Best Unbounce Podcasts (2025)

1
4Ps in a Pod - TEASER EPISODE 28:28

5M ago28:28

28:28

Trying to break into a Marketing career is tough. It’s a mix of awkward networking circles, unnoticed LinkedIn requests, and a sea of stereotypes (no, marketing is not just advertising!).To get a real look into the world of Marketing and the people who are shaping it - listen to 4Ps in a Pod. In every episode, Jeevs & JP (two CPG marketers) have a …

1
Takara Small (VentureKids) 31:56

6M ago31:56

31:56

The one where Darian chats with Takara from VentureKids. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting mor…

1
Rachel Osavitsky-Baker (Stantec) 21:19

6M ago21:19

21:19

The one where Darian chats with Rachel from Stantec. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more tr…

1
Karen Leggett (Manulife) 47:10

6M ago47:10

47:10

The one where Ted chats with Karen from Manulife. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traff…

1
Geoffrey Blanc (Cyberimpact) 24:48

7M ago24:48

24:48

The one where Darian chats with Geoffrey from Cyberimpact. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting m…

1
Nadia Niccoli (Diageo Canada) 27:42

11M ago27:42

27:42

The one where Jyll chats with Nadia from Diageo Canada. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more…

1
The Future of Healthcare, with Duncan Weatherston 30:26

12M ago30:26

30:26

In this episode of the Metric Stack Podcast - a must-listen for anyone interested in the future of healthcare and information technology - hosts Allan Wille and Lauren Thibodeau sit down with Duncan Weatherston, CEO of Smile Digital Health, a health data platform. Duncan talks about his company’s mission to transform global healthcare through innov…

1
Kenny Mak (Indig Design) 27:05

1y ago27:05

27:05

The one where Darian chats with Kenny from Indig Design. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting mor…

1
Stephen Kiely (dentsu Canada) 34:39

1y ago34:39

34:39

The one where Ted Lau at Ballistic Arts chats with Stephen Kiely, CEO at dentsu Canada, about: Stephen’s origin story What brands have to watch out for What agency folks have to consider when moving up in their careers Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listen…

1
Anick Beaulieu (C2 Montreal) 32:51

1y ago32:51

32:51

The one where Darian chats with Anick Beaulieu from C2 Montreal. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on conver…

1
Alex Nazarevich (Unbounce) 30:58

1y ago30:58

30:58

The one where Daryl Louie chats with Alex Nazarevich Vice President of Growth at Unbounce, about: The importance of landing pages and what to consider when designing a world class page The evolution of martech and what to to look out for when utilizing AI assisted marketing Mentoring and mentorship Sign up for the Marketing News Canada e-newsletter…

1
Back to First Principles, with James Neufeld 27:26

1y ago27:26

27:26

In this episode of the Metric Stack podcast, James Neufeld, CEO of Samdesk, digs into the critical role metrics play in communication between company leadership and board members, particularly post-Series A and B funding rounds. James talks about the universality of metrics as a language for investors, who often lack deep domain expertise and rely …

1
Guy Kawasaki (Author) 49:33

1y ago49:33

49:33

The one where Darian chats with Guy Kawasaki, about his most recent book, Think Remarkable, and: Why Guy loves writing at Olive Garden Why AI helps make things better How to become remarkable with growth, grit, and grace Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada List…

1
Mary DePaoli (Royal Bank of Canada) 36:10

1+ y ago36:10

36:10

The one where Darian chats with Mary DePaoli, EVP & Chief Marketing Officer at the Royal Bank of Canada and 2024 Marketing, Advertising, PR and Communications Hall of Fame Inductee, about: Mary’s journey to her current position with RBC The RBC Foundation Mary’s insights on marketing trends And more! Sign up for the Marketing News Canada e-newslett…

1
Quick lil announcement 2:48

1+ y ago2:48

2:48

listen :-)

1
Tech Company Valuations, with Ed Bryant 30:28

1+ y ago30:28

30:28

In this podcast interview, Allan Wille and Lauren Thibodeau discuss tech company valuations with Ed Bryant, President and CEO of Sampford Advisors. Ed defines valuation as the price a buyer will pay for your business either by purchasing it outright or as part of a merger and acquisition transaction. He suggests the only way to learn the true value…

