EP # 199 - Beyond the AI Hype: Real Business Applications for Small Businesses and Service Providers

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

#Entrepreneur #Business #Marketing #Maggie Perotin #Women Entrepreneurs #Entrepreneurship #Online Business #Ceo Mindset #Online Marketing #Small Business #Podcasting Education #Self-Improvement #Females In Business #High Performance Habits #Business Coach #Business Owners #Your Servicebased Business

30:54

about a year ago 22:31

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In this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling.

Key Insights:
• Why AI is like training your delegation skills (and how this prepares you for future team growth)
• The "10X output" framework for solopreneurs and small business owners with limited budgets
• How to maintain your authentic voice while leveraging AI tools
• 4 practical areas where AI can amplify your business today

💡 Actionable Frameworks:

Marketing & Sales Applications
- Proposal writing
- Content repurposing
- Social media strategy
Research & Development
- Market research automation
- Content ideation
- Trend analysis

🛠️ Recommended Tools:
• Sintra - for social media, marketing and sales materials - https://playosinc.pxf.io/7ayEnr
• Descript - for video and podcast content - https://get.descript.com/2sd4jd07z70j
• Chat GPT, Perplexity, Deep Seek - for research and content creation

🎯 Getting Started Tips:
• Start with free tools to build confidence
• Focus on specific, context-rich prompts
• Always fact-check AI-generated research
• Use AI as an amplifier, not a replacement

💥 Special Announcement:
Join Maggie's hands-on AI workshop on May 28th, 2025 (2-4 PM EST) to create:

30-day content plan OR
2 weeks of ready-to-use posts OR
Sales email sequence Limited spots available at $47 CAD!

🔑 Key Takeaway: AI isn't about replacing human expertise—it's about amplifying your business capabilities while maintaining your authentic voice and expertise.

Ready to transform your approach to AI? Book your workshop spot at https://www.eventbrite.ca/e/solopreneurs-ai-toolkit-create-weeks-of-content-sales-materials-fast-tickets-1321747364949?aff=oddtdtcreator

#BusinessGrowth #AIforBusiness #ServiceProvider #SmallBusinessTips #BusinessAutomation #DiamondEffect

411 episodes

EP # 199 - Beyond the AI Hype: Real Business Applications for Small Businesses and Service Providers

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

12 subscribers

published about a year ago

MP3•Episode home

Send us a text

💡 Actionable Frameworks:

Marketing & Sales Applications
- Proposal writing
- Content repurposing
- Social media strategy
Research & Development
- Market research automation
- Content ideation
- Trend analysis

💥 Special Announcement:
Join Maggie's hands-on AI workshop on May 28th, 2025 (2-4 PM EST) to create:

30-day content plan OR
2 weeks of ready-to-use posts OR
Sales email sequence Limited spots available at $47 CAD!

🔑 Key Takeaway: AI isn't about replacing human expertise—it's about amplifying your business capabilities while maintaining your authentic voice and expertise.

#BusinessGrowth #AIforBusiness #ServiceProvider #SmallBusinessTips #BusinessAutomation #DiamondEffect

411 episodes

All episodes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

1
MM 206 - The Mission & Vision Reset - Mid-Year Business Realignment For Service Based Businesses 3:43

1 day ago3:43

3:43

Send us a text Today, Maggie shares a powerful reminder about staying connected to your business's core purpose. When we're constantly firefighting and focusing only on immediate tasks, we lose sight of what truly matters - our Mission and Vision. Key Takeaways: • Why successful entrepreneurs lose track of their WHY • The difference between Mission (how you help people) and Vision (your 10-15 year legacy) • How Mission and Vision alignment accelerates business growth • The importance of team alignment with your core purpose Your Action Step: Take 30 minutes this week to revisit and reconnect with your mission and vision. If you don't have them clearly defined, it's time to create them. Connect with Maggie: Ready to create or refine your mission and vision statements? Maggie helps service-based business owners build powerful foundations for sustainable growth. Connect with her via https://www.stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

