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We Bought A Brand!

WeBoughtABrand.com

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Come behind the scenes with us as we acquire and attempt to scale our new e-commerce brand. Get insider details on the journey, what's working, and what's not as we navigate the path back to profitability (and then scale).
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Send us a text We discuss their strategic pivot after March's sales drop. Learn how we cut ad spend to boost profits despite lower revenue, our battle with Amazon review challenges, and our NEW plans to launch a liver support supplement. Plus, hear about our cash flow strategy and how they're balancing current brand growth with preparing for their …
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Send us a text In this episode, Travis shares back-to-back monthly reports for Dr. Barry's. February showed 10% growth with $25K revenue through their "Perpetual Sales Machine" strategy focusing on off-Amazon traffic. March revealed a strategic pivot - cutting ad spend to prioritize profitability over growth after review challenges, resulting in hi…
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Send us a text In this episode of the "We Bought a Brand" podcast the guys discuss their journey with Dr. Barry's, their acquired supplement brand. The team explores: February revenue update: $23,000 on Amazon and $2,500 on Shopify with profits around $2,000 Their growth strategy of reinvesting all profits back into the business rather than taking …
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Send us a text In this episode, we're diving into why running a "boring" business might just be the best thing that’s ever happened to us—and why it could be for you, too. Trust me, this isn’t boring in the way you think. Plus, we’re pulling back the curtain on our brand’s year-end numbers and sharing lessons from our first year of ownership. Here’…
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Send us a text Welcome to our 2024 wrap-up! This episode is packed with insights as we reflect on the past year, share lessons learned, and look forward to what’s next. If you’re curious about what it’s really like to acquire, grow, and navigate a business, this is the episode for you. Here’s what you’ll learn in this episode: 2024 in review: The h…
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Send us a text In this episode, we tackle the unexpected challenges of running a brand on Amazon and the strategies we're using to turn setbacks into opportunities for growth. Whether you're an entrepreneur, marketer, or just curious about the behind-the-scenes of building a business, this episode is packed with actionable insights, real talk, and …
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Send us a text Hey nerds, this episode is a deep dive into the numbers driving our brand. Deep dive into November's numbers after our Amazon suspension and reinstatement: $20K total revenue ($17.3K Amazon, $2.5K Shopify) Travis reveals why we spend 2x more on Google Ads ($4K) than Amazon PPC ($1.8K) and explains our "perpetual sales machine" strate…
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Send us a text In this episode, we dive into the wild ride of running an Amazon brand and share some incredible (and surprising) wins, as well as lessons learned along the way. If you’ve ever wondered how to juggle off-Amazon strategies, Facebook ads, and keeping your Amazon listing alive, this episode is for you. Stick around, because we’ve got so…
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Send us a text We want to buy MORE brands, but we're also curious what that's like for sellers. This week we're grilling Dr. Travis Ziglar on his experience going through this process. Get even more behind-the-scenes updates: We Bought A Brand official substack site - Subscriber only newsletter - Notes and micro-updates in between our episodes - Su…
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Send us a text In this episode, we dive deep into the rollercoaster ride of navigating setbacks, uncovering opportunities, and making big decisions for the future of our business. If you’ve ever faced a roadblock and wondered how to turn it into a stepping stone, this episode is for you. Here’s what you’ll learn: The aftermath of being delisted fro…
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Send us a text In this episode, we dive deep into the roller coaster world of entrepreneurship, where the highs are exhilarating, the lows are crushing, and every twist teaches us something new. If you're ready to learn how to think bigger, adapt faster, and turn challenges into opportunities, this episode is for you. Here’s what you’ll discover: T…
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Send us a text In this episode, we’re taking you behind the scenes of our brand-building journey with another exciting update. This month was packed with wins, lessons learned, and even a little friendly competition. If you're curious about what it takes to grow a business, this episode is full of actionable insights you won't want to miss. Here’s …
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Send us a text In this episode, we’re diving into some exciting wins, hard lessons, and big visions as we navigate the world of business acquisitions and brand growth. If you’re curious about what it takes to transform a struggling brand into a thriving one—or if you’re just looking for insights to apply to your own ventures—this episode is for you…
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Send us a text In this episode, we delve into the intricacies of business growth, acquisition strategies, and the challenges of cash flow management. Join us as we explore how to navigate these essential aspects of entrepreneurship. Get even more behind-the-scenes updates: We Bought A Brand official substack site - Subscriber only newsletter - Note…
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Send us a text In this episode, we dive deep into the strategies and challenges of growing a brand in the e-commerce space. You'll discover valuable insights from our experiences and learn actionable tips on building and nurturing your audience. Discover the critical role of building and leveraging an email list to foster customer trust and drive s…
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Send us a text In this episode, we dive deep into the financial challenges and strategies we've been navigating. You'll hear firsthand how we've managed our cash flow, tackled unexpected expenses, and found creative ways to generate revenue. Get even more behind-the-scenes updates: We Bought A Brand official substack site - Subscriber only newslett…
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Send us a text In this episode, we dive into the early days and challenges of launching a supplement business. Join us as we discuss the hurdles, the unexpected surprises, and the strategic decisions that shape our journey. Get even more behind-the-scenes updates: We Bought A Brand official substack site - Subscriber only newsletter - Notes and mic…
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Send us a text In this episode, we dive deep into the entrepreneurial journey, tackling the fears and strategic moves involved in closing a big business deal. If you've ever wondered what it takes to pull off a successful acquisition, this episode is a must-listen. Here's what you'll discover: How to navigate the emotional rollercoaster of stepping…
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Send us a text In this episode, we dive into the art of building a successful business partnership. Join us as we explore the dynamic duo formed by Dr. Travis Zigler and Deacon Bradley, and discover the secrets behind their complementary skill sets that drive their ventures forward. Learn the key characteristics of a successful business partnership…
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Send us a text In this episode, we dive deep into the world of business acquisitions and partnerships. Join us as we uncover the strategies and insights that can transform your approach to building and scaling businesses. This is a must-listen for entrepreneurs looking to learn from our experiences and gain a fresh perspective on growth and collabo…
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