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Creator Upload
Lauren and Josh recap the key takeaways from The Information's "Future of Influence" conference. They explore the evolving landscape of creator monetization, discussing Snap's strategy for helping creators earn money and the innovative trend of brands hiring their own customers as authentic influencers.Then: a surprising survey that reveals two-thirds of US consumers now see YouTube as a go-to destination for movies and TV shows. Finally, in Uploads & Downloads: scientists turning to YouTube to share research and fundraise in the face of government budget cuts, and discussion on the growing potential of Substack as a creator platform.00:00 Intro & Future of Influence Conference Recap03:25 Snap's Approach to Creator Monetization12:15 Are Your Favorite YouTubers Now Working at Top Brands?16:10 Brands Hiring Their Customers as Influencers22:48 Is YouTube the New Netflix?26:30 The Rise of Niche Communities30:15 Uploads of the Week: Substack & Scientists on YouTubeCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand…
Lauren and Josh are packing their linen pants and heading to the south of France! The duo breaks down a preview of the Cannes Lions Festival of Creativity, and why the heck they're going to it (and not VidCon).Also: the "Beige Lawsuit" is over, YouTube and Disney battle for key talent, plus quick takes on Dubai's creator push, Kai Cenat's Streamer University, and Hasan's recent comments on Twitch. 00:00 Intro & Upcoming Trip to Cannes03:18 What is the Cannes Lions Festival of Creativity?05:31 Cannes vs. VidCon06:54 What to Expect at Cannes10:03 The "Beige Lawsuit" Gets Dismissed14:48 Disney Acquires Cocomelon Streaming Rights17:54 Disney Sues YouTube for Poaching an Executive20:59 Upload: Dubai Wants to Attract 10,000 Creators21:42 Upload: Kai Cenat's "Streamer University"23:22 Download: Hasan Piker's "Egregiously Insufficient" Twitch Suspension26:18 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand…
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Creator Upload
1 Creator AI Investment BOOM: Google's Promise, Whalar at $400M, Caspar Lee Raises, and More 32:09
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Play Later Play Later Lists Like LikedThis week on Creator Upload, hosts Lauren Schnipper and Joshua Cohen break down Google's game-changing AI announcements like Veo 3 for video with sound and the "Flow" filmmaking tool. They also cover a surge of industry moves, including Google's investment in AI studio Promise, Whalar's $400M valuation, Caspar Lee's Creator Ventures raising $45M, and Publicis acquiring Captiv8 in a consolidating influencer market. Plus, discussions on Instagram's new creator referral program, Kai Cenat's decision to end his Streamer University, and Samsung's FAST channel launch with creators like Dhar Mann and Mark Rober.00:00 Welcome to Creator Upload / Girl in the Closet00:43 Google's Veo 3 AI: Video & Dialogue Generation02:04 Google I/O: Veo & The Future of AI Content04:10 Google Unveils Flow AI Filmmaking Tool05:41 The AI Race & Google's YouTube Data Advantage07:36 Big Stories: Creator Economy Investment & Acquisition Boom08:05 Promise AI Studio Lands Google Investment09:42 Promise AI: Enhancing, Not Replacing, Human Creativity?11:59 AI in Hollywood: Speed, Cost, and the Future of Content14:03 Whalar Hits $400M Valuation with Major Investors14:46 Whalar's Lighthouse: The "Soho House for Creators"?16:36 Lighthouse vs. YouTube Spaces: Monetizing Creator Hubs18:00 Caspar Lee's Creator Ventures Raises $45M Second Fund20:04 Creator Ventures: Success Breeds Success20:32 Publicis Acquires Captiv823:18 Market Consolidation: The Big Picture for Influencer Marketing24:07 Uploads & Downloads24:10 Instagram's $20k Creator Referral Program: Thirsty or Smart?26:57 Kai Cenat Pulls Plug on Streamer University Amidst Backlash28:48 Samsung Launches STN FAST Channel with Dhar Mann & Mark Rober29:46 FAST Channels & Kids: Will They Watch Ads?31:41 Wrapping Up / Longitudinal Study on Kids & Media31:51 Outro & CreditsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand…
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Creator Upload
1 YouTube's Future REVEALED: Every Update from Brandcast 2025 24:14
24:14 Play Later Play Later Lists Like Liked24:14
