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Welcome to Just Add Social, the podcast that unlocks the power of social media to fuel your business growth! Whether you are looking to boost brand visibility, connect with your audience, or drive measurable results, social media is the game-changer—and we are here to show you how. Hosted by Clive Roach, a seasoned social media expert with over 15 years of experience at the helm of social strategies for global brands like Philips, this podcast dives deep into proven tactics, real-time analyt ...
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How Gamification is Revolutionizing Social Media Engagement – By Hang Vu
10:23
10:23
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Looking to break through the noise on social media? This episode is your game-changer. Join us as Hang Vu, a rising expert from Vietnam, shares how gamification is transforming social media marketing. From Facebook fan badges to LinkedIn’s profile rewards, she dives into real-world examples and advanced strategies that help brands earn more likes, …
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In this podcast we discover how avatars are transforming marketing, communication, to online events and training. We explore the business cases for Avatars and look at the top free tools to create your first one. Finally I list my "Just Add Social" actionable Key Takeaways for using Avatars. The Social Savvy scale is level 6: "Competent" with advan…
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AI is Revolutionizing Social Media Marketing
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24:36
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AI is revolutionizing social media marketing—but are you using it effectively? Marketers can now save time, reduce manual work, and focus on strategy with AI-powered tools. In In this podcast I explore 5 key areas where AI makes a real impact—from content curation to ad optimization. 💡 How has AI changed the way you work? Finally, I list my "Just A…
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In this podcast episode, I dive into 12 social media innovations that shaped 2024. From the rise of new platforms to cutting-edge features, the social media landscape continues to evolve at lightning speed. 📈 But it’s not just about what’s new—it’s about how these innovations can work for you! That’s why I wrap up with my "Just Add Social" Key Take…
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Unlock the Power of Employee Advocacy. this podcast explores the 6 steps to building a winning advocacy strategy. Did you know employees can amplify your brand’s reach when equipped with the right tools and processes? 💡 From finding the perfect tool to tracking success with analytics, this podcast explores the 6 steps to building a winning employee…
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LinkedIn Business Manager - Is it worth the trouble?
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LinkedIn Business Manager is advertised as a tool to group your organization’s Ad accounts, pages, and staff and 3rd parties under a single umbrella. But is it worth it? There are many companies that happily manage their LinkedIn company pages and advertising tasks without it. So, if this is true, why should you consider using it? In this podcast, …
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Instagram Reels: Your Ultimate Guide to Success
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18:14
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Instagram Reels have become a vital tool in digital marketing campaigns due to their high visibility, engagement potential, and alignment with current content trends. Reels allow brands to tap into Instagram’s algorithm, which prioritizes video content, ensuring higher reach and discovery on the platform. In this podcast I will explore the latest a…
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Social media has been growing in Pakistan over that past few years. This podcast episode investigates the adoption of Facebook and other social networks in Pakistan. What trends are helping the overall adoption rate of digital marketing in Pakistan. Brands need to understand the underlying drivers to this growth to be in a position to grow their so…
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Instagram has introduced a layer system in Stories, making it much easier to organize the position and color of stickers, text, and images. This long-awaited feature allows us to quickly and seamlessly arrange the elements in our Stories, giving us more control and flexibility to create eye-catching designs. In this podcast, I’ll share 5 essential …
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Finding inspiration from social media for content ideas
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10:26
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Stuck in a content rut? Feeling like your creative well is running dry? Don't worry, you're not alone. In today's fast-paced digital world, staying ahead of the curve with fresh, engaging content is essential. That's where social media comes in. It's a treasure trove of inspiration, waiting to be tapped. From trending hashtags to influencer insight…
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ROI - Learn how to measure your social media performance
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18:52
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Unlocking the Secrets of Social Media ROI! 📊 - In today's digital landscape, understanding the return on investment (ROI) from your social media efforts is vital for both B2B and B2C businesses. In this podcast, we explore how to effectively measure social media ROI, enabling you to identify what strategies are successful and where improvements are…
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