1
Helen Kontozopoulos (ODAIA) 37:13

1+ y ago37:13

37:13

The one where Daryl Louie from AntiSocial Media Solutions chats with Helen Kontozopoulos, Co-Founder at ODAIA Intelligence, about: her journey from marketing to AI / Tech the mindset that is critical to establish before using tools in your industry AI and how to prep for it in post secondary Sign up for the Marketing News Canada e-newsletter at www…

1
Optimizing LTV to CAC at Unbounce, with Alex Nazarevich 23:15

1+ y ago23:15

23:15

Today's guest is Alex Nazarevich, Vice President of Growth at Unbounce. We dive into the marketing strategies and principles behind the company's success. Alex’s team uses the Lifetime Value to Customer Acquisition Cost (LTV to CAC) ratio, not just as a marketing metric, but as a unifying force across departments. This approach underscores the impo…

1
Jessica Jensen (Indeed) 37:04

1+ y ago37:04

37:04

The one where Ted Lau at Ballistic Arts chats with Chief Marketing Officer (CMO) at Indeed, about: How Indeed became the world's largest employment platform B2P rather than B2B or B2C Marketing opportunities and challenges in 2024 And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Market…

1
Judy Lewis + Deborah Weinstein (Strategic Objectives) 45:53

1+ y ago45:53

45:53

The one where Darian chats with Judy Lewis and Deborah Weinstein, Co-Founders of Strategic Objectives, about: Their origin stories and journeys in Public Relations and Communications Being a woman-owned PR company at a time when the industry was dominated by men Stories from their time in PR And more! Sign up for the Marketing News Canada e-newslet…

1
Patrick Chandler (FightCamp) 47:22

1+ y ago47:22

47:22

The one where Ted Lau at Ballistic Arts chats with Patrick Chandler, Co-Founder and Chief Marketing Officer of FightCamp, about: How 5 Canadians (and 1 American) grew their at-home boxing fitness platform and raised $90M! What Patrick learnt most from Y Combinator How to address diminishing returns on your Cost-Per-Acquisition costs Sign up for the…

1
April Dunford: Nailing Competitive Positioning 36:02

1+ y ago36:02

36:02

April Dunford is the world's leading expert on positioning for B2B tech companies and the author of 'Obviously Awesome' as well as the newly released 'Sales Pitch.' We focused on how competitive intel and positioning intersect in business: - bashing "approaches," not competitors - the importance of positioning your competitors - when to mention com…

1
Lucas Béland (Goloot) 39:27

1+ y ago39:27

39:27

The one where Ted Lau at Ballistic Arts chats with Lucas Béland, CEO & Founder of Goloot, about: The evolution of Goloot How a 22-year-old university drop out raised $6M and achieved $1M ARR in the AdTech/MarTech space Finding an opportunity in the online advertising space to achieve fast growth Sign up for the Marketing News Canada e-newsletter at…

1
Matthew Tsang (AndHumanity) 45:41

1+ y ago45:41

45:41

The one where Ted Lau at Ballistic Arts chats with Matthew Tsang, Co-Founder of AndHumanity, about: How the notion DEI and Marketing really work together What brands have done wrong around DEI and what to do about it Why representation matters Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Mar…

1
Liz Geraghty (Wendy's) 29:25

1+ y ago29:25

29:25

The one where Daryl Louie from AntiSocial Media Solutions chats with Liz Geraghty, Chief Marketing Officer at Wendy’s, about: Wendy's authenticity in brand voice and tone Wendy's growth strategy in Canada Sassiness and fun as it connects to a challenger brand Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Speci…

1
Leticia Manzanares (Return-It) 50:39

1+ y ago50:39

50:39

The one where Ted Lau at Ballistic Arts chats with Leticia Manzanares, Marketing Director at Return-It, about: Return-It's recycling program and how to make memorable campaigns with not so glamorous things like recycling Her secret to career growth Newcomers, diversity and leadership Sign up for the Marketing News Canada e-newsletter at www.marketi…

1
Eric Morris (Google Canada) 40:48

1+ y ago40:48

40:48

The one where Darian chats for a second time with Eric Morris, Head of Retail at Google Canada, about: Current trends in consumer spending Advertising advice for retailers around the holidays And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can …

