Ranked among the top podcasts for B2B CMOs, Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their ongoing success. Host Drew Neisser, an award-winning marketer himself, keeps the conversations lively and insightful.
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PRIVATE EQUITY INVESTORS & CEOs turn to Demand Revenue when their portfolio companies need experienced marketing leadership.
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Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap. Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They i ...
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Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you. Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand. Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your F ...
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Learn tips, techniques, and strategies to build stronger customer relationships and set yourself apart from everyone else. Hear interviews from successful business leaders who reveal how they’ve built their incredible customer journeys and learn even more from the mistakes they made so you can avoid the same pitfalls! Justin Varuzzo is a successful marketing professional with over twenty years of sales and marketing experience. With a heart of a teacher, Justin is working at building a commu ...
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Customer-led Growth Discussion with CMO Huddles and Drew Neisser
20:40
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20:40Why Customer-Led Growth Is the Future of Marketing | Full Interview with Alan Gonsenhauser In this candid and insightful conversation, CMO coach and former Gartner analyst Alan Gonsenhauser breaks down why customer-led growth—not just lead gen—is the key to sustainable business success. Whether you're a CMO, CEO, or PE-backed executive, this is a m…
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468: Demand-Side Sales: The Forces Behind Every Yes
50:20
50:20
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50:20Every customer reaches a turning point. Something's not working the way it used to. And now they're ready for change. That's when your product appears as a possibility. But if you lead with features or force-fit personas, you'll miss the real energy behind their decision. That's why Bob Moesta starts with struggle. In this episode, he joins Drew to…
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Tips for Interim CMOs and Fractional CMOs
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12:36
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12:36What It Takes to Be an Indispensable CMO | Alan Gonsenhauser Interview Alan Gonsenhauser, founder of Demand Revenue and former CMO at 11 companies, shares what truly makes a CMO indispensable in today’s business landscape. 💡 Topics Covered: How customer-led growth drives long-term value Why churn kills growth—and how to fix it The power of aligning…
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AI tools. CDPs. DAMs. Shiny objects everywhere. It’s easy to fall for the promise of more tech. But without a plan, that stack starts stacking you. Martech only performs when every platform has a purpose, every user is accountable, and every dollar spent ties back to a strategic outcome. Drew is joined by Kathie Johnson (formerly Sitecore) and Kris…
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How AI Is Changing the Way Marketers Think & Build with Liza Adams (Ep 45)
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50:14
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50:14Is AI your teammate or just another tool? In this episode, marketing leader and AI strategist Liza Adams joins Alec Cheung and Barb VanSomeren to reframe how marketing teams think about AI. With decades of experience in tech and SaaS, Liza brings a deeply strategic lens to AI’s evolving role—not just in campaigns, but in how teams collaborate, oper…
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Synthetic research is rewriting the rules—and Jon Lombardo is here to explain how. In this Huddles Quick Take, the Evidenza co-founder breaks down the three biggest misconceptions marketers have about AI-generated research, from assumptions about accuracy to the myth of average insights. You’ll hear how synthetic research can help you test messagin…
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Penguins spend 75% of their lives in the water, actively positioning themselves exactly where they need to be to hunt and survive. It’s intentional placement. Strong brands do the same. They know where they belong and commit. Too many don’t. They drift, hoping the market finds them. You’ve got to stake your spot and give your marketing something to…
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464: Turning Analyst Relations into Market Traction
51:11
51:11
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51:11You can’t game the Gartner system. You can’t fast-track a Forrester mention. But you can show up prepared, relevant, and consistent. Analyst Relations is the slowest move on the board and the one that defines how your company is positioned on calls, in rooms, and across the category. To trace the full arc of this relationship, Drew is joined by Dan…
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From SEO to LLMs: How to get your brand in AI Search Results with David Kirkdorffer (Ep 44)
57:58
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57:58Are LLMs your new buyers' first touchpoint? In this episode, B2B marketing strategist David Kirkdorffer joins Alec Cheung and Barb VanSomeren to unpack how AI is reshaping buyer enablement—and why your content might be invisible to large language models like ChatGPT, Gemini, and Claude. David breaks down how marketers can adapt from traditional SEO…
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Joelle Kaufman has been both a CRO and a CMO—and she’s here to tell you: if sales and marketing aren’t on the same page, you’re leaving revenue on the table. In this Huddles Quick Take, Joelle outlines the three most common mistakes CMOs make when trying to align with sales—and how to avoid them. From pipeline goals to budget tension to attribution…
