EP 205 - Stop to Burnout Cycle. How to Regain Capacity Before Making Bing Decisions.

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

#Entrepreneur #Business #Marketing #Maggie Perotin #Women Entrepreneurs #Entrepreneurship #Online Business #Ceo Mindset #Online Marketing #Small Business #Podcasting Education #Self-Improvement #Females In Business #High Performance Habits #Business Coach #Business Owners #Your Servicebased Business

31:22

If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders. To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

about a year ago 59:17

MP3•Episode home

Send us a text

Today's episode is a replay of the training Maggie ran.

If lately you have been feeling:

Exhausted and overwhelmed (or)
Demotivated and purposeless (or)
Questioning your current professional path

Then this episode is for you.

Outside of hearing more of Maggie's burnout story, you'll learn:

Why you can't "just push through" burnout (and how to start recovering your energy first)
3 science-backed tools to rebuild mental clarity and emotional resilience—so you can finally think straight about your career
How to evaluate your options with confidence: Stay and thrive in your current role/ business, pivot to a new career/ niche/ offering, or explore entrepreneurship—without rushing into a decision you'll regret

And if you'd like to get a BONUS Guide to Creating 10 Weekly Hrs in 10 Mins then head to Maggie's website and sign up for her newsletter - https://www.stairwaytoleadership.com/

425 episodes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

EP 205 - Stop to Burnout Cycle. How to Regain Capacity Before Making Bing Decisions.

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

12 subscribers

published about a year ago

MP3•Episode home

Send us a text

Today's episode is a replay of the training Maggie ran.

If lately you have been feeling:

Exhausted and overwhelmed (or)
Demotivated and purposeless (or)
Questioning your current professional path

Then this episode is for you.

Outside of hearing more of Maggie's burnout story, you'll learn:

Why you can't "just push through" burnout (and how to start recovering your energy first)
3 science-backed tools to rebuild mental clarity and emotional resilience—so you can finally think straight about your career
How to evaluate your options with confidence: Stay and thrive in your current role/ business, pivot to a new career/ niche/ offering, or explore entrepreneurship—without rushing into a decision you'll regret

And if you'd like to get a BONUS Guide to Creating 10 Weekly Hrs in 10 Mins then head to Maggie's website and sign up for her newsletter - https://www.stairwaytoleadership.com/

425 episodes

All episodes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

1
MM 213 - Adjusting Plans Without Abandoning Goals 4:00

2 days ago4:00

4:00

Send us a text Stop abandoning your goals the moment your first plan doesn't work perfectly! In this episode, Maggie reveals why so many business owners quit on their important goals when urgent tasks take over, and shares a simple 3-question framework to keep moving forward without starting over. Key Takeaways: • Why business owners abandon goals instead of adjusting plans • How to use the DREAM-PLAN-DO framework to stay flexible with your approach • 3 essential questions to ask when your plan isn't working Featured Framework: DREAM-PLAN-DO Action Step: Pick one abandoned goal and recommit to it this week - but permit yourself to adjust the how without abandoning the what. Connect with Maggie: Ready to build a business that works for you? Book your complimentary strategy session at https://www.stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

1
EP # 212 - Behind the Scenes: My First 10X Expansion Retreat Lessons 25:50

5 days ago25:50

25:50

Send us a text Ever wondered what it's really like to host your first business event? In this candid behind-the-scenes episode, Maggie shares the raw, unfiltered lessons from organizing and leading her very first in-person retreat—the 10X Expansion Retreat. From last-minute planning to unexpected challenges, discover what worked, what didn't, and what she'd do differently next time. What You'll Learn: • How a client's casual suggestion turned into a transformative business event • The 5 critical areas every event organizer must master (theme, venue, food, flow, vendors) • Why starting small was the best decision for a first-time event • The unexpected challenges that no one warns you about • How to turn your long-term vision into immediate opportunities • Real lessons from venue selection, timeline management, and vendor coordination Key Takeaways: ✨ Always visit your venue before booking (learn from Maggie's leap of faith!) ✨ Less content is better than rushing through—plan for participation time ✨ Food elevates the entire sensory experience for attendees ✨ Over-communicate with vendors—assumptions lead to surprises ✨ Small, intimate events can be more powerful than large conferences Perfect For: • Entrepreneurs considering hosting their first event or retreat • Business owners wanting behind-the-scenes insights from event planning • Anyone curious about turning vision into reality • Service providers looking to add events to their business model Episode Highlights: • The serendipitous venue discovery story • Why the 10X theme created perfect client attraction • How meditation and grounding transformed the day's energy • The vendor management lessons that only experience teaches • Why this "accidental" event aligned perfectly with long-term vision Featured Concept: The 10X Expansion philosophy based on Dan Sullivan's "10X is Easier Than 2X"—why thinking bigger requires becoming a different person, not just doing more of the same. Connect with Maggie: 🌐 Website: hhtps://stairwaytoleadership.com 📧 Email: maggie@stairwaytoleadership.com 📅 Free Consultation: https://calendly.com/maggie-s2l/discovery-call Have Your Own Event Stories? Maggie would love to hear your event organizing experiences and lessons learned! Reach out and share your stories. More Episodes: Subscribe to Diamond Effect Podcast for weekly business growth strategies, client success stories, and entrepreneurial insights.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

1
MM 212 - Sampling Your Services. How Any Business Can Attract Clients Without the Hard Sell 3:44

9 days ago3:44

3:44

Send us a text Struggling to stand out in a crowded market? The secret is letting clients try before they buy.’ In this episode, you’ll learn how to create irresistible free/low-cost offers for service businesses (like mini-workshops, service trials, or concierge audits) that convert leads into paying clients—without the hard sell. Letting your potential clients "sample" your services first removes the risk on their part and helps you become the obvious choice. Service-based businesses, this one’s for you, no matter if you are a brick and mortar, mobile, or virtual business!…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

1
EP # 211 - The High Achiever's Guide to Guilt-Free Time Off 22:55

12 days ago22:55

22:55

Send us a text Struggling with productivity guilt every time you try to take a break? You're not alone. In this candid episode, Maggie shares her personal journey from corporate hustle culture to sustainable business success, revealing why high achievers feel guilty about rest and how to break free from this destructive pattern. What You'll Learn: • The hidden cost of productivity guilt on your business and life • Why we're only truly effective 6 hours a day • The difference between being busy vs. being impactful • Maggie's personal transformation from workaholic to balanced entrepreneur • A 5-step process to ditch productivity guilt for good • Real client success stories of business growth through better work-life balance Key Takeaways: ✨ Rest and recharge time isn't luxury—it's necessary for peak performance ✨ Not all actions are created equal: focus on high-impact activities ✨ Your business can grow while you're taking time off ✨ It's a process that takes time, and that's completely normal Featured Success Stories: • Client who took their first vacation in 7 years while growing business 25% • How taking Fridays off actually helped Maggie's business growth Perfect For: High achievers, ambitious entrepreneurs, small business owners struggling with work-life balance, anyone caught in hustle culture Ready to Break Free from Productivity Guilt? Book your complimentary consultation with Maggie to learn how to grow your business while creating the life you love. Connect with Maggie: 🌐 Website: https://stairwaytoleadership.com 📧 Email: maggie@stairwaytoleadership.com 📅 Free Consultation: https://calendly.com/maggie-s2l/discovery-call More Episodes: Subscribe to Diamond Effect Podcast for weekly business growth strategies and mindset shifts. Episode Length: 21 minutes…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 211 - Remembering Your Why 3:44

16 days ago3:44

3:44

Send us a text Summer mornings on the deck remind Maggie of the deeper reasons behind starting Stairway to Leadership. In this heartfelt 3-minute episode, she shares the four core "whys" that drive her business and challenges you to get crystal clear on yours. In This Episode: • Why summer flexibility sparked a gratitude moment • The ripple effect of coaching real people who need it • The power of creative agency in business ownership • How time flexibility creates space for what matters most • Why combining purpose with profit has no limits Key Takeaway: When you're crystal clear on your "why," every business decision becomes easier. Connect with Maggie: Ready to build a business that serves your deepest purpose? Book your free discovery call: https://calendly.com/maggie-s2l/discovery-call More Resources: Website: https://stairwaytoleadership.com Email: maggie@stairwaytoleadership.com…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 210 - 10 Sales Secrets Every Service-Based Business Owner Must Know to Scale 28:13

19 days ago28:13

28:13

Send us a text Ready to transform your relationship with sales and finally scale your service-based business? In this power-packed episode, Maggie reveals the 10 non-negotiable sales principles that separate struggling service providers from those who consistently grow and scale. Whether you're avoiding sales or ready to master it, these insights will change how you think about selling forever. What You'll Learn: ✅ The mindset shift that transforms "helpers" into confident sellers ✅ Why 95% of buying decisions are emotional - and how to use this ethically ✅ Sales cycle secrets for different price points and service types ✅ The trust-building formula that makes clients feel safe to buy ✅ How to turn objections into opportunities (they're actually good news!) ✅ The "selling at every touchpoint" philosophy that creates raving fans ✅ Follow-up strategies that build relationships, not annoyance ✅ Systems and processes essential for scaling beyond 6-figures Key Takeaways: 🎯 "Sales is about helping your ideal client fulfill their need and desire - not convincing someone who doesn't want what you offer" 🎯 "95% of purchasing decisions are made emotionally, then justified with logic" 🎯 "Objections are just unanswered questions - they mean your prospect is considering buying" 🎯 "The predominant feeling clients need to buy from you is SAFETY" Your Action Steps: Audit your current mindset - Are you avoiding sales or embracing it as service? Add sales content to your marketing mix (case studies, testimonials, how-you-help content) Map your sales cycle - How long do YOUR clients take to decide? Create a follow-up system that builds relationships over time Document your sales process - No more winging it! Episode Highlights: [02:00] Why "I'm not a salesperson" is sabotaging your growth [05:00] The psychology behind why people buy (Harvard study insights) [11:00] Sales cycle breakdown by price point and service type [18:00] The chiropractor example that shows "selling at every touchpoint" [23:00] Why you need documented systems to scale Resources Mentioned: Book: "How Customers Think: Essential Insights into the Mind of the Market" by Gerald Zaltman Maggie's T.O.P. CEO Framework for scaling service businesses Ready to Scale Your Sales? If you're ready to stop leaving money on the table and create a sales process that actually works, Maggie can help. Her T.O.P. CEO Winning Strategy and Continuous Success Formula helps service-based business owners establish proper sales processes and customer journeys for sustainable scaling. Book your complimentary consultation → https://www.stairwaytoleadership.com/ Connect with Maggie: Website: stairwaytoleadership.com Email: maggie@stairwaytoleadership.com Follow for daily business tips on LinkedIn and Instagram Love this episode? Please leave a 5-star review and share it with a fellow service provider who's ready to embrace sales as service! Episode Length: 26 minutes Best for: Service-based business owners ready to scale through strategic sales…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 210 - Summer Guilt is Real - How to Stop Choosing Between Business and Family 5:16

23 days ago5:16

5:16

Send us a text Feeling torn between growing your business and being present for your family this summer? You're not alone. In this quick bonus episode, Maggie tackles the "summer guilt" that plagues so many women entrepreneurs and shares the mindset shift that changes everything. What You'll Learn: ✅ Why "summer guilt" isn't really about time - it's about the story you're telling yourself ✅ The mental trap keeping you stuck between "good mom" and "successful CEO" ✅ The 3-step action plan to create intentional summer boundaries Key Takeaway: "You don't have to choose between being a present mom and a successful CEO. You just need to be intentional about both." Your Action Step: What's one summer boundary you're going to set this week? Block it in your calendar right now - treat it like a non-negotiable client appointment. Ready to Stop the Summer Struggle? If you're tired of feeling guilty about working in summer OR stressed about taking time off, let's create a plan that works for your business and your family. Book your complimentary strategy call at https://www.stairwaytoleadership.com/ Perfect for: Women entrepreneurs struggling with summer work-life balance…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP 209 - Breaking Through: How to Do the Uncomfortable Things That Grow Your Business 20:38

26 days ago20:38

20:38

Send us a text Have you ever felt resistance to a business decision you knew would be good for growth? You're not alone. In this episode, Maggie delves into why our brains resist the very changes that could transform our businesses—and more importantly, how to overcome that resistance. Using real examples from her own wellness journey and a client's staffing challenges, Maggie reveals the science behind why change can be so challenging and shares her proven 5-step framework for overcoming discomfort to achieve breakthrough results. What You'll Learn: Why your brain is wired to resist business growth (it's not your fault!) The 3 core functions of your brain that create resistance to change Real-world examples of resistance in action - from workout routines to staff realignment 5 practical tools to overcome resistance and take action on important decisions How to plan and implement systems that make difficult changes easier Why courage is the antidote to fear in business growth Key Takeaways: ✅ Resistance is normal - Your brain is designed to conserve energy and avoid the unknown ✅ Have a strong why - Connect your actions to your bigger vision and long-term goals ✅ Know the cost of not changing - What will staying the same cost you? ✅ Accept the discomfort - Fighting the resistance only creates more resistance ✅ Build self-belief - You can learn anything and figure out any problem ✅ Make it easier - Create systems and support to ensure consistency Featured Examples: Personal Story: Maggie's journey building a consistent workout routine despite resistance Client Case Study: A production facility owner overcoming resistance to necessary staffing changes for business growth Quote to Remember: "Sometimes when we feel that knot in the stomach, that we really don't want to do something, you just need to take a breath and "gag and go". "We all have courage inside of us to do the things that feel scary, that feel impossible, that feel difficult." Ready to Break Through Your Own Resistance? If you're confronting a major change in your business and find yourself resisting the very things you know you need to do, Maggie can help. Book your complimentary strategy call with Maggie here - https://www.stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 209 - A Key Skill Every Entrepreneur Needs (But No One Talks About) 4:09

30 days ago4:09

4:09

Send us a text In today's Maggie's Moment, Maggie dives into the critical but overlooked skill of expanding your emotional capacity —the key to navigating uncertainty, avoiding self-sabotage, and achieving 10X growth. Backed by neuroscience and 2023 studies, she reveals why traditional "hustle" fails and how to rewire your brain to thrive in the unknown. Key Takeaways: 1️⃣ Why Emotional Capacity Matters The brain’s amygdala treats uncertainty as a threat , triggering fight/flight/freeze. Entrepreneurs with high emotional capacity are 3x more likely to hit big goals (2023 Entrepreneurial Psychology study). 2️⃣ The “Pivot Protocol” Reframe failure as data (not identity) to recover 42% faster . 3️⃣ How to Train It Recognise and name the fear (e.g., “I’m scared I’ll look stupid”) to disarm its power. Use the Dream-Plan-Do method to act before you feel “ready.” Featured in This Episode: 🔹 Study: "Cognitive Flexibility in Entrepreneurs" (2023) – How emotional agility predicts long-term success. Join the 10X Expansion Retreat Ready to stretch your emotional capacity and lead from calm confidence? 🌿 July 25th at Rising Spirit Retreat Centre (near Toronto). Register via the link below. If you have questions, please reach out to Maggie at maggie@stairwaytoleadership.com https://www.eventbrite.ca/e/10x-expansion-retreat-for-female-entrepreneurs-registration-1424847099029?aff=oddtdtcreator…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 208 - The Strategic Speed Advantage: Making Million-Dollar Decisions in Minutes, Not Months 20:08

5 weeks ago20:08

20:08

Send us a text In this episode, you'll discover: The critical difference between fast action and rushed decisions that separates successful entrepreneurs from those who get left behind Why taking 3 months to decide on a business name is costing you more than you think The two powerful business concepts that will transform how you launch new services: MVP and LVC How to make strategic decisions with courage while being willing to be imperfect Real examples of entrepreneurs who acted fast and scaled their businesses quickly Key Takeaways: 🚀 Speed vs. Rush: The Game-Changing Difference Rushed = Reactive decisions without analysis Fast = Quick analysis followed by immediate implementation Your competition is moving while you're perfecting 💡 The Two Concepts Every Service Business Owner Needs: Minimal Viable Product (MVP) - Launch the core of your idea to early adopters, then improve based on feedback Lifetime Value of Customer (LVC) - Think beyond single transactions to maximize client relationships 🎯 What It Takes to Make Strategic Decisions Fast: Courage to face uncertainty Willingness to be imperfect Willingness to fail and adjust Trust in your decision-making ability Real-World Examples Shared: The entrepreneur who spent 3 months on a business name (and why this kills momentum) How Maggie tested her 10X Expansion Retreat concept with existing clients first A designer who created recurring income by testing one idea with one client Action Steps: Identify one decision you've been sitting on for weeks/months Apply the MVP concept to test your next service idea Analyze your customer lifetime value to spot new opportunities Set a decision deadline for yourself and stick to it Ready to stop overthinking and start scaling? Book your complimentary Strategic Growth Consultation with Maggie to identify the opportunities in your business and learn how to execute them fast. 📅 Book Your Free Consultation Related Episodes: Episode 124: Making More Money in the Service Business With Better Decisions Episode 90: Breaking Free from All or Nothing Thinking That Leads to Better Decisions Connect with Maggie: Website: stairwaytoleadership.com Email: maggie@stairwaytoleadership.com LinkedIn: Connect with Maggie…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

