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November Numbers Update
Manage episode 467329524 series 3613501
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Hey nerds, this episode is a deep dive into the numbers driving our brand.
- Deep dive into November's numbers after our Amazon suspension and reinstatement: $20K total revenue ($17.3K Amazon, $2.5K Shopify)
- Travis reveals why we spend 2x more on Google Ads ($4K) than Amazon PPC ($1.8K) and explains our "perpetual sales machine" strategy
- Real impact of losing our 4.5-star rating: Customer acquisition costs jumped from $13 to $41, and ROAS dropped from 3.15 to 0.94
- Major pricing strategy shift: Why we're dropping from $40 to $29.95 to boost velocity
Perfect for e-commerce operators wanting to understand the relationship between reviews, ad spend, and pricing strategy. Plus, investors will appreciate our transparent look at real numbers and strategic pivots.
Get even more behind-the-scenes updates:
We Bought A Brand official substack site
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- Notes and micro-updates in between our episodes
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It's free. Come connect with us here.
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