Play Later Play Later Lists Like LikedGet the full inside scoop from YouTube's biggest event of the year! This week, Joshua Cohen reports directly from the Brandcast frontline, revealing Lady Gaga's show-stopping performance, game-changing ad updates for creators, and YouTube's bold vision for the future. Plus, major news on Mr. Beast, the NFL on YouTube, and industry-shaking acquisitions!On this episode of Creator Upload, we unpack all the critical announcements from YouTube Brandcast 2025. From the star-studded red carpet featuring MrBeast to new advertising tools like Peak Points and Cultural Moment Sponsorships, we cover what creators and marketers NEED to know. We also dive into the redesign of YouTube on Connected TVs, the launch of the official YouTube Podcast Charts, and what "There's Only One YouTube" really means for the ecosystem.Beyond Brandcast, we're talking about Mr. Beast's "Beast Games" getting renewed for two more seasons by Amazon AND his major expansion into the Middle East. Get the details on the upcoming NFL game (Chargers vs. Chiefs in Brazil) that will be live-streamed FOR FREE on YouTube. And finally, we break down significant moves in the creator management world as Ben Silverman's Propagate acquires Select Management & Parker Management, and Skybound Entertainment snaps up Nine Four Entertainment.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand…
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Creator Upload
1 How NewFronts 2025 Showed the Future of How Brands and Creators Collab 29:41
29:41 Play Later Play Later Lists Like Liked29:41
Play Later Play Later Lists Like LikedThis week, Lauren and Josh unpack the NewFronts, including major updates from Meta, LinkedIn, and YouTube as they roll out new tools and monetization opportunities designed to connect brands with creators. From Meta's AI-powered ad formats and enhanced Creator Marketplace to LinkedIn's new BrandLink Program and YouTube's Creator Partnerships Hub, find out what these changes mean for how brands and creators interact on platform.Plus, we discuss Spotify's move to display podcast play counts, the Golden Globes introducing a "Best Podcast" category, and YouTube's massive $100 million investment in India's booming creator economy. Then, the exciting relaunch of the Just For Laughs comedy festival with new creator-focused initiatives and the impressive multi-million dollar sale of Yes Theory's merch fulfillment business. Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Here's more detail on what we covered this week: Spotify's podcast "plays" are a new metric for a booming industry - Tubefilter The Golden Globes Is Adding a Podcast Category in 2026 LinkedIn is connecting brands to "top creator voices" through a new revenue sharing program - Tubefilter At Google's NewFronts pitch, execs explain how YouTube helps brands find "the perfect match" - Tubefilter Meta is launching a new ad product (and using AI) to get brands closer to trending Reels - Tubefilter Say it in a Snap: Highlights from the 2025 NewFronts In India, Neal Mohan announces YouTube’s $100 million investment in local creator economy - Tubefilter Just for Laughs Is Back: New Owners Unveil Post-Bankruptcy Strategy and Initiatives With Will Arnett, Rob McElhenney and Smosh (EXCLUSIVE) Yes Theory launched a fulfillment brand for its merch. After "eight years of discipline," it's time to sell. - Tubefilter…
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Creator Upload
1 The Shorts King of YouTube: How to Turn Views into Cash 37:06
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Play Later Play Later Lists Like LikedJustin Flom earns billions of short-form views per month. Today, we interview him to learn more about YouTube's new view calculations and how (or if) they impact creators, monetization strategies (including brand deals!), and why consistency is key. Elsewhere: YouTube's massive Q1 earnings, the latest IAB reports on the creator economy's growth, Snap's earnings, TikTok vs. Twitch, NCAA NIL updates, and SAG-AFTRA's new influencer committee. Here's more detail on what we covered today: Check out Justin Flom on YouTube! YouTube's quarterly ad revenue approaches $9 billion after double-digit year-over-year bump - Tubefilter Digital video is dominating ad budgets, thanks to connected TV and live sports - Tubefilter IAB Research: Digital Economy Surges to $4.9 Trillion Good news for aspiring influencers: Creator jobs grew 7x in recent years Snapchat scraps ‘simple’ redesign as it loses users in North America | The Verge TikTok beats Twitch to become the #2 most-watched streaming platform on the net--and says creators are making $10 mil a day - Tubefilter SAG-AFTRA plans to invite influencers into its ranks - Tubefilter NIL deals are the new recruiting hack, so agencies are helping schools turn athletes into influencers. - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