1
EP 205 - Stop to Burnout Cycle. How to Regain Capacity Before Making Bing Decisions. 59:17

5 days ago59:17

59:17

Send us a text Today's episode is a replay of the training Maggie ran. If lately you have been feeling: Exhausted and overwhelmed (or) Demotivated and purposeless (or) Questioning your current professional path Then this episode is for you. Outside of hearing more of Maggie's burnout story, you'll learn: Why you can't "just push through" burnout (and how to start recovering your energy first) 3 science-backed tools to rebuild mental clarity and emotional resilience—so you can finally think straight about your career How to evaluate your options with confidence: Stay and thrive in your current role/ business, pivot to a new career/ niche/ offering, or explore entrepreneurship—without rushing into a decision you'll regret And if you'd like to get a BONUS Guide to Creating 10 Weekly Hrs in 10 Mins then head to Maggie's website and sign up for her newsletter - https://www.stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

1
MM 205 - The Mid-Year CEO Upgrade: Who You Need to Become 3:57

8 days ago3:57

3:57

Send us a text We're halfway through 2025 - time for your most important business review yet. While most entrepreneurs focus on improving their numbers, the real breakthrough comes from upgrading the CEO within themselves first. Maggie shares why your first six months don't determine your success and reveals the one question that can transform your second half. KEY TAKEAWAYS: • Why being "behind" on your 2025 goals might actually be an advantage • The difference between reviewing your business vs. reviewing yourself as a leader • How to identify the leadership gap between where you are and where you need to be • Why pivots happen faster when you own your own business • The CEO-level question that changes everything: "Who were you vs. who do you need to become?" ACTIONABLE STEPS: Pause and reflect: Who were you as a leader in the first 6 months? Define: Who do you need to be in the second half to hit your goals? Identify the gaps between these two versions of yourself Choose ONE leadership behavior to implement starting tomorrow CONNECT WITH MAGGIE: Ready to bridge the gap between who you are and who you need to become? Explore Maggie's T.O.P. CEO Framework at https://www.stairwaytoleadership.com/ This episode is part of Maggie's Moment - your weekly dose of quick, actionable business insights in 3 minutes or less.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

1
EP # 204 - The 3-Step Process to Identify and Manage High-Maintenance Clients 29:16

12 days ago29:16

29:16

Send us a text How to spot red flags early, set boundaries, and turn challenging clients into growth opportunities Episode Summary: Do you dread working with certain clients but can’t tell if they’re demanding (good for growth) or difficult (bad for business)? In this episode, Maggie breaks down the critical differences between the two and shares her proven 3-step process to identify, manage, and—when necessary—part ways with high-maintenance clients. Learn how to protect your boundaries, improve your services, and focus on clients who respect your work. Key Takeaways: Demanding vs. Difficult Clients Demanding clients push you to improve, pay on time, and respect agreements—they’re worth keeping! Difficult clients drain your energy, break boundaries, and are impossible to please. The 3-Step Process to Manage Them Step 1: Spot the Red Flags Early Unreasonable expectations, chronic indecision, or refusal to follow processes. Step 2: Set Boundaries (and Stick to Them) Communicate clearly, document agreements, and don’t over-accommodate. Step 3: Decide—Fix or Fire the Relationship Salvage relationships with fair clients; gracefully exit toxic ones. Pro Tips for Service Providers Turn demanding clients into growth opportunities by refining your processes. Never let difficult clients dictate your business model—prioritize your well-being and other clients. Quotable Moments: “Demanding clients make you better; difficult clients make you bitter.” “Your boundaries teach clients how to treat you.” “Fire clients who cost you more than they pay you—in time, energy, or sanity.” Call to Action: Apply the 3-step process to your most challenging client this week. Share your stories! Have a client dilemma? Email Maggie at maggie@stairwaytoleadership.com Subscribe & Review if this episode helped you—it means the world! Follow Maggie: Website: https://stairwaytoleadership.com Instagram: https://www.instagram.com/maggie.perotin.s2l/ LinkedIn: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ Tag a business owner who needs to hear this! 🎧 #DiamondEffectPodcast…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 204 - 4 FREE Ways to Stand Out & Build Unshakeable Client Trust 4:18

