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How Gamification is Revolutionizing Social Media Engagement – By Hang Vu
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Looking to break through the noise on social media? This episode is your game-changer.
Join us as Hang Vu, a rising expert from Vietnam, shares how gamification is transforming social media marketing. From Facebook fan badges to LinkedIn’s profile rewards, she dives into real-world examples and advanced strategies that help brands earn more likes, shares, and—most importantly—loyal followers.
You’ll learn:
✅ How to apply gamification principles to both B2C and B2B campaigns
✅ The psychology behind points, badges, and leaderboards
✅ How to use frameworks like Octalysis to design high-impact engagement strategies
📈 Social Savvy Scale: Level 7 – Advanced
This episode is best suited for marketers with strong experience in social media, looking to optimize performance and innovate with game mechanics.
🔗 Explore more in Hang Vu’s full blog post, including the Octalysis diagram by Yu-kai Chou:
https://cliveroachblog.com/how-gamification-is-revolutionizing-social-media-engagement-by-hang-vu/
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Chapters
1. How Gamification is Revolutionizing Social Media Engagement – By Hang Vu (00:00:00)
2. Introduction to gamification in Social Media, and the social savvy scale number (00:00:33)
3. What is gamification (00:03:32)
4. Why do we need gamification in social media marketing (00:04:44)
5. What does gamification look like in social media? (00:05:28)
6. Key takeaway: Challenge yourself to use gamification in YOUR social media activations (00:08:04)
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