Design a life first business that works even when you don't.
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This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and ...
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Is your podcast built to generate leads for your service-based business? How's it going converting leads for your coaching services from your podcast? The More Profitable Podcast is hosted by Stacey Harris, a veteran podcaster and marketing strategist. Stacey and her team at Uncommonly More work with clients to build podcasts that convert. UM focuses on producing a podcast that helps you, as the host, build trust with your ideal clients. That trust allows you to guide them in identifying the ...
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Systems Rehab | Systems and Strategies for Online Service Providers
Kenniqua Lewter - Systems Strategist and HoneyBook Educator
Welcome to Systems Rehab - the podcast where we diagnose, treat, and revive the systems running your business! If you're tired of scattered workflows, clunky processes, and feeling like you're drowning in admin work, you're in the right place. I'm Kenniqua Lewter, your Systems Strategist, and Honeybook Educator, and I help online service providers go from overwhelmed to optimized with simple, streamlined solutions. Each week, we're breaking down the bad habits, broken processes, and bottlene ...
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Social media marketing, small business marketing, and content strategy that actually works—for creative entrepreneurs, photographers, and service-based business owners who want to grow with clarity, not hustle. Hosted by photographer, personal branding expert, and visibility strategist Brenda Eckhardt, this podcast delivers honest conversations, mindset shifts, and practical visibility strategies to help you attract the right clients, simplify your content, and show up with purpose. Whether ...
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Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO? That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering. Your host, Shannon Stone is an award-winning business and marketing ...
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Savvy Business, Life Unscripted, hosts three shows each week, where our guests share their best business practices, wisdom and leading biz tips to help our listening audience grow their business, and expand your human potential.https://lifeunscriptedradio.com/
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Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders
Fractional CMO | Strategist | Marketer | Speaker | Coach
Are you at the helm of an AEC firm, steering through the complex landscape of the built environment, or leading the charge in marketing and business development? The Fortis Baseline Podcast is your strategic ally, crafted specifically for decision-makers, marketers, and business developers within the AEC industry. Join Melinda Colón, a seasoned Fractional CMO, Speaker, and Marketing & Business Strategist with a profound track record of empowering small and mid-size firms to make healthy reve ...
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Craft Your Content that Sells with Ease - A dynamic podcast for entrepreneurs and creators looking to enhance their content marketing strategies. Each episode dives into practical tips and expert insights on creating engaging content that resonates with audiences and boosts sales. Join us as we explore innovative techniques , share ideas, strategies to craft compelling stories and messages that effectively capture attention and drive results.
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EP # 203 - The Blind Spot Dilemma -Why Doing It All Alone Is Killing Your Business Growth
21:52
21:52
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21:52In this episode of the Diamond Effect Podcast, Maggie Perotin dives into a critical challenge many business owners face: the limitations of trying to grow your business completely on your own. Inspired by a conversation with a client who recently moved her beauty service business from a home-based operation to a commercial location, we explore why …
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3 Business Mistakes That Kept Me Broke!!! (But Here's How You Can Avoid It)
28:55
28:55
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28:55In this episode, I’m getting real about some of the biggest mistakes I see (and have made myself) when it comes to growing a sustainable business. We’re talking about underpricing, giving away too much for free, and offering all the things to try to serve everyone. Spoiler: that’s a fast track to burnout and stagnation. I’m sharing some hard lesson…
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The Podcasters Who Sell More in Q4 Are Doing This Now
22:02
22:02
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22:02The podcasters who close high-ticket offers in Q4? They’re not waiting until September to figure it out. They’re laying the groundwork now. It’s strategic. It’s quiet. And it starts earlier than most people expect. This isn’t about hustling for the sake of it. It’s about understanding how longer sales cycles work. Your podcast should be helping you…
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#183 Breaking Down The Steps To A Simple, Profitable, Efficient Business
21:57
21:57
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21:57Did you enjoy this episode? Share you aha moment with us! In this episode we are breaking down the 6 steps to simplify your business so that it runs more efficiently and generates more profit. You will learn: what stage of business you're in the six steps to a business that is simple, efficient, and easy to troubleshoot the results of getting the r…
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MM 203 - Why Your Service Business Isn't Growing (The Silent Killer)
3:14
3:14
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3:14You’re doing all the right things… except THIS. In today's Maggie’s Moment, discover the silent killer stalling your business (hint: it’s not the economy) and the mindset shift to unlock growth, even when it feels impossible. Key Takeaways: ✅ The #1 myth solopreneurs believe (that’s holding them back) ✅ Why “hard work” isn’t enough in a shifting ec…