16 days ago4:18

4:18

Send us a text Discover 4 zero-cost strategies that separate true professionals from their competition and build lasting client trust. These foundational practices transform how clients perceive your business and create the credibility needed for premium positioning. Key Topics Covered: • Honor Your Commitments - From punctuality to project delivery, consistency builds credibility • Regulated Emotional State - Show up with calm confidence that allows you to be present and logical • Proactive Communication - Anticipate challenges and communicate solutions before problems escalate • Own Your Mistakes - Take full responsibility without deflecting to build respect and credibility Ready to implement professional systems that attract premium clients? Book your complimentary consultation here - https://www.stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 203 - The Blind Spot Dilemma -Why Doing It All Alone Is Killing Your Business Growth 21:52

19 days ago21:52

21:52

Send us a text In this episode of the Diamond Effect Podcast, Maggie Perotin dives into a critical challenge many business owners face: the limitations of trying to grow your business completely on your own. Inspired by a conversation with a client who recently moved her beauty service business from a home-based operation to a commercial location, we explore why seeking expert help isn't a sign of weakness—it's a strategic advantage. What You'll Learn: - Why the "do-it-all-yourself" mindset can become your biggest growth obstacle - The hidden costs of learning everything through trial and error - How expert guidance helps you avoid business-threatening mistakes - The 5 key benefits of building a strategic support system - Why even the most successful CEOs rely on teams of advisors Episode Highlights: [00:00:00] Introduction: The transition challenges when moving from home-based to commercial business [00:02:00] The psychological barriers to asking for help as high-achievers [00:04:00] Finding the balance: When to figure things out yourself vs. when to seek expertise [00:06:00] The high cost of hiring mistakes in service businesses [00:08:00] How successful CEOs structure their support systems [00:09:00] 5 Key Reasons Not to Go It Alone: 1. Avoiding costly mistakes that threaten business survival 2. Resolving business challenges faster with expert perspectives 3. Identifying blind spots you can't see on your own 4. Combating entrepreneurial isolation and burnout 5. Creating accountability that accelerates growth [00:18:00] Research shows 65% higher goal achievement with proper accountability Key Statistics Mentioned: - 23% of startups fail due to not having the right team of advisors (CB Insights, 2023) - Solo founders are 2.3x more likely to fail than those with co-founders or advisors (Harvard Business Review, 2021) - 45% of entrepreneurs report high stress levels (Gallup, 2022) - People are 65% more likely to achieve goals with proper accountability (American Society of Training and Development) Resources Mentioned: Episode 162: 8 Reasons Why You Wouldn't Want a Business Coach Connect With Me: Ready to stop doing it all alone? Book a complimentary consultation to see how strategic support can accelerate your business growth with fewer mistakes and less stress. Book Your Free Consultation → https://calendly.com/maggie-s2l/discovery-call Share Your Thoughts! Did this episode resonate with you? What's one area where you could benefit from expert guidance? Share your thoughts on social media and tag @maggie.perotin.s2l…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 203 - Why Your Service Business Isn't Growing (The Silent Killer) 3:14

23 days ago3:14

3:14

Send us a text You’re doing all the right things… except THIS. In today's Maggie’s Moment, discover the silent killer stalling your business (hint: it’s not the economy) and the mindset shift to unlock growth, even when it feels impossible. Key Takeaways: ✅ The #1 myth solopreneurs believe (that’s holding them back) ✅ Why “hard work” isn’t enough in a shifting economy ✅ How to spot if you’re stuck in “old ways” thinking ✅ The pivot question to ask yourself TODAY Quotable Moment: “Growth isn’t about effort. It’s about strategy. The economy’s just an excuse—the real bottleneck? YOUR thinking.” —Maggie Perotin Follow Maggie and watch the video version: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ https://www.instagram.com/maggie.perotin.s2l/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

