Viral by Accident, Authentic on Purpose with Brianna Doe

The Linkedin Famous Podcast

Brianna Doe didn’t grow on LinkedIn by teaching marketing tips or showing off her agency wins. She went viral on her very first post by doing something most people avoid—being honest. Since then, she’s built a multi-million dollar agency, 100+ client roster, and powerful personal brand without ever chasing likes or bending to the algorithm.

In this episode, Brianna joins Brad to unpack how vulnerability, consistency (on her own terms), and showing up as herself led to speaking gigs, client referrals, and career-defining visibility. She shares how she thinks about content as a Black woman in a mostly white creator landscape, why she spends more time commenting than posting, and how she runs an entire content engine from dog walks and voice notes.

If you want to be a founder, marketer, or creator trying to grow presence without burning out or faking it, this episode is for you.

What You’ll Learn in This Episode:
→ How Brianna’s very first LinkedIn post went viral

→ The accidental strategy that launched her creator journey

→ Why treating LinkedIn like a professional journal works

→ How B2C marketers bring an edge to B2B storytelling

→ The invisible advantage of being underrepresented on LinkedIn

→ Why she rarely talks about her own agency (and how that works in her favor)

→ Dealing with imposter syndrome and visibility as an introvert

→ The real reason marketers need personal brands today

→ Building a company without a sales team—just trust and content

Memorable Quotes:
→ “That first post went viral. I was horrified.”

→ “I didn’t start with a strategy. I just wanted to process my career publicly.”

→ “There weren’t that many Black women posting on LinkedIn. That made it powerful.”

→ “It’s easy to look polished on LinkedIn. It’s harder to put yourself out there and be vulnerable.”

→ “I don’t talk about Verbatim much—I just let the work speak for itself.”

→ “People probably assume I’m extroverted because I’m visible on LinkedIn—but I’m deeply introverted.”

Tactical Takeaways:
→ Post when it feels real, not when it fits the algorithm
→ Use voice notes on walks to spark post ideas
→ Comment more than you post to build faster visibility
→ Don’t write what you “should,” write what’s actually true for you
→ Let your content create trust, even if it’s not about your business
→ Be seen to make space—for yourself and others

People, Tools, and Resources Mentioned:
→ Verbatim (Brianna’s agency)
→ ChatGPT (referenced, but not relied on)
→ Brianna’s upcoming book (teased in the episode)

Follow Brianna Doe:
→LinkedIn: https://www.linkedin.com/in/briannadoe
→Verbatim: https://www.verbatimco.com

Stay Connected.

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

→Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick

→Spectamur website: https://spectamur.com

→LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous

→Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com