How Kathleen Booth Wins on LinkedIn with Data, POV, and Heart

The Linkedin Famous Podcast

Kathleen Booth, the CMO of Pavillion, didn’t become one of LinkedIn’s top B2B voices by chasing attention, she earned it by showing up every single day. What started as a year-long experiment turned into speaking gigs, job offers, and eventually a seat in LinkedIn’s official Creator Program. And she did it without pods, hacks, or engagement bait—just honest content, a clear point of view, and relentless consistency.

If you’re a founder, marketer, or exec looking to build long-term credibility without compromising your integrity, this episode is your blueprint.

What You’ll Learn in This Episode:
→ Why Kathleen started posting daily out of sheer defiance—not strategy
→ How her LinkedIn presence led directly to job offers, clients, and consulting gigs
→ The exact workflow she uses to go from voice note to published post
→ Why she hit a posting slump—and what helped her break out of it
→ How to evolve your content as your role shifts from doer to leader
→ Why she doesn’t chase virality—but still gets 500+ comment posts
→ The underrated power of engaging like a human, not a brand
→ How LinkedIn changed her career (and could change yours too)

Memorable Quotes:
→ “I wasn’t selling a course. I wasn’t trying to build up my resume. I just didn’t want the guys to have all the fun.”
→ “I’m just using ChatGPT to help me write a LinkedIn post. I don’t think I’m out there killing literature.”
→ “There were times when I had a CEO say to me, ‘I’m hiring you because of your LinkedIn presence.’”
→ “It felt weird to post about wins that weren’t mine anymore… that was a shift I had to navigate.”
→ “The content that lands? It usually starts with: ‘If I’m feeling this, then other people must be too.’”
→ “Your edge in an AI-saturated world is original data, a unique POV, and real human connection.”

Tactical Takeaways:
→ Commit to consistent posting—even if you don’t know the end goal
→ Use Otter + ChatGPT to speed up creation without losing your voice
→ Evolve your voice as your role evolves (from “doing” to “observing”)
→ Don’t rely on engagement pods or hacks—build real trust
→ Measure impact in opportunities, not likes
→ Show up for the people who need to see someone like you doing it

People, Tools, and Resources Mentioned:
→ LinkedIn B2B Creator Program
→ Otter.ai
→ ChatGPT
→ Marketing AI Institute
Follow Kathleen Booth:
LinkedIn: https://www.linkedin.com/in/kathleenbooth
Pavilion: https://www.joinpavilion.com/

Stay Connected.

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

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