIn's new BrandLink Program and YouTube's Creator Partnerships Hub, f…

Justin Flom earns billions of short-form views per month. Today, we interview him to learn more about YouTube's new view calculations and how (or if) they impact creators, monetization strategies (including brand deals!), and why consistency is key. Elsewhere: YouTube's massive Q1 earnings, the latest IAB reports on the creator economy's growth, Sn…

Today, a world's first: Reid AI, the digital version of LinkedIn co-founder Reid Hoffman, performs its first ever podcast guest appearance right here on Creator Upload. Joining Reid AI is Ben Relles, who manages content strategy for Reid in all forms of existence. Here's more info on what we covered today: Follow Ben Relles on LinkedIn. 20 Years of…

We're joined by Jasmine Enberg, the VP and Principal Analyst at EMARKETER covering Social Media and the Creator Economy. We go in depth about the changing trends -- and rising tides -- in creator marketing budgets in 2025 and beyond...and how creators should take advantage. Elsewhere: Zuck on trial, Patreon's video innovation, and MrBeast's Vegas m…

Today, we interview Marian Brannelly, Global Director of Awards for the Cannes LIONS Festival, to learn more about their Creators programming lineup and why creators should attend. Also: Vimeo helping creators launch their own streaming services, Netflix fires shots at YouTube, and the impact of tariffs on the creator economy. Here's more detail on…

Technically, TikTok is supposed to be banned again tomorrow. Will it? It remains to be seen...but in the meantime, a long line of potential buyers have risen their hands. What will Trump decide? Lauren and Josh break it down today, along with all the other creator economy headlines fit to discuss. Here's more detail on what we covered today: Spotte…

Today, Josh is joined by special guest cohost Drew Baldwin, Josh's partner in crime at Tubefilter. After 17 years, we finally got him on the show! On the show itself, first: YouTube changes up the definition of what a view is, as content consumption preferences continue to move away from legacy media. Elsewhere: Good Good Golf gets great money, a T…

Lauren and Josh are back in the studio (Josh, notably, caffeine-free) to discuss the biggest beef in kids content today...Bluey vs Brainrot? Well, at least that's what YouTube's new Youth Digital Wellbeing Initiative has us believing. Elsewhere: more than half of brands will pay YouTubers to market their products this year; March Madness sells out …

Lauren has just returned from SXSW (and announced a new role!) and is here with Josh to spill all the details on the creator front from the marathon conference. Then: creators are usurping TV ad dollars via their own version of Upfronts, and MrBeast's investor deck leaks additional detail about his various businesses. Plus: the biggest creator char…

Josh rediscovers crochet and Lauren teases SXSW. Meanwhile, YouTube is leaning harder than ever into its premium era, and creators are scrambling to polish their content offerings to match. Here's more detail on what we covered today: YouTube brings its more affordable ‘Premium Lite’ subscription to the US | The Verge YouTube's Premium Lite tier ar…

Lauren and Josh are finally back in the studio together, just in time for MrBeast to claim his business should be valued at $5 billion. Elsewhere, Alex Cooper dumps Alix Earle as the latter leaves Unwell, YouTube takes over the podcast crown, and Crime Junkie cashes in (though with over $40 million of annual profit...why?). All that, plus Reels mig…

This week, Josh welcomes special guest cohost Billy Parks. Billy is a Venture Partner at Slow Ventures, which recently announced a $60 million fund for creators. On the show, we discuss the landscape of creator brands through the investor lens -- and also take a look at some headlines for the week, including the NikeSKIMS announcement and a peculia…

This week, Lauren is joined by special cohost Jamie Gutfreund (Forbes; Creator Vision) to look back at 20 years of YouTube through the lens of their 2025 letter from CEO Neal Mohan. Then: Netflix pursues podcasters, Poppi tarte-d at the Super Bowl, and Buzzfeed invests in hopecore via a new social media platform. Here's more detail on what we cover…