1
What is Customer Return on Investment? with Greg Boyd, Uvaro 29:15

1+ y ago29:15

29:15

Today's guest is Greg Boyd. He's the VP of Customer Excellence at Uvaro, a company that helps people transition into careers in tech sales through subscription based education and networking programs. In his role, Greg is responsible for the end-to-end revenue generation and retention strategy for the business. Today, we're going to chat with Greg …

1
Lessons From Scaling a YC-Backed Startup w/ Emir Atli (Co-Founder & Chief Revenue Officer @ HockeyStack) 24:23

1+ y ago24:23

24:23

Emir Atli is the Co-Founder and Chief Revenue Officer at HockeyStack, a GTM analytics platform for B2B companies to analyze, forecast, and optimize their marketing. I joked with Emir that I feel like HockeyStack came out of nowhere but are now a constant presence in my LinkedIn feed. We dove into the reason for that, as well as Emir's thoughts on: …

1
Christie Horsman (Thinkific) 38:45

1+ y ago38:45

38:45

The one where Ted Lau at Ballistic Arts chats with Christie Horsman, Vice President of Marketing at Thinkific,, about: Christie’s journey to her position with Thinkific The keys to being a successful senior leader in marketing Future of Creator Economy and B2B Marketing And all things dijon mustard! Sign up for the Marketing News Canada e-newslette…

1
Paul Briggs (eMarketer/Insider Intelligence) 42:50

1+ y ago42:50

42:50

The one where Sarah Stockdale from Growclass chats with Paul Briggs, Principal Analyst at Insider Intelligence (eMarketer) Canada, about: Paul’s origin story and his journey to his role with Insider Intelligence Marketing in Canada vs. the US The future direction for Insider Intelligence (eMarketer) Canada And more! Sign up for the Marketing News C…

1
Nick Lammie (EA SPORTS) 38:19

1+ y ago38:19

38:19

The one where Amanda Smith from Monday Creative chats with Nicholas Lammie, Global Campaign Director for the FC Brand at Electronic Arts (EA), about: Nick’s journey to his position at EA The recent EA SPORTS FC re-brand Future directions for EA SPORTS Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer…

1
Getting Ahead as a Product Marketer With AI w/ Jess Petrella (Director of PMM @ Unbounce) 29:44

1+ y ago29:44

29:44

Jess Petrella is the Director of Product Marketing at Unbounce and the creator of multiple templates dedicated to helping Product Marketers succeed with AI. In this episode, we dove into: her favorite PMM workflows that incorporate AI her favorite AI tool among the many that she's tested mistakes she made during her AI research that you can avoid A…

1
Matt Rivard (Google Canada) 47:40

1+ y ago47:40

47:40

The one where Darian chats with Matt Rivard, Director of Strategy and Product for Google Canada, about: Google’s use of AI The impact of AI on the marketing & advertising industry And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you eas…

1
Supercharging Humans with Johan Baltzar, Steep 36:46

1+ y ago36:46

36:46

In this interview, Allan Wille, CEO at Klipfolio, sat down with Johan Baltzar, co-founder and CEO of Steep. Klipfolio and Steep share the same vision. They believe in a new generation of analytics products that enable business users to work with centrally-defined metrics in a self-serve environment. Their conversation explored the ever-evolving lan…

1
Valerie Walker (Business + Higher Ed Roundtable) 30:20

1+ y ago30:20

30:20

The one where Darian chats with Valerie Walker, CEO of the Business & Higher Education Roundtable (BHER), about: The origin and purpose of the Business & Higher Education Roundtable (BHER) Advice on how sector councils can work with post-secondary institutions to address skills gaps The role of Continuing Education in career development The benefit…

1
Danielle Trevino (Crayola) 24:04

1+ y ago24:04

24:04

The one where Darian chats with Dani Trevino, Social Media Marketing Strategist at Crayola about: Dani’s journey to working for Crayola The Crayola Factory And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages,…

1
Behind the Curtain: Mastering the Art of Big Product Launches w/ Jason Oakley and Tamara Grominsky 55:21

2y ago55:21

55:21

In this episode, I was joined by Jason Oakley and Tamara Grominsky. They're both career Product Marketers that have led a ton of great launches over the years for companies like Klue, Unbounce, and Kajabi. We're all working together on a course for Product Marketers called Ready for Launch - The PMM's Guide to Product Launches, so I thought it'd be…

