The LinkedIn Famous Podcast, hosted by Brad Zomick, founder of Spectamur, is your backstage pass to the world of personal branding on LinkedIn. This podcast delivers raw, unfiltered conversations with founders, CEOs, and GTM leaders who’ve cracked the code on leveraging LinkedIn to drive real business results. In each episode, Brad dives deep with high-performing professionals and subject matter experts to uncover: Their LinkedIn success stories, challenges, and turning points. The strategie ...
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Dave Gerhardt (Founder of Exit Five, former CMO) chats with top marketing leaders and CMOs. Join 5,000+ members in our private community at exitfive.com.
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Ryan O'Hara, CEO and founder of Pitchfire dives into the wild world of B2B marketing, demand generation, sales, and all things go-to-market with the help of some friends. Sponsored by Pitchfire. Sign up for free: https://www.pitchfire.com
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Why Every Founder Needs a LinkedIn Strategy with Brad Zomick
48:10
48:10
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48:10#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they break down why a strong LinkedIn strategy is no longer optional for founders, it’s one of the most effective growth levers in B2B today. Dave and Brad cov…
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The Unfiltered Truth About Video Marketing and AI with Holly Xiao and Dave Gerhardt
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1:01:32#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are headed. Holly leads B2B marketing at HeyGen, an AI-powered video platform, and she sat down with Dave to dig into what’s working (and what’s not) when it comes to creating content that actually connects. D…
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How B2B Marketers Are Actually Using AI for Content
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1:02:12#278 Content | In this episode, Dave brings together five B2B marketers who aren’t just talking about AI, they’re actually using it to change how their teams work. Each finalist from the Exit Five x Walnut AI Sessions takes the (virtual) stage to demo their workflow, share results, and answer questions from the judges. Here’s what you’ll hear: Jill…
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The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist
53:00
53:00
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53:00#277 Growth | Dave is joined by Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, VP of Consumer Marketing at Canva. Together, Emma and Kristine lead the teams driving Canva’s growth across both enterprise and consumer audiences, helping the company scale into a platform now used by over 95% of the Fortune 500. Dave, Emma, and Kr…
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Turning Quirks into LinkedIn Content Gold with Tim Davidson
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45:16
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45:16Tim Davidson didn’t become LinkedIn famous by playing it safe. He became unforgettable by leaning into his quirks: slicing fruit on video, wearing loud shirts, and lugging cardboard signs to B2B events. What started as scrappy experiments turned into a personal brand moat that now fuels his consultancy, B2B Riz. It wasn’t overnight success. Tim fai…
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How to Evolve as a CMO: Navigating New Markets, Personas, and Business Models with Kady Srinivasan
54:59
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54:59#276 Career Growth | Dave is joined by Kady Srinivasan, CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has led marketing at some of the world’s most recognizable companies, including Dropbox, Klaviyo, and Lightspeed, where she scaled teams, drove massive revenue growth, and navigated ICP pivots. Now, she’s b…
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Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert
56:20
56:20
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56:20#274 Growth | In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals. Dave and Sean cover: How to build alignme…
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Leading Through Change: Recognition, Retention & Culture for Marketing Teams with Rachel Weeks
58:04
58:04
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58:04#273 Leadership | Matt is joined by Rachel Weeks, a veteran B2B marketing leader with over 20 years of experience guiding companies through acquisitions, layoffs, and tech disruption. Rachel has led both corporate and field marketing teams and is passionate about recognition-driven team cultures that retain and empower top talent. Matt and Rachel c…
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Turning Authenticity Into Pipeline with Irina Novoselsky
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38:27
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38:27Hootsuite’s CEO Irina Novoselsky has turned her personal LinkedIn feed into a bona-fide growth channel. Early experiments taught her that “leading with product is just propaganda” that repels readers, so she flipped to a give-first cadence Hootsuite calls “nine times before you take once”. That mindset shift, paired with a ruthlessly consistent 20-…
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The 4-Part Framework for Presentations That Stick and Get Remembered with Vincent Pierri
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52:56
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52:56#272 Presentation Skills | Matt is joined by Vincent Pierri, a speaking coach who helps executives and marketers craft compelling, high-stakes talks. With a background as a pastor and public communicator, Vincent has developed a repeatable framework that helps B2B marketers improve how they show up in front of a room, whether it’s a conference keyn…
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WTF is GTM Engineering? Everything You Need to Know Before Hiring One in 2025
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59:09
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59:09#271 GTM Engineering | In this episode, Dave is joined by John Short, CEO of Compound Growth Marketing, along with Cammy Keiler, Justin Johnson, and Dan Guenet. Together, they break down the rise of GTM engineering, what it is, how it differs from RevOps, and why B2B teams are investing in it. Dave and the crew cover: The core difference between Re…
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Scaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao
