EP # 200 - From Zero to Consistent Gigs: Growing a Music Business While Working Full-Time and Raising a Family with Jay RK

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

🎉 Celebrating 200 Episodes of Diamond Effect Podcast!

In this special milestone episode, host Maggie Perotin interviews her husband, JF Perotin (stage name - Jay RK), a musician and performer who successfully built his entertainment business while maintaining a full-time career and also prioritizing family life.

Key Discussion Points:

🎸 Building a Creative Business (0:00-5:00)

• Starting from zero network as an immigrant entrepreneur
• Evolution from YouTube channel to live performances
• Growing from one monthly gig to regular weekly bookings
• Innovative approach to audience engagement through QR code song requests

💼 Business Growth Strategies (5:00-13:00)

• Effective venue outreach and follow-up techniques
• Building relationships with venues and private event clients
• Balancing multiple revenue streams (bars/restaurants vs. private events)
• Using creativity as a business advantage

⚖️ Work-Life Integration (13:00-19:00)

• Managing a side business while working full-time
• Starting small with realistic commitments
• Prioritizing without sacrificing quality
• The importance of having a supportive partner

❤️ Relationship Dynamics (19:00-24:00)

• Supporting each other's entrepreneurial journeys
• Maintaining open communication
• Creating habits for staying connected (daily walks)
• Building trust through consistency

👨‍👩‍👧‍👦 Parenting & Business (24:00-31:00)

• Nurturing relationships in a blended family
• Showing authenticity as a parent-entrepreneur
• Connecting with children through shared interests
• Maintaining consistency while being available

🎵 Where to Find JF's Music:

• Streaming platforms: Search for "Rockin Krolik" (K-R-O-L-I-K)
  Spotify - https://open.spotify.com/artist/2geMzqZhDmDnfcUIANhOyx
  Apple Music - https://music.apple.com/us/artist/the-rockin-krolik/1449242861
• YouTube: @therockinkrolik
• Live performances: Greater Toronto Area

💡 Key Takeaways:

1. Start small and build gradually
2. Maintain consistent follow-up with potential clients
3. Create systems for balancing multiple priorities
4. Stay authentic in both business and family life
5. Keep communication channels open with your support system

🎯 Action Steps for Creative Entrepreneurs:

• Begin with manageable commitments
• Document your progress
• Create follow-up systems
• Build support networks
• Establish communication routines

Connect with JF:
https://www.therockinkrolik.com/

IG - https://www.instagram.com/therockinkrolik/

Connect with Maggie:
https://www.stairwaytoleadership.com/

IG - https://www.instagram.com/maggie.perotin.s2l/

LinedIn - https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/

#DiamondEffectPodcast #CreativeBusiness #Entrepreneurship #WorkLifeBalance #FamilyBusiness #MusicBusiness #SideHustle #BusinessGrowth