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EP 202 - The Entrepreneur's Guide to Journaling - Science-Backed Benefits for Business Growth
21:12
21:12
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21:12In this episode, Maggie Perotin explores how journaling can be indispensable in your high-performing CEO toolkit. From Bill Gates to Sarah Blakely, successful business leaders use journaling to foster creativity, solve problems, and maintain peak performance. What You'll Learn: The science-backed benefits of journaling for entrepreneurs Four powerf…
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Pulling Back The Curtain: How I Streamline My Business with HoneyBook
41:56
41:56
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41:56In this episode, I’m sharing how I use HoneyBook to keep my business running smoothly. I talk about what things looked like before I found HoneyBook, why I chose it over other tools, and how it helps me stay organized and serve clients better. From automating tasks to keeping leads and projects in order with tags and templates, I’m giving you a beh…
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Publishing valuable content is not the same as building a podcast that converts. If you’re stuck in the cycle of sharing tips, getting great feedback, but still not seeing leads… this episode is going to hurt a little—but it’ll help a lot. Because the problem usually isn’t your content. It’s the misalignment between your episodes and your sales str…
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PopUP! Series Part 2/2 Business Owner Burnout: 5 Shifts to Burnout-Proof Your Business
8:40
8:40
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8:40Did you enjoy this episode? Share you aha moment with us! Join me in this episode to learn 5 simple shifts to make to burnout proof your business for good. Apply to work with me here, and let's start designing a business that works FOR YOU. Link to Music Credits Track: Positive Motivation Author: AShamaluevMusic (ASM) Publisher: CD Baby (IPI 700570…
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PopUP! Series Part 1/2 Business Owner Burnout: When your business drains you
7:44
7:44
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7:44Did you enjoy this episode? Share you aha moment with us! In this episode, we dive into the concept of burnout. Learn how burnout is created for business owners and how to burnout proof your business for good. Apply to work with me here, and let's start designing a business that works FOR YOU. Link to Music Credits Track: Positive Motivation Author…
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MM 202 - Why Your To-Do List is Failing You (Try This Instead)
3:42
3:42
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3:42🔊 Episode Summary: Maggie reveals why traditional to-do lists set you up for stress (not success) and shares her *30-minute Weekly CEO Power Hour*—the exact system she uses (and teaches clients) to 10X productivity, eliminate wasted time, and achieve 1 week’s work in 1 day. 💡 Golden Takeaways: ✅ The Big 3 Rule: Focus on 3 weekly goals tied to 90-da…
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EP 201 - How to Lead Your First Team: 5 Principles Every Business Owner Must Know
28:59
28:59
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28:59Are you transitioning from solopreneur to a small business owner with a team? This episode is your practical guide to effective leadership, whether you're hiring your first virtual assistant, building a small team of contractors, or hiring a few full-time employees. 🎯 Perfect for you if: You're about to hire your first team member You've started bu…
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Welcome to Season 2: What I’ve Been Up To + What’s Coming for You
30:20
30:20
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30:20In this episode, I’m opening up about why I took a month and a half off from social media and podcasting—and what’s changed since then. This wasn’t just a random break; it was a much-needed pause to reset, reflect, and realign how I show up and serve. I talk about how I was stuck in a cycle of creating content just to check a box, and what I’ve don…
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Building a Podcast Series That Works Harder Than You Do
25:14
25:14
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25:14It’s finally time for us to have this conversation. Repeatable podcast series. This is one of my absolute favorite strategy tools, and honestly, it’s the thing that gives me—and my clients—more breathing room, better leads, and sales that keep rolling even when we step away. Today, I want to show you what a repeatable series can look like inside yo…
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PopUP! Series 🔥 Part 2/2: Rethinking Failure: How to turn every failure into an opportunity
8:44
8:44
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8:44Did you enjoy this episode? Share you aha moment with us! In this episode we're diving into a simple, three step process you can use in your business to understand the results you got, create strategic actions plans, and make meaningful progress towards your goals. Ready to scale your business with less effort? Apply to work with me here. Apply to …
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PopUP! Series 🔥 Part 1/2: Rethinking Failure: You're A Scientist
9:16
9:16
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9:16Did you enjoy this episode? Share you aha moment with us! Welcome to another series! We are reframing our relationship with failure by adopting a perspective of experimentation and evaluating. Ready to get coached? Apply to work with me here. Apply to work with me here, and let's start designing a business that works FOR YOU. Link to Music Credits …
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MM 201 - The Hidden Truth About Consistency (It's Not What You Think)
3:52
3:52
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3:52Discover why consistency isn't about willpower or time management - it's about something much more fundamental. Through a real client story, Maggie reveals the two key elements that make or break your consistency efforts. 🔑 Key Takeaways: Why having "enough time" isn't the real issue with consistency The crucial mindset shift that transforms sporad…