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Creator Upload
1 A Conversation with Reid AI (Reid Hoffman), and YouTube Turns 20 Years Old 43:44
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Play Later Play Later Lists Like LikedToday, a world's first: Reid AI, the digital version of LinkedIn co-founder Reid Hoffman, performs its first ever podcast guest appearance right here on Creator Upload. Joining Reid AI is Ben Relles, who manages content strategy for Reid in all forms of existence. Here's more info on what we covered today: Follow Ben Relles on LinkedIn. 20 Years of YouTube: A trip to the zoo started it all - Tubefilter It's YouTube's 20th birthday, and there are 20 trillion videos uploaded to its site - Tubefilter Former YouTube execs chart its rise from pirate ship to king of video Linktree rolls out a suite of monetization features for creators | TechCrunch Tilzy TV Interview at MashMeet NYC - Mashable Reid Hoffman meets his AI twin - Full Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
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Creator Upload
1 The Surprising Growth in Creator Marketing Budgets, feat. EMARKETER VP and Principal Analyst Jasmine Enberg 30:16
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Play Later Play Later Lists Like LikedWe're joined by Jasmine Enberg, the VP and Principal Analyst at EMARKETER covering Social Media and the Creator Economy. We go in depth about the changing trends -- and rising tides -- in creator marketing budgets in 2025 and beyond...and how creators should take advantage. Elsewhere: Zuck on trial, Patreon's video innovation, and MrBeast's Vegas meltdown. Here's more detail on what we covered today: View Jasmine Enberg's coverage on EMARKETER. Follow Jasmine Enberg on LinkedIn. Companies are increasing their influencer marketing budgets. Here's what they're looking for. - Tubefilter Fans have more ways than ever to give creators direct financial support. But what if a recession hits? - Tubefilter Mark Zuckerberg Saw TikTok as Threat, Meta CEO Testifies - Bloomberg Zuckerberg: Snapchat would have grown faster if it accepted $6B buyout offer | TechCrunch Snap’s new ad format asks brands to pay for creators’ education - Tubefilter MrBeast responds as ‘MrBeast Experience’ in Las Vegas descends into chaos - Dexerto Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
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Creator Upload
1 Why Creators Should Go to Cannes, feat. Marian Brannelly, Global Director of Awards at Cannes LIONS 38:37
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Play Later Play Later Lists Like LikedToday, we interview Marian Brannelly, Global Director of Awards for the Cannes LIONS Festival, to learn more about their Creators programming lineup and why creators should attend. Also: Vimeo helping creators launch their own streaming services, Netflix fires shots at YouTube, and the impact of tariffs on the creator economy. Here's more detail on what we covered today: Learn more about Cannes LIONS Creators here. (Will we be seeing you there??) Follow Marian Brannelly on LinkedIn. Vimeo's new product lets creators build and monetize their own streaming services - Tubefilter Trump’s tariffs killed his TikTok deal MrBeast says it'll be 'way cheaper' to make his Feastables chocolates outside the US because of Trump's tariffs QTCinderella's business is in trouble after tariffs Instagram's latest attempt to copy TikTok will bring improvements to its "content search" - Tubefilter Instagram tests locked reels that can be accessed with secret codes | TechCrunch Nas Daily's Dubai hotel has maker spaces for creators--and lets some share in its revenue - Tubefilter CoryxKenshin's manga just sold 200,000 physical copies in a week - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
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Creator Upload