1
EP 202 - The Entrepreneur's Guide to Journaling - Science-Backed Benefits for Business Growth 21:12

26 days ago21:12

21:12

Send us a text In this episode, Maggie Perotin explores how journaling can be indispensable in your high-performing CEO toolkit. From Bill Gates to Sarah Blakely, successful business leaders use journaling to foster creativity, solve problems, and maintain peak performance. What You'll Learn: The science-backed benefits of journaling for entrepreneurs Four powerful journaling methods that boost business performance How handwritten journaling improves memory, creativity, and problem-solving Simple techniques to incorporate journaling into your daily routine Key Benefits of Journaling Discussed: Emotional regulation and stress reduction - Process emotions to reduce overwhelm Enhanced self-awareness - Gain deeper insights into your thoughts and decision-making Improved problem-solving and creativity - Create space for breakthrough business ideas Health benefits - Boosted immune function, lower blood pressure, and better sleep Increased productivity - Better organization, goal-setting, and motivation Four Journaling Methods for Business Owners: Mindset Maintenance Journaling - Daily gratitude and celebration practice (10 minutes before bed) Idea Development Journaling - Brainstorming solutions and developing intellectual property Organizational Journaling - Weekly planning and project management Transformational Journaling - Brain dumps and prompted reflection for personal growth Featured Quote: "As business owners and leaders, our business cannot outgrow us. We must first grow for the business to deliver the results we want." Resources Mentioned: DREAM-PLAN-DO Journal Research by psychologist James Pennebaker Mueller & Oppenheimer Research (2014) Baikie & Wilhelm Research (2005) Michigan State University research Take Action: Ready to transform your business through journaling? Join Maggie's journaling challenge! Book a consultation to learn how to combine personal development with business coaching for maximum results. Connect with Maggie: Visit stairwaytoleadership.com to learn more about coaching options and the Diamond Effect Group.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 202 - Why Your To-Do List is Failing You (Try This Instead) 3:42

30 days ago3:42

3:42

Send us a text 🔊 Episode Summary: Maggie reveals why traditional to-do lists set you up for stress (not success) and shares her *30-minute Weekly CEO Power Hour*—the exact system she uses (and teaches clients) to 10X productivity , eliminate wasted time, and achieve 1 week’s work in 1 day . 💡 Golden Takeaways: ✅ The Big 3 Rule : Focus on 3 weekly goals tied to 90-day targets (not 30 random tasks). ✅ Time Block Like a CEO : Schedule outcomes, not just tasks (e.g., *“2-hour block: Finish Module 1”*). ✅ The Daily Filter : Ask: “Will this move my Big 3 forward?” (If no, delete or delegate). And if you're serious about becoming a High-Performing CEO and 10X Your Business, book a complementary consultation call with Maggie here to discuss details. https://www.stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP 201 - How to Lead Your First Team: 5 Principles Every Business Owner Must Know 28:59