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46:00
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46:00#270 Strategy | Dave is joined by Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform that helps teams produce personalized, high-quality content, fast. Holly has led marketing at high-growth startups and now runs the enterprise GTM motion at HeyGen, where she blends strategy, creative execution, and AI-powered workflows to…
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SEO in an AI-First World: How to Adapt and Win in 2025 with Andrei Țiț
55:54
55:54
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55:54#269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers around the world. Andrei has been on the front lines of how AI is reshaping search and what that means for marketers trying to stay visible in an AI-first world. Dave and Andrei cover: Why branded search…
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Koka Sexton Replaces Marketing with AI in Minutes....Not Days
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37:13A few weeks I made fun of companies replacing employees with AI. Koka Sexton, VP of Marketing at Interrupt Media begged to differ. Koka Sexton is a well‑known figure in social selling, content marketing, and personal branding, particularly on LinkedIn and other social platforms. Let's dive into how Koka is running a full AI powered playbook for mar…
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Killing Copy-Paste Content with Original Insights with Peter Caputa
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44:13Picture a CEO who treats LinkedIn less like a résumé warehouse and more like a personal blog feed—every post a mini-broadcast engineered from fresh customer data, punchy storytelling, and a dash of AI. That’s Peter Caputa IV. Armed with his marketing team and a “PeteGPT” content engine that mines interviews and survey insights, he shows up in the f…
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The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio
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48:01#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn fo…
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How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro
52:41
52:41
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52:41#267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building strategic, insight-driven marketing teams at high-growth B2B companies and she’s at the forefront of using AI to scale smarter, not just faster. Matt and…
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How to Lead B2B Marketing for the First Time: Strategy, Budget, Team, and Content with Jess Cook
57:51
57:51
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57:51#266 Marketing Leadership | In this episode, Matt is joined by Jess Cook, Head of Marketing at Vector, a platform pioneering the contact-based marketing category. Jess has spent her career building standout content strategies at B2B brands like LASSO and Fastly, and she recently made the jump from Head of Content to first-time Head of Marketing. Je…
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Beyond the SaaS Playbook: How Non-SaaS Teams Drive Pipeline with Sandra Rand
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54:23
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54:23#265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand, a fractional head of marketing who works with early-stage, non-SaaS B2B companies. She’s led marketing for PE-backed, self-funded, and services-based businesses, where big budgets and SaaS-style playbooks aren’t the norm. She’s also building the Non-SaaS Marketers subgroup …
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Turning Existential Dread into Comedy, Community & Therapy with Blame it On Marketing
49:55
49:55
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49:55Two fractional CMOs and hosts of the podcast Blame it on Marketing—Emma Davies and Ruta Sudmantaite—explain how their meme-heavy side-podcast became an unlimited content engine for LinkedIn, keeping them top-of-feed even when inspiration runs dry. Then they fire shots: in its “current form,” LinkedIn is flat-out “overrated” and bloated with gimmick…
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The Atlassian Playbook for Building a Fast-Moving, Outcome-Driven Marketing Team
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58:10
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58:10#264 Async Work | In this episode, Dave is joined by Ashley Faus, Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands, Head of the Teamwork Lab at Atlassian. Ashley brings deep experience in cross-functional B2B marketing leadership, while Molly leads a team of behavioral scientists designing better ways for teams to collaborate. Toge…
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Inside Customer.io’s B2B Marketing Strategy: Org, GTM, and Growth Channels with Jason Lyman
44:58
44:58
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44:58#263 Marketing Strategy | Dave is joined by Jason Lyman, CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has led marketing at Dropbox, BetterCloud, and now heads a 30-person team driving growth across both PLG and sales-led motions. Dave and Jason cover: How to structure a B2B marketing org for scale, alignmen…
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Stirring the LinkedIn Pot with Adam Robinson
46:16
46:16
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46:16Adam Robinson didn’t just build a business—he built an audience that became a business advantage. As the founder of Retention.com and R!B2B, Adam used LinkedIn to carve out a unique voice in the crowded martech space. No content calendar. No ghostwriters. Just bold, polarizing posts and relentless consistency. In this episode, he joins Brad to brea…
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Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close
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53:57
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53:57#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience. Chelsea and Dave cover: How leveraging internal and cross-functional knowledge can create a content goldmine Why it is important t…
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How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer
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54:46