Technically, TikTok is supposed to be banned again tomorrow. Will it? It remains to be seen...but in the meantime, a long line of potential buyers have risen their hands. What will Trump decide? Lauren and Josh break it down today, along with all the other creator economy headlines fit to discuss. Here's more detail on what we covered today: Spotter just took YouTube's biggest creators to its own Upfronts - Tubefilter Creators want to go steady with big brands - Tubefilter Spotter Showcase – NYC 2025 Trump to Outline TikTok Deal Proposal, With ByteDance Retaining Stake — The Information Trump team has weighed deal to save TikTok that would leave algorithm in Chinese ownership AppLovin and Amazon Emerge as TikTok Bidders Ahead of Trump’s Deadline - WSJ Amazon Said to Make a Bid to Buy TikTok in the U.S. - The New York Times Why a 30-Year-Old Magazine Is Embracing Creators — The Information QVC will be on TikTok 24/7 with round-the-clock shoppable streams - Tubefilter A fresh estimate suggests that YouTube could be worth as much as $550 billion - Tubefilter Hollywood studios were claiming AdSense revenue from YouTube's deluge of AI slop. Now what? - Tubefilter Movie studios are being financially rewarded for AI slop on YouTube | The Verge Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
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Creator Upload
1 What is a View, Really? feat. Drew Baldwin, Founder & CEO of Tubefilter 33:01
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Play Later Play Later Lists Like LikedToday, Josh is joined by special guest cohost Drew Baldwin, Josh's partner in crime at Tubefilter. After 17 years, we finally got him on the show! On the show itself, first: YouTube changes up the definition of what a view is, as content consumption preferences continue to move away from legacy media. Elsewhere: Good Good Golf gets great money, a TikToker is running for office, and the most outrageous sigma grindset maybe parody video we've ever seen, featuring Saratoga Water. Dive in! Here's more detail on what we covered today: YouTube is making Shorts views go up - Tubefilter Seniors are watching twice as much YouTube on TVs as they were a year ago - Tubefilter YouTube sets viewership record beating out Netflix, Prime Video & Disney+ - Dexerto 2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment Peyton Manning Joins $45 Million Fundraising for Good Good Golf - Bloomberg Good Good just got $45 million to grow its YouTube golf empire - Tubefilter Influencers are shaking up politics by winning elections. A progressive TikToker wants to be next. - Tubefilter 'We Are in an Emergency': Progressive TikTok Star Launches Bid to Unseat Old-Guard Dem No, Ashton Hall isn't sponsored by Saratoga Water. But soon he might be. - Tubefilter Viral morning routine creator Ashton Hall doesn’t care about people copying his content - Dexerto Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
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Creator Upload
1 Bluey vs Brainrot, and a Major Influencer Investment Prediction Comes True Early 23:48
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Play Later Play Later Lists Like LikedLauren and Josh are back in the studio (Josh, notably, caffeine-free) to discuss the biggest beef in kids content today...Bluey vs Brainrot? Well, at least that's what YouTube's new Youth Digital Wellbeing Initiative has us believing. Elsewhere: more than half of brands will pay YouTubers to market their products this year; March Madness sells out its ad space early, and the biggest game show of all time is on for Season 2. Here's more detail on what we covered today: Bluey is the top kids' show on streaming. Rights holder BBC is "only just getting started." - Tubefilter There's a lot of slop on the internet. YouTube, Moonbug, The Wiggles, and more say they'll stop kids from watching it. - Tubefilter More than half of brands will pay YouTubers to market their products this year - Tubefilter March Madness ads sold out "earlier than it has historically.” Did NIL influencer deals play a part? - Tubefilter Lilly Singh is launching a network for South Asian YouTubers - Tubefilter MrBeast will give away $15 million in prizes during second season of 'Beast Games' - Tubefilter Turns out Gen Z doesn't like video podcasts. Now what? - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
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Creator Upload
1 Creators Go Upfront, MrBeast Investor Deck Leaks, and the Sidemen Charity Match Crushes 35:12
