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LinkedIn Business Manager - Is it worth the trouble?
Manage episode 445694625 series 3599850
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LinkedIn Business Manager is advertised as a tool to group your organization’s Ad accounts, pages, and staff and 3rd parties under a single umbrella. But is it worth it?
There are many companies that happily manage their LinkedIn company pages and advertising tasks without it. So, if this is true, why should you consider using it?
In this podcast, we explore answers to the question "why adopt LinkedIn’s business manager?" At the end of the podcast I describe my "Just Add Social" actionable key takeaway.
The Social Savvy scale is level 8: "Advanced", so some expert-level knowledge of social media marketing with LinkedIn, paid and organic, would be useful in order to take full advantage of the advice from this podcast.
Here is a link referred to in the podcast for further reading:
https://business.linkedin.com/marketing-solutions/business-manager/best-practices
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Chapters
1. LinkedIn Business Manager - Is it worth the trouble? (00:00:00)
2. Why should you adopt LinkedIn’s business manager? (00:01:24)
3. Reason 1 – Easier to manage all accounts in one place within LinkedIn business manager. (00:01:56)
4. Reason 2 – Efficient management of staff and 3rd parties who have access to your accounts (00:02:25)
5. Reason 3 – The possibility to demonstrate the true business value of your LinkedIn marketing (00:06:52)
6. Key Takeaway for adopting the LinkedIn’s business manager (00:08:30)
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