1
Steve Mossop (Leger) 34:16

2y ago34:16

34:16

The one where Daryl Louie chats with Steve Mossop, Executive Vice President of Leger Vancouver, about: Steve’s origin story AI trends in Market Research Accurate election polling and what it means for the industry Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners U…

1
Ellen Graf-Martin (Hall of Fame Recipient) 39:07

2y ago39:07

39:07

The one where Darian chats with Ellen Graf-Martin, Founder and President of Graf-Martin Communications and one of the inductees for the 2023 Marketing, Advertising, PR, and Communications Hall of Fame, about: How Graf-Martin Communications supports their clients The Table: a group of Canadian Christian women in positions of leadership and influence…

1
Raven Opatovsky (Tim Hortons) 26:41

2y ago26:41

26:41

The one where Sydney Vardja chats with Raven Opatovsky, Head of Media & Digital Marketing at Tim Hortons, about: Raven’s journey to her position with Tim Hortons Her favourite brands and trends right now Future direction for Tim Hortons And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for …

1
Adam Gellert (HiredHippo) 26:29

2y ago26:29

26:29

The one where Darian chats with chats with Adam Gellert, Founder of HiredHippo and Linkus Group, about: What HiredHippo is doing to help great employers and qualified applicants find each other How HiredHippo differs from other recruitment platforms And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Speci…

1
Natasha Jung (Cold Tea Collective) 55:39

2y ago55:39

55:39

The one where Ted chats with Natasha Jung, Founder & CEO of Cold Tea Collective, about: How to curate stories for Asian audiences The model minority myth The future of marketing with AI and the ethical questions we have to answer Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Ca…

1
Bruce Qi (LaunchPad Technologies) 37:21

2y ago37:21

37:21

The one where Ted chats with Bruce Qi, Founder of Launchpad Technologies, about: The importance of “your people” when it comes to messaging and marketing Tips on how to set meeting rhythms to ensure marketers and other members of the organization stay in sync How to pivot an organization and keep marketing agile Sign up for the Marketing News Canad…

1
IAB SOTN (Full State of the Nation Workshop Recording) 1:07:31

2y ago1:07:31

1:07:31

This is a unique episode where we share a full recording of the IAB SOTN State of the Nation 2023 Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required,…

1
Building a Content Marketing Agency & Managing External Threats w/ Brooklin Nash (Co-Founder of Beam Content) 17:39

2y ago17:39

17:39

Brooklin Nash is the Co-Founder of Beam Content, a content marketing agency that helps B2B SaaS companies create expert-driven content so that they can build trust with their buyers. Brooklin shared a great blog the other day that prompted me to reach out titled, "I gave a generative AI tool, a content farm, and a writer the same prompt. Here's wha…

1
Reverse ETL, BI, AI, and more with Brian Kotlyar, Hightouch 32:03

2y ago32:03

32:03

Allan Wille, CEO at Klipfolio, sat down with Brian Kotlyar, VP of Marketing & Growth at Hightouch, a reverse ETL solution that makes data manipulation, extraction, and moving smooth, easy, and fun for data engineers. Their conversation explored the potential of reverse ETL, the pressing challenges of modern business intelligence (BI), and the excit…

1
Katrina German (Ethical Digital) 40:48

2y ago40:48

40:48

The one where Ted chats with Katrina German, CEO & Founder of EthicalDigital.ca, about: Social Media Marketing, it’s effects on mental health, and what we can do about it How to help Indigenous women get into the technology space And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketi…

1
Jacqueline Simpson (Destination BC) 41:49

2y ago41:49

41:49

The one where Darian chats with Jacqueline Simpson, Global Brand Director at Destination BC about: Jacqueline’s journey to her current position with Destination BC Volunteering for the BC Chapter of the American Marketing Association Recent trends and changes in marketing And more! Sign up for the Marketing News Canada e-newsletter at www.marketing…

1
Evidence-Based Marketing as a Competitive Advantage w/ Evan Huck (Co-Founder & CEO of UserEvidence) 31:01

2y ago31:01

31:01

Evan Huck is the CEO & Co-Founder of UserEvidence, the customer voice platform that automates social proof for GTM teams, generating verified case studies, testimonials, and stats in minutes. I’ve been a fan of UserEvidence for a while, so it was great to sit down with Evan and hear about their growth and how they’re standing out in a sea of GTM to…

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