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Play Later Play Later Lists Like LikedLauren has just returned from SXSW (and announced a new role!) and is here with Josh to spill all the details on the creator front from the marathon conference. Then: creators are usurping TV ad dollars via their own version of Upfronts, and MrBeast's investor deck leaks additional detail about his various businesses. Plus: the biggest creator charity event of the year just happened in the UK, and it crushed. Here's more detail on what we covered this week: Lauren's got a new gig! SXSW behind the scenes: 6 topics everyone was debating in TV, film, and the creator economy Top YouTube Creators to Hold Their Own Upfront Event in Bid for TV Ad Dollars Creators are making premium shows on their channels, so Spotter is giving them their own upfront - Tubefilter MrBeast's investor pitch deck shows why he's shifting his focus to Beast Industries - Tubefilter Snap introduces AI Video Lenses powered by its in-house generative model | TechCrunch Instagram is sliding into your DMs with 20 new features - Tubefilter Instagram Has Launched Over 20 New DM Features Recently: CHART - Business Insider Sidemen soccer match raises £4.7 million for charity, cements its legacy as top-tier creator entertainment - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
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Creator Upload
1 YouTube is Going Premium. Can Creators Adjust? 29:56
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Play Later Play Later Lists Like LikedJosh rediscovers crochet and Lauren teases SXSW. Meanwhile, YouTube is leaning harder than ever into its premium era, and creators are scrambling to polish their content offerings to match. Here's more detail on what we covered today: YouTube brings its more affordable ‘Premium Lite’ subscription to the US | The Verge YouTube's Premium Lite tier arrives, providing cheaper access to ad-free viewing - Tubefilter YouTube wants to use its dominance on TV screens to sell more premium subscriptions - Tubefilter How YouTubers are adapting their businesses to cash on a TV gold rush The True Costs of Being on YouTube - by carla lalli music Twitter Co-Founder Ev Williams Is Building Another Social Network Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
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Creator Upload
1 MrBeast Worth 5 Billion, Alex Dumps Alix, and Crime Junkie Cashes In 35:39
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Play Later Play Later Lists Like LikedLauren and Josh are finally back in the studio together, just in time for MrBeast to claim his business should be valued at $5 billion. Elsewhere, Alex Cooper dumps Alix Earle as the latter leaves Unwell, YouTube takes over the podcast crown, and Crime Junkie cashes in (though with over $40 million of annual profit...why?). All that, plus Reels might go standalone. Lots to cover! Here's more detail on what we discussed today: YouTube Star MrBeast Is Raising Money at a $5 Billion Valuation MrBeast Admits He Lost A Lot Of Money On 'Beast Games': "I Lost Tens Of Millions Of Dollars On That Show. I'm An Idiot." YouTube's podcasts now reach one billion users per month - Tubefilter YouTube's next anti-ad blocker move? Introduce cheaper Premium - Tubefilter Instagram May Launch Reels as Separate App, Increasing Pressure on TikTok — The Information Alix Earle’s ‘Hot Mess’ Podcast Dropped by Alex Cooper’s Unwell Network (EXCLUSIVE) Alix splits from Alex: Earle dropped from Cooper's Unwell Network - Tubefilter 'Crime Junkie' Host Ashley Flowers Raises $40 Million to Build Podcasting Empire - Bloomberg The most popular podcaster not named Joe Rogan is building a $250 million true crime network - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
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If you’re reading this, chances are you’re not an undecided voter. But if you don’t want Donald Trump to become president again, between now and November you’ll need to convince as many as you can to cast their ballot for Joe Biden. With the help of some of the smartest strategists, pollsters, and organizers in politics today, host Jon Favreau explores the minds of voters who will decide the 2024 election, and gives you everything you need to persuade the persuadables in your life. Season 4 ...
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The Influence Factor by The Influencer Marketing Factory
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