It’s a rare occurrence that Josh and Lauren are in the same place — BUT, they come together today during SoCom 2025 to hit us with all the hot creator economy goss. Headlines include: YouTube’s Community push and creators at the Super Bowl. Hike! Here are the main headlines for the week: YouTube wants creators and fans closer than ever with its new…

Josh and Lauren are back in the studio! Major news for today: Meta is balling out on creators (again), the NFL is giving more content access to its legends, and Trump-favoring creators will now have a path to gain White House credentials. This episode is sponsored by Memberful. Memberful is a best-in-class membership software that empowers creators…

This week, Josh is joined by special cohost Kaya Yurieff. Kaya is Team Leader for the Creator Economy beat at The Information, and originally scooped the news that TikTok would be shutting down ahead of its supposed ban. Now that the ban has been delayed for 75 days, Kaya joins the show to talk about what happens now. Here's what we discussed: Foll…

We welcome Lauren back to the studio for the closing days of social media's most impactful app of the last 10 years. TikTok is set to shut down on Sunday January 19, and we're here to discuss it. Plus: the tech elite are cozying to Trump's ways, and Ms. Rachel's empire grows. Here's what we covered today: TikTok reportedly plans ‘immediate’ Sunday …

Today Josh is joined by temporary co-host Adam Conner (long-time producer of Creator Upload). We kick off 2025 with a few major headlines about ad networks rising to compete with YouTube and big fact check changes at Meta...oh, and by the way, a huge YouTube star has returned. New year, same us! Here's what we covered today: There are many ways to …

In our 2024 finale episode, Josh and Lauren give us some long shots on what's likely to arise in the creator economy for 2025. Also, we chat about TikTok's case getting picked up by the Supreme Court, monetization on Twitch vs YouTube, and creators now having the ability to consent to AI usage of their content. Happy birthday to our co-hosts!! Here…

Josh and Lauren chat about the TikTok ban which is now likely headed to the Supreme Court, Instagram's new "Trial Reel" feature (dark posts, anyone?), and Alex Cooper's newly-launched Unwell Hydration. Drink up! Here's what we covered this week: Trisha Paytas is following up her 'SNL' cameo with a one-night-only Broadway show - Tubefilter D.C. Cour…

Josh and Lauren are back to regale us with tales of Thanksgiving and Black Friday (including one creator who made serious bank!) before diving into the headlines du jour. Up first: judging from TikTok Shop and a new beta on Facebook... are we about to enter the "monetize everything" era of content? Then, Cameo cozying up to creators and the Beast G…

Josh and Lauren are back to banter over the creator headlines that matter this week. On tap: generative AI seems to be growing up. Between new launches in Hollywood and the platform landscape, we’re curious about the long term implications of this specific tech on the lives of creatives. That plus a refresh for Instagram, all coming up. Here‘s what…

Today we welcome a special guest: Andrew Yaffe, the new CEO of Dude Perfect. We discuss his decision to leave the NBA to take a shot on the creator economy, upcoming Dude Perfect content, and the flywheel which creates the Dude Perfect brand ecosystem. Pound It! Noggin! Today we also covered: Kai Cenat overtakes Ironmouse to break Twitch subscriber…

Well, the 2024 U.S. Presidential election has seen a sweeping Trump win for a second term. On today's episode, we explore what that means for the creator economy over the next few years. We discuss TikTok, the impact of new media, and more. Joining us as special guests are Kaya Yurieff, Team Leader, Creator Economy for The Information, as well as S…

Lauren and Josh are back to discuss YouTube ad revenue pushing Alphabet earnings past projections, Instagram degrading quality on certain content, and other creator economy highlights du jour...including a certain creator, a mega-celebrity, and "Mafiathon 2." Here are more links to what we covered today: Kamala Harris And Tim Walz Launch Their Own …

Today we're joined by special co-host Max Benator, Co-Founder & CEO of Orca. Orca partners with the best brands in the world to provide a complete shopping experience for consumers through shoppable livestreams, short videos and over 10,000 affiliate sellers. To that, our conversation today focuses on social commerce, as well as the creator economy…

