EP # 193 - The Art of Hair Sculpting: Building an International Brand Through Social Media with Lina Waled

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Join Maggie Perotin as she interviews Lina Waled, an innovative haircutting specialist who transformed her career from a psychology graduate to an international hair artist and content creator. In this episode, discover how following your creative intuition can lead to unexpected success and business growth.

Key Highlights:
• Lina's unique journey from a psychology degree to becoming a sought-after hairstylist
• How she developed her signature razor-cutting technique and "sculpted hair" concept
• Strategic approach to content creation across YouTube, Instagram, and TikTok
• Tips for relocating a service-based business internationally
• Managing creative entrepreneurship while maintaining focus on business goals

Topics Covered:
[00:00:00] - Introduction and Lina's background
[00:02:00] - The story behind becoming a hairstylist
[00:04:00] - Developing unique razor-cutting techniques
[00:08:00] - Content creation strategy across different platforms
[00:12:00] - Relocating from Canada to Dubai
[00:15:00] - Managing creativity and business focus
[00:19:00] - The importance of business coaching and support

Key Takeaways:

• Different social media platforms require different approaches:

• YouTube: Long-form, detailed tutorials
• Instagram: Professional business presence and client booking
• TikTok: Casual, personal connection content

• Success strategies for creative entrepreneurs:

• Brain dumping for idea management
• Creating systems for focus
• Regular journaling and planning
• Strategic experimentation

Featured Guest: Lina Waled (@linadoeshair)
Haircutting specialist and content creator based in Dubai, known for her innovative razor-cutting technique and viral hair content.

Resources Mentioned:
• Instagram: @linadoeshair
• Diamond Effect Group Coaching Program

Follow Lina on Instagram @linadoeshair to see her amazing hair transformations and content creation strategies in action.

Join the Diamond Effect Group program like Lina did - https://www.stairwaytoleadership.com/diamond-effect-group