5 weeks ago28:59

28:59

Send us a text Are you transitioning from solopreneur to a small business owner with a team? This episode is your practical guide to effective leadership, whether you're hiring your first virtual assistant, building a small team of contractors, or hiring a few full-time employees. 🎯 Perfect for you if: You're about to hire your first team member You've started building a team but leadership doesn't feel natural You want simple, proven leadership principles that actually work You're looking to scale your service-based business with a team 💡 In this episode, I share five essential leadership principles drawn from: 15+ years of hands-on leadership experience Building teams from scratch Transforming underperforming teams into high-performing ones Leading hundreds of team members successfully 🔑 The 5 Essential Leadership Principles: Lead by Example (00:04:00) Why actions speak louder than words Common leadership mistakes to avoid How to build trust through consistent behavior Know Your People (00:08:00) Two crucial levels of understanding your team How to motivate different personality types Building genuine connections without crossing professional boundaries Have Their Back (00:13:00) Creating clear operational guidelines Supporting your team while maintaining standards Removing obstacles for your team's success Avoid Micromanagement (00:16:00) Why controlling everything limits growth Setting outcomes vs. dictating methods Building trust and encouraging creativity Address Performance Issues (00:21:00) Why keeping underperformers hurts everyone How to handle difficult decisions Creating a high-performance culture 💪 Key Takeaways: Leadership isn't about being perfect; it's about being consistent Your role shifts from doing to enabling Clear guidelines create freedom within structure Trust and empowerment drive business growth Ready to level up your leadership? Book a free consultation HERE Connect with Maggie: https://www.stairwaytoleadership.com/ https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ https://www.instagram.com/maggie.perotin.s2l/ #DiamondEffectPodcast #LeadershipTips #BusinessGrowth #TeamManagement #SmallBusinessSuccess #ServiceBusiness #BusinessCoaching #EntrepreneurshipJourney…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

1
MM 201 - The Hidden Truth About Consistency (It's Not What You Think) 3:52

5 weeks ago3:52

3:52

Send us a text Discover why consistency isn't about willpower or time management - it's about something much more fundamental. Through a real client story, Maggie reveals the two key elements that make or break your consistency efforts. 🔑 Key Takeaways: Why having "enough time" isn't the real issue with consistency The crucial mindset shift that transforms sporadic action into consistent results How to create systems that make success almost automatic 💡 Client Story Highlight: Learn how one business owner went from struggling with newsletter consistency to making it a non-negotiable part of their business - without finding more time in their schedule. ⚡️ Action Step: Identify one area where you're struggling with consistency and examine whether you're treating it as "optional" versus "non-negotiable." 🎁 Special Opportunity: Join Maggie's online AI Workshop on May 28th , 2025 to discover how to leverage artificial intelligence for consistent business growth while saving hours each week. Connect with Maggie: Website: stairwaytoleadership.com Email: maggie@stairwaytoleadership.com LinkedIn: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ Instagram: https://www.instagram.com/maggie.perotin.s2l/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

1
EP # 200 - From Zero to Consistent Gigs: Growing a Music Business While Working Full-Time and Raising a Family with Jay RK 32:51

6 weeks ago32:51

32:51

Send us a text 🎉 Celebrating 200 Episodes of Diamond Effect Podcast! In this special milestone episode, host Maggie Perotin interviews her husband, JF Perotin (stage name - Jay RK), a musician and performer who successfully built his entertainment business while maintaining a full-time career and also prioritizing family life. Key Discussion Points: 🎸 Building a Creative Business (0:00-5:00) Starting from zero network as an immigrant entrepreneur Evolution from YouTube channel to live performances Growing from one monthly gig to regular weekly bookings Innovative approach to audience engagement through QR code song requests 💼 Business Growth Strategies (5:00-13:00) Effective venue outreach and follow-up techniques Building relationships with venues and private event clients Balancing multiple revenue streams (bars/restaurants vs. private events) Using creativity as a business advantage ⚖️ Work-Life Integration (13:00-19:00) Managing a side business while working full-time Starting small with realistic commitments Prioritizing without sacrificing quality The importance of having a supportive partner ❤️ Relationship Dynamics (19:00-24:00) Supporting each other's entrepreneurial journeys Maintaining open communication Creating habits for staying connected (daily walks) Building trust through consistency 👨‍👩‍👧‍👦 Parenting & Business (24:00-31:00) Nurturing relationships in a blended family Showing authenticity as a parent-entrepreneur Connecting with children through shared interests Maintaining consistency while being available 🎵 Where to Find JF's Music: Streaming platforms: Search for "Rockin Krolik" (K-R-O-L-I-K) Spotify - https://open.spotify.com/artist/2geMzqZhDmDnfcUIANhOyx Apple Music - https://music.apple.com/us/artist/the-rockin-krolik/1449242861 YouTube: @therockinkrolik Live performances: Greater Toronto Area 💡 Key Takeaways: Start small and build gradually Maintain consistent follow-up with potential clients Create systems for balancing multiple priorities Stay authentic in both business and family life Keep communication channels open with your support system 🎯 Action Steps for Creative Entrepreneurs: Begin with manageable commitments Document your progress Create follow-up systems Build support networks Establish communication routines Connect with JF: https://www.therockinkrolik.com/ IG - https://www.instagram.com/therockinkrolik/ Connect with Maggie: https://www.stairwaytoleadership.com/ IG - https://www.instagram.com/maggie.perotin.s2l/ LinedIn - https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ #DiamondEffectPodcast #CreativeBusiness #Entrepreneurship #WorkLifeBalance #FamilyBusiness #MusicBusiness #SideHustle #BusinessGrowth…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