Today Lauren is joined by special co-host Miles Sellyn, VP of Partnerships at Course Studio. On the show: YouTube keeps rolling out update after update, we chime in on the latest LinkedIn founder beef, and Messi sues KSI. Here are the links for what we covered today: Check out Miles Sellyn on LinkedIn. Check out Course Studio! YouTube shares the de…

YouTube's playing catchup in the short-form game. Longer videos and some other trending features will help it contend for the zeitgeist. Meanwhile, McDonald's is doing some amazing marketing? In "dupe culture" and streaming with Kai Cenat? (Also, yes, "dupe culture" is a thing.) The Sidemen also get Oozed in a Paramount partnership and Twitch is as…

Given the rise of LLMs, and social platforms like YouTube and LinkedIn leveraging creator content to train their models, we have to wonder: should creators be compensated? That's the primary discussion for today. Elsewhere: Amazon rakes in over a billion in video marketing commitments in a challenge to YouTube et al, plus Charli D'Amelio is headed …

Here's what we covered today: Follow Kim Larson on LinkedIn. 9 new features we announced at Made on YouTube 2024: Here's everything YouTube announced at their Made On conference. Everything announced at Meta Connect 2024 Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOKBy Lauren Schnipper, Joshua Cohen, Kim Larson

Here's what we covered today: 9 new features we announced at Made on YouTube 2024 Introducing Instagram Teen Accounts: Built-In Protections for Teens, Peace of Mind for Parents Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOKBy Lauren Schnipper, Joshua Cohen

Here's what we covered today: YouTube gears up for election season by enlisting creators to combat deepfakes - Tubefilter Adobe previews its upcoming text-to-video generative AI tools - The Verge Right-wing influencers were duped to work for covert Russian operation, US says Russia Secretly Worms Its Way Into America's Conservative Media FX's new '…

Here's what we covered today: Wanna learn more about VidSummit? Here's its page. Tubefilter's official guide to VidSummit 2024 Spotter's new AI-driven "brainstorm partner" is getting creators 49% more views - Tubefilter Explore Spotter Studio more directly. The First ‘Minecraft’ Movie Trailer Is Here, And It Is Horrifying Wasserman Buys Talent Mana…

Here's what we covered this week: At DNC, influencers battle journalists for space and access | Reuters DNC invites 200 content creators to reach younger voters in the 2024 election The DNC’s Creator Play — The Information Now who's your Daddy? SiriusXM paying up to $125 million for exclusive Alex Cooper pact. - Tubefilter Brands are scrambling to …

Here's what we covered today: The White House Creator Economy Conference President Biden Visits White House Creator Economy Conference | C-SPAN.org The White House Conference Was Big for the Creator Economy. What's Next? | Inc.com Biden addresses creators at first-ever White House summit: "They listen to all of you" - Tubefilter MrBeast announces i…

Here's everything we covered today: Follow Nya-Gabriella Parchment on LinkedIn! Learn more about DBA / UTA Creators. YouTube creator launches class action lawsuit against OpenAI - Tubefilter Leaked Documents Show Nvidia Scraping ‘A Human Lifetime’ of Videos Per Day to Train AI Instagram is making views the primary metric for content - The Verge Rob…

Here's what we covered today: Josh loves DreamCon: https://www.dreamconvention.com/ Instagram starts letting people create AI versions of themselves Meta is rolling out its AI Studio in the US for creators to build AI chatbots | TechCrunch AI Chatbots Go Mainstream on Social Media Senate passes the Kids Online Safety Act - The Verge MatPat's next b…

Here's what we covered today: NCAA Student-Athletes Competing at the 2024 Summer Olympic Games Kamala Harris wants you to know she’s having a ‘Brat’ summer - The Verge Kamala Harris's Brat Summer; More AI Chatbots for Creators — The Information One creator is suing another for (allegedly) copying her vibe. Can she win? - Tubefilter It's not just th…