1
MM 208 - The Hidden Motivation Hack. The Neuroscience Secret to Hitting Your Biggest Goals 4:14

5 weeks ago4:14

4:14

Send us a text Key Points Covered in Today's Maggie's Moment 1️⃣ The Motivation Hack You’re Missing Why discipline alone fails (and what Stanford research says works instead). Hershfield’s finding: People connected to their future selves 2X success rates . 2️⃣ How to “Meet” Your Future Self The VR study reported a 42% reduction in procrastination. Why most entrepreneurs see their future self as a stranger (and how to fix it). 3️⃣ The Retreat as Your “Mindset Time Machine” How immersive experiences accelerate change (vs. solo journaling). What you’ll take home: Clarity, community, and a 10X action plan . Ready to meet her? Join the 10X Expansion Retreat on July 25th, 2025: https://www.eventbrite.ca/e/10x-expansion-retreat-for-female-entrepreneurs-registration-1424847099029?aff=oddtdtcreator Limited to 25 women.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 207 - How to Build a Business That Runs Without You (Even on Vacation) 19:08

6 weeks ago19:08

19:08

Send us a text Here's the reality: Most business owners are trapped in their own success. You've built something that depends entirely on you being present, available, and "on" all the time. But what if I told you that the most successful, scalable businesses are designed to run seamlessly whether the owner is in the office or on a beach in Bali? In this episode, I'm sharing the framework that transforms owner-dependent businesses into systematic, profitable operations that actually give you the freedom you started your business to achieve. What You'll Learn: • Why separating your personal identity from your business operations creates exponential growth • The systematic approach to building predictable revenue streams (with real client case studies) • How to train your clients to follow your processes from day one • The framework for creating team independence that reduces your daily workload • Why 90% structure + 10% flexibility is the sweet spot for scalable operations • The connection between documented processes and building a sellable business asset Key Insights: Professional Boundaries: Clear processes prevent you from making emotional business decisions that compromise results Revenue Predictability: Systematic client management creates consistent cash flow patterns Client Education: Establishing expectations upfront eliminates pushback and creates smoother operations Team Empowerment: Documented processes build confident, independent team members Asset Building: Structured operations create tangible business value beyond just revenue Real Business Transformations: • Home services entrepreneur who learned why skipping proven processes costs time and money • Virtual assistant who stabilized unpredictable income through systematic client renewals • Team leader who reduced daily interruptions by implementing clear operational guidelines Your Strategic Next Steps: Audit one key business function where you're currently improving Document your actual process (not your ideal process) Test and refine with your next client interaction Measure the consistency of results Professional Insight: "The freedom you're seeking as a business owner isn't found in flexibility—it's built through intentional structure and systematic processes." Ready to implement freedom systems in your business and start scaling sustainably? Book a complimentary consultation with Maggie here - https://www.stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

1
MM 207 - Why We're Scared to Dream Big (And Why We Should Anyway)" 3:55

6 weeks ago3:55

3:55

Send us a text In today's Maggie's Moment, You'll Learn: The real reason women scale back their dreams (hint: it's not lack of drive) Why fear of being seen as "greedy" or "mean" holds us back from success How going big actually inspires others and creates a ripple effect Why you can build the business you want while staying true to your values Key Takeaway: When women stop playing small and start dreaming big, we don't lose our kindness or values - we become examples that permit others to do the same. Your Action Step: Reflect on one big dream you've been scaling back. What would change if you knew that pursuing it could inspire another woman to go boldly after her dreams too? Ready to Go Bigger? Join me at the 10X Expansion Retreat on July 25th, 2025, in person, where we'll dive deep into overcoming these barriers and creating the bold, values-aligned business you deserve. Spots are limited. Secure yours here - https://www.eventbrite.ca/e/10x-expansion-retreat-for-female-entrepreneurs-registration-1424847099029?aff=oddtdtcreator…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

1
EP # 206 - Beyond Marketing: The 10 Client Retention Mistakes Costing You Thousands 20:39

7 weeks ago20:39

20:39

Send us a text EPISODE OVERVIEW: Marketing brings clients in, but what if your business is like a leaky balloon? No matter how much water (leads) you pour in, it keeps leaking out. In this episode, Maggie reveals 10 non-marketing ways service-based businesses lose clients and leave money on the table, especially crucial for businesses scaling past six figures. KEY TOPICS COVERED: The 10 Ways You're Losing Clients: Not Offering Next Appointments - Make rebooking easy at service completion Missing Email Marketing - Nurture relationships between visits Poor Sales Skills & Process - Transform 30% conversion to 80% like Maggie's home services client Transactional Mindset - Focus on experience, not just transactions Wrong Staff Hiring - Look beyond technical skills to attitude and culture fit Inadequate Staff Training - Align team with mission, vision, and brand values No Cancellation Policy - Professional policies show structure and professionalism Poor Follow-Up Systems - Reminder systems and rebooking processes Lack of Relationship Building - Connection creates loyalty beyond price competition Missing Upsell Opportunities - Proactively identify and address additional client needs FEATURED SUCCESS STORY: Home services business owner increased conversion rate from 30% to 80% through improved sales process and discovery conversations. KEY FRAMEWORKS MENTIONED: T.O.P. CEO Formula - Maggie's signature scaling system The Leaky Balloon Analogy - Why marketing alone isn't enough for sustainable growth GOLDEN NUGGETS: • "When you live and breathe your mission and vision, and your team does too, that's when you stay aligned and grow the fastest" • "It's not just about helping with back pain or glowing skin - it's about how clients feel when they interact with your brand" • "Connection creates loyalty - clients won't leave for cheaper prices when they feel like you're almost friends" ACTION STEPS: Audit your client journey from discovery to post-service Implement next-appointment booking at service completion Review your sales process and conversion rates Evaluate staff training on brand values and client experience Create systematic follow-up processes for cancellations and rebooking CONNECT WITH MAGGIE: Ready to plug the holes in your business and scale sustainably? Book a complimentary consultation to discuss what's stopping you from scaling without burning out -https://www.stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 206 - The Mission & Vision Reset - Mid-Year Business Realignment For Service Based Businesses 3:43

7 weeks ago3:43

3:43

Send us a text Today, Maggie shares a powerful reminder about staying connected to your business's core purpose. When we're constantly firefighting and focusing only on immediate tasks, we lose sight of what truly matters - our Mission and Vision. Key Takeaways: • Why successful entrepreneurs lose track of their WHY • The difference between Mission (how you help people) and Vision (your 10-15 year legacy) • How Mission and Vision alignment accelerates business growth • The importance of team alignment with your core purpose Your Action Step: Take 30 minutes this week to revisit and reconnect with your mission and vision. If you don't have them clearly defined, it's time to create them. Connect with Maggie: Ready to create or refine your mission and vision statements? Maggie helps service-based business owners build powerful foundations for sustainable growth. Connect with her via https://www.stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

1
EP 205 - Stop to Burnout Cycle. How to Regain Capacity Before Making Bing Decisions. 59:17

8 weeks ago59:17

59:17

Send us a text Today's episode is a replay of the training Maggie ran. If lately you have been feeling: Exhausted and overwhelmed (or) Demotivated and purposeless (or) Questioning your current professional path Then this episode is for you. Outside of hearing more of Maggie's burnout story, you'll learn: Why you can't "just push through" burnout (and how to start recovering your energy first) 3 science-backed tools to rebuild mental clarity and emotional resilience—so you can finally think straight about your career How to evaluate your options with confidence: Stay and thrive in your current role/ business, pivot to a new career/ niche/ offering, or explore entrepreneurship—without rushing into a decision you'll regret And if you'd like to get a BONUS Guide to Creating 10 Weekly Hrs in 10 Mins then head to Maggie's website and sign up for her newsletter - https://www.stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

1
MM 205 - The Mid-Year CEO Upgrade: Who You Need to Become 3:57

8 weeks ago3:57

3:57

Send us a text We're halfway through 2025 - time for your most important business review yet. While most entrepreneurs focus on improving their numbers, the real breakthrough comes from upgrading the CEO within themselves first. Maggie shares why your first six months don't determine your success and reveals the one question that can transform your second half. KEY TAKEAWAYS: • Why being "behind" on your 2025 goals might actually be an advantage • The difference between reviewing your business vs. reviewing yourself as a leader • How to identify the leadership gap between where you are and where you need to be • Why pivots happen faster when you own your own business • The CEO-level question that changes everything: "Who were you vs. who do you need to become?" ACTIONABLE STEPS: Pause and reflect: Who were you as a leader in the first 6 months? Define: Who do you need to be in the second half to hit your goals? Identify the gaps between these two versions of yourself Choose ONE leadership behavior to implement starting tomorrow CONNECT WITH MAGGIE: Ready to bridge the gap between who you are and who you need to become? Explore Maggie's T.O.P. CEO Framework at https://www.stairwaytoleadership.com/ This episode is part of Maggie's Moment - your weekly dose of quick, actionable business insights in 3 minutes or less.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 204 - The 3-Step Process to Identify and Manage High-Maintenance Clients 29:16

9 weeks ago29:16

29:16

Send us a text How to spot red flags early, set boundaries, and turn challenging clients into growth opportunities Episode Summary: Do you dread working with certain clients but can’t tell if they’re demanding (good for growth) or difficult (bad for business)? In this episode, Maggie breaks down the critical differences between the two and shares her proven 3-step process to identify, manage, and—when necessary—part ways with high-maintenance clients. Learn how to protect your boundaries, improve your services, and focus on clients who respect your work. Key Takeaways: Demanding vs. Difficult Clients Demanding clients push you to improve, pay on time, and respect agreements—they’re worth keeping! Difficult clients drain your energy, break boundaries, and are impossible to please. The 3-Step Process to Manage Them Step 1: Spot the Red Flags Early Unreasonable expectations, chronic indecision, or refusal to follow processes. Step 2: Set Boundaries (and Stick to Them) Communicate clearly, document agreements, and don’t over-accommodate. Step 3: Decide—Fix or Fire the Relationship Salvage relationships with fair clients; gracefully exit toxic ones. Pro Tips for Service Providers Turn demanding clients into growth opportunities by refining your processes. Never let difficult clients dictate your business model—prioritize your well-being and other clients. Quotable Moments: “Demanding clients make you better; difficult clients make you bitter.” “Your boundaries teach clients how to treat you.” “Fire clients who cost you more than they pay you—in time, energy, or sanity.” Call to Action: Apply the 3-step process to your most challenging client this week. Share your stories! Have a client dilemma? Email Maggie at maggie@stairwaytoleadership.com Subscribe & Review if this episode helped you—it means the world! Follow Maggie: Website: https://stairwaytoleadership.com Instagram: https://www.instagram.com/maggie.perotin.s2l/ LinkedIn: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ Tag a business owner who needs to hear this! 🎧 #DiamondEffectPodcast…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 204 - 4 FREE Ways to Stand Out & Build Unshakeable Client Trust 4:18

9 weeks ago4:18

4:18

Send us a text Discover 4 zero-cost strategies that separate true professionals from their competition and build lasting client trust. These foundational practices transform how clients perceive your business and create the credibility needed for premium positioning. Key Topics Covered: • Honor Your Commitments - From punctuality to project delivery, consistency builds credibility • Regulated Emotional State - Show up with calm confidence that allows you to be present and logical • Proactive Communication - Anticipate challenges and communicate solutions before problems escalate • Own Your Mistakes - Take full responsibility without deflecting to build respect and credibility Ready to implement professional systems that attract premium clients? Book your complimentary consultation here - https://www.stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 203 - The Blind Spot Dilemma -Why Doing It All Alone Is Killing Your Business Growth 21:52

10 weeks ago21:52

21:52

Send us a text In this episode of the Diamond Effect Podcast, Maggie Perotin dives into a critical challenge many business owners face: the limitations of trying to grow your business completely on your own. Inspired by a conversation with a client who recently moved her beauty service business from a home-based operation to a commercial location, we explore why seeking expert help isn't a sign of weakness—it's a strategic advantage. What You'll Learn: - Why the "do-it-all-yourself" mindset can become your biggest growth obstacle - The hidden costs of learning everything through trial and error - How expert guidance helps you avoid business-threatening mistakes - The 5 key benefits of building a strategic support system - Why even the most successful CEOs rely on teams of advisors Episode Highlights: [00:00:00] Introduction: The transition challenges when moving from home-based to commercial business [00:02:00] The psychological barriers to asking for help as high-achievers [00:04:00] Finding the balance: When to figure things out yourself vs. when to seek expertise [00:06:00] The high cost of hiring mistakes in service businesses [00:08:00] How successful CEOs structure their support systems [00:09:00] 5 Key Reasons Not to Go It Alone: 1. Avoiding costly mistakes that threaten business survival 2. Resolving business challenges faster with expert perspectives 3. Identifying blind spots you can't see on your own 4. Combating entrepreneurial isolation and burnout 5. Creating accountability that accelerates growth [00:18:00] Research shows 65% higher goal achievement with proper accountability Key Statistics Mentioned: - 23% of startups fail due to not having the right team of advisors (CB Insights, 2023) - Solo founders are 2.3x more likely to fail than those with co-founders or advisors (Harvard Business Review, 2021) - 45% of entrepreneurs report high stress levels (Gallup, 2022) - People are 65% more likely to achieve goals with proper accountability (American Society of Training and Development) Resources Mentioned: Episode 162: 8 Reasons Why You Wouldn't Want a Business Coach Connect With Me: Ready to stop doing it all alone? Book a complimentary consultation to see how strategic support can accelerate your business growth with fewer mistakes and less stress. Book Your Free Consultation → https://calendly.com/maggie-s2l/discovery-call Share Your Thoughts! Did this episode resonate with you? What's one area where you could benefit from expert guidance? Share your thoughts on social media and tag @maggie.perotin.s2l…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 203 - Why Your Service Business Isn't Growing (The Silent Killer) 3:14

10 weeks ago3:14

3:14

Send us a text You’re doing all the right things… except THIS. In today's Maggie’s Moment, discover the silent killer stalling your business (hint: it’s not the economy) and the mindset shift to unlock growth, even when it feels impossible. Key Takeaways: ✅ The #1 myth solopreneurs believe (that’s holding them back) ✅ Why “hard work” isn’t enough in a shifting economy ✅ How to spot if you’re stuck in “old ways” thinking ✅ The pivot question to ask yourself TODAY Quotable Moment: “Growth isn’t about effort. It’s about strategy. The economy’s just an excuse—the real bottleneck? YOUR thinking.” —Maggie Perotin Follow Maggie and watch the video version: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ https://www.instagram.com/maggie.perotin.s2l/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP 202 - The Entrepreneur's Guide to Journaling - Science-Backed Benefits for Business Growth 21:12

11 weeks ago21:12

21:12

Send us a text In this episode, Maggie Perotin explores how journaling can be indispensable in your high-performing CEO toolkit. From Bill Gates to Sarah Blakely, successful business leaders use journaling to foster creativity, solve problems, and maintain peak performance. What You'll Learn: The science-backed benefits of journaling for entrepreneurs Four powerful journaling methods that boost business performance How handwritten journaling improves memory, creativity, and problem-solving Simple techniques to incorporate journaling into your daily routine Key Benefits of Journaling Discussed: Emotional regulation and stress reduction - Process emotions to reduce overwhelm Enhanced self-awareness - Gain deeper insights into your thoughts and decision-making Improved problem-solving and creativity - Create space for breakthrough business ideas Health benefits - Boosted immune function, lower blood pressure, and better sleep Increased productivity - Better organization, goal-setting, and motivation Four Journaling Methods for Business Owners: Mindset Maintenance Journaling - Daily gratitude and celebration practice (10 minutes before bed) Idea Development Journaling - Brainstorming solutions and developing intellectual property Organizational Journaling - Weekly planning and project management Transformational Journaling - Brain dumps and prompted reflection for personal growth Featured Quote: "As business owners and leaders, our business cannot outgrow us. We must first grow for the business to deliver the results we want." Resources Mentioned: DREAM-PLAN-DO Journal Research by psychologist James Pennebaker Mueller & Oppenheimer Research (2014) Baikie & Wilhelm Research (2005) Michigan State University research Take Action: Ready to transform your business through journaling? Join Maggie's journaling challenge! Book a consultation to learn how to combine personal development with business coaching for maximum results. Connect with Maggie: Visit stairwaytoleadership.com to learn more about coaching options and the Diamond Effect Group.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 202 - Why Your To-Do List is Failing You (Try This Instead) 3:42

