Navigating the "Shark Tank" Effect: The Realities of Buying a Small Business

We Bought A Brand!

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What do you do when your first business acquisition doesn't live up to expectations? In this strategy session, we pull back the curtain on our supplement brand, Dr. Barry's, and reveal why we're making a major pivot. Instead of trying to fix a struggling product, we're building a system to acquire a new, successful brand with built-in momentum.

In this episode, you'll learn:

• A candid look at our first acquisition: why profits are up even as revenue struggles.
• The big pivot: Why we're shifting from fixing a brand to buying a new one.
• Building an engine for acquisitions: Our strategy for finding on-market and off-market deals.
• The "Shark Tank" Effect: Navigating sellers' unrealistic valuation expectations.
• Key takeaways on momentum, creative deal structuring, and what really drives a successful business.

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Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck.

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect.

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