Here's what we covered today: Is TikTok pushing young voters towards the far-right? - Tubefilter Trump Interview: His Plan for Taxes, Tariffs, Jerome Powell, More TikTok Loses in First Challenge to EU’s Big Tech Crackdown - Bloomberg The 18-Year-Old High Schooler Behind the RNC’s Creator Strategy — The Information Here's why VidSummit is going to b…

Here's what we covered on the show: Child Influencers Make Big Money. Who Gets It? - The New York Times Parenting influencers in Illinois must now pay their children if they feature in videos. Experts say it's about time A new Illinois law will force influencer parents to compensate their children for appearing in social media content ‘Hawk Tuah Gi…

Here are some helpful links supporting today's episode: Follow Phil Ranta on LinkedIn here! Learn more about Fixated here. Did Cannes Lions Steal VidCon's Thunder? — The Information The White House will host a conference for social media creators | TechCrunch For the first time, more than half of Gen Z self-identifies as content creators - Tubefilt…

Here's what we covered today: VidCon is this weekend. Check out their site to see what's happening. Our Creator on the Rise is HappyHappyGal! Read our full interview with her on Tubefilter. Social-Media Influencers Aren’t Getting Rich—They’re Barely Getting By - WSJ TikTok encourages advertisers to "connect with" viewers as agencies prepare for pot…

Here's everything we covered on the show today: Colin and Samir's interview with Adam Mosseri Adam Mosseri says Instagram's creator payouts are "burning money" and resulting in lower-quality content - Tubefilter Kai Cenat Breaks Twitch Record with Stream Featuring Kevin Hart and Druski - The Source AMP isn't making its own hydration drink. Instead,…

Here's what we covered today: PewDiePie avenged: MrBeast passes T-Series to become YouTube's most-subscribed channel - Tubefilter MrBeast Hires Exec Who Managed SoftBank’s Deal Spree — The Information YouTube employees can watch videos before they go live. That's causing problems. - Tubefilter Creators on the Rise: Fearfiction wants to turn cosplay…

Here's what we covered today: Check out Viral Nation Secure! Follow Nicholas Spiro on LinkedIn. YouTube's mobile game push Playables is rolling out to all users - Tubefilter MrBeast Reveals His Biggest Secret (Interview) YouTube Channel Statistics - ViewStats TikTok is testing AI-generated search results from ChatGPT - Tubefilter OpenAI's "media ma…

Here's what we covered on today's episode: YouTube is investigating whether OpenAI used creators' videos to train Sora. It also thinks its own AI products can do better. - Tubefilter Scarlett Johansson's AI Legal Threat Sets Stage for Actors' Battle With Tech Giants Scarlett Johannson’s Complaints Could Fuel U.S. ‘Right of Publicity’ Law — The Info…

Here's everything we covered this week: Thanks to Alex Barinka for joining! Follow her on LinkedIn here. Our Creator on the Rise is Nicole Coenen! Check out our full interview on Tubefilter. It's official: TikTok is suing the United States over the "divest-or-ban" law - Tubefilter UK details requirements to protect children from ‘toxic algorithms’ …

Here's what we covered today: Thanks to Tyler Denk for joining! Check out his newsletter here, and his LinkedIn here. Newsletter platform beehiiv prepares for expansion with $33 million Series B - Tubefilter Our Creator on the Rise this week is Adrian Vazquez! Here's our interview on Tubefilter. YouTube salutes its Shorts as ad revenue soars to $8.…

Today we covered all things TikTok ban. Thanks to all of our contributors: Kaya Yurieff Liz Perle Matt Bilinsky Plus the small business owners whose opinions we featured: Tiffany Krumins, owner of Opu Probiotics Jessie Whittington, owner of Country Lather Soap Works Jackson Gosnell, a politics- and news-focused creator Brandon the Plant Guy, who us…