11 weeks ago3:42

3:42

Send us a text 🔊 Episode Summary: Maggie reveals why traditional to-do lists set you up for stress (not success) and shares her *30-minute Weekly CEO Power Hour*—the exact system she uses (and teaches clients) to 10X productivity , eliminate wasted time, and achieve 1 week’s work in 1 day . 💡 Golden Takeaways: ✅ The Big 3 Rule : Focus on 3 weekly goals tied to 90-day targets (not 30 random tasks). ✅ Time Block Like a CEO : Schedule outcomes, not just tasks (e.g., *“2-hour block: Finish Module 1”*). ✅ The Daily Filter : Ask: “Will this move my Big 3 forward?” (If no, delete or delegate). And if you're serious about becoming a High-Performing CEO and 10X Your Business, book a complementary consultation call with Maggie here to discuss details. https://www.stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP 201 - How to Lead Your First Team: 5 Principles Every Business Owner Must Know 28:59

12 weeks ago28:59

28:59

Send us a text Are you transitioning from solopreneur to a small business owner with a team? This episode is your practical guide to effective leadership, whether you're hiring your first virtual assistant, building a small team of contractors, or hiring a few full-time employees. 🎯 Perfect for you if: You're about to hire your first team member You've started building a team but leadership doesn't feel natural You want simple, proven leadership principles that actually work You're looking to scale your service-based business with a team 💡 In this episode, I share five essential leadership principles drawn from: 15+ years of hands-on leadership experience Building teams from scratch Transforming underperforming teams into high-performing ones Leading hundreds of team members successfully 🔑 The 5 Essential Leadership Principles: Lead by Example (00:04:00) Why actions speak louder than words Common leadership mistakes to avoid How to build trust through consistent behavior Know Your People (00:08:00) Two crucial levels of understanding your team How to motivate different personality types Building genuine connections without crossing professional boundaries Have Their Back (00:13:00) Creating clear operational guidelines Supporting your team while maintaining standards Removing obstacles for your team's success Avoid Micromanagement (00:16:00) Why controlling everything limits growth Setting outcomes vs. dictating methods Building trust and encouraging creativity Address Performance Issues (00:21:00) Why keeping underperformers hurts everyone How to handle difficult decisions Creating a high-performance culture 💪 Key Takeaways: Leadership isn't about being perfect; it's about being consistent Your role shifts from doing to enabling Clear guidelines create freedom within structure Trust and empowerment drive business growth Ready to level up your leadership? Book a free consultation HERE Connect with Maggie: https://www.stairwaytoleadership.com/ https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ https://www.instagram.com/maggie.perotin.s2l/ #DiamondEffectPodcast #LeadershipTips #BusinessGrowth #TeamManagement #SmallBusinessSuccess #ServiceBusiness #BusinessCoaching #EntrepreneurshipJourney…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 201 - The Hidden Truth About Consistency (It's Not What You Think) 3:52

12 weeks ago3:52

3:52

Send us a text Discover why consistency isn't about willpower or time management - it's about something much more fundamental. Through a real client story, Maggie reveals the two key elements that make or break your consistency efforts. 🔑 Key Takeaways: Why having "enough time" isn't the real issue with consistency The crucial mindset shift that transforms sporadic action into consistent results How to create systems that make success almost automatic 💡 Client Story Highlight: Learn how one business owner went from struggling with newsletter consistency to making it a non-negotiable part of their business - without finding more time in their schedule. ⚡️ Action Step: Identify one area where you're struggling with consistency and examine whether you're treating it as "optional" versus "non-negotiable." 🎁 Special Opportunity: Join Maggie's online AI Workshop on May 28th , 2025 to discover how to leverage artificial intelligence for consistent business growth while saving hours each week. Connect with Maggie: Website: stairwaytoleadership.com Email: maggie@stairwaytoleadership.com LinkedIn: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ Instagram: https://www.instagram.com/maggie.perotin.s2l/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 200 - From Zero to Consistent Gigs: Growing a Music Business While Working Full-Time and Raising a Family with Jay RK 32:51

13 weeks ago32:51

32:51

Send us a text 🎉 Celebrating 200 Episodes of Diamond Effect Podcast! In this special milestone episode, host Maggie Perotin interviews her husband, JF Perotin (stage name - Jay RK), a musician and performer who successfully built his entertainment business while maintaining a full-time career and also prioritizing family life. Key Discussion Points: 🎸 Building a Creative Business (0:00-5:00) Starting from zero network as an immigrant entrepreneur Evolution from YouTube channel to live performances Growing from one monthly gig to regular weekly bookings Innovative approach to audience engagement through QR code song requests 💼 Business Growth Strategies (5:00-13:00) Effective venue outreach and follow-up techniques Building relationships with venues and private event clients Balancing multiple revenue streams (bars/restaurants vs. private events) Using creativity as a business advantage ⚖️ Work-Life Integration (13:00-19:00) Managing a side business while working full-time Starting small with realistic commitments Prioritizing without sacrificing quality The importance of having a supportive partner ❤️ Relationship Dynamics (19:00-24:00) Supporting each other's entrepreneurial journeys Maintaining open communication Creating habits for staying connected (daily walks) Building trust through consistency 👨‍👩‍👧‍👦 Parenting & Business (24:00-31:00) Nurturing relationships in a blended family Showing authenticity as a parent-entrepreneur Connecting with children through shared interests Maintaining consistency while being available 🎵 Where to Find JF's Music: Streaming platforms: Search for "Rockin Krolik" (K-R-O-L-I-K) Spotify - https://open.spotify.com/artist/2geMzqZhDmDnfcUIANhOyx Apple Music - https://music.apple.com/us/artist/the-rockin-krolik/1449242861 YouTube: @therockinkrolik Live performances: Greater Toronto Area 💡 Key Takeaways: Start small and build gradually Maintain consistent follow-up with potential clients Create systems for balancing multiple priorities Stay authentic in both business and family life Keep communication channels open with your support system 🎯 Action Steps for Creative Entrepreneurs: Begin with manageable commitments Document your progress Create follow-up systems Build support networks Establish communication routines Connect with JF: https://www.therockinkrolik.com/ IG - https://www.instagram.com/therockinkrolik/ Connect with Maggie: https://www.stairwaytoleadership.com/ IG - https://www.instagram.com/maggie.perotin.s2l/ LinedIn - https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ #DiamondEffectPodcast #CreativeBusiness #Entrepreneurship #WorkLifeBalance #FamilyBusiness #MusicBusiness #SideHustle #BusinessGrowth…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 200 - The Lie About Passive Income Everyone Believes 3:47

13 weeks ago3:47

3:47

Send us a text In today's Maggie's Moment, Maggie smashes the myth of "passive income" and reveals why most entrepreneurs waste years chasing it. Learn the 3 hard truths about building real scalable income—without the guru hype. Passive income isn’t real. Here’s why: Truth #1: Passive = Pre-Loaded Hustle (the hidden work no one talks about). Truth #2: Focus on leverage , not laziness (scalable vs. "set-and-forget"). Truth #3: Your time is your best asset (skills > systems). 💡 Key Takeaways: ✅ There’s no such thing as 100% passive income—only pre-loaded effort . ✅ Scalable income (e.g., group programs, productized services) beats "passive" dreams. ✅ Invest in skills that compound (marketing, sales) over buying shortcuts. 📣 Engage With Maggie: Comment: "Do you agree? Drop a 🔥 for ‘truth’ or 🤔 for ‘still skeptical’!" Tag a friend who needs this reality check. Want more? Follow @Ymaggie.perotin.s2l on Instagram or TikTok for weekly business truths and realistic tips…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 199 - Beyond the AI Hype: Real Business Applications for Small Businesses and Service Providers 22:31

14 weeks ago22:31

22:31

Send us a text In this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling. Key Insights: • Why AI is like training your delegation skills (and how this prepares you for future team growth) • The "10X output" framework for solopreneurs and small business owners with limited budgets • How to maintain your authentic voice while leveraging AI tools • 4 practical areas where AI can amplify your business today 💡 Actionable Frameworks: Marketing & Sales Applications Proposal writing Content repurposing Social media strategy Research & Development Market research automation Content ideation Trend analysis 🛠️ Recommended Tools: • Sintra - for social media, marketing and sales materials - https://playosinc.pxf.io/7ayEnr • Descript - for video and podcast content - https://get.descript.com/2sd4jd07z70j • Chat GPT, Perplexity, Deep Seek - for research and content creation 🎯 Getting Started Tips: • Start with free tools to build confidence • Focus on specific, context-rich prompts • Always fact-check AI-generated research • Use AI as an amplifier, not a replacement 💥 Special Announcement: Join Maggie's hands-on AI workshop on May 28th, 2025 (2-4 PM EST) to create: 30-day content plan OR 2 weeks of ready-to-use posts OR Sales email sequence Limited spots available at $47 CAD! 🔑 Key Takeaway: AI isn't about replacing human expertise—it's about amplifying your business capabilities while maintaining your authentic voice and expertise. Ready to transform your approach to AI? Book your workshop spot at https://www.eventbrite.ca/e/solopreneurs-ai-toolkit-create-weeks-of-content-sales-materials-fast-tickets-1321747364949?aff=oddtdtcreator #BusinessGrowth #AIforBusiness #ServiceProvider #SmallBusinessTips #BusinessAutomation #DiamondEffect…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 199 - The Power of Perspective - 3 Mindset Shifts That Made Me Most Money 4:02

14 weeks ago4:02

4:02

Send us a text Tooday, I share 3 key mindset shifts that directly impacted my business revenue and can transform yours too. Key Insights: • Why successful businesses still face challenges and how this knowledge makes you a better leader • The "Rock Behind You" principle: How to stop letting past results limit your future potential • Why consistency trumps trendy strategies (especially for introverts!) 💡 Quote highlight: "Don't trip over the rock behind you" - Seneca 🔑 Key Takeaway: Your future success isn't determined by past results - every day brings new opportunities to exceed your previous best. Ready to transform your business mindset? Book your discovery call at https://stairwaytoleadership.com #BusinessGrowth #LeadershipDevelopment #MindsetShift #BusinessSuccess #EntrepreneurMindset…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 198 - 5 Ways Non-Sales Employees Can Boost Sales in Your Service Business 12:01

15 weeks ago12:01

12:01

Send us a text In today's short yet highly valuable episode, Maggie discusses how every employee in your small business can contribute to sales growth, whether directly or indirectly. Learn how to maximize your team's potential to drive business growth and increase revenue. Key Points: Indirect Contributions to Sales Time and cost efficiency through proper delegation Value of outsourcing administrative tasks ROI calculation on CEO time Direct Customer Contact Opportunities Reception and front desk staff's role in sales Importance of asking questions and active listening Identifying additional service opportunities Customer Journey Enhancement Booking follow-up appointments Offering membership options Creating intentional client experiences Service Excellence Investing in staff training and skill development Combining technical skills with customer service Natural upselling through understanding client needs Business Culture Impact Employee advocacy Word-of-mouth marketing through satisfied staff Team members as brand ambassadors Key Takeaway: "Every employee you hire in your small business is an investment and needs to contribute directly or indirectly to the growth of your business." Action Step: Before delegating tasks, conduct a cleanup exercise to ensure you're outsourcing valuable activities that contribute to business growth. Resources: Book a free consultation with Maggie to: Map your customer journey Develop employee training programs Enhance customer service Improve sales processes Connect with Maggie: • Book a Discovery Call: https://calendly.com/maggie-s2l/discovery-call • Email: maggie@stairwaytoleadership.com • Website: https://stairwaytoleadership.com #BusinessGrowth #TeamDevelopment #Sales #CustomerService #BusinessStrategy…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 198 - The Unsexy Truth About Business Success 3:47

15 weeks ago3:47

3:47

Send us a text Today, Maggie shares a powerful perspective on what truly drives business growth amidst the distracting political climate in Canada and the US. Key Points: • Why political drama and exciting news can pull us away from business fundamentals • The real, "boring" activities that consistently generate revenue • How habits and systems create sustainable business success Quotable: "Your business grows in the quiet moments between the excitement." Resources Mentioned: • T.O.P. CEO Framework - Maggie's signature system for sustainable business growth Connect with Maggie: • Book a Discovery Call: https://calendly.com/maggie-s2l/discovery-call • Email: maggie@stairwaytoleadership.com • Website: https://stairwaytoleadership.com #BusinessGrowth #BusinessSystems #Entrepreneurship #BusinessSuccess #SmallBusinessTips…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 197 - The Success Triangle. 3 Critical Areas Every Business Owner Must Master 26:18

16 weeks ago26:18

26:18

Send us a text In this value-packed episode, Maggie Perotin breaks down the three essential areas of self-development that every entrepreneur needs to focus on to achieve sustainable business growth. Discover why your business can't outgrow you and how developing these critical areas leads to faster, more sustainable success. What You'll Learn: Personal Development as a Human Entrepreneur • Mindset foundations: embracing failure, making fast decisions, and maintaining focus • Physical wellbeing: nutrition, movement, and rest for sustained energy • Spiritual growth: building faith and self-belief in entrepreneurship Business Leadership Skills • Essential CEO capabilities • How to identify and fill skill gaps • The importance of leading by example • Why confidence matters in hiring and team building Industry-Specific Expertise • Staying innovative in your field • Continuous learning strategies • Creating more value for clients through expertise Key Insights: ✦ The three crucial mindset shifts that accelerate business growth ✦ How personal development directly impacts business success ✦ Why mastering business skills is essential for scaling ✦ The connection between self-development and effective leadership 💡 Episode Quote: "Your business cannot outgrow you. Our skills allow us to be more effective, not only in decision-making and having a better perspective, but also in doing things faster." Resources Mentioned: • DREAM-PLAN-DO journal • Personal development books (reach out to Maggie for recommendations) Ready to accelerate your business growth through personal development? Visit https://Stairwaytoleadership.com to book a free consultation with Maggie.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 197 - 3 Life-Changing Principles I Wish I Knew in My 20s 3:58

16 weeks ago3:58

3:58

Send us a text In Today's Maggie's Moment, Maggie Perotin shares three transformative self-development principles that could have changed the trajectory of her early career and life. These timeless insights are valuable for entrepreneurs and professionals at any stage of their journey. Key Takeaways: • Being proactive vs. reactive: Learn the power of intentional goal setting and weekly planning • Focus on controllable factors: Discover how to redirect energy from external stressors to actionable progress • Prioritize self-care: Understand why filling your own cup first is crucial for sustainable success 🎯 Action Step: Choose one principle to implement this week. Start with weekly planning, identify areas within your control, or create a self-care routine. 💡 Quote: "Your energy is finite. When you redirect it from what you can't control to what you can influence, magic happens." Ready to take your leadership journey to the next level? Visit https://stairwaytoleadership.com to learn more about working with Maggie. #BusinessGrowth #Leadership #SelfDevelopment #EntrepreneurMindset #PersonalGrowth #BusinessCoaching…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 196 - Inside the Diamond Effect Group: How We Turn Side Hustles into Sustainable 5-Figure Businesses 33:08

17 weeks ago33:08

33:08

Send us a text In this episode, Maggie pulls back the curtain on her signature program, the Diamond Effect Group. She shares the story behind its creation and how it helps service-based business owners create sustainable 5K+ months without burnout. Key Highlights: The origin story: How Maggie's corporate burnout led to creating a program she wished existed when starting her business Why does the program run for 12 months, and what is the strategic reasoning behind each quarter's focus The four key components that make Diamond Effect Group unique: • Personalized implementation through weekly coaching • Leadership identity development from day one • Strategic network building and win-win relationships • Recession-proof business skill building Success Stories Mentioned: Stephanie: Excel expert who built a successful business through strategic networking Paola: Event decorator who scaled her business while maintaining work-life balance Glory: Therapy practice owner who successfully expanded her team Program Structure: Quarter 1: Foundation building and fast growth Quarter 2: Marketing mastery and consistent lead generation Quarter 3: Sales optimization and systems development Quarter 4: Sustainable scaling and legacy building Investment: $2,500 for 12 months with payment options available Success Guarantee: Additional 3 months of support if needed Resources Mentioned: Website: https://www.stairwaytoleadership.com/diamond-effect-group Frameworks included: • DREAM-PLAN-DO coaching model • Time on Demand Framework • Strategic Consistency Method • Premium Pricing Formula • Client Attraction and Qualification Process • Relationship Ripple Effect Ready to transform your side hustle into a thriving business? Visit https://www.stairwaytoleadership.com/diamond-effect-group to learn more and book a free consultation with Maggie. #DiamondEffectGroup #BusinessCoaching #Entrepreneurship #SmallBusiness #BusinessGrowth…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 196 - Hidden Time Wasters: A Business Owner's Guide to Schedule Spring Cleaning 4:32