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54:46#261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his latest, Audacious: How Humans Win in an AI Marketing World. Mark has spent decades studying the intersection of marketing, tech, and human behavior, and his ideas have helped reshape how B2B brands th…
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Inside Atlassian’s Product Marketing Strategy: Team Structure, Metrics, and Execution with Matt De Vincentis
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54:55
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54:55#260 Product Marketing | Dave is joined by Matt De Vincentis, VP of Product Marketing at Atlassian. With a background that spans engineering, product marketing, and leadership at companies like VMware and Palo Alto Networks, Matt shares how Atlassian structures its product marketing team, prioritizes work, and stays tied to business outcomes, even …
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B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush
54:43
54:43
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54:43#259 Paid Ads | In this episode, Dave is joined by Pranav Piyush, founder and CEO of Paramark, a platform helping B2B marketers run real experiments to measure ad performance. Pranav brings a sharp point of view on attribution, channel performance, and how to actually prove what’s working across your paid media mix. Dave and Pranav cover: Real-worl…
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Why I Love Marketing (Quick Voice Note From Dave)
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5:13Dave here. Interrupting the regular podcast feed for a 3 minute story and rant about why I love the job of marketing and what it might mean in a world where AI is advancing so rapidly and changing the role of marketing. Send guest pitches and ideas to [email protected] Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out …
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The Future of B2B Marketing: AI, Execution, and Craft with Kieran Flanagan
56:46
56:46
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56:46#257 AI Strategy | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. Kieran is a rare blend of technical operator, creative strategist, and team builder. He’s spent his career pushing the edges of B2B marketing, most recently through his work leading AI transformation initiatives at scale. Dave and Kieran cove…
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Finding Your LinkedIn Mullet with Tas Bober
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49:10
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49:10What happens when a burned-out marketer starts posting on LinkedIn just to heal—and accidentally builds a thriving business, a bold personal brand, and a cult-following in B2B SaaS? In this episode, Brad sits down with Tas Bober, founder of Scroll Lab and co-host of the Notorious B2B podcast, to unpack how she went from “sporadic poster” to one of …
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Email Deliverability: What Every B2B Marketer Needs to Know
56:28
56:28
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56:28#256 Email Deliverability | In this episode, Dan is joined by Sarah McNamara, Revenue Operations & GTM Strategy Lead at Vector, and Alex Fine, co-founder of Understory, an agency helping B2B SaaS companies scale with outbound, paid, and email. Both Sarah and Alex are experts in email strategy, specifically the behind-the-scenes mechanics that make …
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LinkedIn as an Outbound Sales Weapon with Neal Goyal
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50:01Neal Goyal didn’t have a LinkedIn strategy. He had a quota and a deadline, and an intuition that content could work better than cold outreach. What started as a personal experiment quickly turned into a top-of-funnel engine that helped him scale Tapcart’s pipeline, close enterprise deals, and become one of the most trusted voices in e-commerce. In …
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How to Structure and Lead a Full-Funnel B2B Marketing Org with Kelly Hopping
51:29
51:29
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51:29#255 Leadership | In this episode, Dave is joined by Kelly Hopping, CMO of Demandbase, a B2B company known for pioneering account-based marketing. Kelly leads a 70+ person marketing org that spans brand, demand gen, product marketing, events, and SDRs, and she shares exactly how she structures and operates that team to drive results. Dave and Kelly…
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How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount Advertising
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43:30
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43:30#254 Brand | In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she’s learned along the way. Dave and Kira discuss: How to align marketing and sales through co-creation to ensure …
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Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams
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53:29
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53:29#253 Lifecycle Marketing | In this episode, we’re joined by two expert lifecycle marketers: Charlotte Hardin, Lifecycle Marketing Manager at Rebuy Engine, and Naomi West, Senior Product Manager at Customer.io. Charlotte and Naomi bring years of hands-on experience running email, onboarding, and retention programs inside B2B SaaS companies. They bre…
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Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)
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1:01:28#252 Category Creation | Dave is joined by Josh Lowman, Founder and Creative Director of Gold Front, a category design studio that’s worked with brands like Uber, Notion, and Qualtrics. Josh is a leading voice in strategic brand positioning and category creation. He’s spent over a decade helping high-growth B2B companies define what makes them irre…
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Meet The Ted Lasso of LinkedIn AKA Liam Darmody
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57:50Liam Darmody didn’t start out as a marketer or salesperson. He worked behind the scenes in operations, but built a LinkedIn presence so human, so consistent, and so real, that it changed his entire career. From writing posts during paternity leave to becoming one of the platform’s most trusted personal branding voices, Liam’s story is proof that sh…
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B2B Website Optimization: Real Examples and Live Feedback