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EP # 200 - From Zero to Consistent Gigs: Growing a Music Business While Working Full-Time and Raising a Family with Jay RK
32:51
32:51
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32:51🎉 Celebrating 200 Episodes of Diamond Effect Podcast! In this special milestone episode, host Maggie Perotin interviews her husband, JF Perotin (stage name - Jay RK), a musician and performer who successfully built his entertainment business while maintaining a full-time career and also prioritizing family life. Key Discussion Points: 🎸 Building a …
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Turn Your Podcast into a Sales Machine This Summer
21:59
21:59
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21:59Planning for Q4 might feel wildly premature—but it’s not. Especially this year, when sales cycles are longer, buyer hesitation is real, and your podcast needs to start doing the heavy lifting now if you want results later. In this episode of The More Profitable Podcast, I’m sharing why I scrapped my original launch plans and created the Profitable …
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PopUP! Series 💰 Part 1/3: Money Habits - The Money Date
9:33
9:33
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9:33Did you enjoy this episode? Share you aha moment with us! In this episode, Ilonka Ras discusses the importance of developing healthy money habits for entrepreneurs. She emphasises the common financial anxieties faced by business owners and introduces three simple money habits that will help you take control of your finances and your life. Ready to …
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PopUP! Series 💰 Part 2/3: Money Habits - Having difficult money conversations
7:23
7:23
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7:23Did you enjoy this episode? Share you aha moment with us! In this episode, talk about the importance of having difficult conversations about money, particularly when clients fail to pay on time. Ready to work together? Apply for private coaching here. Apply to work with me here, and let's start designing a business that works FOR YOU. Link to Music…
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PopUP! Series 💰 Part 3/3: Money Habits - A buffer to set you free!
7:15
7:15
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7:15Did you enjoy this episode? Share you aha moment with us! In this episode, we discusses the importance of financial resilience for business owners, and why every business needs a cash buffer. Ready to work with me? Apply for private coaching here. Apply to work with me here, and let's start designing a business that works FOR YOU. Link to Music Cre…
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MM 200 - The Lie About Passive Income Everyone Believes
3:47
3:47
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3:47In today's Maggie's Moment, Maggie smashes the myth of "passive income" and reveals why most entrepreneurs waste years chasing it. Learn the 3 hard truths about building real scalable income—without the guru hype. Passive income isn’t real. Here’s why: Truth #1: Passive = Pre-Loaded Hustle (the hidden work no one talks about). Truth #2: Focus on le…
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EP # 199 - Beyond the AI Hype: Real Business Applications for Small Businesses and Service Providers
22:31
22:31
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22:31In this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling. Key Insights: • Why AI is like training your delegation skills (and how this prepares you for future team growth) • The "10X output" frame…
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PopUP! Series ✈️ Part 3/5: The 5 Simple Systems You Need To Step Away With Confidence.
10:41
10:41
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10:41Did you enjoy this episode? Share you aha moment with us! The gatekeeper to stepping away and finally living the time freedom you craved when you started your business is...you guessed...systems. In this episode we're diving into the 5 simple and essential systems your business needs for you to step away with confidence. Ready to work with me? Appl…
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NEW PopUP! Series Part 1/5: ✈️ Take A Vacation Your Laptop Isn't Invited To.
5:24
5:24
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5:24Did you enjoy this episode? Share you aha moment with us! This is the first pop up series of 5 that will be coming your way during the month of May. A new series will drop every week for the entire month on the things I get the most questions about and also the stuff we coach on the most inside my private coaching practice. This first series - Take…
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PopUP! Series ✈️ Part 4/5: How to Hire the Right People as You Grow.
8:44
8:44
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8:44Did you enjoy this episode? Share you aha moment with us! Save yourself some frustration and learn how to hire and delegate the right way so you have a solid team that supports the goals of your business. Ready to hire the right people for the right roles? Apply to work with me here and let's start designing a business that can run without you. App…
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PopUP! Series ✈️ Part 5/5:The One Thing You Must Do if You Want Your Business to Run Independently.
6:42
6:42
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6:42Did you enjoy this episode? Share you aha moment with us! Let's finish this series strong and make the one decision that will catapult you towards a business that runs independently of you. Apply to work with me here and let's start designing a business that works FOR YOU. Apply to work with me here, and let's start designing a business that works …
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PopUP! Series ✈️ Part 2/5: Why Your Business Needs A Vacation.
11:29
11:29
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11:29Did you enjoy this episode? Share you aha moment with us! Vacations are growth tools in disguise. In this episode, I'm breaking down why you need to prioritise taking a vacation asap if you want to work less, and make more in your business. Ready to work with me? Apply here. Apply to work with me here, and let's start designing a business that work…
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Is Your Podcast Attracting the Right Clients?