17 weeks ago4:32

4:32

Send us a text In this quick bonus episode, Maggie Perotin shares a powerful strategy for spring cleaning your business schedule. Learn how to identify and eliminate time-wasting activities that secretly sabotage your productivity and business growth. Key Points Covered: • Why your calendar might be as cluttered as an overstuffed closet • The 30-minute block tracking method for time audit • Three main time-clutter culprits to watch for • Real client success story: How reallocating 5 hours led to doubled consultation calls Action Steps: Track all activities in 15-minute blocks for one week Identify tasks done out of habit vs. necessity List activities that could be delegated or eliminated Align time blocks with quarterly goals Resources Mentioned: • Free Webinar: "Side Hustle Transformation Blueprint" - April 8th at 11 AM • Time on Demand Formula Quote from the Episode: "We accumulate time-wasting tasks like we collect promotional pens – they just keep multiplying when we're not looking!" Connect with Maggie: • Website: stairwaytoleadership.com • Email: maggie@stairwaytoleadership.com • Instagram: @maggie.perotin.s2l CTA: Register for the "Side Hustle Transformation Blueprint" webinar to learn how to create massive momentum in your business, even with limited hours. Perfect for entrepreneurs balancing business growth with full-time commitments.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 195 - Balancing Business Growth & Family Life - A Balloon Artist's Journey to Building a Dream Life 29:33

18 weeks ago29:33

29:33

Send us a text Guest: Paola Di Fonzo, Owner of Balloonique What started with a $30 DIY balloon project during maternity leave has blossomed into Balloonique - a flourishing event decor company serving the GTA. In this episode, Paola shares her entrepreneurial journey, proving you don't have to choose between family dreams and business success. 🎈 The Journey: • Maternity leave creative project → Professional decor company • Solo creator → Team of three + company truck • Weekend installations while homeschooling during the week 💫 Key Moments We Explore: "I thought maybe in 5-10 years we could do this..." Paola reflects on how her hobby unexpectedly accelerated into a thriving business within just one year. 🔑 Business Growth Insights: • Using creativity beyond balloon art - in marketing, processes, and problem-solving • Building systems that protect family time while allowing business growth • Finding and trusting team members who share your vision ✨ Most Surprising Discovery: "Business sense is very close to common sense" - Paola shares how she transformed from doubting her business abilities to confidently leading a growing company. 💡 Biggest Takeaway: You can build a successful business that works around your life priorities - not the other way around. It's about getting creative with your systems and trusting the process. 🎯 Connect with Paola: Website: https://balloonique.ca Instagram: @ballooniqueto…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 195 - Your Limitations Aren't Limiting - They're Your Superpowers 4:10

18 weeks ago4:10

4:10

Send us a text In this quick bonus episode, Maggie shares her journey of turning perceived business limitations into unique advantages. Key Points: • Starting a business in your 40s can be your advantage, not a setback • How being an immigrant with an accent became a memorable brand feature • Converting introvert tendencies into authentic connection strategies • Transforming limited social media experience into a genuine approach 🔑 Key Takeaway: There's always a solution to achieving the goals you truly want and commit to. Your perceived limitations aren't stopping you—they're setting you apart in the marketplace. Want to transform your "limitations" into business advantages? Book a call with Maggie: https://www.stairwaytoleadership.com/ Follow Maggie: Instagram - https://www.instagram.com/maggie.perotin.s2l/ LinkedIn - https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ #BusinessGrowth #Entrepreneurship #LimitingBeliefs #BusinessSuccess #Leadership…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP 194 - Win-Win Partnerships: The Hidden Growth Strategy Most Business Owners Miss 17:23

19 weeks ago17:23

17:23

Send us a text In this episode of the Diamond Effect Podcast, we dive into the power of strategic relationship building in business development and sales. Learn how cultivating meaningful business relationships can create opportunities that no paid advertising can match. Key Takeaways: • The African proverb rings true: "If you want to go fast, go alone. If you want to go far, go together." • Strategic relationship building is crucial for long-term business success • Success comes from focusing on select, valuable relationships rather than trying to connect with everyone My Early Sales Story: ✦ Started in the fashion industry sales with no experience ✦ Became top salesperson within a year ✦ Success came through strategic relationship building ✦ Focus on learning client needs and providing solutions Real-World Example: • RBC Women of Influence Award nomination process • Importance of community relationships beyond clients • Value of diverse business connections Action Steps for Listeners: Identify potential strategic relationships for your business Plan how you can add value first Create a consistent touchpoint strategy Integrate relationship building into your broader business strategy 💎 Diamond Effect Insight: The magic happens when you integrate strategic relationships into your larger business growth strategy. Want to learn more about building powerful business relationships? Visit https://www.stairwaytoleadership.com/ Resources Mentioned: • Diamond Effect Group Coaching Program • RBC Women of Influence Award #BusinessRelationships #StrategicGrowth #BusinessDevelopment #DiamondEffect #SalesStrategy #NetworkingTips #BusinessSuccess…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 194 - From corporate leader to full-time coach (my story) 3:48

19 weeks ago3:48

3:48

Send us a text Are you doubting whether your side hustle could ever replace your corporate salary? I get it. Five years ago, I was sitting in my corporate office, wondering if my coaching business would ever be more than just a dream... Back in 2019, my reality looked like this: • Leading a high-stakes corporate team • Starting my coaching journey • Completing my MBA • Raising young school-aged children during COVID The doubt and overwhelm were real. But then everything changed when I developed: 🔑 Time on Demand Framework Instead of trying to 'find' time, I created it 🔑 DREAM-PLAN-DO Model Turned overwhelming goals into organized action steps 🔑 Business Owner First Marketing Built a client pipeline that worked with MY schedule In 2022, I made the leap to full-time coaching on MY terms. Now I help others do the same. 👉 If you're building a side hustle or thinking about monetizing your skills... Drop a comment below: 💭 What's your side hustle? 💭 Why did you start it? P.S. Want to learn more about building a successful business alongside your career? Join me for " The Side Hustle Transformation Blueprint " masterclass on April 8th at 11 AM EST, where I'll share more of my journey and reveal the exact strategies that worked for me and my clients. Secure your spot here - https://www.eventbrite.ca/e/the-side-hustle-transformation-blueprint-tickets-1244867886359…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 193 - The Art of Hair Sculpting: Building an International Brand Through Social Media with Lina Waled 27:44

20 weeks ago27:44

27:44

Send us a text Join Maggie Perotin as she interviews Lina Waled, an innovative haircutting specialist who transformed her career from a psychology graduate to an international hair artist and content creator. In this episode, discover how following your creative intuition can lead to unexpected success and business growth. Key Highlights: • Lina's unique journey from a psychology degree to becoming a sought-after hairstylist • How she developed her signature razor-cutting technique and "sculpted hair" concept • Strategic approach to content creation across YouTube, Instagram, and TikTok • Tips for relocating a service-based business internationally • Managing creative entrepreneurship while maintaining focus on business goals Topics Covered: [00:00:00] - Introduction and Lina's background [00:02:00] - The story behind becoming a hairstylist [00:04:00] - Developing unique razor-cutting techniques [00:08:00] - Content creation strategy across different platforms [00:12:00] - Relocating from Canada to Dubai [00:15:00] - Managing creativity and business focus [00:19:00] - The importance of business coaching and support Key Takeaways: • Different social media platforms require different approaches: YouTube: Long-form, detailed tutorials Instagram: Professional business presence and client booking TikTok: Casual, personal connection content • Success strategies for creative entrepreneurs: Brain dumping for idea management Creating systems for focus Regular journaling and planning Strategic experimentation Featured Guest: Lina Waled ( @linadoeshair ) Haircutting specialist and content creator based in Dubai, known for her innovative razor-cutting technique and viral hair content. Resources Mentioned: • Instagram: @linadoeshair • Diamond Effect Group Coaching Program Follow Lina on Instagram @linadoeshair to see her amazing hair transformations and content creation strategies in action. Join the Diamond Effect Group program like Lina did - https://www.stairwaytoleadership.com/diamond-effect-group…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 193 - Why Your Marketing Isn't Working (And How to Fix It) 4:20

20 weeks ago4:20

4:20

Send us a text Have you ever wondered if you're just spinning your wheels with your marketing strategies? 🤔 In this Maggie's Moment, I'm breaking down the three critical elements that determine whether a marketing strategy you picked is truly working. Learn why some business owners succeed with the exact same strategies that others claim "don't work" - and how you can be on the winning side! Save epsiode for when you need a reminder about: ✨ The right timeline for strategy evaluation ✨ Smart implementation techniques ✨ The game-changing role of expert feedback…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 192 - Time Management for Business Owners and CEO's - The 5-Step Formula to Take Control of Your Schedule 26:36

21 weeks ago26:36

26:36

Send us a text The Time On Demand Formula: How Successful CEOs Create More Hours in Their Day Tired of feeling overwhelmed and constantly busy? In this power-packed episode of the Diamond Effect Podcast, Maggie Perotin reveals her proven Time On Demand Formula - the exact system she used to simultaneously run a successful business, complete an EMBA, and maintain work-life balance without burnout. Key Points Covered: • Why everyone has the same 24 hours but different results • The mindset shift from "being busy" to "being in control" • The 5 components of the Time On Demand Formula • Practical strategies for eliminating time waste • How to make effective time management a habit Time Stamps: [00:00:00] - Introduction to the universal time management challenge [00:02:00] - Maggie's personal transformation story [00:04:00] - Component #1: The power of time awareness [00:07:00] - Component #2: Clarity and prioritization [00:11:00] - Component #3: Elimination and delegation strategies [00:17:00] - Component #4: Weekly planning and time blocking [00:21:00] - Component #5: Making it a sustainable habit Action Steps for Listeners: Track your time for one full week Identify and list your true priorities Start eliminating non-essential tasks Implement weekly planning sessions Practice delegation (both in business and personal life) Resources Mentioned: • Episode 167 : Five Indicators Your Small Business Team Is Underperforming • Episode 184 : Leadership Strategies for Service Business Owners • Diamond Effect Group Program • T.O.P. CEO Formula Quotable Moments: "We all have the same amount of time, 24-7-365. The difference is how we use it." "Prioritization is a decision. It's a commitment." "Nothing that we do the first time is perfect - you need patience and self-compassion." Next Steps: Ready to master your time management? Book a free consultation with Maggie here - https://stairwaytoleadership.com/ - to explore: • Diamond Effect Group Program (for new business owners) • Private coaching with T.O.P. CEO Formula (for established business owners)…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 192 - From Side Hustler to Entrepreneur CEO Mindset (My Story) 3:58

21 weeks ago3:58

3:58

Send us a text In this special bonus episode, Maggie shares her personal transformation story and reveals how a crucial mindset shift changed everything in her business - even before leaving her corporate career. Learn the exact moment that turned her side hustle into a thriving business and how you can make the same powerful transition. Key Points Covered: • The pivotal moment that transformed Maggie's approach to her business • Why traditional business strategies aren't always the first step to success • How embracing a CEO identity while still in corporate led to easier client acquisition • The impact of proper boundaries on business growth • The confidence-revenue connection in business development Action Steps for Listeners: Assess your current business identity - are you treating your business as a "side thing" or a CEO venture? Identify areas where you need to establish stronger boundaries to protect your business growth Review your pricing structure through the lens of a CEO List three ways you can show up more professionally in your business this week Resources Mentioned: • Free Masterclass: "The Side Hustle Transformation Blueprint" (April 8th, 11 AM EST) Quotable Moments: "The transformation started long before I handed in my resignation letter." "My confidence skyrocketed when I stopped treating my business like a 'side thing' and started thinking like a CEO." Register for the free masterclass to learn the complete Side Hustle Transformation Blueprint and start your journey from side hustler to confident CEO.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 191 - From Excel Expert to Entrepreneur: How a Side Hustle Became a Freedom Business 28:12

22 weeks ago28:12

28:12

Send us a text Join Maggie Perotin in this special episode of the Diamond Effect Podcast featuring Stefanie Carroll, a successful member of the Diamond Effect coaching group. Stefanie shares her journey from being a part-time corporate employee to becoming the founder of Excelerates, a specialized spreadsheet solutions business serving clients across North America. Key Highlights: • How an accidental project sparked a successful business idea • The transition from secure employment to full-time entrepreneurship • Overcoming fears and mindset challenges in business • The importance of networking for introverted entrepreneurs • Building confidence and developing essential business skills • The role of consistency in business growth • Benefits of group coaching and community support Guest Bio: Stefanie Carroll, founder of Excelerates, is a spreadsheet solutions expert who helps businesses streamline their operations through customized Excel solutions. Based in Hamilton, Ontario, she serves clients across North America, including major accounting firms and sales organizations. Notable Quotes: "I get to play and get paid." - Stefanie Carroll "When I don't take the time for strategic planning... my business suffers." - Stefanie Carroll "The biggest reward is the freedom." - Stefanie Carroll Key Takeaways: - The importance of validating your business idea before leaving secure employment - How to transition from employee to entrepreneur mindset - Strategies for introverts to succeed in business networking - The critical role of consistency in business growth - Why professional guidance and community support matter in entrepreneurship Resources Mentioned: • Excelerates website: www.excelerates.ca • Connect with Stefanie on LinkedIn: Stefanie Carroll -https://www.linkedin.com/in/stefanie-carroll/ • Diamond Effect Group Coaching Program - https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 191 - Beyond Peak Season: How Top Service Businesses Stay Profitable Year-Round 3:25

22 weeks ago3:25

3:25

Send us a text In this Maggie's Moment: • Why seasonal fluctuations don't have to mean financial uncertainty • Real examples of service-based businesses that overcame seasonal challenges • 3 actionable strategies to create consistent revenue streams Want to learn more about building a sustainable, scalable business with T .O.P. CEO Framework ? Book a discovery call with Maggie - https://stairwaytoleadership.com/:…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 183 - The Power of Daily Success Habits: Transform Your Business in 15 Minutes a Day 3:17

30 weeks ago3:17

3:17

Send us a text Discover how a simple 15-minute evening review habit can transform your service-based business from chaotic to strategic in this Maggie's Moment. 🔑 Key Points: • The impact of daily habits on business success • Why small, consistent actions matter more than big changes • How to implement the 15-minute evening review • Real results from a client success story 📋 The 15-Minute Evening Review Process: Review your daily wins Identify tomorrow's top 3 priorities Align priorities with long-term business goals 💡 Quick Tip: Success in your service business isn't about massive overhauls – it's about small, strategic habits that compound over time.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 182 - The Orchestra Effect: Scaling Your Service Business Beyond Solo-preneurship 36:14

31 weeks ago36:14

36:14

Send us a text In this first episode of 2025, Maggie discusses how to scale your service business beyond solopreneurship, comparing the process to conducting an orchestra rather than being a solo player. ⭐ Key Benefits of Scaling: Create a sellable business asset Build a lasting legacy Expand your mission and impact Create positive ripple effects beyond direct clients 🎼 The Orchestra Effect Framework: Understanding Your Business Foundation Know your business inside out Master your numbers (financial & operational) Track key metrics and conversion rates Be able to teach others your processes CEO Role Evolution Shift from solo player to conductor Develop trust in team members Remove barriers to team success Work ON the business vs IN the business 🛠️ Essential CEO Toolkit: Leadership skills Systems and processes Training frameworks Communication channels Performance metrics Strategic decision-making abilities ⚠️ Common Scaling Pitfalls: Stepping back too far from operations Micromanaging instead of overseeing Resistance to delegation Communication breakdown as the team grows 🚀 Getting Started with Scaling: Create a long-term vision (2-3 years) Assess current business state Identify first delegation opportunities Develop necessary systems and processes Build leadership skills 💡 Maggie's Moment: "You can't repeat something you cannot understand. You can't fix something where you don't know the problem's root cause." 🎯 Action Step: Book a discovery call with Maggie to explore the Top CEO Formula for scaling your business into a sellable asset. Book it here - https://calendly.com/maggie-s2l/discovery-call #DiamondEffect #BusinessScaling #Leadership #Entrepreneurship #BusinessGrowth…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 182 - Powerful Ways to Attract New Clients in 2025 3:51

31 weeks ago3:51

3:51

Send us a text Are you still using outdated client attraction strategies? In this quick but powerful Maggie's Moment episode, discover three proven ways to attract new clients in 2025 - including one that requires zero ad spend! Key Takeaways: How to reimagine your current offers for untapped markets (featuring the Stanley Cup success story) Why doubling down on successful marketing channels beats trying everything The power of strategic partnerships in client acquisition How to implement these strategies without overwhelming yourself Connect with Maggie: T.O.P. CEO Winning Strategy consultation - Book HERE https://calendly.com/maggie-s2l/discovery-call • Instagram: @maggie.perotin.s2l LinkedIn: Maggie Perotin Website: https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 181 - 5 Marketing Lessons from 2024 That Will Supercharge Your 2025 Goals 29:02