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1:02:15#251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Together, they dig into what actually makes a B2B website convert and why most homepages are missing the mark. This panel brings deep experience in conver…
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6 Steps to Building a Customer Insights Program with Shoshana Kordova
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54:17
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54:17#250 Customer Insights | Matt sits down with Shoshana Kordova, a 3x founding product marketer and former journalist who now helps B2B tech startups craft customer-infused messaging through her consultancy, Peel Product Marketing. Shoshana recently launched a customer insights playbook for the PMM Jetpack, equipping marketers with tools and template…
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Viral by Accident, Authentic on Purpose with Brianna Doe
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45:31
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45:31Brianna Doe didn’t grow on LinkedIn by teaching marketing tips or showing off her agency wins. She went viral on her very first post by doing something most people avoid—being honest. Since then, she’s built a multi-million dollar agency, 100+ client roster, and powerful personal brand without ever chasing likes or bending to the algorithm. In this…
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Cold Email: Lessons from Real Outbound Campaigns in 2025
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50:18#249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred, (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Together, they dive into the good, bad, and “please don’t ever send this” of cold email strategy. Each guest brings firsthand insight from scaling outbound a…
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The Future of B2B Buying Experiences and the Role of AI in GTM with Jaleh Rezaei
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38:08
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38:08#248 Marketing Strategy | Dave sits down with Jaleh Rezaei, founder and CEO of Mutiny, the personalization platform for B2B websites. Jaleh brings a unique blend of founder perspective and deep marketing expertise from her time building go-to-market teams at VMware, Gusto, and now Mutiny. She’s on a mission to help marketers ditch the spammy, scale…
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The No-Gimmick Playbook for LinkedIn Growth & B2B Marketing Mastery with Gaetano DiNardi
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56:36Gaetano DiNardi didn’t go all in on LinkedIn with a 7-day posting strategy, a ghostwriter, or growth hacks. He took the opposite approach—posting twice a week, saying exactly what he thinks, and letting his track record speak louder than any thread formula ever could. From scaling Sales Hacker and Nextiva to building a high-leverage consulting busi…
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The Lead Nurture Email Playbook: What Works and What Doesn’t
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59:22
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59:22#247 Lead Nurturing | In this episode, Danielle is joined by Samar Owais, founder of Emails Done Right; Sheri Otto, CEO of Growth Lane Strategies; and Sofia Silva, Marketing Manager at Reachdesk. These three email experts came together for a live roast of real B2B lead nurture emails, submitted by marketers from the Exit Five community. You’ll hear…
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Fixing the Disconnect Between Marketing and Sales with Talya Heller
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41:25
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41:25#246 Sales Alignment | Danielle welcomes Talya Heller, founder of Down to a T, a B2B consultancy helping marketers turn competitive positioning into high-impact sales assets. With experience in engineering, product management, and product marketing, Talya knows how to bridge the gap between what marketing builds and what sales actually uses. Togeth…
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How Kathleen Booth Wins on LinkedIn with Data, POV, and Heart
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46:08
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46:08Kathleen Booth, the CMO of Pavillion, didn’t become one of LinkedIn’s top B2B voices by chasing attention, she earned it by showing up every single day. What started as a year-long experiment turned into speaking gigs, job offers, and eventually a seat in LinkedIn’s official Creator Program. And she did it without pods, hacks, or engagement bait—ju…
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B2B Outbound Best Practices: What’s Working Now with Cold Email and Paid Ads (with Alex Fine)
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39:53#245: Cold Email | Danielle Messler sits down with Alex Fine, co-founder of Understory, the agency behind some of the most effective outbound and paid strategies in B2B right now. Alex is leading the charge on a smarter approach to outbound called “Allbound”, a tightly integrated blend of outbound, paid media, and LinkedIn tactics that actually con…
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High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz
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45:56#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation. Amanda and Dave cover: How Amanda transformed her LinkedIn strategy to grow her following and eng…
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Why Cold Outreach Doesn’t Work Anymore (and What to Do Instead) with Michael Phelan
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34:06Ryan and Michael Phelan (founder of Go-to-Market Pros) break down why cold outreach isn’t landing like it used to — and how being helpful, creative, and sharing real insights can actually get buyers to talk to you. Learn more about Pitchfire: https://www.pitchfire.com Learn more about Michael: https://www.gotomarketpros.com/…
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Making LinkedIn Fun Again with Ryan O’Hara
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53:17Ryan O’Hara doesn’t sound like anyone else on LinkedIn—and that’s the point. A former sales exec turned creator-founder, Ryan built his brand by doing what most people are too afraid to try: showing up as a full-blown character with jokes, skits, and saxophones. In this episode, Ryan joins Brad to talk about how he went from cringey outreach videos…
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