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ABM falls apart fast when teams jump in before locking down who they’re chasing, why it matters, and how it’s all supposed to run. Sales pushes one list, marketing builds another, and no one agrees on who actually matters. No shared ICP? No clean data? Well, no chance. You need a strategy. Guest host Jon Russo (B2B Fusion) corrals Heidi Bullock (Te…
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461: Pricing Power: Marketing's CFO Currency
51:34
51:34
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51:34Let's face it, most marketing metrics don't travel well to the CFO's office. Pricing power is different. It's measurable, margin-backed, and proof that your brand is strong enough to charge more without losing volume. To help make sense of it all, Drew brings in Chris Burggraeve, Founder of Vicomte and author of books on marketing and business stra…
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CMOs in the Huddle: Leading Through AI, PE Pressure & Chaos with Drew Neisser (Ep 43)
53:28
53:28
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53:28Is the CMO role the coldest seat in the C-suite? In this episode, Drew Neisser, founder of CMO Huddles and author of Renegade Marketing, joins Alec Cheung and Barb VanSomeren to unpack why today's marketing leaders are under more pressure than ever… and how to lead through the chaos with clarity, courage, and just a bit of fun. From launching a CMO…
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460: GenAI Plays CMOs Are Running in 2025
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16:03
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16:03🎙️ In this Drew-on-Drew episode, Drew puts penguin hat-Drew in the hot seat as they riff on how B2B CMOs are getting smart and a little scrappy with Generative AI, finding what works and sparking fresh energy across their teams. It’s a fast-paced convo sparked by real stories from marketing leaders in the thick of GenAI, testing big ideas, fielding…
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459: The CMO as Chief Collaboration Officer
37:04
37:04
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37:04Be honest, when you think “CMO,” do you picture campaigns, brand work, or the de facto unifier of a siloed C-suite? In this episode, guest host Narine Galstian (SADA) leads a conversation with Katie McAdams (Basis Technologies) and Julia Goebel (Komodo Health) on how the CMOs role has grown into a key driver of org-wide alignment. It’s part diploma…
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Unlock the mindset and strategies of elite Chief Marketing Officers in this full coaching session with Alan Gonsenhauser, a top CMO advisor and fractional executive. In this powerful session, Alan shares: Proven frameworks for B2B and SaaS growth How to align marketing with revenue and business goals CMO challenges in 2025 and how to overcome them …
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458: Sales + Marketing: The Alignment Equation
52:07
52:07
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52:07Nothing scrambles a CMOs brain faster than parsing pipeline math with sales. Alignment starts with one number, owned together, and a shared path from first touch to closed won. Miss that, and both sides will be pulling their hair out debating what happened to the pipeline. In this episode, Drew Neisser is joined by Lisa Cole (2X), Dave Bornmann (Hi…
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Navigating the New SEO Landscape with AI and LLMs – with Noah Goldfarb (Ep 42)
48:18
48:18
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48:18Is SEO still SEO… in the age of AI? In this episode, SEO strategist Noah Goldfarb from Fire and Spark joins Alec Cheung and Barb VanSomeren to unpack how search is shifting under the weight of AI and large language models—and what marketing leaders should actually do about it. From the early days of backlink chasing to today’s era of AI-powered ove…
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457: The CMO’s Executive Reputation Formula
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26:40The career mistake that haunts CMOs most? Waiting until they're out of a job to build their personal brand. In this Huddles Quick Take, reputation management expert Marc Reichel from Qnary reveals the three critical mistakes B2B executives make when building their online presence. Plus, he shares practical advice on creating meaningful engagement t…
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Drew worked on the team that launched the Panasonic Toughbook by driving a Hummer over it on live TV! That stunt turned heads, sure, but it also drilled the product’s promise into buyers’ brains: tough enough to survive anything. The best launches find that one thing that matters, makes it unforgettable, and builds everything else around it. In th…
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455: From Positioning to Pitch: Making Your Messaging Stick
55:47
55:47
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55:47B2B CMOs know positioning matters—but too often, it vanishes when sales starts talking. In this episode, positioning guru April Dunford pulls back the curtain on the disconnect between marketing and sales and shares exactly how to build a sales pitch that wins. Drawing from her book Sales Pitch and decades of experience, April shares a battle-teste…
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Team Building for CMOs: AI, Agencies & the ‘Jack of All Trades’ Dilemma (Ep 41)
17:20
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17:20In this episode of The Marketing Share, co-hosts Alec Cheung and Barb VanSomeren tackle one of marketing’s most persistent dilemmas: Should you hire hyper-focused specialists or versatile generalists? Spoiler: The answer isn’t black-and-white—it’s buried in your budget, your storytelling, and how you use AI. From debating the pitfalls of “full-serv…
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