32 weeks ago29:02

29:02

Send us a text In this final full episode of 2024, discover how to transform your marketing lessons from the past year into powerful strategies for 2025! Key Highlights: The 5 crucial marketing lessons from 2024 that can shape your 2025 success How to strategically implement the 20-40-40 formula in your social media Personal branding evolution and authenticity in business Building a stronger email community and exclusive value Leveraging social media analytics for better engagement Strategic partnerships for business growth Resources Mentioned: Episode 130 (Jan 5, 2024): How to Achieve Your Goals in 2024 Episode 178 (Dec 5, 2024): Best Practices for Social Media for Service-Based Businesses Special Announcement : Catch Maggie on the upcoming TV show "Legacy Makers" on Roku TV and Apple TV in 2025! Download these Free Resources and join Maggie's e-mail List! Guide to Creating 10 Weekly Hrs in 10 Mins https://bit.ly/Guideto10hrsin10min 59 + Ways to Increasing Your Business Visibility + ask about sales calls https://bit.ly/59WaystoIncreaseVisibility 50 Questions to Start Meaningful Conversations https://bit.ly/50QuestionsforMeaningfulConversations Connect with Maggie: Instagram: @maggie.perotin.s2l LinkedIn: Maggie Perotin…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 181 - Thank You for an Amazing 2024! Maggie's Moment Holiday Special 3:24

32 weeks ago3:24

3:24

Send us a text Today's Maggie's Moment is a Special Holiday Message 🎄 Episode Highlights: • A heartfelt thank you to our amazing community • Reflections on 2024's journey together • Holiday wishes for rest, connection, and celebration • Looking ahead to an impactful 2025 🎁 Key Takeaways: • The importance of taking time to disconnect and recharge • Celebrating both business and personal wins • Permission to step back and dream big for the new year 🔗 Connect with Maggie: • Book a strategy call: https://calendly.com/maggie-s2l/discovery-call • Website: www.stairwaytoleadership.com • Instagram: @maggie.perotin.s2l • LinkedIn: Maggie Perotin…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 180 - Breaking the High-Achiever's Curse' by Celebrating 2024 Wins 35:48

33 weeks ago35:48

35:48

Send us a text In this heartfelt end-of-year episode, Maggie Perotin shares her journey of learning to celebrate both small and big wins, breaking down her top 10 celebrations from 2024 - alternating between business and personal achievements. 🔑 Key Highlights: • The importance of celebrating small wins, especially for high achievers • Featured client success stories from 2024 (Episodes 155 , 158 , 177 , and 179 ) • Evolution of brand messaging focusing on building sellable assets • Implementation of new technologies (Airtable and AI platforms) • Consistency in content creation - 180 weeks of consecutive podcasting • The value of strategic partnerships in business growth • The power of loving and supportive partner If you want to check out Maggie's husband music, here it is: Jay RK (standing for the Rockin Krolik ) Spotify - GO HERE YouTube - GO HERE 💡 Action Step for Listeners : Take time during the holiday season to reflect and celebrate your own wins from 2024, both big and small. Share your celebrations by emailing maggie@stairwaytoleadership.com 📣 Coming Up Next: Tune in next week for lessons learned from 2024 and goals for 2025!…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 180 - Stop Cleaning Your Way Out of Business Success 4:16

33 weeks ago4:16

4:16

Send us a text As entrepreneurs, we obsess over business ROI but overlook the biggest cost killer - depleting our creative energy on household tasks. Here's a reality check: That Sunday spent deep-cleaning your house? It's not saving you $200 - it's potentially costing you thousands in lost business opportunities. Why? Because your brain is your million-dollar asset. 🧠 In this week's Maggie's Moment, I'm breaking down: • Why your DIY mindset might be blocking your business growth • How to calculate the true cost of not outsourcing • The strategic approach to protecting your creative energy Watch the full video to discover how one simple shift in thinking can make you tens of thousands of dollars in additional business revenue.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 179 - From TV Production to Entrepreneurship. Navigating the Business Journey with Craig Colby 25:25

34 weeks ago25:25

25:25

Send us a text In this episode of the Diamond Effect Podcast, Maggie Perotin talks with one of her clients, Craig Colby, a seasoned television executive and founder of Colby Vision. Craig shares his journey from a successful career in television to running his own business. He discusses the challenges and rewards of entrepreneurship, the importance of storytelling in business, and how to effectively market oneself in a competitive industry. Tune in to learn valuable insights on client acquisition, adapting to industry changes, and leveraging storytelling to enhance your brand. Key Takeaways: Craig's transition from television to entrepreneurship. The highs and lows of running a business. The power of storytelling in business and how to get started with video content. Insights on client acquisition and maintaining a strong market presence. Craig's experience with business coaching and its impact on his growth. Resources: Connect with Craig Colby: Colby Vision Website Craig's Book: "All Caps: Stories That Justify an Outrageous Hat Collection" is available on Amazon and Indigo. Ready to scale your business? Book an initial strategy call with Maggie HERE - https://stairwaytoleadership.com/ to see if you're a good fit to work with her. About Craig: Craig Colby is an award winning-executive producer, showrunner, director, and writer who makes highly rated television programs, seen around the world. His work has been seen on Discovery Channel, BBC Earth, Smithsonian Channel, CTV, and TSN, to name a few. Currently, Craig owns colbyvision, a video production and consulting company and is the author of the multiple award-winning book: ALL CAPS: Stories That Justify an Outrageous Hat Collection .…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 179 - The Power of a December Pause: Why Slowing Down Now Creates Better Business Success 3:46

34 weeks ago3:46

3:46

Send us a text The secret to December and New Year success? It's not about doing more - it's about pausing strategically. In this week's Maggie's Moment, I'm sharing why the most successful leaders actually slow down during the busiest season. Learn my 3 favorite ways to implement the "December Pause" in your business day starting today.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 178 - Social Media Simplified: Effective Growth Strategies for Service Based Businesses 21:22

35 weeks ago21:22

21:22

Send us a text Welcome to Episode 178 of the Diamond Effect Podcast! In this episode, Maggie Perotin dives into social media; a tool that many business owners find challenging but crucial for growth. Discover a fresh perspective on how to leverage social media as part of your marketing strategy effectively. Key Takeaways: Mindset Shift: As a CEO, you're in control of your social media strategy. Avoid getting overwhelmed by external pressures and focus on what works for you. Five Best Practices: Consistency Over Perfection: Start small with a manageable posting schedule and build from there. Play to Your Strengths: Choose content types that align with your strengths, whether it's video, static posts, or something else. Have a Strategy: Develop a comprehensive social media plan that includes personal branding, marketing, and sales content. Engage with Your Audience: Respond to comments and messages promptly to build relationships with your followers. Enjoy the Process: Avoid overthinking and have fun with your social media efforts. Content Strategy Formula: Learn the 20/40/40 rule for balancing brand storytelling, marketing, and sales content on your platforms. Sales Content Importance: Ensure your social media includes sales content to convert followers into clients by demonstrating how your services solve their problems. Don't miss out. Tune in to the episode right now. If you're struggling with your social media in any way, Maggie offers personalized coaching to help you create an impactful presence aligned with your brand and achieve your business goals. Schedule a free consultation with Maggie here - https://calendly.com/maggie-s2l/discovery-call .…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 178 - The Hidden Cost of Just One More Thing 3:31

35 weeks ago3:31

3:31

Send us a text In today's Maggie's Moment, I'm exposing the hidden costs of the 'Just One More Thing' syndrome and sharing 3 signs you might be falling into this productivity trap. Listen to learn how to protect your most valuable business assets - your energy and focus! And if you are ready to transform your habits from overworked and overwhelmed to effective and at peace, I am here to help. With my T.O.P. CEO Performance Enhacer System you will help you transform into a high-performing leader who scales their business into a sellable asset. Book a sales consultation here - https://stairwaytoleadership.com/ to talk more in detail how it would look like for you.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 177 - From Accidental Discovery to Thriving Business: A Client Success Story with Jennifer Illsley-Hall, owner of Deliberate Decisions 32:29

36 weeks ago32:29

32:29

Send us a text In this inspiring episode, Maggie Perotin interviews Jennifer Jennifer Illsley-Hall, founder of Deliberate Decisions, a professional organizing company. Jennifer shares her remarkable journey from accidentally discovering her natural organizing talents to building a successful professional organizing business in British Columbia, Canada. Tune in to this episode to learn how vulnerability, trust, and professional guidance can transform both clients' lives and business growth. Key Highlights: [00:01:00] - Jennifer's origin story: How an accidental closet organization led to a business [00:04:00] - Why hiring a professional organizer makes sense [00:05:00] - The importance of vulnerability in transformation [00:07:00] - Powerful transformation story of one of Jennifer's clients [00:13:00] - Jennifer's business transformation through coaching [00:18:00] - Overcoming the fear of public speaking [00:22:00] - The power of strategic partnerships [00:25:00] - Future vision and business growth Key Takeaways: • Not everyone has natural organizing abilities - it's a unique skill set worth outsourcing • Professional organizing often addresses deeper life transitions and emotional needs • The importance of building trust and creating safe spaces for clients • How business coaching can transform both personal confidence and business results • The value of pushing through comfort zones for business growth Notable Quote: "Vulnerability is absolutely key to a really awesome transformation." - Jennifer About Jennifer Illsley-Hall and Deliberate Decisions: Jennifer serves clients throughout the Lower Mainland and Greater Vancouver area, specializing in: • Home organization • Downsizing/Upsizing assistance • Moving services • Estate clearings • Professional decluttering Connect with Jennifer: https://www.deliberatedecisions.ca/ IG - https://www.instagram.com/deliberatedecisions/ LinkedIN - https://www.linkedin.com/in/jennifer-illsley-hall-professional-organizer/ Ready to Transform Your Business Like Jennifer? Book a free consultation with Maggie Perotin at https://stairwaytoleadership.com/ and discover how business coaching can help you achieve similar results. Jennifer doubled her revenue in just one year - you could be next!…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 177 - Set Your 2025 Goals with a Client-Centric Perspective 4:13

36 weeks ago4:13

4:13

Send us a text As we approach the new year, it’s the perfect time to reassess your business strategy and branding. In today's Maggie's Moment, we discuss how to view your business through the lens of your clients, ensuring your brand becomes a true asset—ready to scale, grow, and even sell. This isn’t about logos or fonts; it’s about building a brand that resonates deeply with your customers. Tune in to discover four actionable steps that will guide you toward creating a client-focused, value-driven business. A strong brand doesn’t just attract clients—it creates value for you as the business owner, setting the stage for scalability and eventual saleability. Are you ready for more? Book a complimentary sales call to learn how my 1:1 coaching and the T.O.P. CEO Winning Strategy can help you create a robust, client-focused brand. Together, we’ll implement the Owner First Approach to position your business for strong growth in 2025! Schedule your call here : https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 176 - 3 Things Every Small Business Owner Should Fix to Scale Their Business 32:31

37 weeks ago32:31

32:31

Send us a text Scaling your business doesn’t necessarily mean doing more—it means doing better. In this episode, we uncover the three critical areas you need to address to grow sustainably and strategically. Whether you’re preparing to scale or already feeling the pressure of growth, this episode offers actionable strategies to guide your journey. Here’s what we dive into: 1️⃣ Customer Journey Marketing & Sales : Build systems that consistently attract and convert clients, from automation to team training. Avoid the pitfalls of relying solely on word-of-mouth or ad hoc strategies. Delivery : Ensure you’re prepared to deliver excellent service at scale without compromising quality. Learn how to prepare your team, streamline processes, and maintain client trust. Retention : Keep clients returning and referring others. For more on this, check out Episode 174 focused entirely on retention strategies. 2️⃣ Finances Professional Bookkeeping : Why hiring a trained bookkeeper or fractional CFO is vital for managing cash flow, tracking sales, and reducing mental stress. Linking Operations to Numbers : Understand how to connect operational data to financial outcomes to drive smarter decisions and improve performance. Timing & Frequency : Determine the right bookkeeping cadence (monthly or quarterly) based on your business complexity to catch and act on opportunities early. 3️⃣ People & Leadership Leadership Skills : Recognize that leadership isn’t innate—it’s a skill set. Learn to balance control with flexibility to empower your team and allow your business to thrive. Avoid Extremes : Over-controlling stifles growth, while "laissez-faire" management leads to mistakes and frustration. Find the middle ground by providing clear guidance, support, and autonomy. Building High-Performing Teams : Create a culture where employees contribute to growth, become assets rather than costs, and allow you to focus on being a visionary CEO. For more, listen to Episode 173 on scaling with high-performing teams. 🎙️ Throughout this episode, you’ll hear examples from real businesses and practical advice to tackle common challenges. Whether it's developing a marketing strategy, managing your finances, or leading a team, these steps will set you up for success in 2025 and beyond. 🔗 Ready to scale your business the right way? Book a sales call with me here - https://stairwaytoleadership.com/, and let’s talk about your growth journey.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 176 - One Thing You Don’t Want to Miss When Setting 2025 Goals for Your Service Business 4:31

37 weeks ago4:31

4:31

Send us a text In Today's Maggie's Moment, we explore a critical element for setting your 2025 business goals: thinking long-term . Whether you’re just starting out and preparing to scale, or you’re growing and envisioning a future sale of your business, aligning your New Year goals with your long-term plans is essential for sustainable success. Here's Why: Creating an Asset: When your goals align with long-term plans, your time and effort investments don’t just bring short-term income—they help you build a business that can become a valuable asset. Whether you aim to sell it or pass it on, this approach ensures your business contributes to long-term financial security and even generational wealth. Building a Legacy: A business that can run without you allows you to pass on your unique way of serving clients and helping others. This creates a lasting impact—your method, values, and service continue to make a difference long after you step back. Enjoying Freedom: A business that operates independently gives you the ability to take time off, enjoy vacations, and eventually sell the business or step into a different role. Long-term planning isn’t just about the future; it’s about creating a life you love today. Listen now for actionable insights into aligning your 2025 goals with your big-picture vision and setting the foundation for a thriving business and fulfilling life. If you're ready to align your New Year goals with your long-term vision, let’s strategize together. Book a FREE consultation to create a tailored plan for your business success in 2025 and beyond. Book your consultation here: https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 168 - Scaling Your Business by Letting Go of the “Solo Mindset” 4:18

45 weeks ago4:18

4:18

Send us a text In today's Maggie's Moment, we’re tackling some of the most common myths that small business owners believe—and how these limiting beliefs can hold back the growth of your business. Key Takeaways: “No one can do it better than me” – Many business owners fall into the trap of believing that no one can match their expertise or dedication. While it’s true that you’re passionate about your business, this mindset prevents you from delegating, hiring, training, and empowering others to take on some of your tasks. The result? You become the bottleneck that slows everything down. “There are no good people out there” – This myth can lead to an overwhelming “do-it-all-yourself” mentality. The truth is, there are skilled, reliable individuals out there—if you know how to hire, train, and lead effectively. Holding onto this belief not only exhausts you but also limits your business's potential to scale and thrive. Why it’s time to shift your mindset – Growth happens when you delegate and trust other people: whether it's contractors or your team. By letting go of these limiting beliefs, you’ll open up new opportunities for expansion and create a business that runs smoothly—without you having to do everything yourself. Listen to this short episode for actionable tips on overcoming these myths and transforming your leadership approach. And if you're ready to speed up your growth and double your business by becoming a highly-performing people leader, I can help. Book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call and let's talk about how my T.O.P. CEO Leading Team System can help.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 167 - 5 Indicators Your Small Business Team Is Underperforming 20:56

46 weeks ago20:56

20:56

Send us a text In today's episode, we dive into the subtle (and not-so-subtle) signs that your team might be underperforming. If you're a small business owner or team leader, this episode is a must-listen for identifying the root causes of your team's productivity challenges. Key Takeaways: Basic and Repetitive Mistakes – Are small errors piling up? These could be signals that your team isn’t engaged or focused on their work. Gossip and Lack of Accountability – If your team is more interested in pointing fingers than solving problems, it’s time to address the toxic behavior. High Turnover of Top Performers – The departure of your best employees can be a red flag that your workplace environment needs immediate attention. Excessive Absenteeism – Frequent call-ins and no-shows may indicate low morale or a lack of commitment among your staff. No Initiative for Improvement – If no one is coming to you with ideas for improving the business or addressing existing issues, it might be a sign your team doesn’t feel empowered or motivated. Listen in as we explore these warning signs, their possible causes, and the steps you can take to bring your team back on track. Tune in now to get actionable insights on improving team performance and driving success in your business! And if you're ready to double your business by turning your team around into a high-performing powerhouse unit, I can help. With my T.O.P. CEO Leading Team System, we'll address whatever issues you're experiencing and help you double your business while reducing your work. Book a sales call with me here now - https://calendly.com/maggie-s2l/discovery-call and let's talk in more detail about it.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 167 - How Powerful Meetings Can Revolutionize Your Small Business Operations and Team Results 6:41