1
MM 200 - The Lie About Passive Income Everyone Believes 3:47

6 weeks ago3:47

3:47

Send us a text In today's Maggie's Moment, Maggie smashes the myth of "passive income" and reveals why most entrepreneurs waste years chasing it. Learn the 3 hard truths about building real scalable income—without the guru hype. Passive income isn’t real. Here’s why: Truth #1: Passive = Pre-Loaded Hustle (the hidden work no one talks about). Truth #2: Focus on leverage , not laziness (scalable vs. "set-and-forget"). Truth #3: Your time is your best asset (skills > systems). 💡 Key Takeaways: ✅ There’s no such thing as 100% passive income—only pre-loaded effort . ✅ Scalable income (e.g., group programs, productized services) beats "passive" dreams. ✅ Invest in skills that compound (marketing, sales) over buying shortcuts. 📣 Engage With Maggie: Comment: "Do you agree? Drop a 🔥 for ‘truth’ or 🤔 for ‘still skeptical’!" Tag a friend who needs this reality check. Want more? Follow @Ymaggie.perotin.s2l on Instagram or TikTok for weekly business truths and realistic tips…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

1
EP # 199 - Beyond the AI Hype: Real Business Applications for Small Businesses and Service Providers 22:31

7 weeks ago22:31

22:31

Send us a text In this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling. Key Insights: • Why AI is like training your delegation skills (and how this prepares you for future team growth) • The "10X output" framework for solopreneurs and small business owners with limited budgets • How to maintain your authentic voice while leveraging AI tools • 4 practical areas where AI can amplify your business today 💡 Actionable Frameworks: Marketing & Sales Applications Proposal writing Content repurposing Social media strategy Research & Development Market research automation Content ideation Trend analysis 🛠️ Recommended Tools: • Sintra - for social media, marketing and sales materials - https://playosinc.pxf.io/7ayEnr • Descript - for video and podcast content - https://get.descript.com/2sd4jd07z70j • Chat GPT, Perplexity, Deep Seek - for research and content creation 🎯 Getting Started Tips: • Start with free tools to build confidence • Focus on specific, context-rich prompts • Always fact-check AI-generated research • Use AI as an amplifier, not a replacement 💥 Special Announcement: Join Maggie's hands-on AI workshop on May 28th, 2025 (2-4 PM EST) to create: 30-day content plan OR 2 weeks of ready-to-use posts OR Sales email sequence Limited spots available at $47 CAD! 🔑 Key Takeaway: AI isn't about replacing human expertise—it's about amplifying your business capabilities while maintaining your authentic voice and expertise. Ready to transform your approach to AI? Book your workshop spot at https://www.eventbrite.ca/e/solopreneurs-ai-toolkit-create-weeks-of-content-sales-materials-fast-tickets-1321747364949?aff=oddtdtcreator #BusinessGrowth #AIforBusiness #ServiceProvider #SmallBusinessTips #BusinessAutomation #DiamondEffect…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

1
MM 199 - The Power of Perspective - 3 Mindset Shifts That Made Me Most Money 4:02

7 weeks ago4:02