41:03
41:03
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41:03Growing your show is great, until you realize you’re bringing in the wrong people. If you’re getting more listeners, but your sales pipeline still feels like a ghost town, it’s time to take a hard look at what’s actually happening. Today, we’re talking about why so many business owners accidentally build podcasts that grow audiences... but don't gr…
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MM 199 - The Power of Perspective - 3 Mindset Shifts That Made Me Most Money
4:02
4:02
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4:02Tooday, I share 3 key mindset shifts that directly impacted my business revenue and can transform yours too. Key Insights: • Why successful businesses still face challenges and how this knowledge makes you a better leader • The "Rock Behind You" principle: How to stop letting past results limit your future potential • Why consistency trumps trendy …
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EP # 198 - 5 Ways Non-Sales Employees Can Boost Sales in Your Service Business
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12:01In today's short yet highly valuable episode, Maggie discusses how every employee in your small business can contribute to sales growth, whether directly or indirectly. Learn how to maximize your team's potential to drive business growth and increase revenue. Key Points: Indirect Contributions to Sales Time and cost efficiency through proper delega…
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If your podcast has felt off lately, you’re not alone. But before you decide to hit pause—or scrap the whole thing—you need to figure out what’s actually wrong. Because most of the time? It’s not the podcast. It’s the support system. It’s the strategy. It’s the pressure of doing everything yourself without knowing if it’s even working. In this epis…
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Why Pinterest + YouTube Still Matter in 2025
16:13
16:13
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16:13Send us a text If you’ve ever wondered, “Is anyone even finding me online?”—this episode is for you. You’re showing up. You’re posting consistently. You’re doing what’s “right.” But it still feels like no one’s seeing it. I get it—and I’m breaking down why platforms like YouTube and Pinterest (yes, even in 2025) are still game changers for small, l…
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#170 Don’t Scale Until You’ve Asked Yourself These Questions
14:21
14:21
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14:21Did you enjoy this episode? Share you aha moment with us! In this episode, Ilonka dives into what it really takes to grow your business in a way that’s sustainable—without burning out or breaking everything in the process. She shares why having a clear growth plan matters, how to figure out what’s already working (so you can do more of that), and w…
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MM 198 - The Unsexy Truth About Business Success
3:47
3:47
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3:47Today, Maggie shares a powerful perspective on what truly drives business growth amidst the distracting political climate in Canada and the US. Key Points: • Why political drama and exciting news can pull us away from business fundamentals • The real, "boring" activities that consistently generate revenue • How habits and systems create sustainable…
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EP # 197 - The Success Triangle. 3 Critical Areas Every Business Owner Must Master
26:18
26:18
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26:18In this value-packed episode, Maggie Perotin breaks down the three essential areas of self-development that every entrepreneur needs to focus on to achieve sustainable business growth. Discover why your business can't outgrow you and how developing these critical areas leads to faster, more sustainable success. What You'll Learn: Personal Developme…
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Let’s Fix Your Podcast’s Call to Action Problem
33:04
33:04
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33:04Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action. It's not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important. Let's end those throwaway calls to action we're …
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#169 If I Step Back…Will My Team Think I’m Lazy?
17:25
17:25
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17:25Did you enjoy this episode? Share you aha moment with us! Are you afraid of building a business that creates more time freedom for you because you think you're team will think you're lazy? In this episode, we're discussing why your team wants you to step back. Ready to design a business that can run without you constantly holding everything togethe…
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MM 197 - 3 Life-Changing Principles I Wish I Knew in My 20s
3:58
3:58
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3:58In Today's Maggie's Moment, Maggie Perotin shares three transformative self-development principles that could have changed the trajectory of her early career and life. These timeless insights are valuable for entrepreneurs and professionals at any stage of their journey. Key Takeaways: • Being proactive vs. reactive: Learn the power of intentional …
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083: Established Businesses, These Strategies Are For You
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21:25
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21:25Been in business a while? It’s time to reap the (marketing) rewards! And to do this you must know what you can leverage thanks to the business you’ve created which has lasted through the decades. By listening [and taking notes], you’ll learn: Seven different strategies that are unique to established businesses How embracing the authentic elements o…
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EP # 196 - Inside the Diamond Effect Group: How We Turn Side Hustles into Sustainable 5-Figure Businesses
33:08
33:08
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33:08In this episode, Maggie pulls back the curtain on her signature program, the Diamond Effect Group. She shares the story behind its creation and how it helps service-based business owners create sustainable 5K+ months without burnout. Key Highlights: The origin story: How Maggie's corporate burnout led to creating a program she wished existed when s…
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#168 Allowing Help - the path to faster growth.
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12:40Did you enjoy this episode? Share you aha moment with us! In this episode of the Effortless CEO podcast, Ilonka Ras shares her personal journey of overcoming the challenges of asking for help in business. She emphasizes the importance of vulnerability and seeking guidance from coaches to enhance operational efficiency and personal growth. Through h…
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