46 weeks ago6:41

6:41

Send us a text In today's Maggie's Moment, I dive into a personal story about how I transformed a low-performing team into a high-performing powerhouse—while saving the company $250K in the process. I’ll share the key lessons I learned about the power of well-structured meetings and how they played a pivotal role in turning things around. I also break down a basic meeting structure that any small business can implement to start seeing real results. Whether you're struggling with team performance or want to streamline your operations, this framework will help you run effective meetings that improve team communication, reduce issues and mistakes, and align everyone toward your business goals. And if you're ready to double your business without adding more work, through my T.O.P. CEO Leading Teams System, book a sales call with me here https://calendly.com/maggie-s2l/discovery-call , and let's talk about how this could work in your specific situation.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 166 - 5 Signs Your Business Operations Are in Chaos and Need Attention 17:27

47 weeks ago17:27

17:27

Send us a text In this episode, we discuss the 5 telltale signs that your business operations may be in trouble and need immediate attention. As a service-based business owner, growth is exciting, but it can also create challenges behind the scenes that you may not even notice until it’s too late. I break down the signs that your business operations need a serious overhaul and offer practical solutions to get things back on track. Here’s what you'll learn about: Forgetting to Invoice Clients Are you leaving money on the table? I explain how forgetting to invoice clients is a clear sign your business operations are disorganized and how to create systems to ensure this doesn’t happen again. Missing Commitments, Appointments, or Meetings If you’re constantly dropping the ball on important meetings or deadlines, it’s a major red flag. We’ll talk about how to get a handle on your scheduling and time management so nothing slips through the cracks. Your Team is Making a Lot of Mistakes When your team starts making frequent errors, it’s often a sign that your operational processes are lacking or have serious holes. I’ll show you how to tighten up your systems and reduce mistakes, improving overall performance. No Time to Pause and Re-Strategize Growth is great, but if you’ve never taken a step back to reassess how your business runs, you’re likely headed for trouble. You'll learn why pausing to re-strategize is essential for sustainable growth and operational efficiency. Lack of Data for Better Business Decisions Are you making business decisions based only on gut feelings rather than supported by data? I cover why having easy access to the right information is critical for informed decision-making and how to start tracking the metrics that matter. Tune in to find out if your business is showing any of these signs and what you can do to improve your operations, avoid costly mistakes, and position yourself for sustainable success. Abd if you're ready to double your business by creating the best and most effective operations with me, through my T.O.P. CEO COntiniue Success Recipe, let's talk. Book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 166 - Why Poor Communication is Draining Your Business Profits—And What to Do About It 5:22

47 weeks ago5:22

5:22

Send us a text In Today's Maggie's Moment, you'll learn about five hidden costs of poor communication in your small business, such as: Unnecessary additional work falling on you and your team Client service issues and escalation of those leading to more complaints Business improvements gone wrong Lower team productivity and morale Time and energy spent elsewhere instead of focusing on growing and achieving business goals Make sure you listen to this bonus podcast (less than 5 minutes) to learn how to fix poor communication and make it so effective that it becomes your business' competitive advantage. And if you're ready to double your business by fixing communication and other issues, without adding more work to your schedule, book a free consultation with me here first - https://calendly.com/maggie-s2l/discovery-call…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 165 - 5 Reasons Your Sales Conversations Aren’t Converting 19:23

48 weeks ago19:23

19:23

Send us a text In this episode, we’re diving into the 5 most common mistakes service-based business owners make in their sales conversations that are costing them clients. If you’ve been struggling to convert leads into paying clients, it’s time to rethink your approach, and this episode will help you with that. Inside I'm breaking down the reasons why your sales conversations aren’t closing deals and what you can do to fix them so you can start signing more clients with ease. Here’s what we cover: Attracting the Wrong Audience Is your marketing messaging aligned with your ideal clients? Learn why attracting the wrong people from the start means they won’t convert, and how to fine-tune your messaging to bring in the right prospects who are ready to buy. Talking Too Much in the Sales Call Are you spending more time talking than listening? I’ll explain why dominating the conversation leaves you blind to your prospect’s needs and how asking the right questions can uncover their pain points and goals, leading to higher conversions. Talking to the Wrong Person Discover how scheduling sales calls with non-decision makers—or when not all decision-makers are present—derails your sales process and wastes time. Find out how to avoid this pitfall so you’re always speaking with the right people. Not Tailoring Your Offer to the Client’s Needs You'll learn why a one-size-fits-all sales pitch fails to connect and how you can present your services as the perfect solution by tying your offer directly to your prospect’s pain points and goals. Avoiding or Mishandling Objections Do you freeze up when a client raises a question or concern? I’ll share how to address objections confidently, uncover hidden concerns, and reassure your potential clients so they feel ready to move forward with your services. Tune in to learn how avoiding these 5 mistakes can drastically improve your sales conversations and help you sign more clients! And if you're ready to double your business without adding more work by up-leveling your sales skills, process, and conversions, I can help. Book a sales call with me here and let's talk - https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 165 - Raising Your Standards As a Way to Stand Out as a Small Business 4:48

48 weeks ago4:48

4:48

Send us a text September is here. I like to think of this time as a mini New Year. An opportunity to reset, finish the year strong and set yourself up for even stronger next year. In today's Maggie's Moment, I am sharing a quick and simple exercise that will help you figure out what to focus on in your business for the next 3.5 months to lead it to the next level. To work with me in a private coaching container, book a sales call here - https://calendly.com/maggie-s2l/discovery-call…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 164 - 5 Most Telling Indicators Your Marketing Needs a Makeover 18:49

49 weeks ago18:49

18:49

Send us a text With today's episode, I kick off a five-part series focused on marketing. I talk about five indicators that will show you, your marketing may be ineffective, such as: Lack of referrals Weak online presence Low engagement Few inquiries Attracting the wrong clients. You'll learn how to troubleshoot each one and understand how important messaging is. The episode aims to help service-based business owners evaluate and improve their marketing strategies to better attract and convert potential clients. If you'd like to receive free resources with 50+ strategies sot increase your visibility, e-mail me at magge@stairwaytoleadership.com And if you're ready to give your marketing a thorough makeover to make it strategically and consistently attract and convert only your ideal clients, book a sales call with me here https://calendly.com/maggie-s2l/discovery-call Key Timestamps: Introduction to the Episode (00:00:01) Maggie introduces herself and the purpose of the podcast series on marketing. Announcement of Series Start (00:01:36) Details about the five-part series beginning on August 30th, coinciding with her son's birthday. Definition of Marketing (00:02:40) Maggie explains marketing as getting messages to ideal clients and building relationships. Ineffective Networking (00:05:05) Discusses the first indication of ineffective marketing: lack of referrals from networking efforts. Online Presence Issues (00:06:12) The second indication is a weak online presence, including low social media engagement and website visits. Troubleshooting Online Presence (00:07:34) Maggie provides four pointers for improving online marketing effectiveness. Lack of Engagement (00:10:54) The third indicator is low engagement despite having followers, signaling ineffective messaging. No Inquiries from Audience (00:12:03) The fourth indicator is having followers but no inquiries about services, indicating a need for better marketing. Inquiries from Non-Ideal Clients (00:14:16) The fifth indication is receiving inquiries from clients who are not a good fit, highlighting messaging issues. Importance of Messaging (00:15:45) Maggie emphasizes the significance of clear and compelling messaging for effective marketing.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 164 - How Strategic Planning Can Double Your Business 4:48

49 weeks ago4:48

4:48

Send us a text Lack of a comprehensive strategic plan might be the reason why you've been struggling to scale your business successfully. A plan that would create a path for attracting enough new clients to scale while delivering your offers to them at the highest level without growth-related disruptions. Since the new fiscal year has started for some businesses or is coming soon for the rest, today's Magie's Moment talks about the challenges you can prevent by investing your time and effort to create a comprehensive strategic plan. And once you've listened to this podcast, continue reading below:). In today’s dynamic business landscape, having a clear, actionable strategy is essential for success. As a seasoned business coach and consultant, I specialize in helping my clients craft tailored strategies that align with their unique vision and goals. Moreover, I take my services even one step further guiding my clients with the most difficult part: operationalizing and implementing their strategy. Whether you’re looking to refine your business model, explore new market opportunities, or optimize your operations, I am here to guide you every step of the way. Online Strategy Sessions For business owners who prefer flexibility, my online strategy sessions included in the coaching package offer a convenient way to dive deep into your business challenges and opportunities. Through these personalized sessions, we’ll collaborate to create a comprehensive strategy that drives growth, enhances profitability, and ensures long-term sustainability. With the convenience of remote consultations, you can access expert guidance no matter where you are. In-Person Strategic Retreats For businesses with small executive teams, my in-person strategic retreats provide a focused and immersive environment to develop and refine your business strategy. These retreats are designed to facilitate meaningful discussions, foster collaboration, and generate innovative solutions. By stepping away from the day-to-day operations, you and your team will have the space to look at your business from a fresh and zoomed-out perspective, think creatively, align on key priorities, and leave with a clear roadmap for success. Why Choose My Strategic Planning Services? Proprietary T.O.P. CEO Winning Strategy process with Tailored Owner-First Approach : Every business is unique, and so is the strategy I develop with you. I take the time to understand your specific needs and challenges to create a plan that works for you. Proven Expertise : With years of experience working with diverse industries, I bring a wealth of knowledge and proven methodologies to help you achieve your business goals. Long-Term Success : My strategies are not just about short-term gains. I focus on creating sustainable growth and long-term success for your business. Let’s work together to turn your vision into a reality. Whether you prefer the flexibility of online sessions or the immersive experience of a strategic retreat, I’m here to help you navigate the path to success. Ready to create a plan that will lead you to double your business without adding more work? Book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 163 - The Daily Practice of Business Success: Building Unshakeable Belief as a CEO 15:08

50 weeks ago15:08

15:08

Send us a text In this episode, we'll dive into the crucial mindset shift that every small service-based business owner needs to make to achieve their next big goal—especially if it's something you've never done before. We explore how cultivating a strong belief in your business success is not just about hoping or wishing for it but expecting it with certainty. Key Topics Covered: Building Your CEO Identity: Discover how to step into the identity of the CEO who has already achieved the results you desire. Understand how this version of you feels, acts, and makes decisions. Learn practical steps to embody this identity every day. Expecting Results with Certainty: Learn the difference between hoping for success and expecting it. Why certainty is key to achieving your business goals. How to cultivate this mindset daily to reinforce your belief in your inevitable success. Daily Practice for Strong Belief: Why this mindset doesn't just happen on its own. Simple, actionable tips to make believing in your business success a daily habit. How to integrate this practice into your routine to stay focused and motivated. Action Steps for Listeners: Start identifying the characteristics of the CEO you want to become. Reflect on how that version of you would handle current challenges and opportunities. Implement daily practices to reinforce your belief in your business’s success. Thank You for Listening! If you enjoyed this episode, please leave a review and share it with other small business owners who would benefit from these insights. Let's continue to grow and succeed together! And if you're ready to double your business without adding more work with my T.O.P. CEO Performance Enhancer Formula, tailored to your unique situation through private coaching with me, book your initial sales call here - https://calendly.com/maggie-s2l/discovery-call…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 163 - When your high-achieving nature can hold you back in your business and how to deal with it 5:43

50 weeks ago5:43

5:43

Send us a text In today's Maggie's Moment, I dive into the story of a client who embodies the classic high-achiever dilemma. Despite not needing to push their business at full throttle, they found themselves trying to do it all—running their business at maximum capacity while also managing a personal matter that demanded their full attention. The result? Complete exhaustion. They came to me desperate for a solution. I share how we navigated the balance between ambition and sustainability without sacrificing their business goals. If you’re a high-achiever who struggles with burnout, this quick episode is packed with valuable insights on how to manage your drive without burning out. And if you'd like to double your business without adding more work (or rather reducing it), I can help. Book a sales call with me here and let's chat - https://calendly.com/maggie-s2l/discovery-call…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 162 - 8 Reasons Why You Wouldn't Want a Business Coach for Your Service Business 15:29

51 weeks ago15:29

15:29

Send us a text In my latest podcast episode, "8 Reasons Why You Wouldn't Want a Business Coach for Your Service Business," I take a playful, yet insightful, approach to the common hesitations service-based business owners have about hiring a coach. Instead of the usual pitch on why you should have a business coach, I flip the script to explore the reasons why some might hesitate. From the fear of stepping outside of your comfort zone to change things up to the misconception that you can figure it all out on your own, I dig into what's behind them and what my clients come to me for. Spoiler alert: by the end, you might just realize that what’s holding you back from hiring a coach is exactly why you might need one in the first place :). Whether you're skeptical about coaching or just curious, this episode offers a fresh perspective on how a coach could transform your business—just maybe not in the way you expected. And if you're ready to get help and double your business in an easier and faster way, without adding more work to your schedule, let's talk. Book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 162 - MM 162 - 3 Things to Know to Avoid Hiring a Wrong Person in Your Small Service Business 4:20

51 weeks ago4:20

4:20

Send us a text Whether you're preparing to hire your first help or you have a team and hired before, today's Maggie's Moment is for you. The cost of bad hires isn't just wasted time, energy, and money of bringing someone on board who doesn't work out. It's also damage to our brand reputation and unhappy clients that a wrong person in the wrong position can cause. Not to mention the negative effect on other team member's morale and effectiveness. In today's bonus episode, I cover 3 things every small service business owner and entrepreneur must know to avoid hiring the wrong people into their business. When working with me 1 on 1, you can double your business without adding more work by applying my T.O.P. CEO Leading Team System (all in a way custom-tailored to your unique situation and business). Book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call now and let's talk more.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 161 - A Guide for High-Achievers: What to Do When You Don't Feel You're Doing Enough to Double Your Service Business 17:21

52 weeks ago17:21

17:21

Send us a text Welcome to this week’s episode of "High-Achiever’s Hustle," where I tackle the pressure of feeling like you’re never doing enough, especially when it comes to scaling your service business. Today, we're diving into three key strategies to help you recognize and affirm that you're on the right path to doubling your business without falling into the trap of hustle culture. 1. Aligning with a Tailored Strategy: Success isn’t about doing everything—it’s about doing the right things. 2. Trusting Your Actions and Tracking Results: Confidence in your efforts is crucial. I delve into the importance of trusting that your actions are sufficient while simultaneously setting up effective tracking mechanisms. 3. Recognizing and Managing Hustle Culture Anxiety: Finally, I address the anxiety that often comes with the pressure of always being "on" and constantly busy. Understand how to break free from the need to hustle and focus on meaningful, results-oriented actions. Tune in to get actionable insights and practical tips that will help you feel more confident and assured in your journey to business growth. And if you're ready to double your business without adding more work while having the best coach by your side helping you to get there faster, and easier while saving yourself a lot of mistakes, wasted time & money, let's talk. Book a sales call with me here today - https://calendly.com/maggie-s2l/discovery-call…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 161 - Leading Without Micromanaging - 3 Crucial Responsibilities for Effective CEOs 5:49

1 year ago5:49

5:49

Send us a text Are you struggling with the balance between leading your team and micromanaging them? In this video, I dive into why effective people leadership doesn't mean you must hover over your experts. Discover the three crucial roles every CEO should play to strike the right balance: Giving the Vision: Continuously communicate and sell your vision to keep your team motivated and aligned. Supporting the Team: Remove obstacles and provide your team with resources to succeed. Helping with Individual Growth: Invest in the development of each team member, fostering their growth as business professionals. Learn how to guide and support your team effectively without falling into the trap of micromanagement. Find the sweet spot where leadership and trust intersect for a thriving, empowered, and high-performing team. And if you're ready to double your business by creating and leading a highly-performing team that makes your work as CEO easy, and gives you time back to your schedule, let's talk about how you can accomplish that with my T.O.P. CEO Leading Team System. Book a sales call with me here https://calendly.com/maggie-s2l/discovery-call…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 190 - Mastering Business Consistency: From Side Hustle to Successful Enterprise 19:22

23 weeks ago19:22

19:22

Send us a text In this episode, Maggie reveals why consistency is the foundational skill every entrepreneur needs to master first, even before marketing and sales. She shares how strategic consistency can transform your business results and explains why simply being "consistent" isn't enough. Key Highlights: • Why consistency must come before mastering marketing and sales • The difference between basic consistency and strategic consistency • How consistency creates valuable data for business decisions • Real client success stories showcasing the power of strategic consistency 💡 The Four Pillars of Strategic Consistency: Building a consistent self-identity Developing sound business strategies Creating high-performance habits Implementing weekly accountability systems 🔍 Client Case Studies: Stephanie's journey with marketing funnels Jennifer's success story with strategic partnerships 📌 Key Takeaway: Consistency is a skill that requires time to master, but it's essential for achieving consistent income and sustainable business growth. Ready to develop your strategic consistency and transform your business? Book a consultation with Maggie to discuss how she can support your journey. https://stairwaytoleadership.com Next milestone: Stay tuned for Episode 200 - something special is coming! 🎉…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 190 - Stop Being Busy: 3 Secrets to 10X Your Productivity 4:03

23 weeks ago4:03

4:03

Send us a text "I'll do it when I have more time" - Sound familiar? The truth is, successful business owners don't have more hours in their day - they just have a different relationship with time. In this Maggie's Moment, I'm sharing my proven strategies that helped my clients: ✨ Get more done in less time ✨ Stop feeling overwhelmed by their to-do lists ✨ Actually grow their business while working less Want to know my super-secret power for 10X productivity? Watch till the end! 👆 Ready to transform your relationship with time and create better results in your business? Book a complimentary consultation call with me here; www.stairwaytoleadership.com , and I'll show you how to implement my complete Time on Demand Framework in your business. #BusinessGrowth #TimeManagement #Productivity #BusinessCoaching #Leadership #CEOlife #WorkSmarter #BusinessSuccess #BusinessStrategy #TimeManagementTips…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 189 - Beyond the Comfort Zone: My Journey to Legacy Makers TV & What It Taught Me 23:08

24 weeks ago23:08

23:08

Send us a text 🎬 In this episode, Maggie shares her exciting journey and behind-the-scenes experience of being featured in the upcoming documentary "Legacy Makers" by Inside Success Studios. Key Highlights: How an Instagram casting call led to a TV documentary opportunity The show's nominations including Cannes Short Film Festival and New York Orion Film Awards Behind-the-scenes insights from the Miami filming experience Key Business & Leadership Lessons: Authenticity in Business What true authenticity means vs. common misconceptions How to adapt while staying true to yourself The power of being yourself as a competitive advantage The Power of Planning & Preparation Why preparation is crucial for confidence How planning reduces anxiety and improves performance The parallel between production planning and business strategy Developing On-Camera Confidence The journey from shaky first videos to professional filming Why practice and persistence matter more than natural talent The importance of starting despite imperfection Creating Positive Experiences How leaders influence others' experiences The importance of having fun while being professional Building relationships and creating memorable moments 🎥 About Legacy Makers: Documentary series featuring inspiring entrepreneur stories Nominated for multiple film awards Airing Spring/Summer 2024 on Apple TV, Roku, and other platforms 💡 Key Takeaway: Success in business and leadership comes from authentic self-expression, thorough preparation, consistent practice, and creating positive experiences for yourself and others. Follow Maggie on Instagram https://www.instagram.com/maggie.perotin.s2l/ and/or LinkedIn https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ for more behind-the-scenes content, and her episode air date announcement. 🔗 Watch for the Legacy Makers documentary release in Spring/Summer 2024!…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 189 - Why Your Service Business Needs BOTH Marketing AND Sales to Thrive 4:26

24 weeks ago4:26

4:26

Send us a text 'Just focus on marketing!' 'No, sales is all you need!' Ever heard these conflicting pieces of advice? Here's the truth: Your service business needs BOTH to thrive. In today's Maggie's Moment, I break down: Why marketing and sales are two wings of the same bird How each process serves a unique purpose in your business growth Why different businesses need different approaches The key to sustainable income growth Stop choosing sides and start building systems that work together. Need help? Book a free consultation with me here: Https://stairwaytoleadership.com…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 188 - The Strategic Shift: Moving from Owner-Operator to Visionary CEO 2:44

25 weeks ago2:44

2:44

Send us a text Are you ready to transform from a hands-on business owner to a strategic leader? In today's we'll dive deep into the crucial transition every business owner needs to make to create a sellable asset. 🔑 Key Takeaways: • Signs you're stuck in the owner-operator mode • The T.O.P. CEO Formula Breakdown • The $10,000/hour Test • Transitioning from Owner-Operator to Visionary CEO Framework • Common Challenges & Solutions 🎯 Action Steps: 1. Assess your current involvement in day-to-day operations 2. Identify tasks that don't pass the $10,000/hour test 3. Create your strategic vision and plan 4. Start building systems for delegation Ready to accelerate your transition to becoming a strategic CEO building an impactful business? Book a free strategy call to learn how we can help you build a sellable asset. https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 188 - Small Players, Big Impact: Business Lessons from DeepSeek's AI Success 3:42

25 weeks ago3:42

3:42

Send us a text In this Maggie's Moment bonus episode, discover how a small AI startup's recent success story provides powerful lessons for service-based business owners. Learn why you don't need massive resources to make a significant impact in your industry. Key Takeaways: • How DeepSeek, with limited R&D budget, disrupted the tech giants • Why maintaining a competitive edge through innovation is non-negotiable • Practical ways to leverage AI tools for business growth • The power of resourcefulness over resources 🎯 Perfect For: Service-based business owners who want to stay competitive and innovative, regardless of their budget size. Want to transform your business this year? Book a strategy call with Maggie here https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 187 - From Owner-Dependent to Owner-Free: Your Roadmap to Making Your Business a Valuable Asset 26:35

26 weeks ago26:35

26:35

Send us a text In this episode, Maggie dives deep into the essential components that make your business not just profitable, but highly sellable. Whether you're planning to sell in the near future or just starting out, these insights will help you build a more successful, valuable, and sustainable business. Key Topics Covered: • The 10 critical components of a sellable business • How to reduce owner dependency (including the "Vacation Test") • Strategies for building predictable revenue streams • The importance of strong brand presence and online reputation • Ways to create scalable business models 💡 Key Takeaways: Strong Financial Performance: • Target 15-30% net profit margins (higher for online businesses) • Focus on recurring revenue streams • Maintain clean financial records • Diversify revenue sources Scalable Business Model: • Document all processes • Leverage technology • Create repeatable systems • Build growth potential Brand and Reputation: • Develop strong online presence • Maintain a professional website • Build a strong Google Business profile • Foster customer relationships Owner Independence: • Implement the "Vacation Test" • Build competent teams • Create standardized processes • Transition from operator to CEO Recurring Revenue: • Develop subscription models • Create loyalty programs • Secure long-term contracts • Implement rebooking systems 📈 Whether you're just starting or running an established business, these principles will help you build a more valuable and sustainable company. 🎯 Ready to transform your business into a valuable asset? Schedule a free consultation with Maggie here https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 187 - Strategic Risk Management: Building a Valuable, Sellable Business 3:12

26 weeks ago3:12

3:12

Send us a text In Today's Maggie's Moment, we dive into how smart risk management directly impacts your business's value and sellability. Learn practical strategies to navigate current political and economic changes while building a more resilient business. Key Points Covered: • The connection between risk management and business valuation • Real-world example: Navigating trade wars and tariff impacts • Strategies for supply chain risk mitigation • Adapting to government policy changes • The three approaches to risk management: Accept, Mitigate, or Avoid • Building a business that's valuable with or without you…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 186 - Staying Focused and Aligned: Monthly to Quarterly Business Success 15:11

27 weeks ago15:11

15:11

Send us a text Discover the secret sauce behind consistent business growth! In this power-packed episode, Maggie Perotin reveals how successful business owners consistently hit their goals monthly and quarterly. Learn the exact system to transform your business from reactive to strategically driven. 🔑 Key Takeaways: Why do some businesses consistently grow while others struggle with basic to-do lists The importance of strategic alignment from monthly activities to annual goals How to implement effective monthly GPS check-ins The power of quarterly vision alignment Real success story: How a lease audit business doubled its revenue using this system 📋 Implementation Checklist: Schedule monthly reviews (1-3 hours) in the first week of each month Document what's working and identify success patterns Perform quarterly alignment checks Plan resource allocation strategically Establish and track success metrics (both financial and operational) 💡 Monthly GPS Check-in Questions: What patterns are emerging in our success? How do these align with our quarterly objectives? What adjustments are needed to stay on course? 🎯 Action Steps for Listeners: Review your 2025 strategic plan Map out February goals aligned with Q1 objectives Create a tracking system for measuring progress Schedule your monthly GPS check-in If you're ready to stop leaving your business success to chance and want to implement a proven system that drives consistent growth, let's connect! As your business coach, I'll help you master the T.O.P. CEO Formula . This powerful framework not only scales your business but transforms it into a sellable asset while giving you more freedom to enjoy life. Through our partnership, you'll get the strategic guidance, accountability, and expert support needed to turn your business vision into reality. Don't let another month or quarter slip by without the right systems in place. Book your complimentary strategy call today , and let's map out your path to sustainable success. Your future self will thank you for taking this step! Connect with Maggie : IG - https://www.instagram.com/maggie.perotin.s2l/ LinedIn - https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ Website - https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 186 - Your Monthly Business GPS Check 4:08

27 weeks ago4:08

4:08

Send us a text Your Monthly Business GPS Check! Do you ever feel like you're driving your business without checking the GPS? That's exactly what happens when we skip our monthly reviews! Here's why they're crucial for your business success: ✨ Monthly reviews are your business reality check: • Review what worked (and why!) • Identify what didn't (and learn from it) • Make necessary course corrections • Realign with your yearly strategic plan 🚫 The biggest mistake that I see so many business owners make is waiting until year-end to evaluate progress. By then, it's often too late to pivot! 💡 Pro Tip: Schedule your monthly review for the first week of each month. Block 1-3 hours in your calendar - this is your CEO time to work ON your business, not IN it. Remember: Your yearly strategic plan is your destination. Monthly reviews are your GPS checkpoints ensuring you're still on the right path!…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 185 - Building Your Service Business Machine: The Path to Operational Excellence 30:26

28 weeks ago30:26

30:26

Send us a text In this value-packed episode, discover how to maintain and improve service quality while scaling your business. Learn about the three essential pillars that create operational excellence: People, Processes, and Systems. Key Highlights: Why service businesses face unique challenges in maintaining quality during growth How to achieve 95-98% service excellence through systematic approaches The four critical elements of successful hiring in service businesses Why common sense is an overlooked but crucial hiring criterion Tips for effective employee training and development The importance of investing in middle management How to create and improve business processes Selecting and implementing the right systems for your business size Tips for tracking KPIs and detecting problems early Key Takeaways : People come first - invest in hiring, training, and developing your team Processes should be documented early and continuously improved Systems should empower people, not restrict them Balance standardization (80-95%) with customization (5-20%) for scalability Track the right metrics to detect and prevent problems early Ready to scale your business sustainably without overwhelm? Book a free consultation with Maggie through the T.O.P. CEO Continuous Success Recipe to transform your business into a sellable asset.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 185 - 3 Hidden Keys to Scale Your Service Business (Without Burning Out) 5:14

28 weeks ago5:14

5:14

Send us a text In this power-packed Maggie's Moment, discover the three essential pillars for scaling your service-based business sustainably. Perfect for entrepreneurs who want to grow their businesses without sacrificing their well-being or working longer hours. ⏱️ TIMESTAMPS: 0:00 - Introduction & Hook 0:15 - The Challenge of Scaling Service Businesses 0:30 - Pillar 1: Systems for Sustainable Growth 1:00 - Pillar 2: Building Your Brand Authority 1:30 - Pillar 3: Strategic Delegation 2:00 - Action Steps & Implementation 2:30 - Closing Thoughts 🔑 KEY TAKEAWAYS: Systems for Sustainable Growth The importance of working smarter, not harder How to identify and document repeatable processes Real client example: Professional organizer's transformation Quick-win tip: Start with your most frequent tasks Building Your Brand Authority Why your personal story matters How to share authentically without oversharing Strategy for building trust with potential clients Action step: Share one win or lesson per week Strategic Delegation Identifying energy-draining tasks First steps toward delegation Focus areas for business owners Quick assessment tool for task delegation 📝 QUOTABLE MOMENTS: "The secret to scaling isn't working harder, it's working smarter." "Your story isn't just nice to have - it's your superpower." "Scaling with confidence isn't about dramatic overnight changes. It's about taking intentional steps, one day at a time." 🎯 ACTION STEP: Choose one pillar to focus on this week and implement the suggested quick-win strategy for that area. 📲 CONNECT WITH MAGGIE: Website: https://stairwaytoleadership.com/ Instagram: @maggie.perotin.s2l LinkedIn: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ Book a Strategy Call: https://calendly.com/maggie-s2l/discovery-call 💎 DIAMOND EFFECT PODCAST: Subscribe to the full Diamond Effect Podcast for more in-depth business strategies and leadership insights. #BusinessGrowth #ServiceBusiness #ScalingWithConfidence #DiamondEffect 🗣️ JOIN THE CONVERSATION: Which pillar resonates most with you? Share your thoughts and connect with other listeners in the comments below!…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 184 - Leadership Strategies for Service Business Owners: Building Teams That Drive Growth 25:55

29 weeks ago25:55

25:55

Send us a text In this episode, business and leadership coach Maggie Perotin shares valuable insights on building and leading high-performing teams in service-based businesses. Drawing from her extensive corporate leadership experience, Maggie provides practical strategies for service-based business owners looking to scale beyond solopreneurship and grow high-performing teams. Key Topics Covered: • Why team building requires more than just hiring talented individuals • The crucial difference between leading and managing teams • Essential recruitment strategies for service businesses • How to build trust and avoid micromanagement • Keys to effective team performance management Key Takeaways: 1. Recruitment Best Practices: - Define clear role requirements through strategic planning - Assess both skills and cultural fit - Create multiple touchpoints during the hiring process - Use AI recruitment tools with caution 2. Leadership vs. Management: - Leadership focuses on vision, inspiration, and empowerment - Management ensures efficient execution and results - Both skills are essential for business growth 3. Building Strong Teams: - Develop individual relationships with team members - Understand personal motivations and goals - Implement clear communication processes - Provide necessary training and development 4. Essential Leadership Requirements: - Self-confidence - Strong leadership skills (hiring, delegation, communication) - Ability to trust and empower others Related Episodes: - Episode 167 (September 20, 2024) : 5 Indicators Your Small Business Team Is Underperforming Resources Mentioned: - T.O.P. CEO High-Performance Team System - Consultation booking available for personalized guidance Perfect For: • Service-based business owners looking to scale • Solopreneurs planning to build their first team • Leaders struggling with team performance • Business owners wanting to improve their leadership skills Connect with Maggie: Book a consultation to learn more about the T.O.P. CEO High-Performance Team System https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 184 - The Heart of Business Growth: Simple Leadership Principles That Work 3:48

29 weeks ago3:48

3:48

Send us a text Ever caught yourself thinking leadership is just for "corporate types"? In this Maggie's Moment, Maggie talks about how service-based business owners can transform their businesses through essential leadership principles. Key Takeaways: • Why leadership is crucial for business growth • 3 essential leadership principles for service-based business owners • The power of clarity in business vision • How to move from perfectionism to decisive action • The importance of self-leadership 🎯 Action Step: Take 15 minutes today to write down your business vision. Make it clear, compelling, and exciting. Share one aspect with your team or a business colleague. Ready to level up your leadership and through it grow your business? Book your strategy call with Maggie: https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 183 - Essential Systems for Scaling a Service Business 20:22

30 weeks ago20:22

20:22

Send us a text Want to scale your service business without working 24/7? In this value-packed episode, discover the three core systems that will transform your service business from overwhelming to streamlined! What you'll learn: The 3 essential systems every scalable service business needs Real success stories from businesses that got it right A step-by-step implementation strategy you can start using today Common pitfalls to avoid (and how to overcome them) 🔑 Key Highlights: Why your client acquisition system needs to be predictable and consistent How to maintain service quality as your team grows from 2 to 200 The secret to effective team management during scaling Simple strategies to document processes (even if they're "all in your head") Featured client success stories include a medical practitioner who transformed his practice from overworked to optimized, and how an interior design business revolutionized their sales process. 💡 Perfect for service business owners who: Feel overwhelmed by the current workload Want to scale without sacrificing quality Need better systems for team management Are ready to transform their business operations Ready to scale your business the smart way? Don't miss this episode packed with actionable insights and proven strategies! Need help scaling your business into a sellable asset? Book your discovery call with Maggie to learn how she can help you - https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 175 - Balancing the Demands of Running a Service Business and Personal Life: Practical Advice for Busy CEO's 26:51

38 weeks ago26:51

26:51

Send us a text In this episode, Maggie dives into the essential strategies for balancing a successful business and personal life. Designed for high-achieving business owners, often sandwiched between busy businesses, kids, and caring for elderly parents, this episode offers a step-by-step approach to incorporating self-care, prioritizing tasks, and strategically creating a balanced life. Inspired by real-life examples from Maggie’s clients, who often juggle business growth with demanding personal responsibilities, this episode provides actionable insights to help you maintain both energy and mental clarity while achieving your goals. Episode Highlights: The Wheel of Life Exercise—Maggie introduces the "Wheel of Life," a tool for assessing different areas of life, such as physical health, financial health, social connections, and self-care. This exercise helps you identify which areas need more focus to create a balanced life. The Importance of Self-Care for High Performance – Self-care is the foundation of balanced living. Maggie shares how daily, weekly, and long-term self-care practices can help CEOs and business owners avoid burnout, improve decision-making, and enhance personal satisfaction. Prioritizing Tasks with Intention – To effectively balance business and life, it’s important to identify and focus on high-impact tasks while eliminating non-essential activities. Maggie explains how to identify the “low-hanging fruit” that delivers big results with minimal effort, such as delegating tasks or pausing activities that don’t directly impact growth. Setting Up Systems for Continuous Progress – Maggie emphasizes the value of systems and routines, with examples of clients who have streamlined operations, increased business growth, and even regained personal time. She shares how regular coaching can provide ongoing support, accountability, and adjustments, ensuring sustainable growth. Client Success Story – Maggie shares a review from a client whose business growth and work-life balance significantly improved through their coaching work together. By intentionally prioritizing his goals, he not only expanded his business, but also reclaimed personal time, took his first vacation in years, and established a sustainable balance. Achieving a balanced, fulfilling life as a business owner requires intentionality and planning. This episode provides the tools to help you get there, whether through simple habit changes or strategic shifts in your approach to business. Ready to build a fulfilling personal life and a thriving business? Book a FREE consultation with Maggie to discuss practical steps that can help you create an intentional and impactful work-life balance. Book your consultation here: https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 175 - Preparing Yourself and Your Business for Holiday Season 5:04

38 weeks ago5:04

5:04

Send us a text Today, I have some powerful reflection questions to help you prepare yourself and your business for the holiday season. These questions are designed to take less than 10 minutes, yet bring clarity and focus for a successful end to the year. Reflection Areas: Your Clients’ Needs – What do your clients need most during this holiday season and into the New Year? Consider how you can support them in ways that bring them real value. Your Business’s Needs – What does your business need to best serve clients? From a holiday marketing plan to preparing for 2025, consider the actions that will set your business up for success. Your Needs as a Leader – As the CEO, how can you ensure you’re ready to lead during this busy season? Reflect on what you need personally and professionally to thrive through the holidays. Listen now to gain insights on setting up a fulfilling holiday season that benefits both you and your clients. Ready to make impactful, low-effort changes now that will set you up for success? Book a FREE call with Maggie to discuss strategies tailored to your business. Book your call here: https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 174 - Customer Retention Made Simple: Strategies to Keep You Best Clients Coming Back 26:54

39 weeks ago26:54

26:54

Send us a text In this episode of the Diamond Effect podcast, you'll learn key strategies to improve client retention in your service-based business. Retaining your best clients is essential to sustainable growth and long-term success, but it requires a proactive approach. This episode dives into the CEO mindset needed to keep clients coming back and shares three core retention strategies that will set your business apart. Episode Highlights: Delivering Excellent Service, Every Time – Consistency in quality is the foundation of client retention. We discuss how maintaining a high standard of service can build trust and make clients eager to return for more. Staying Connected Between Services – It’s not just about the service; it’s about maintaining a relationship. We cover ways to stay in touch with clients between service appointments, deepening the connection with regular, meaningful interactions. Making It Easy to Return – Streamline your processes to make it as easy as possible for clients to return, reach out, or even address concerns. When it’s convenient and seamless for clients, they’re more likely to become repeat customers. For example: an effective onboarding processes can increase customer retention by 50% Tune in now to hear more about how these strategies can turn one-time clients into loyal fans, keeping your best customers engaged and satisfied for years to come. And if you’re ready to set up customized systems that improve retention, let’s talk! Book a FREE consultation with me , and we’ll build a strategy tailored to your business and clients through my T.O.P. CEO Continuous Success Recipe. Book your consultation here: https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 174 - The 10X Reflection: Envisioning Your Business Growth for 2025 4:33

39 weeks ago4:33

4:33

Send us a text As we approach the New Year, it’s the perfect time to reflect on what you want to achieve in your business in 2025. In today's thought-provoking Maggie's Moment, I challenge you to imagine your business operating at a 10X level—whether that means 10 times the clients, revenue, or team size. If you reached that milestone, what would it look like? Key Reflection Points: 10X Value for Your Clients – Reflect on what an exponentially greater value for clients would look like. What would need to change to serve them at this scale? Marketing and Sales Transformation – Imagine how your marketing and sales would evolve to bring in 10 times the number of clients. What strategies, approaches, and messaging would you use to reach and convert this larger audience? Operational Scale-Up – Consider the operational shifts needed to deliver consistent, high-quality service to a much larger client base. What processes, tools, or systems would you need to expand? CEO Mindset and Skills – Finally, think about the leadership growth required to run a business of this scale. What new skills, mindset, and strategies would you need as a CEO to guide your business there? Because your business cannot outgrow you. You need to grow first as its leader, and the business and results will follow. Tune in to start planning your 10X journey and set a solid foundation for 2025! Ready to take your business to the next level? Book a FREE consultation with me to create a strategic plan for 2025, tailored to help you achieve your vision of exponential growth. Book your consultation here: https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 173 - How to Scale Your Service Business Before 2025 (Webinar Replay) 1:02:37

40 weeks ago1:02:37

1:02:37

Send us a text In this special episode of the Diamond Effect podcast, you will enjoy the replay of an exclusive webinar on how to scale your business before 2025. If you’re ready to grow but find yourself stuck in the day-to-day grind, this masterclass is for you. During this training, we explore the power of outsourcing, hiring the right help, and developing a high-performing team so you can focus on growth without burnout. What You’ll Learn: The Power of Tailored Hiring – Discover how to create a hiring process that aligns with your unique business goals and attracts the right talent to support your growth. Effective Communication Strategies – Learn how to streamline communication with time-efficient meetings that keep your team focused, productive, and in alignment with your vision. Empowering Your Team – Leverage effective processes and tools that encourage your team to take ownership, freeing up your time to drive the business forward. Tune in now to discover actionable strategies that will prepare your business to grow beyond 2025, allowing you to step out of the weeds and into the true CEO role of your business. Book Your Free Consultation: Ready to take your business to the next level? Book a free consultation with me to discuss how you can start scaling your business with a high-performing team: https://stairwaytoleadership.com/ To watch a video recording of this webinar go here https://youtu.be/GQiMObMHuvk…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 173 - Stop Worrying About Your Business Growth and Start Taking Action 3:29

40 weeks ago3:29

3:29

Send us a text Today's Maggie's Moment tackles the all-too-common feeling of business stagnation. You want more clients, growth, and a thriving future—but are you making space for client acquisition and growth-focused actions each day? If your schedule is filled with day-to-day tasks, team questions, and website tweaks instead of growth-oriented activities, it’s time to shift. Episode Highlights: Audit Your Schedule – Instead of letting worry drain your energy, evaluate your daily schedule. Are there dedicated times for client acquisition, testing new marketing strategies, or refining your sales process? Or are you constantly sidetracked by routine tasks? Prioritize Growth Actions – Growth doesn’t happen by worrying or staying comfortable with the usual. It happens when you strategically and creatively get in front of new clients. Listen now to discover how refocusing your time and energy on actions that drive growth can transform your business now while setting you up for success in 2025. And if you don't know what action to take or how to align your schedule with your priorities, I can help. Book a sales call with me here and let's talk in detail about how -https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 172 - From Connections to Clients: Making Networking Work for Your Service Business 26:43

41 weeks ago26:43

26:43

Send us a text In this episode of the Diamond Effect podcast, Maggie Perotin dives into networking and explores how you can turn connections into clients for your service business. Networking isn’t one-size-fits-all, and in this episode, Maggie breaks down the types of networking and key tips to make each one work for you. Episode Highlights: Three Types of Networking to Consider: Structured Networking Groups – These are more formal networking groups (both online and in-person) with membership fees and a strong emphasis on business referrals. The structured format and focus on business can often lead to quicker results and more consistent client acquisition, especially for those who thrive in a goal-oriented environment. Less Structured Networking Groups – These groups (both online and in-person) may or may not have membership fees and often prioritize social connection first, with business referrals as a secondary benefit. While effective, these groups can take longer to yield results, especially for introverts who may find it more challenging to establish business relationships in a socially-focused environment. Ad-Hoc Networking Events – These are one-time or occasional events organized by various organizations, companies, and institutions. These events can be great for expanding your network quickly, although the lack of regularity may require a more strategic approach to maintain connections afterward. Don’t Miss the Key Tips! In the second part of this episode, Maggie shares essential tips to help you turn your networking efforts into a steady, reliable source of new clients. These insights will help you maximize each type of networking, so be sure to tune in for practical advice you won’t want to miss! Ready to build a reliable client acquisition strategy through networking? B ook a FREE consultation with me to discuss how networking and other strategies (with my T.O.P. CEO Continuous Success Recipe) can help you scale your service business and as you do it also set it up as a sellable asset. Book your consultation here: https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 172 - How to Diversify Lead Generation for Your Service Business 5:13

41 weeks ago5:13

5:13

Send us a text In this quick Maggie's Moment, I discuss diversifying your lead generation strategies as a small service business owner. Relying on just one source for acquiring new clients can be risky, expensive, and inconsistent. But by expanding how you attract leads, you can ensure your business stays steady and resilient. Key Benefits of Diversifying Lead Generation: Reduces Risk – By not depending on just one method to bring in clients, you safeguard your business from losing its primary source of new leads in case of changes in the market, platforms, or algorithms. Reduces Costs – Diversifying allows you to incorporate organic lead generation methods alongside paid advertising, reducing overall marketing costs while still bringing in high-quality leads. Creates a Steadier Flow of Clients – Meeting potential clients where they are, helps you maintain a consistent stream of new business, ensuring growth and sustainability. If you'd like to create a reliable client acquisition system for your business consisting of multiple strategic lead generation avenues, my T.O.P. CEO Continuous recipe can help. Book a sales call with me here - https://stairwaytoleadership.com/ and let's talk about it in detail.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 171 - 10 Proven Strategies to Attract New Clients Without Solely Relying on the Internet 21:20

42 weeks ago21:20

21:20

Send us a text In this episode, I talk about 10 powerful ways to attract new clients to your service business that don’t require you to rely solely on Internet marketing. While the online world offers a lot of opportunities and should be part of your marketing strategy, there are plenty of effective offline strategies you can use to grow your client base and make meaningful connections. Whether you want to build stronger relationships, tap into local networks, or diversify your client acquisition tactics, this episode will provide actionable strategies to help your business thrive. And if you're ready to double your business with a solid marketing plan that includes effective online and offline strategies that make sense for your business, let's talk . My T.O.P. CEO Winning Strategy and Continuous Success Formula will help you ensure your business is successfully growing short and long-term. Book your call here - https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 171 - The Biggest Myths About Business & Executive Leadership Coaching - Debunked 5:46

42 weeks ago5:46

5:46

Send us a text I tackle the biggest misconceptions about business and executive leadership coaching in this Maggie's Moment. This episode is for you if you’ve ever thought coaching is only for struggling businesses or that coaches will tell you what to do without considering your input. Key Myths Debunked: Myth #1: Coaching Is Only for Failing Businesses or Executives Coaching is for anyone looking to grow, improve, and reach their full potential. It works well for start-ups, scale-ups, and mature businesses. It’s about progress, growth, and proactive improvement, not only crisis management. Myth #2: Coaches Will Tell You What to Do, and You Have to Do It Coaching is a partnership. Coaches guide, ask powerful questions, and provide insight—but the decisions are always in your hands. Myth #3: Coaching Is Too Expensive Coaching is an investment in yourself and your business. The returns in income growth, leadership, and clarity far outweigh the cost. Myth #4: Coaches Do the Work for You Coaching empowers you to take action. It’s not about handing over the reins, but about gaining the skills and confidence to lead. Myth #5: Coaching Is Like Therapy While both offer support, coaching focuses on actionable strategies for the future, helping you achieve specific goals. Tune in now to learn why coaching could be the key to unlocking your full leadership potential—no matter where you are in your business journey. If you want to explore how business and/or executive leadership[ coaching can help you achieve your goals, book a sales call with me here https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 170 - Being Authentic in Business 19:41

43 weeks ago19:41

19:41

Send us a text This episode explores what it really means to be authentic in business. Authenticity is often misunderstood, especially regarding personal and business branding. It doesn’t mean putting your entire life on display for the world or discussing things that make you uncomfortable. Instead, it’s about being true to your core mission, vision, and values—ensuring they align with who you truly are. Key Takeaways: Being Authentic Doesn’t Mean Oversharing – Many believe that being authentic in business means revealing every part of your personal life on social media. In reality, authenticity is more about being genuine in your actions, communications, and decisions—not how much of your life you expose to the public. Authenticity in Personal vs. Business Life – In your personal life, authenticity means staying true to your personality and character. In business, it means staying aligned with your core mission, vision, and values. These should reflect who you are as a person and business owner, guiding your decisions and how you serve your clients. Listen now to learn how to bring authenticity into your business without compromising your boundaries or values. If you're ready to build a business that's aligned with who you truly are—without feeling pressured to overshare—book a FREE consultation with me . Together, we’ll create a plan to bring more authenticity to your business through my T.O.P. CEO Formula . Book your consultation here: https://calendly.com/maggie-s2l/discovery-call…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 170 - How to handle multiple things at once as a small business owner 4:16

43 weeks ago4:16

4:16

Send us a text As a small business owner you might have a lot going on: Dealing with clients Research & development projects to grow the business; Leading your team. Or maybe even you have more than one business to run. In today's Maggie's Moment, I share my story of juggling multiple priorities and 3 steps to help you move yours forward strategically. And if you need help getting rid of being overwhelmed and refocusing, let's talk . My T.O.P. CEO Performance Enhancer Formula is designed to help service-based business owners like yourself double their business and exceed their goals while eliminating overwhelm and creating more balance in their lives. Book a sales call with me here https://calendly.com/maggie-s2l/discovery-call…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 169 - You Can’t Delegate Business Success: Why It’s Up to You to Drive Growth 21:40

44 weeks ago21:40

21:40

Send us a text In this podcast episode, we dive into the reality of being a business owner: it’s not always easy or comfortable. And it requires constant growth and effort. If you’ve ever felt like the weight of responsibility is on your shoulders, this episode is for you. Key Takeaways: Business Ownership Is Not Always Comfortable – Running a business means stepping out of your comfort zone, trying new strategies, and accepting that failure is part of the journey. You can’t just rely on your website or referrals to bring in new clients—you need to stay active and engaged. You Can’t Delegate All Responsibility – Your website and referrals can’t carry your business alone. As a business owner, it's your job to continuously drive growth, attract new clients, and be willing to take the lead in marketing and innovation. Innovation Requires Effort and Risk – To stay competitive, you need to try new things—whether that’s testing a new marketing strategy, refining your services, or exploring new client outreach methods. Some ideas may fail, but others will lead to breakthroughs that can elevate your business. This episode shows that being a successful business owner requires you to be as much of a CEO as a service provider, which is what makes running a business so rewarding in the end. Tune in if you’re ready to push through the discomfort, embrace innovation, and grow your business. And if you're ready to grow yourself to double your business faster, easier, and without overwork my T.O.P. CEO Formula can help. Book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call and let's talk about how in details.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 169 - How to implement all your ideas as a creative while running a business 3:21

44 weeks ago3:21

3:21

Send us a text In today's quick Maggie's Moment, I discuss how you can bring your creative ideas to life without getting overwhelmed by your day-to-day business operations. Key Takeaways: First things first: Get your business running smoothly. To free up your emotional, mental, and time-space, your business needs to operate without you being stuck in the weeds. As a CEO, your role should focus on overseeing the business and strategically guiding it. Create space for creativity. Once your business is streamlined, you’ll have the bandwith to focus on new ideas and projects—without sacrificing quality in either area. Book a FREE consultation with me if you're ready to shift into this role. I’ll show you how my T.O.P. CEO Formula can help you step out of daily operations and start implementing your creative ideas. Book your consultation here: https://calendly.com/maggie-s2l/discovery-call…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 168 - 5 Common Mistakes Service-Based Businesses Make That Undermine Client Satisfaction 29:20

45 weeks ago29:20